Partnerships 101: Why Smart Brands Choose Teachers

America doesn’t recycle like it should. Despite the billions spent on recycling infrastructure, the nation’s recycling rate has hovered around 34% for the past two decades — far less than that of other developed nations.

The psychology behind America’s recycling reticence is complex, but environmentally concerned companies are getting creative. Take the PepsiCo Recycle Rally: By enlisting teachers at more than 4,900 schools, the Fortune 100 brand has recycled 100 million plastic bottles and aluminum cans since 2010.

Pepsi-Recycle-Rally

Why did students and families across the country suddenly start listening to the recycling refrain? It wasn’t because a beverage brand asked them to; it was because their teachers did. In a way that almost no other profession does, educators have America’s ear.

Read the full article on Innovation Enterprise to learn 3 reasons to build teacher-brand partnerships.

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