Thank you to Marketing Insider Group for referencing us in this great article.
If you’ve read the news lately, you’ve come across Greta Thunberg’s name. Since skipping school to protest at Sweden’s parliament building in 2018, the 16-year-old Swedish climate activist represents the teen-led climate strike movement.Thanks to Thunberg and the millions she’s inspired, it’s become clear that young people view climate change as a defining issue of their generation. What’s less clear is how their demands will be enacted.
Gen Z is different from its predecessors in one important way. “Like every generation, Gen Z wants happiness and success, but more than previous generations, it views buying power as a key vehicle for activism,” notes Linda Ingersoll, chief engagement strategist at Dun & Bradstreet’s MDR education division. In addition to great products and services, brands have to deliver progress.
Read the full article at Marketing Insider Group.