Posts by Donnine Souhrada

Donnine Souhrada

Donnine is the busy leader of MDR’s Integrated Marketing Solutions team and oversees the efforts of our client services, creative, marketing, and product development groups. Donnine is passionate about education, technology, and new ways to connect educators to innovative brands.

What’s Between Your Two Bookends? A Marketer’s Guide to Working With Science

By Donnine Souhrada | 03/26/2018 | Comments Off on What’s Between Your Two Bookends? A Marketer’s Guide to Working With Science
MDR-Marketers-Bookends

If art is beauty, is science the beast? Many corporations think so, judging from the way they silo their marketing and technology teams. Rarely do CMOs and CDOs bring the brains of both teams to bear on the company’s marketing. In an era when 38% of marketing professionals admit to under-utilizing data for content strategy, […]

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