Today’s challenging education and business climate demands more sophisticated and data-driven sales and marketing solutions.
MDR’s statistically-based modeling solution delivers actionable results so you can make business decisions with confidence.
Get Actionable Education Market Insight to Increase Your ROI
Identify what motivates buying behaviors, and with superior accuracy, choose the best-performing customer segments for your marketing programs.
Affinity Modeling helps you understand what drives your customers to buy and takes the guesswork out of segmentation decisions. When you identify what drives your customer buying behaviors, you can, with superior accuracy, choose the best-performing customer segments for your marketing programs.
Use Affinity Modeling to:
- Improve return on prospect campaigns
- Increase customer retention and loyalty
- Develop more successful cross-sell and up-sell opportunities
- Find new areas to grow/expand in the education market
- Track results, evaluate, and analyze responses to uncover trends.
Affinity Modeling is:
- Built on the MDR universe. Your customers are compared against MDR’s comprehensive database to identify prospects that resemble your best-performing customers.
- Affordable. A fraction of the cost of traditional statistical modeling, Affinity Modeling offers custom, cost-effective education market segmentation for less.
- More predictive. Based on statistics. Affinity Modeling analyzes hundreds of MDR data variables, thousands of campaign records, and your customer results to deliver concrete and more predictable insight into customer buying behaviors.