The Opportunities in the NEW Back-to-School

The last year in education has been an ‘all hands on deck’ situation. Educators, parents, districts, providers, nonprofits…everyone pitched in to keep student progress moving forward under challenging, and constantly changing, circumstances.

Like a stress test, this current school year demonstrated how important it is to have an efficient and flexible marketing operation that can still work under pressure. Maybe you learned how valuable your products are for remote learning. Maybe your offering was adapted by teachers and now has a whole new audience. Maybe you found that social was a powerful channel for outreach.    

With all that in mind, it’s clear the future of education is being forged right now. Educators working to address learning loss are deciding how best to invest the windfall of federal funds.

Is Your Marketing Engine Ready?

How will you be adapting your education marketing strategies for the next school year? If your takeaways from 2020 include the need for more efficient, versatile, and results-driven strategies, we’ve got you covered.

Over the course of 2020, we offered resources and tools to help marketers adjust plans, reach educators, and stay informed to keep up. As education ramps up for this next high-activity phase, we’ve pulled together this collection of resources:

Clean, Complete Data

Ensuring your data is in order will increase the efficiency of your whole marketing operation in 2021.

Digital Channels Work

Digital outreach is especially well-suited as educators look online to source remote learning resources and materials, brush up on technical skills, and more.

Informed School Intel

With the stakes so high, brands and marketers need solid intel to help them support schools and teachers. We reached out to K-12 teachers and asked.

2020 taught us how to be nimble with our marketing programs and flexible with our plans, but we know that isn’t easy. This year, we will continue to provide you with new resources and support to help you be successful as this school year comes to a close and the 2021-2022 school year unfolds.

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