No brainer…social needs to be incorporated into marketing efforts. You should be posting frequently and following brands and influencers as well as taking advantage of boosting and social advertising. One reason is that 75% of teachers reported visiting a social network within the last month, according to MDR’s Teachers as Consumer Study findings, with Facebook being top dog. The five sites that K-12 teachers use at least weekly are YouTube, Pinterest, Facebook, Twitter, and Instagram, so focus your efforts there.
As you know, different channels are better for distinctive types of content (e.g., pictures on Pinterest), but teachers also use them for diverse reasons. Our Classroom Trends report indicates that teachers go to YouTube and Pinterest primarily for classroom or homework resources, while they use Twitter and Facebook most often to connect with professional communities.
Our WeAreTeachers media brand is the number one engaged brand with educators. This is because its editorial speaks to what educators are looking for by channel. Below you can find a collection of the top-performing WeAreTeachers content posted on Facebook month by month during 2018!
Dyslexia Charts – 1,300,000 reached
Truffula Trees – 786,000 reached
Dyslexia Posters – 1,500,000 reached
End-of-the-Year Meme – 6,300,000 reached
Teacher Meme – 2,900,000 reached
School Leaders Now Quote – 5,800,000 reached
I Teach Because – 1,200,000 reached
Teach Them – 5,200,000 reached
Teacher Coworkers – 4,000,000 reached
Printing on Post-its – 3,700,000 reached
Creative Thinking Before Coding – 11,500 shares!
Teaching so long – 1,400,000 reached
Social channels are right for building brand awareness, thought leadership, and traffic. Just remember these tips from our Digital Trends report when planning your content strategy: Relevance is vital; Personalize the repost; Use lists and alerts.
Wondering how to get more likes, shares, and retweets or how to establish a social presence? We can help. Start by checking out our Media Kit.