Guest Contributed Posts

These articles were authored by a friend of MDR’s community. If you are interested in being a guest contributor, opens in a new windowplease submit your article ideas here.

Can Reading Make You Wealthy? Countering the Matthew Effect and Other Influences

By Guest Contributor | 02/27/2018 | 1 Comment
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By Amandeep Kochar, Executive Vice President — Public Library Sales & Technology, Baker & Taylor At the beginning of every new year, with a renewed sense of purpose we feel resolute and have countless discussions about improving our physical fitness, adopting healthier habits, and embracing regular exercise plans. It’s important, however, to not forget cerebral health Read More »

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Digital Trends: What Do the Numbers Tell Us?

By Guest Contributor | 02/07/2018 | Comments Off on Digital Trends: What Do the Numbers Tell Us?
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By David Clemen – Director of Digital Marketing, MDR I hosted a webinar that highlighted the findings of MDR’s Digital Trends in the Education Market report, which reveals the reality of educator interaction with digital marketing in email, web ads, and social media.  We gathered insights from almost 400,000,000 deployed email across almost 20,000 unique Read More »

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Helping Schools Reap a Higher ROI on Mobile Learning

By Guest Contributor | 01/30/2018 | Comments Off on Helping Schools Reap a Higher ROI on Mobile Learning
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By Brian Sharp, CEO of SmartEdTech Hoping to give every child access to unlimited learning opportunities, K-12 schools are spending billions of dollars on Chromebooks, tablets, and other digital devices each year. But, there are a number of key challenges that stand in the way of achieving a mobile learning return on this investment. Hart Read More »

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5 Ways to Fill the STEM Pipeline

By Guest Contributor | 01/02/2018 | Comments Off on 5 Ways to Fill the STEM Pipeline
MDR 5 Ways to Fill STEM Pipeline

Vernon Johnson, President and CEO, Accelerate Learning The demand for workers in science, technology, engineering, and mathematics (STEM) continues to outpace the supply of trained workers in the United States. Yet, of the 50 million students in public elementary and secondary schools, the vast majority will not major in a STEM field or graduate with Read More »

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The Turquoise Wedge – Future Ready Library Framework

By Guest Contributor | 12/27/2017 | 2 Comments
MDR The Turquoise Wedge

Britten Follett. Senior Vice President of Marketing and Classroom Initiatives, Follett School Solutions Confession: As a kid, I read Trivial Pursuit question cards for fun. Based on that little confession, it’s probably not a huge surprise to anyone reading this that my great-great grandfather started a book business 150 years ago. Reading is in my Read More »

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Where Machine Learning Goes Wrong (And Right) for Education

By Guest Contributor | 12/19/2017 | Comments Off on Where Machine Learning Goes Wrong (And Right) for Education
MDR Machine Learning in Education

Vibhu Mittal, CEO, Edmodo The rise of inappropriate children’s videos on YouTube has put Machine Learning at the center of the conversation for Ed Tech. Machine Learning is clearly a powerful tool that can enrich lives and save time, but YouTube’s example has shown how educational services need to be careful when using it. Machine Read More »

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Are Today’s Students Really Ready for College, Work, and Life?

By Guest Contributor | 11/29/2017 | Comments Off on Are Today’s Students Really Ready for College, Work, and Life?
MDR Preparing Students for College

Cheryl Vedoe – CEO, Apex Learning While national dropout rates have decreased and graduation rates have increased over the past 10 years, there is still concern that high school students are not graduating well prepared for college or career. Based on the 2015 National Assessment of Educational Progress (NAEP) results, just under 40 percent of Read More »

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Community Service: An Overlooked Measure of Personal Growth and Predictor of College Success

By Guest Contributor | 11/21/2017 | Comments Off on Community Service: An Overlooked Measure of Personal Growth and Predictor of College Success
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Michele Pitman, Founder, intelliVOL We generally assume that students who volunteer time in community service have an advantage when applying for college or scholarships. Unfortunately, up until 2008 when x2VOL was released by intelliVOL there was no system to digitally record and verify student service hours, which made it difficult to confirm the amount of Read More »

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Shaping the Future of “Reading to Learn” Using Data, Science, and Automation

By Guest Contributor | 11/06/2017 | 1 Comment
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Andrew Friedman – President and CEO, Learning Ally With the close of the EdNET2017 conference, it is apparent that the ed tech community remains vigilant in tackling both the age-old problems in public education and the rapid shifts that compel our industry forward to develop the best products and services that will significantly benefit our Read More »

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The Top 4 Ways Brands Can Support Title I Teachers

By Guest Contributor | 11/02/2017 | Comments Off on The Top 4 Ways Brands Can Support Title I Teachers
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We got a first-hand perspective on Title I teaching from a member of WeAreTeachers. Here are some ways brands and nonprofits can apply these insights to become the kind of ally that Title I teachers in particular want to partner with. I taught in Title I schools for my first five years of teaching. Title Read More »

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Learning in the 21st Century

By Guest Contributor | 10/26/2017 | Comments Off on Learning in the 21st Century
MDR digital 21st century learning

Cheri Sterman – Crayola Director of Education, and Vice Chair of the Partnership for 21st Century Learning. Education today has shifted away from giving children answers that adults already figured out. Instead, teachers pose real-world problems for students to solve. Art-integration, project-based learning, and STEAM (Science, Technology, Engineering, Art and Math) help students articulate higher-level questions and Read More »

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Why Tried and True is Here to Stay in Tomorrow’s Classrooms

By Guest Contributor | 10/20/2017 | Comments Off on Why Tried and True is Here to Stay in Tomorrow’s Classrooms
MDR classroom tech

Scott Evans – Marketing Manager, Califone Imagine what a classroom will look like 30 years from now. You might envision students wearing virtual reality headsets and robots acting as teachers. But, what if these classrooms still used tried and true technology, such as a standard projector or a traditional calculator? With so much buzz around Read More »

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To Succeed in Ed Tech, Become a Lifelong Learner

By Guest Contributor | 10/12/2017 | Comments Off on To Succeed in Ed Tech, Become a Lifelong Learner
To Succeed in Ed Tech, Become a Lifelong Learner

This is a guest post by Chris Piehler, Lead Storytller, PR with Panache! As I sift through my memories of EdNET 2017 (the sessions, the sun, the bocce), one essential lesson stands out: the importance, in our industry, of being a lifelong learner. No one exemplifies this more than our longtime EdNET host, Vicki Smith Read More »

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How Do Schools Spend Discretionary Funds?

By Guest Contributor | 09/14/2017 | Comments Off on How Do Schools Spend Discretionary Funds?

Bob Stimolo, president of School Market Research Institute, Inc. (SMRI), gave us a preview of the October 2016 survey of 200 elementary through high school secretaries that was conducted jointly by School Market Research Institute (SMRI) and Market Data Retrieval (MDR). School secretaries are key players when it comes to schools learning about and making Read More »

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Personalized Learning: A Student-Centered Approach for Learning Success

By Guest Contributor | 06/26/2017 | Comments Off on Personalized Learning: A Student-Centered Approach for Learning Success
MDR personalized learning

Janet Pittock, Curriculum Director, and Cassondra Corbin-Thaddies, Director of Professional Learning – McGraw Hill Education Personalized learning is no longer just a buzzword or a passing fad. In fact, more and more school leaders view the successful implementation of personalized learning programs as top priorities for their classrooms. In a recent survey, 86% of district Read More »

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