Last week, we talked about using social media to attract teachers to your brand. This week, I’m sharing 5 tips for connecting with educators on Facebook.
TIP 1: Be positive, smart, and interesting
Educators don’t go on Facebook to interact with brands, but they will engage with brands that do Facebook well. Fit the mood of their newsfeed by creating posts that will make teachers smile, laugh, or think. If you would share it, so might they!
TIP 2: Make the most of every post
- Don’t repeat text that is already in a photo or link.
- Use text to do more than point to a link.
- Pull out a fact, image, or quote to entice the reader to click.
- Leave them with a takeaway thought, even if they don’t click through.
- Image-based posts don’t drive clicks, but they do drive shares.
TIP 3: Link or photo? Format matters
Match the post to the action you want readers to take.
TIP 4: Create the option to Opt In
A monthly or weekly giveaway, exclusive to people who Like you on Facebook, can build loyalty and your opt-in email list. So ask yourself: what would a teacher want?
For example, last year during the holiday season, a WeAreTeachers Facebook campaign saw great engagement by offering daily giveaways to teachers. As a result, 20,000+ people clicked to sign up for the contest.
TIP 5: Facebook is a free focus group
- Test titles, images, ads, and marketing language.
- Try the same content in different post formats.
- Ask questions and listen.
- Experiment and apply the lessons learned.
Next week we’ll be talking about teachers’ other favorite social media platform, Pinterest!
