We are proud to announce that MDR, together with our client Lysol, was selected as a finalist in the Digital Activation category of the Folio: Digital Awards for the “My Healthy Classroom” initiative.
The Folio: Digital Awards is the publishing industry’s most prestigious program for digital excellence in publishing will honor dozens of winners and finalists in more than 20 categories, including new awards such as Audience Engagement/Community Manager of the Year, Digital Activation, and Best Video.
Lysol, the iconic brand known for its products that help prevent the spread of germs, wanted to increase educator loyalty and engagement with Lysol wipes. Lysol partnered with MDR to develop the My Healthy Classroom initiative, providing teachers with resources, tips and ideas to keep classrooms healthy and clean.
MDR leveraged WeAreTeachers, the #1 media brand for educators, to launch a custom, integrated marketing solution for Lysol that included a Classroom Makeover Giveaway, a teacher website, printables, social videos, co-branded emails, coupon offers and healthy classroom posters. The multi-channel campaign reached thousands of educators and parents with the Lysol brand story in just its first six months. An extensive sampling campaign delivered Lysol Wipes directly into the hands of 900,000 K-6 teachers. MDR has driven more than 10M brand impressions for Lysol, and thousands of teachers have taken advantage of coupon offers and other giveaways.
The winners and honorable mentions of the Folio: Digital Awards will be celebrated at a luncheon event on Thursday, March 21, 2019, at the Yale Club in New York City. Wish us luck!
Read the full press release here.