Social Distancing Is Driving Social Media


With nearly 300 million people in at least 38 states being urged to stay home, sales and marketing professionals alike have absorbed a new vocabulary term, “social distancing.” Because of social distancing millions of us are working from home, top Education conferences like NCTM, ALA and ISTE have been canceled, and we are all wrapping our heads around the probability that students will not be returning to the classroom before the end of the school year. It is safe to say that the ramifications this is having on education are something no one could have seen coming.

Prior to COVID-19, critics would blame social media for poor quality of sleep, poor self-esteem, and more. But in these days of social distancing, we are seeing a significant uptick in social media activity. Staying connected online is virtually the only way to see friends, family and colleagues.  Consuming information, gathering resources, and simply finding an outlet in these seemingly chaotic times are happening through social media.

Teachers are engaged online

Recent MDR data shows teachers are using the web in search of ways to successfully implement remote learning programs. Here’s what we’re seeing:

  • Visits to our WeAreTeachers.com community—a destination for teachers that features practical classroom ideas, freebies and giveaways, teacher-to-teacher advice and humor — have skyrocketed by more than 100%.
  • WeAreTeachers’ hub of more than 200 free resources that includes hundreds online resources, including those that are always free, as well as others that companies have made available for free during the Coronavirus closures, has gotten nearly 2.7 million hits.

Navigating the ever-changing educational landscape can feel daunting. As a member of the education industry, MDR has been here to help for more than 50 years, and we’re not stopping now. Let’s talk about how we can help you.

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