Posts by Jodi Murphy

Jodi Murphy-headshot

Jodi is one of our marketing guru’s here at MDR.  She has more than 20 years of digital marketing experience having held senior marketing and management positions with major publishers, including Scholastic and Reader’s Digest. She also played a key role launching a wildly successful tech startup, helping it make the Inc. 5000 List of Fastest Growing Private Companies three years running. Jodi has a passion for technology that automates and streamlines marketing processes for the educational industry. In her spare time she loves cooking for her large Greek-Norwegian family and is her daughter’s biggest fan when she’s competing around the country in all-star competitive cheer competitions.

The Education Scoops for February 22

By Jodi Murphy | 02/22/2019 | 0 Comments
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School safety is a hot topic (no surprise there) and it’s relationship with social emotional learning (SEL) is becoming more prevalent.  Why the importance?  Educators are looking for ways to reduce discipline problems, build a positive school climate and increase academic success, especially during the needs of increased safety in schools.  I love seeing companies […]

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Educator Hot Topics!

By Jodi Murphy | 02/15/2019 | 0 Comments
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What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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New to educator social media marketing? These 6 steps can help you get started

By Jodi Murphy | 02/12/2019 | 0 Comments
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Okay, okay, I know what you’re thinking…”Another post on social media marketing to educators and why I need to be doing it.”  You’re right! Seriously though, you need to be doing it.  I still am shocked at the number of brands who are missing out on reaching teachers, schools and families via social channels.  It […]

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The Education Scoops for February 8

By Jodi Murphy | 02/08/2019 | 0 Comments
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Busy busy busy!  What a great start to 2019 and I’m looking forward to bringing you scoops, and more good stuff, in the months to come.  Thank you to those of you who provided feedback over the past two weeks.  I appreciate your support and I love reading your comments.  I’m combing through your emails […]

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Educator Hot Topics!

By Jodi Murphy | 02/01/2019 | 0 Comments
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What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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Churn, Churn, Churn: Thoughts on Change in Education

By Jodi Murphy | 01/29/2019 | 0 Comments
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There’s a perception that nothing ever changes in education. After all, there’s a very good possibility that the schools in your town are more than 40 years old. However, even though the structures look the same, it’s a very different story when you look inside. If those old, familiar walls could talk, here are a […]

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The Education Scoops for January 25

By Jodi Murphy | 01/25/2019 | 0 Comments
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The scoops have been pouring in the past couple weeks, thank you all for sharing!  With the new year upon us, I’m thinking it’s a good time to solicit Scoops feedback.  Many of you have been loyal readers over the years and so I thank you for your continued clicks. But, is there anything else […]

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Educator Hot Topics!

By Jodi Murphy | 01/18/2019 | 0 Comments
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What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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We asked teachers about their social media use. Some of their answers surprised us.

By Jodi Murphy | 01/17/2019 | 0 Comments
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It’s a given that teachers are active on social media. We showed you the top posts they engaged with last year, reported educator-related social media trends in the  2018 MDR Digital Trends in the Education Market report, and provided tips for social marketing in this webinar. We recently dug a little deeper on the topic […]

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The Education Scoops for January 11

By Jodi Murphy | 01/11/2019 | 0 Comments
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It’s a new year, which means new scoops for you! I love this time of year because it means a clean slate with exciting news and announcements to share. It’s fun to imagine what 2019 will bring for the education industry and for all of us. I look forward to sharing the hottest news that develops […]

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Educator Hot Topics!

By Jodi Murphy | 01/04/2019 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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Educator Hot Topics!

By Jodi Murphy | 12/20/2018 | 0 Comments
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What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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Schools from the Inside Out: Insights from the State of the K-12 Market Reports

By Jodi Murphy | 12/18/2018 | 0 Comments
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Did you know? Education is big business! Surprise surprise. According to the National Council for Education Statistics (NCES), when all types of educational institutions are combined, total spending reaches $1.25 trillion dollars, or 7% of the nation’s gross domestic product (GDP). That’s a lot of buying power. Ever imagine being a fly on the wall inside […]

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The EdScoops for December 14

By Jodi Murphy | 12/14/2018 | 0 Comments

The end of 2018 is fast approaching and then on to 2019.  There have been so many great announcements this year with all of you constantly striving to help improve all things relating to educators and the education industry.  We here at MDR are very much appreciative of all the great things you do and […]

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Educator Hot Topics!

By Jodi Murphy | 12/07/2018 | 0 Comments
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What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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5 Ideas to Keep Your Marketing Going Strong Through The Holidays

By Jodi Murphy | 12/03/2018 | 0 Comments
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Ah, the holiday season is upon us. Time for the magic and the mania. The decorations, the shopping frenzy, those social climber elves with their ever-changing shelves, and so much food on sticks.  It’s also winter break for schools. A little downtime to spend with family and friends may be the best gift of the […]

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The EdScoops for November 30

By Jodi Murphy | 11/30/2018 | 0 Comments
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Holiday Chaos is full-force and I’m hoping you all are not stressed to the max…especially with year-end fast approaching.  Oh yeah, that hectic rush to the finish line for those businesses whose fiscal year ends December 31.  While some are crazed, our education audience is checked out, offline and relaxing.  NOT!  Completely false!  This is […]

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Educator Hot Topics!

By Jodi Murphy | 11/16/2018 | 0 Comments
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What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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The EdScoops for November 9

By Jodi Murphy | 11/09/2018 | 0 Comments
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This time around I’d like to give a shout out to the EDspaces conference this past week in Tampa, FL.  If you aren’t familiar with Edspaces, it’s a conference around the conversation of the future of learning environments. It’s a yearly conference where education leaders (architects, distributors, Pre-K – 12, colleges, universities, independent manufacturer representatives, exhibitors, […]

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Are You Ghosting Your Customers?

By Jodi Murphy | 11/05/2018 | 0 Comments
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That’s scary – and here are four reasons why! With Halloween just passing us…made me think about a haunting dirty trick. I’m talking about being ghosted. It’s the worst. You think you’ve made a connection with someone, and then they stop responding to your calls, emails, texts, whatever. Whoosh—they’ve vanished. It’s the ultimate insult. You […]

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Educator Hot Topics!

By Jodi Murphy | 11/02/2018 | 0 Comments
mdr-educator-hot-topics-oct

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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The EdScoops for October 26

By Jodi Murphy | 10/26/2018 | 0 Comments
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You know the devastation that Hurricane Michael had on the Florida panhandle this month.  Here at MDR, we speak to schools every day, all day, and this impacted region of the U.S. has been top on our list. In this week’s scoops, I’ve included some comments we’ve been hearing from schools in the impacted areas.  We […]

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4 Teacher Vacation Habits That Can Help You Reach Them Where They Are

By Jodi Murphy | 10/22/2018 | 0 Comments
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Teachers bring the world into their classrooms, so it’s no surprise that they like to get out and see the world in their free time. Each year, about half of all teachers travel internationally, and 83 percent travel domestically. And, they tend to spend more on their vacations than other travelers. (Given the nature of […]

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Educator Hot Topics!

By Jodi Murphy | 10/19/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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The EdScoops for October 12

By Jodi Murphy | 10/12/2018 | 0 Comments
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I’m so excited to say this time around that MDR is deserving of being included in the Kudos!  Our WeAreTeachers team has been selected as a winner in two categories in the The 2018 Folio: Eddie and Ozzie Awards! Custom Content/Marketing category: Social Media/Online Community – Honoring any online community or social media network that […]

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Educator Hot Topics!

By Jodi Murphy | 10/05/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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The EdScoops for September 28

By Jodi Murphy | 09/28/2018 | 0 Comments
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Holy cow…EdNET is a wrap! Those who attended are giving us rave reviews, so thank you.  Having developed a new format for this year, there’s always a little trepidation heading in, but we are thrilled with the responses we’ve received thus far. We are taking in all your feedback and will be incorporating all the […]

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Educator Hot Topics!

By Jodi Murphy | 09/21/2018 | 0 Comments
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What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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Oh, Direct Mail, How Do I Love Thee?

By Jodi Murphy | 09/20/2018 | 0 Comments
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Let me count the (6) ways! I confess, I love getting mail. Obviously, everyone but the coldest Grinch-hearts among us like getting personal letters, cards, and party invitations. But, I am an old-school mail junkie. Growing up, I ran to the mailbox every afternoon, excited about what might be waiting. Each year, I counted the […]

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The EdScoops for September 14

By Jodi Murphy | 09/13/2018 | 0 Comments
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It’s a super exciting week, here at MDR…EdNET kicks off in San Francisco today!  The EdNET team has been crazy busy preparing for the first of three EdNET events taking place nationwide.  Although I’m hanging back this year, I know for a fact it will be an amazing time with all the great programming and sessions […]

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