Teachers use social media daily to search for classroom ideas, connect to one another, and shop for deals. Which channels are they on? It's important for brands and marketers to make social media a part of their multi-channel strategy to be visible and interact with teachers in the places where they spend the most time.
We surveyed* teachers and asked them how they use social media. Here's what they told us.
Most teachers are using social media to look for new classroom ideas. Here's what they said:
- 80% - Get inspired with new teaching ideas
- 77% - Find resources for my classroom
- 57% - Connect with other educators
- 52% - Stay on top of trends and news
- 47% - Find teacher discounts and deals
- 35% - Follow education companies and organizations
- 35% - Participate in an online community
Facebook still reigns supreme for teacher social media use.
Think about your own Facebook habits. Do you belong to at least one Facebook group? Teachers do. Sixty-five percent of teachers say they belong to at least one education-focused Facebook group. Groups are a great way to reach an audience who is willingly there to participate in an often-niche conversation. People are more talkative in groups. Join them!
Teachers are also sharing peeks into their classrooms on Instagram. Look at #teachersofinstagram and you'll find more than 10M photos and posts.
Gen Z is using TikTok and Instagram to drive change.
Gen Zers, born from 1997 to 2012, are the fastest-growing group of educators in our schools today. They care about leveraging social media to promote change and justice. Nearly all of Gen Z (97%) use social media regularly, according to the Pew Research Center. This generation is using platforms like TikTok and Instagram to organize marches and support causes. Learn more about Gen Z with this report.
Pinterest is still in the background serving up regular content.
Pinterest is still an incredible search tool for teachers. They are saving classroom ideas to their boards and turning to Pinterest when looking for specific ideas, especially ideas that are timely or tied to a holiday.
*Source: How Teachers Use Social Media, a WeAreTeachers.com Survey, 2022
With 6 million pageviews each month, WeAreTeachers is one of the largest and fastest growing web destinations for teachers. WeAreTeachers features practical classroom ideas, freebies and giveaways, teacher-to-teacher advice and humor. Teachers look to WeAreTeachers for advocacy, insight into top issues affecting educators, uplifting and humorous posts, support from their peers, and resources shared by corporate partners. Contact us to learn more about how your brand can be featured on the #1 website for educators.
