Guest Contributed Posts

These articles were authored by a friend of MDR’s community. If you are interested in being a guest contributor, please submit your article ideas here.

What Technology Can Do in the Battle to Curb Cheating on Campuses

By Guest Contributor | 09/12/2018 | 0 Comments
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By Bill Loller, Vice President of Product Management for Turnitin Academic misconduct can have a profoundly deleterious effect on institutional reputation. The MyMaster scandal in 2014 left a black eye on Australian universities from which they are just starting to recover. All too often, misconduct is swept under the rug and fingers are crossed, hoping […]

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Reporting Robots

By Guest Contributor | 09/06/2018 | 0 Comments
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By Britten Follett – Senior Vice President of Marketing and Classroom Initiatives, Follett School Solutions Five years into my career as a television journalist, I was on live television and suffered every reporter’s biggest fear: I completely forgot my next line. With no prompter or script nearby, I paused and repeated my last line, hoping it […]

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Why Guess? Facebook Job Titles and the Vanishing Niche

By Guest Contributor | 08/13/2018 | 0 Comments
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Real world of MDR – Facebook® Data By MDR team member, Sean McCloud – Product Manager Trying to locate future customers online can involve a lot of guess work if you are not starting with a rich data source. Recently, we wanted to see what one of our customers would have to do to be […]

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Five Inspiring Educational Charities & What They Can Teach Us

By Guest Contributor | 07/24/2018 | 0 Comments

Charity is all about building a better world, and what better way to do that than to equip the youngest generations with the skills and resources to fulfill their potential? Educational charities pursue that exact goal, looking to ensure that the future for our children remains bright even in the face of mounting global challenges. […]

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Powering Successful Digital Transformations in School Districts

By Guest Contributor | 07/10/2018 | 0 Comments

By Guest Contributor Marty Lange – SVP, Chief Product & Operating Officer, McGraw-Hill Education School Group I’ve recently returned from ISTE 2018, where I connected with school district leaders and educators who are at various stages within their district’s digital transformation journey. Many are still in the early phases of implementation and navigating interoperability issues, […]

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13 Tired Education Buzzwords to Stop Using Now

By Guest Contributor | 06/25/2018 | 0 Comments

By Kimberley Moran – Senior Digital Editor at WeAreTeachers and School Leaders Now Sometimes you use a word because you are comfortable with it. It tends to garner a certain kind of reaction, and you’re counting on that. We call these buzzwords. Some people use them to help them sound smart, especially when they’re selling […]

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Being a Global Citizen

By Guest Contributor | 06/12/2018 | 0 Comments

By Britten Follett – Senior Vice President of Marketing and Classroom Initiatives, Follett School Solutions My first trip overseas was to Egypt to see the Valley of the Kings and the Great Pyramids. I’d read every travel guide on the book shelf to prepare for this once-in-a-lifetime immersion into the cradle of civilization. Warned of all […]

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The Importance of After School Programs – Lifelong Learning at Any Age

By Guest Contributor | 06/06/2018 | 0 Comments
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By Mike Durham – Founder and CEO Peachjar One of the things that makes humans so amazing is our ability to display grit, persevere in challenging situations, and use social skills to advance in our personal and professional lives. While it is believed that these abilities come naturally for some of us, nurturing plays a […]

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The Impact of Interactive Technology on the Future of School Education

By Guest Contributor | 05/22/2018 | 0 Comments
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By Paul Bartrum – Academies Partnership Manager, Avocor With new educational technology tools developing every day, the ability to create an interactive classroom is becoming easier than ever before. It may still be some time before we see the likes of interactive whiteboards in every classroom, or individual tablets on every student’s desk. However, an […]

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Meeting the Social and Emotional Needs of All Students

By Guest Contributor | 05/03/2018 | 0 Comments
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By Guest Contributors – Anne Snyder, Ph.D., Sr. Learning Scientist, McGraw-Hill Education and Christine Gouveia, Ph.D., VP Applied Learning Sciences, McGraw-Hill Education In recent years, the education landscape has shifted to reflect a growing emphasis on social and emotional learning (SEL) in K-12 schools. We’re seeing strengthened efforts directed toward educating the “whole child,” and […]

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Why Classroom Experiences Around The World Differ So Much

By Guest Contributor | 04/18/2018 | 0 Comments
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By Victoria Greene To understand educators, you must also understand the challenges they face, and you cannot accomplish that without taking a broad view of education across the world. This is a difficult thing to achieve. By the time you reach adulthood, your view of what education means has been indelibly colored by your personal […]

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The Building Blocks of Engaging UX

By Guest Contributor | 04/03/2018 | 0 Comments
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A user experience expert shares his best practices on how software designers and educators can better collaborate to inspire joyful learning. By Sean Oakes – Principal and Creative Director at SOS Brooklyn and Backpack Interactive When starting to design a smart user experience (UX), you need to think big. In EdTech, this means strategically synthesizing educational […]

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Identifying and Addressing Why Non-Proficient Adolescent Readers Struggle

By Guest Contributor | 03/21/2018 | 1 Comment
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By Suzanne Carreker, Ph.D., CALT, QI, Principal Educational Content Lead​ at Lexia Learning One of the challenges of addressing the learning needs of non-proficient adolescent readers is the diversity of those needs. However, in the majority of cases, educators can determine the cause of non-proficient reading by applying the Simple View of Reading. This formula, which […]

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Charting a Bright Future for K-12 English Learners

By Guest Contributor | 03/13/2018 | 0 Comments
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By Heath Morrison, School Group President, McGraw-Hill Education Educators today are tasked with serving an increasingly diverse classroom. As the demographics of the United States continually evolve, these changes are reflected in K-12 classrooms. In perhaps no other space is the concept of finding strength through diversity more apparent than a room full of students. […]

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Creepy Underwear

By Guest Contributor | 03/06/2018 | 0 Comments
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By Britten Follett – Senior Vice President of Marketing and Classroom Initiatives, Follett School Solutions It’s on the top shelf. Slightly out of reach for five and six-year olds. So they stand on their tippy toes, reach high, and tilt the book off the shelf. I watch as their little fingers flip each page. They gasp […]

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Can Reading Make You Wealthy? Countering the Matthew Effect and Other Influences

By Guest Contributor | 02/27/2018 | 1 Comment
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By Amandeep Kochar, Executive Vice President — Public Library Sales & Technology, Baker & Taylor At the beginning of every new year, with a renewed sense of purpose we feel resolute and have countless discussions about improving our physical fitness, adopting healthier habits, and embracing regular exercise plans. It’s important, however, to not forget cerebral health […]

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Digital Trends: What Do the Numbers Tell Us?

By Guest Contributor | 02/07/2018 | 0 Comments
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By David Clemen – Director of Digital Marketing, MDR I hosted a webinar that highlighted the findings of MDR’s Digital Trends in the Education Market report, which reveals the reality of educator interaction with digital marketing in email, web ads, and social media.  We gathered insights from almost 400,000,000 deployed email across almost 20,000 unique […]

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Helping Schools Reap a Higher ROI on Mobile Learning

By Guest Contributor | 01/30/2018 | 0 Comments
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By Brian Sharp, CEO of SmartEdTech Hoping to give every child access to unlimited learning opportunities, K-12 schools are spending billions of dollars on Chromebooks, tablets, and other digital devices each year. But, there are a number of key challenges that stand in the way of achieving a mobile learning return on this investment. Hart […]

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5 Ways to Fill the STEM Pipeline

By Guest Contributor | 01/02/2018 | 0 Comments
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Vernon Johnson, President and CEO, Accelerate Learning The demand for workers in science, technology, engineering, and mathematics (STEM) continues to outpace the supply of trained workers in the United States. Yet, of the 50 million students in public elementary and secondary schools, the vast majority will not major in a STEM field or graduate with […]

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The Turquoise Wedge – Future Ready Library Framework

By Guest Contributor | 12/27/2017 | 2 Comments
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Britten Follett. Senior Vice President of Marketing and Classroom Initiatives, Follett School Solutions Confession: As a kid, I read Trivial Pursuit question cards for fun. Based on that little confession, it’s probably not a huge surprise to anyone reading this that my great-great grandfather started a book business 150 years ago. Reading is in my […]

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Where Machine Learning Goes Wrong (And Right) for Education

By Guest Contributor | 12/19/2017 | 0 Comments
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Vibhu Mittal, CEO, Edmodo The rise of inappropriate children’s videos on YouTube has put Machine Learning at the center of the conversation for Ed Tech. Machine Learning is clearly a powerful tool that can enrich lives and save time, but YouTube’s example has shown how educational services need to be careful when using it. Machine […]

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Are Today’s Students Really Ready for College, Work, and Life?

By Guest Contributor | 11/29/2017 | 0 Comments
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Cheryl Vedoe – CEO, Apex Learning While national dropout rates have decreased and graduation rates have increased over the past 10 years, there is still concern that high school students are not graduating well prepared for college or career. Based on the 2015 National Assessment of Educational Progress (NAEP) results, just under 40 percent of […]

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Community Service: An Overlooked Measure of Personal Growth and Predictor of College Success

By Guest Contributor | 11/21/2017 | 0 Comments
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Michele Pitman, Founder, intelliVOL We generally assume that students who volunteer time in community service have an advantage when applying for college or scholarships. Unfortunately, up until 2008 when x2VOL was released by intelliVOL there was no system to digitally record and verify student service hours, which made it difficult to confirm the amount of […]

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Shaping the Future of “Reading to Learn” Using Data, Science, and Automation

By Guest Contributor | 11/06/2017 | 1 Comment
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Andrew Friedman – President and CEO, Learning Ally With the close of the EdNET2017 conference, it is apparent that the ed tech community remains vigilant in tackling both the age-old problems in public education and the rapid shifts that compel our industry forward to develop the best products and services that will significantly benefit our […]

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The Top 4 Ways Brands Can Support Title I Teachers

By Guest Contributor | 11/02/2017 | 0 Comments
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We got a first-hand perspective on Title I teaching from a member of WeAreTeachers. Here are some ways brands and nonprofits can apply these insights to become the kind of ally that Title I teachers in particular want to partner with. I taught in Title I schools for my first five years of teaching. Title […]

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Learning in the 21st Century

By Guest Contributor | 10/26/2017 | 0 Comments
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Cheri Sterman – Crayola Director of Education, and Vice Chair of the Partnership for 21st Century Learning. Education today has shifted away from giving children answers that adults already figured out. Instead, teachers pose real-world problems for students to solve. Art-integration, project-based learning, and STEAM (Science, Technology, Engineering, Art and Math) help students articulate higher-level questions and […]

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Why Tried and True is Here to Stay in Tomorrow’s Classrooms

By Guest Contributor | 10/20/2017 | 0 Comments
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Scott Evans – Marketing Manager, Califone Imagine what a classroom will look like 30 years from now. You might envision students wearing virtual reality headsets and robots acting as teachers. But, what if these classrooms still used tried and true technology, such as a standard projector or a traditional calculator? With so much buzz around […]

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To Succeed in Ed Tech, Become a Lifelong Learner

By Guest Contributor | 10/12/2017 | 0 Comments
To Succeed in Ed Tech, Become a Lifelong Learner

This is a guest post by Chris Piehler, Lead Storytller, PR with Panache! As I sift through my memories of EdNET 2017 (the sessions, the sun, the bocce), one essential lesson stands out: the importance, in our industry, of being a lifelong learner. No one exemplifies this more than our longtime EdNET host, Vicki Smith […]

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How Do Schools Spend Discretionary Funds?

By Guest Contributor | 09/14/2017 | 0 Comments

Bob Stimolo, president of School Market Research Institute, Inc. (SMRI), gave us a preview of the October 2016 survey of 200 elementary through high school secretaries that was conducted jointly by School Market Research Institute (SMRI) and Market Data Retrieval (MDR). School secretaries are key players when it comes to schools learning about and making […]

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Personalized Learning: A Student-Centered Approach for Learning Success

By Guest Contributor | 06/26/2017 | 0 Comments
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Janet Pittock, Curriculum Director, and Cassondra Corbin-Thaddies, Director of Professional Learning – McGraw Hill Education Personalized learning is no longer just a buzzword or a passing fad. In fact, more and more school leaders view the successful implementation of personalized learning programs as top priorities for their classrooms. In a recent survey, 86% of district […]

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