Health & Fitness Fanatics: Understanding Teachers as Consumers

If ‘an apple a day keeps the doctor away’…and students brings apples for the teacher, this should be pretty healthy group of people, right? Our study commissioned from Simmons Market Research: Teachers as Consumers: Background, Interests, Buying Patterns, and Media Uses proves that out. Actually, the entire study is a goldmine for marketers looking to get inside the minds of this attractive segment of consumers. Here’s more about why teachers take so few sick days:

Teachers Are Actively Healthy

Teachers like to balance the time they spend indoors with sports and fitness activities for fun and health. And, because more than half of teachers in the US are firmly in the millennial cohort, with 52% being between age 25-44, being fit is a committed part of their lifestyle. They also include wellness activities and regular doctor visits in their overall approach to health.

Teachers make workouts a habit: 62% of teachers say they have exercised regularly over the past 12 months compared with only 52% of the general population.

Teachers invest in protecting their health: 88% of teachers carry basic health/hospital insurance. Dental insurance is the next most popular for teachers at 66%, followed by vision care at 50%.

Teachers hit the road and the pool: Two of the most popular activities for teachers are fitness walking (55%) and swimming (50%).

Teachers love wilderness: 24% of teachers get out into nature with an interest in hiking and backpacking.

Teachers stretch and indulge themselves: Making time for a yoga class is a routine for 19% of teachers and 13% will visit a spa while on vacation.

Teachers read up on health: You’re likely to find books on self-help or health/fitness on the reading lists of 11% of teachers.

Teachers take active vacations: Among the activities teachers like to spend time on during their time off are hiking (30%), water sports and boating (11% each), and skiing/snowboarding, fishing, golfing, and tennis.

Want to know more? The entire study is available for download, here.

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