How to Reach Educators Online: Digital Marketing Trends in the Education Market

Is there a best day of the week to send email to educators? Will higher ed users click on my web ad? What’s the best social channel for reaching teachers? If you feel like you have more questions than answers on how to strategize your next campaign to educators, never fear. Digital marketing is an ever changing landscape, and we all need a map to help us find our way.

First, you’re asking the right questions. Educators aren’t like everyone else and you need to understand them to market to them:

  • Educators (meaning teachers, principals, administrators, professors, deans, etc.) are a distinct and plentiful audience.
  • Educators stand out from the general public in ways that make them very desirable consumers.
  • Educators use technology and respond to digital media in unique ways.

Millions of Reasons to Believe

When it comes to understanding what makes educators tick, and click, we have the inside track. Our email insights have been pulled from 398,152,458 delivered prospecting emails, across 19,906 unique campaigns that have been deployed by our team of experts for 1,302 clients. That makes our Digital Marketing Trends report the most comprehensive study of how educators in the United States engage with email promotions.

For display advertising insights, we analyzed 97.1 million ad impressions, across over 580 unique display advertising campaigns. And, for their responses to social marketing, we can look to our WeAreTeachers social channels with over 1.2 million followers. You can have real confidence in findings based on this much data.

Data and Charts and Best Practices, Oh My!

Our Digital Marketing Trends report is built by and for marketers. So, we don’t just give you the raw numbers. We provide analysis that tells you why we’re seeing the findings we are, and what that means to you; in strategies you can adopt, in best practices you can apply, and in trends you can get on board with.

While we can’t promise this report will answer EVERY question you have (why DO we park on the driveway, and drive on the parkway…?), but we’re sure you’ll find valuable insights you can use to plan and execute smart education marketing campaigns that deliver results.

What are your thoughts on the trends?  Anything you’d like to know about that may not be included? Comment below!