Posts by Anne Goto

Anne Goto

Anne Goto is the Data Products Manager at MDR. Anne has been at MDR for almost 30 years in a variety of roles, including leading the development of MDR's high quality, comprehensive education database, quality advocacy, data analytics, and her current role where she helps customers make effective use of their data. Before joining MDR, Anne was a media analyst, computer programmer, and occupational therapist.

Redefining Quality Education Data for 2021

By Anne Goto | 11/04/2020 | 0 Comments

What’s moving the needle in sales and marketing these days? Complete, Accurate, and Fresh Data. The definition of data quality is changing, largely because today’s education sales and marketers are using data as high-octane fuel for sophisticated activation strategies, like: Personalization Account-Based Marketing Customer Data Platforms Programmatic Advertising Defining Buyer Personas Identifying Lookalike Audiences Marketing […]

Read Now »

Stay on Top of the California Consumer Privacy Act (CCPA)

By Anne Goto | 10/16/2020 | 0 Comments

With the ongoing COVID-19 pandemic in the headlines every day for most of this past year, it may seem that the California Consumer Privacy Act (CCPA) has taken a back seat. However, that is not the case: the CCPA’s regulations became final and effective as of August 14, 2020. Now that it has taken effect, […]

Read Now »

Tracking Back-to-School 2020-2021

By Anne Goto | 09/15/2020 | 0 Comments

We’ve all been paying close attention to the news and our local school communities, following the opening plans. MDR data experts have been capturing when and how school will be in session and which learning models each school will follow.  Although, some schools started a little later this year, as of this week, most schools […]

Read Now »