Reaching out to Gen Z requires an authenticity few brands possess. So here’s your opportunity
If you thought Millennials cared about social causes, wait until you meet Gen Z.
Even though its oldest members can barely buy liquor legally, Gen Z is defined by passion and drive. The newest generation to join the grown-ups’ table showed up in droves for the 2018 midterm elections, spurred by a desire to reshape the world into a new and better place.
Read the full article at Inc.com.