Posts by Aaron Stibel

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Aaron Stibel is the Managing Director at MDR. Aaron previously served as CTO for Dun & Bradstreet Credibility Corp., which merged with Dun & Bradstreet in 2015. Prior to that, Aaron spent nine years with software company Revenue Solutions, Inc., where he led technology efforts for government agencies’ multi-billion dollar enterprise data warehousing implementations.

4 Reasons You Should Be Talking to Teachers

By Aaron Stibel | 11/30/2017 | 2 Comments
Teachers as influencers Aaron Stibel

Think about your ideal customers. They’re educated, affluent, stable, and influential, right? Those attributes apply to one group more than any other: America’s 7 million educators. Who Are America’s Teachers? Think about it. Every teacher is college-educated. Teachers’ average annual household income is $114,800 — almost 50 percent greater than the general population’s $81,100. This may sound high, but […]

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Partnerships 101: Why Smart Brands Choose Teachers

By Aaron Stibel | 10/04/2017 | 0 Comments
Partnerships 101: Why Smart Brands Choose Teachers

America doesn’t recycle like it should. Despite the billions spent on recycling infrastructure, the nation’s recycling rate has hovered around 34% for the past two decades — far less than that of other developed nations. The psychology behind America’s recycling reticence is complex, but environmentally concerned companies are getting creative. Take the PepsiCo Recycle Rally: […]

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