I know I’ve said it before, but will remind you again: teachers spend more time online than the general population does, which means that finding material online, whether it’s news, job support, or classroom materials is something they do multiple times a day, every single day.
While “Content is King” may be a cliché, it’s true if you are a brand that can offer valuable information for teachers. You can support their online surfing habit by providing the information they’re already searching for.
Below is a recap of the topics that captured educators’ interest online this past year on MDR’s WeAreTeachers media brand. It’s a month-by-month look at the best performing editorial content on www.weareteachers.com in 2018—to help plan your 2019 content strategy!
January
9 Surprising Amazon Perks for Teachers →
212,000 Pageviews
February
9 Surprising Amazon Perks for Teachers →
(note: continued to be most popular in February!)
81,000 Pageviews
March
32 Puns and Jokes Only a True Grammar Nerd Will Get →
80,000 Pageviews
April
Teachers Should Be Allowed to Wear Jeans Every Day & Here’s Why →
170,000 Pageviews
May
9 Surprising Amazon Perks for Teachers →
(note: still a favorite!)
65,000 Pageviews
June
Online Petition Calls for Amazon Prime Discount for Teachers →
54,000 Pageviews
July
Target Is Having a Teacher Prep Event This Week and We’re Freaking Out →
347,000 Pageviews
August
Lawnmower Parents Are the New Helicopter Parents & We Are Not Here for It →
137,000 Pageviews
September
Lawnmower Parents Are the New Helicopter Parents & We Are Not Here for It →
2,300,000 Pageviews (yes, that’s millions!)
October
11 Times Principals Took Their Rules for Teachers Way Too Far →
105,000 Pageviews
November
9 Things Teachers Need if the United States Ever Wants Another Globally Competitive Generation →
199,000 Pageviews
December
37 Holiday Gift Ideas for Students That Won’t Break the Bank →
122,000 Pageviews
