If educators respond to relationship marketing, and every relationship starts with a good conversation, then content marketing is your best opening line. Thoughtful, captivating, relevant content that strikes a chord with the teacher audience is an ideal ice breaker. Make an educator feel like you’re worth listening to, and you are heading for the top of the class.
Each year, we help clients craft content marketing campaigns that span a variety of media and social channels. As we observe the reactions and measure the results, we have a front-row seat to which content educators opened, clicked, liked, watched, shared, downloaded, and acted upon. We’ve collected all the best performing content in our Best of Content Marketing Report. You can use this report as a guide to the content types, themes, and timing that opened conversations with educators for brands.
Here’s an example. In the category of video content, this visual, light-hearted how-to from WeAreTeachers on helping students learn multiplication garnered a stunning 1.4 million views on Facebook:
Why It Worked
Looking at the best performing content in the video category, we can tell you that all the videos had a few things in common:
- They were short: usually 1 minute or less.
- They featured crafts or how-tos: Teachers are DIY champs, and especially appreciate repurposing of low-cost items (like pool noodles).
- They aligned with classwork: Anything that helps bring the subject matter to life or that features an activity for students is a big hit.
If you’re looking for more inspiration, in the report we also call out top performers in Articles/Blog Posts, Downloadable Posters, Infographics & Guides, Emails, Giveaways, and Social Posts. For each category, we identify popular themes and tips on why they worked. We even break down which content types work best at each stage of the sales funnel.