Thank you to Marketing Insider Group for referencing us in this great article.
HUMAN BRAINS ARE HARD-WIRED TO SEEK CONNECTION WITH OTHER HUMANS. HERE ARE A FEW WAYS TO UTILIZE THIS PRINCIPLE AND BRING CONSUMERS TO YOUR BRAND.
Have you ever wondered why, for decades upon decades of marketing, we still see images of families or friends bonding with each other in our ads? It’s fairly simple, really. Brands want to be associated with bringing people together.
Forming connections and uniting people are powerful marketing tactics. And how do we know this? The science backs it up.
Connecting the Dots (and the Neurons)
Neuroscience tells us that human connection is a deep, physical need for humans. Rather than being driven by self-interest alone, as the common assumption would have us believe, the desire for emotional connection is actually hard-wired into our brains. Positive or negative social interactions manifest as physical sensations — that’s how strongly we crave connection. According to Matthew Lieberman, author of “Social,” “We don’t focus on being connected solely in order to extract money and other resources from people — being connected needs no ulterior motive.”
Read the full article at Marketing Insider Group!
One great example of this strategy is led by MDR, the education division of Dun & Bradstreet. The company created WeAreTeachers.com as a robust community that shares resources and brings together educators in a supportive, encouraging environment. By extension, it helps establish the company as a trusted resource for its educator audience.