Account-Based Marketing
Marketers love using new and trendy buzzwords. That’s not a surprise, but remember just because something is new or trendy doesn’t necessarily mean you have to learn anything different. Most of the marketing principles behind these buzz terms are based on strategies that we’ve all adopted along the way. We’ve talked about Influencer Marketing and […]
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By Steve Palm – General Manager, MDR In the education sales and marketing industry, we’re seeing a significant rise in the use of sales acceleration tools, CRMs, marketing automation platforms, and, more recently, the connectivity of those systems to Customer Data Platforms (CDPs). Maintaining consistent and current information across your business is crucial to enable […]
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Thank you to Chief Marketer for sharing our guest contributed article. More companies are considering an account based marketing (ABM) approach, and for good reason. A 2019 survey by Digital Kungfu revealed that 47 percent of information communication technology companies have been successfully using ABM for at least a year. Further, 85 percent of marketers reported a higher return […]
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By Steve Palm – General Manager, MDR I have spent my career in education, media, information services, and marketing services, most recently at NewBay Media, and at Scholastic before that. Since joining MDR in January, I have reconnected with many old colleagues and spent time with our customers. What continues to ring true is not […]
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In a recent article, I talked about six steps you can take to set up your own Account-Based Marketing (ABM) program. While it’s good to talk about the concept of ABM, going from theory to action is a big jump. That’s because an ABM strategy is more focused on orchestrated, high-value programs and engagement with […]
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In a recent post, I provided an overview of Account-Based Marketing (ABM) as it relates to the education market. I discussed what it is and why ed marketers should consider adding this focused attribution marketing method to their strategy for reaching and engaging schools and districts. Now that you know more about ABM, I will […]
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If you only fish for guppies, you’re not going to land a whale Account Based Marketing (ABM) is generating a lot of buzz, and for good reason. It’s a direct relationship between sales and marketing. Looking for an attribution model, marketers? Here you go! For B2B marketers, demand generation marketing has long been the workhorse […]
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