3 Things You Need to Know About Gen Z in 2019

Thank you to Inc.com for referencing us in this great opens in a new windowarticle.

Reaching out to Gen Z requires an authenticity few brands possess.

If you thought Millennials cared about social causes, wait until you meet  opens in a new windowGen Z.

Even though its oldest members can barely buy liquor legally, Gen Z is defined by passion and drive. The newest generation to join the grown-ups’ table showed up in droves for the 2018 midterm elections, spurred by a desire to reshape the world into a new and better place.

Companies that want to earn Gen Z’s loyalty need to understand that memes and humor won’t be enough. Young people see right through inauthentic corporate-speak. The latest research shows that only  opens in a new window5 percent of Gen Z members believe the media. They don’t care about brands that pretend to speak their language — they care about the state of the world around them. Businesses can either join the cause or get out of the way.

Read the full article at opens in a new windowInc.com.


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