As the year comes to a close, we are thrilled to announce another award win with our client, Renaissance! MDR, together with Renaissance, was recently announced as Honorable Mention in the Sponsored Content category of the PR Daily’s 2018 Content Marketing Awards for a guest articles program published on the School Leaders Now online community for K-12 education leaders.
PR Daily’s Content Marketing Awards celebrates teams, organizations and consultants who have redefined the field with their groundbreaking work. The campaign was chosen from a wide pool of entries to receive this award for the impact of its “Reach, Engage & Grow” campaign.
As a leader in pre-K-12 learning analytics, Renaissance wanted to boost its role as an education thought leader and increase engagement with education decision makers, including directors, principals, and teacher leaders. The company partnered with MDR to develop a series of sponsored articles which drove visitors to deeper content on the Renaissance website. Both articles were promoted through School Leaders Now branded email and social media channels to build third-party endorsement for the content.
The first article, “10 Staggering Statistics About Struggling Readers and Reading Growth,” authored by Renaissance academic advisors Dr. Gene Kerns and Dr. Jan Bryan, was one of School Leaders Now’s most successful posts with nearly 30,000-page views. Two influential social media channels, the National Association of Elementary School Principals and an influential blogger, Imagination Soup, shared this article on their channels, serving as strong education industry endorsement for the content. In addition, it drove traffic to the Renaissance web site with nearly 2,000 clicks on links back to the site.
The second article, “Want to Infuse Motivation Throughout Your School? Here’s How,” also saw strong performance for the School Leaders Now’s administrator site, particularly because it appeared in May when many end-of-year distractions pull school administrators in other directions, with more than 105,000 social impressions. This article also drove traffic to the Renaissance site with a total of nearly 400 clicks through – very high for School Leaders Now’s site and for articles in general.
For the team at Renaissance, this article campaign blew past its goals of reaching school administrators and education leaders with helpful content, generating social media impressions, and driving traffic to its site. Overall, Renaissance can attribute nearly 500 downloads – one-sixth of the total downloads for these two guides – to the School Leaders Now articles.
Interested in sponsoring content on School Leaders Now? Let us know and we’ll be in touch!