Posts by Bernadette Grey
Bernadette Grey is the chief marketing strategist at MDR. Prior to joining MDR, Bernadette was an editorial director at Scholastic. A New York City native and the mother of two software engineers, Bernadette spends her spare time in the mountains of Vermont, where she owns a home.
Thank you to Entrepreneur.com for referencing us in this great article. Generation Zers can spot an ad from a mile away. If you want your message to break through, send it through a trusted messenger. Generation Z is fast becoming the most coveted of marketing audiences. Unfortunately, it is also one of the hardest to […]
At its annual conference this May, Engage for Good will announce the winners of the 2018 Halo Awards, which honor North America’s best corporate citizenship and cause initiatives. From animal rights to health to the environment, this year’s finalist campaigns span a range of worthy causes that support schools, teachers, and students. Standout initiatives by PepsiCo and Samsung, valued […]
For young students, there’s no forbidden door more enthralling than the one labeled “Teacher’s Lounge—Staff Only.” What’s going on in there? Wild parties? The truth is much more mundane than the fabrications of a nine-year-old’s mind. They’re likely to find teachers doing the same thing in their downtime that most working adults do: perusing Facebook, […]
Sign up for this service, follow our script for all of your classroom instruction, and you’ll become a great teacher! That’s how one education software company attempted to target teachers and promised to turn “mediocre teachers” into good ones. In other words, the company was essentially saying, “If you’re a mediocre teacher, we can do […]
Fall is back-to-school season not just for students, but for all of America. Between students, parents, and employees, more than half the nation has regular contact with a school. No other institution comes close. If brands built relationships with all of America’s 7 million educators, they’d also reach the nation’s 54.5 million students and 90 […]
Let’s say you have a message, brand, or a cause you want to get on the radar screen of people all over the country. The fragmented media landscape makes reaching across demographics, geographies, and interests challenging. Sure, if you can get something to go viral, it can spread like wildfire. But so far no one […]