Thanks to EdWeek for mentioning us in this great article.
Here’s a sneak peek:
Digital marketing strategies are evolving in new ways to help education companies target their efforts more effectively, boost their brands, and connect with educators.
Companies are using new tactics to thrive on social media. They’re modifying the way they work with influencers and re-evaluating the content on their websites and how it’s surfaced.
Instead of relying primarily on email for their outreach—as was once typical practice in selling to schools—education companies are designing digital marketing plans across channels and platforms.
If education companies don’t keep up with trends—or fail to anticipate new ones— their outreach efforts may suffer.
Read the full article on EdWeek.com.