The Numbers Are in and the Numbers Don’t Lie
No matter what business you are in, it is important to communicate with your customers and it is even more important to know when to communicate with them. Conventional wisdom has taught us that in the education arena, the first two months of the school year are prime time for reaching out to educators.
Well guess what?
We’ve done the research, we have the numbers, and the numbers suggest otherwise. Through our deployment of millions of customer campaigns each year, we know that teachers read their email at night and on weekends, and they’re clicking through, too. Social media engagements spiked in December of last year and were also high in August. We also saw the highest website visits to our WeAreTeachers online community in September, August, and November.
So what have we learned?
Educators are always on the clock, working even when they aren’t in the classroom. That’s why it is important to have an open and ongoing dialogue with them all year round. Don’t just hit them at the start of the school year with your marketing campaigns. Find a rhythm, know when educators are going to be receptive to your message and on what channels you can best reach them. Clear, consistent, timely communication lets educators know that you understand their needs and challenges. It creates a relationship that is important if you want to build trust and turn them into customers.
Here are some highlights:
- Educators are browsing the web most during the summer and fall months, from July-November
- Educators are engaging on social media most over winter break in December, and in the fall from August-October
- Educators are opening emails most in the winter and early spring, from January-May
As you can see, educator engagement varies by channel throughout the year, but if you are smart about your outreach, you can target them at the right time and channel to ensure you are staying top-of-mind for the entire year!