Guest Contributed Posts
These articles were authored by a friend of MDR’s community. If you are interested in being a guest contributor, please submit your article ideas here.
By Guest Contributor Kimmie Fink, WeAreTeachers Editor With school closures and the move to online learning, teachers are working harder than ever…and they deserve to be appreciated as such. But how do you show gratitude to teachers when they’re not physically in the school building? At WeAreTeachers, we’re seeing folks get creative in the way […]
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By Guest Contributor Lisa Wolfe How we view “school” changed somewhat abruptly just weeks ago. While this would typically be the time when companies would be ramping up their efforts to market products and resources for the 2020-2021 school year, instead everyone is taking a step back to assess what the needs will be in […]
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By Guest Contributor Dr. Anne Snyder, McGraw-Hill Education As schools have shuttered and emergency homeschooling has become the new norm, families and teachers alike are working together to ensure that learning continues, albeit in new ways. The restrictions introduced by the COVID-19 safety precautions have understandably created challenges for families and educators alike. Despite this, […]
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Thanks to The Wall Street Journal for citing MDR data from our Teachers Talk Technology report in their article! Two professionals in the education space share the benefits and potential downsides of digital devices in classrooms: “Technology has steadily worked its way into classrooms around the world, from kindergarten to graduate school. Its use in […]
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By Divya Sridhar, Ph.D. Background Educators have more opportunities than ever before to harness the power of digital technologies and use the data resulting from those technologies to improve their students’ educational outcomes. For example, educators can use student data to do the following: Organize and grade homework assignments; Support group projects; Monitor attendance; and […]
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Thanks to The Marketing Scope for publishing us in this great article. Check out this excerpt from our very own Donnine Souhrada below. When it comes to Instagram influencers, you’re likely picturing young celebrities promoting the latest hot trend. But there’s another group that’s spending time exerting influence over young people on social media: teachers. […]
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Thanks to Mogul for publishing us in this great article. Here’s a sneak peak of the article written by our very own Linda Ingersoll. There are few certainties in life: death, taxes, and school fundraisers. If you have a student in your life, you’ve likely been shaken down by a 4-foot-tall, pig-tailed sales rep asking […]
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Thanks to EdWeek for mentioning us in this great article. Here’s a sneak peek: Digital marketing strategies are evolving in new ways to help education companies target their efforts more effectively, boost their brands, and connect with educators. Companies are using new tactics to thrive on social media. They’re modifying the way they work with […]
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By Anne Goto, Data Products Manager, MDR Not long ago we communicated that the California Consumer Privacy Act (CCPA) of 2018 was signed, with an effective date of January 1, 2020, on the horizon. Well, the time has come! CCPA took effect on January 1, bringing changes that affect both consumers and businesses, including education […]
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By Guest Contributor – Lanette Trowery, PhD, Senior Director of Learning Research and Strategy, McGraw-Hill In my work as a teacher educator and classroom coach, one of my greatest joys was seeing teachers grow their classrooms into true learning communities. It’s never easy or seamless work; the time and support needed to create a classroom […]
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By Britten Follett, Executive Vice President, Follett School Solutions Recently, Follett School Solutions hosted fourteen school district superintendents from across the country to discuss hot topics in education, while giving us valuable feedback on our products and services. The high-energy conversations revealed each educator’s passion as we covered topics ranging from equity and diversity to […]
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By Jacob Bruno, Vice President, Professional Learning, NWEA A highly effective educator in every classroom is the most powerful lever to actualize growth and achievement for all students. High quality professional learning for our teachers and leaders is the best way to build the kind of individual and collective educator efficacy to make this happen. […]
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By Steve Palm – General Manager, MDR In the education sales and marketing industry, we’re seeing a significant rise in the use of sales acceleration tools, CRMs, marketing automation platforms, and, more recently, the connectivity of those systems to Customer Data Platforms (CDPs). Maintaining consistent and current information across your business is crucial to enable […]
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By Gina Faulk – General Manager, EdGate Correlation Services Have you heard this one? AI will silently take over a lot of industries until it gets to carpentry…Then suddenly everyone will start coming out of the wood work. Bad joke aside, we’re all reading the headlines: there will be a projected 58 million new artificial intelligence […]
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By Erin Werra – Writer & Researcher at Skyward and Advancing K12. Technology has evolved the modern workplaces from an office cube farm to maximum flexibility. A similar trend is emerging for K12 schools with the advent of 1:1 technology programs, flipped classrooms, and more widespread connectivity. But is blurring the boundaries of classroom learning […]
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By Kimberley Moran – Senior Digital Editor at WeAreTeachers and School Leaders Now It doesn’t take long in any culture to realize the truth in the old saying, you are known by the company you keep. Look around and you’ll find people aligning themselves with brands everywhere from makeup to food to educational products. It […]
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By Britten Follett – Executive Vice President, Follett School Solutions Last month, I had the opportunity to host an evening with James Patterson. Yes, THE James Patterson, the world’s bestselling author, most trusted storyteller, and generous philanthropist. There we were, Mr. Patterson and me, up on a stage in front of 200 Follett customers. During my 10 […]
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By Gina Faulk – General Manager, EdGate Correlation Services Like many busy working moms I was recently last-minute Googling birthday ideas for my 10-year-old son. One particular item popped up that caught me by surprise. Not because it involved slime (always popular) or Nerf (If I find one more stray Nerf bullet!), but because it was […]
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By Britten Follett – Senior Vice President of Marketing and Classroom Initiatives, Follett School Solutions Liam and Emma are the most popular baby names last year. So, do you go popular? Or go unique? Soon-to-be parents can spend nine months or more debating their unborn child’s name. Alternately, there are the moms and dads who wait […]
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It’s time to start thinking about compliance. By Anne Goto – Data Products Manager, MDR Here at MDR our thoughts are always turning to…data. Okay, we talk about data a lot. You could say it’s our thing. So when there is an imminent data privacy regulation poised to impact all US businesses, including education marketers, […]
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By Lindsay Walker – Co-Founder of Launch Code After School Over the past three decades, coding and computer science have created a new world of growth and opportunity for the generation of youth that is being raised alongside these technologies. Each decade has brought about innovations, such a personal computers, the Internet, and cellular phones which […]
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This Compatible Combo hits Classrooms Social and Emotional Learning (SEL) and Technology Education? Traditionally these are not two subjects that we would lump together. However, as SEL is increasingly becoming mandatory curriculum in schools, educators must determine where to fit SEL in. We know that SEL is already being integrated into core subjects so why […]
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By Dr. David Weiss, Co-founder and Chairman of Assessment Systems Corp For many of us in and around the academic orbit, test scores have been the ne plus ultra, the sine qua non of academic proof points. If you’re not up on your Latin, for many, test scores have been the unimpeachable evidence of successes and […]
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By Lindsay Walker – Co-Founder of Launch Code After School Over the past few years, there has been a dramatic increase in the education industry in coding and STEM education. With the explosion in the popularity of these topics comes a landslide of educational toys, games, robots, websites, and apps. The question that educators and […]
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By Steve Palm – General Manager, MDR I have spent my career in education, media, information services, and marketing services, most recently at NewBay Media, and at Scholastic before that. Since joining MDR in January, I have reconnected with many old colleagues and spent time with our customers. What continues to ring true is not […]
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By Dr. Anne Snyder, Sr. Learning Scientist, McGraw-Hill Education Attention to social and emotional learning – among researchers, district leaders, classroom teachers, and content providers – has perhaps never been greater. With the recent release of large research projects, such as the National Commission on Social, Emotional, and Academic Development’s A Nation At Hope, as […]
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By Lisa Wolfe, President, L. Wolfe Communications There are many lessons to be learned from the college admissions scandal–dubbed “Operation Varsity Blues” by federal agents. The simplest one might be for parents: “Don’t do that,” as WeAreTeachers Editorial Director, Hannah Hudson, recently discussed on Headline News. But there are also important lessons that education marketers and […]
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By Britten Follett – Senior Vice President of Marketing and Classroom Initiatives, Follett School Solutions As a child, I read every single Ramona Quimby, Baby-Sitters Club and Sweet Valley High book ever written. Yes, I was a child of the 80s. When I think back on the extensive list of books on my home library shelf, […]
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By Ed Lamprich – Vice President, English Language Learner Strategy, McGraw-Hill Education A diverse and growing group of students, English learners continue to have a strong influence on the ever-changing K-12 landscape. Their unique needs and assets often sit at the heart of many districts’ equity plans, offering opportunities for administrators to rethink strategies for […]
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How Publishers are Making Videos “Teacher-Ready” By Gina Faulk – General Manager, EdGate Correlation Services What adult is not amazed (and sometimes exasperated) with the modern student’s prolific video watching? Students are downloading Netflix videos to their handhelds so they can fill time on the school bus. From their laptops they watch gamers stream that […]
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