Posts by Jodi Murphy

Jodi Murphy-headshot

Jodi is one of our marketing guru’s here at MDR.  She has more than 20 years of digital marketing experience having held senior marketing and management positions with major publishers, including Scholastic and Reader’s Digest. She also played a key role launching a wildly successful tech startup, helping it make the Inc. 5000 List of Fastest Growing Private Companies three years running. Jodi has a passion for technology that automates and streamlines marketing processes for the educational industry. In her spare time she loves cooking for her large Greek-Norwegian family and is her daughter’s biggest fan when she’s competing around the country in all-star competitive cheer competitions.

The EdScoops for August 17

By Jodi Murphy | 08/17/2018 | 0 Comments
MDR Education Vicki Scoops

This time of year, I get a little sappy and take a great deal of pride in what I do for a living.  Most of August and the beginning of September many schools will be opening their doors to welcome back students for another another year. While most of us didn’t get the summer off to […]

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Educator Hot Topics!

By Jodi Murphy | 08/10/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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How Entrepreneurs Can Improve Their Influencer Marketing

By Jodi Murphy | 08/06/2018 | 0 Comments
MDR-Forbes-Influencer-Marketing

Thank you to Forbes for referencing us in this great article. Millennials and other demographic segments, like Gen Xers and Baby Boomers, demand transparency and authenticity from businesses. If you don’t deliver both — or they discover you’ve been lying to them — you aren’t going to gain or retain their business, according to the “2016 Transparency […]

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The EdScoops for August 3

By Jodi Murphy | 08/03/2018 | 0 Comments
MDR-vicki-bigham-scoops

There are lots of great things going on in our industry and each week I look forward to sharing them with you.  This week, I have to take a step back from that and share sad news while reflecting on a well-known person our industry most recently lost.  We are mourning the untimely death of […]

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Educator Hot Topics!

By Jodi Murphy | 07/27/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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How You Can Cultivate the One Thing Customers Truly Want

By Jodi Murphy | 07/23/2018 | 0 Comments
mdr-teacher-customer-loyalty

Thank you to Entrepreneur for referencing us in this great article. Every company wants to drive customer loyalty, but many neglect the fact that what customers want is community. Loyalty is a tricky thing — not to mention expensive when you’re trying to create it from scratch. Everyone’s heard the oft-cited statistic that it costs five […]

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The EdScoops for July 20

By Jodi Murphy | 07/20/2018 | 0 Comments
MDR-The-EdScoops

Are you all familiar with the ILA (International Literacy Association) conference?  It’s held every year during the summer for educators.  This year it’s July 20-23 in Austin, Texas.  Thousands of literacy educators, professionals, and advocates from around the world will gather to connect with and learn from leaders in the field.  Our WeAreTeachers team will […]

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How to put your travel brand on teachers’ maps this summer

By Jodi Murphy | 07/16/2018 | 0 Comments
MDR-Teachers-as-Consumers-Travel

Thank you to Travel Daily News for referencing us in this great article. That said, teachers aren’t always easy to win over. They’re smart, and they do their research. With more than 7 million educators living and working in the U.S., you might think about creating targeted campaigns for educators. If you speak directly to […]

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Educator Hot Topics!

By Jodi Murphy | 07/13/2018 | 0 Comments
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What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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How AR and VR Will Revolutionize the Classroom

By Jodi Murphy | 07/02/2018 | 0 Comments
MDR-augmented-reality-education1

Thank you to ReadWrite for referencing us in this great article. With our business and personal lives moving to the digital environment, it makes sense that education — from elementary school through to college, trade schools, and professional development courses — will also migrate to a more technologically focused model. And that includes the influence […]

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Educator Hot Topics!

By Jodi Murphy | 06/29/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Checkout what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like these to get your brand […]

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The EdScoops for June 22

By Jodi Murphy | 06/22/2018 | 0 Comments
MDR-Vicki-Scoops

Unless you live under a rock, those of us education industry fanatics know that ISTE (International Society for Technology in Education) is next week.   I’m super excited to be attending this year along with all my other 20,000 educator friends. MDR will be hosting the exhibitor lounge and there will be LOTS happening (big announcements […]

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5 Marketing Strategies for Keeping Kids Active in and out of School

By Jodi Murphy | 06/19/2018 | 0 Comments
mdr-marketing-kids-active

We’ve all known about the obesity epidemic in America for a while, but we still haven’t solved it. It’s a tough issue! In fact, for children especially, the problem is getting worse. NBC News reports that almost half of teens aged 16 to 19 are obese, as are 15 percent of children aged 2 to 5. More […]

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Educator Hot Topics!

By Jodi Murphy | 06/15/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Checkout what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like these to get your brand […]

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The EdScoops for June 8

By Jodi Murphy | 06/08/2018 | 0 Comments
MDR-Education-Industry-Scoops

Ahhh, the days are getting warmer (well, a little) and that means the end of the school year is fast approaching – or has approached for those in warmer parts of the nation!  With the end of the school year here, it’s a good time for us who work with the education industry to look […]

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Educator Hot Topics!

By Jodi Murphy | 06/01/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Checkout what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like these to get your brand […]

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The EdScoops for May 23

By Jodi Murphy | 05/25/2018 | 0 Comments
education-scoops-memorial-day

Memorial Day is Monday and will provide many of us with a long weekend. The extra time is often used for fun and/or relaxation…and that’s great!  But, in the midst of the barbecues, beach trips, and enjoying the warmer weather, please don’t forget those men and women who gave their lives for our country. Memorial Day […]

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Social Media is Teacher’s Virtual Break Room

By Jodi Murphy | 05/22/2018 | 0 Comments
social-media-marketing-teachers

Are your ears burning? Somewhere on social media, teachers are discussing their need for your product, or if you’re lucky, your brand itself. Sounds like a conversation you should be part of, right? It’s kind of like joining a conversation at a party; you want to be a natural and welcome participant, not a walking […]

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Educator Hot Topics!

By Jodi Murphy | 05/18/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Checkout what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like these to get your brand […]

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The EdScoops for May 11

By Jodi Murphy | 05/11/2018 | 0 Comments
mdr-educational-updates

As you know (well, you better know!), this week was Teacher Appreciation Week.  We are so proud to be a part of an industry that supports this valued group of people.  Teachers provide so much inspiration, motivation, and future guidance to their students.  We are all thankful and appreciative of them every day, but this week […]

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Educator Hot Topics!

By Jodi Murphy | 05/11/2018 | 0 Comments
mdr-educator-hot-topics

This week, I hope you took the time to thank that special teacher (or teachers!) in your life.  They appreciate it! What are the hot topics for educators?  Checkout what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we’ll share with you the […]

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Schools from the Inside Out: State of the K-12 Market Reports

By Jodi Murphy | 05/08/2018 | 0 Comments
mdr-state-of-the-education-market-reports

Ever imagine being a fly on the wall inside K-12 schools? To learn first-hand how they’re using tech to teach? How they’re spending budget dollars and who decides? What they think about open educational resources (OER) vs. commercial materials? It would take a lot of walls and too many flies to get the answers to […]

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Educator Hot Topics!

By Jodi Murphy | 04/27/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Checkout what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we’ll share with you the topics that get the most buzz with educators!   24 Must Share Poems for Middle School and High School These poems […]

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The EdScoops for April 27

By Jodi Murphy | 04/27/2018 | 0 Comments
mdr-education-scoops

Spring has sprung! Spring is often associated with spring cleaning – opening your windows, starting fresh…out with the old, in with the new. Well, this edition of the education industry scoops is just that: Many people are spring cleaning their careers and companies are launching new fresh products and services. Here’s a scoop of what’s been […]

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Performance Expands When Email Campaign Focus Tightens

By Jodi Murphy | 04/25/2018 | 0 Comments
mdr-email-campaign-4-steps

Wanted: Adult human. Interests: Everything I sell. Would you respond to an ad like this? Or would you prefer one that speaks directly to you as, say, a middle school science teacher? Match Your Goal to Your Educator Audience to Your Message With educators, everything is about time, and how little of it they have. […]

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2018 Public Schools Calendar of Closings and Openings

By Jodi Murphy | 04/24/2018 | 0 Comments

It’s that time of year…when everyone wants to know when public schools are closing and approximate opening for the coming school year.  We’ve put together this informative public schools calendar by state for you to bookmark and save for future reference. Be sure you are timing your education marketing campaigns and promotions to arrive on […]

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Social Marketing: Insights from the Digital Trends in Education Marketing Report

By Jodi Murphy | 04/23/2018 | 0 Comments
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Students are obviously digital natives, if not digital beings! And increasingly, so are their teachers. Teachers are younger than the total population by three and a half years, placing them firmly in the Millennial cohort that grew up with technology.  So, what are teachers doing online? More than the general population, teachers use social media for both […]

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The EdScoops for April 13

By Jodi Murphy | 04/13/2018 | 0 Comments
MDR-Education-Industry-Scoops

Many people believe in the Friday the 13th superstition – a day that is synonymous with bad luck.  However, 13 is also a lucky number for many others, so I’ve decided to make this Friday the 13th a lucky and memorable day… by counting out 13 scoops! Here are 13 happenings in education news (in […]

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Educator Hot Topics!

By Jodi Murphy | 04/12/2018 | 0 Comments
MDR-Educator-Hot-Topics

What are the hot topics for educators?  Checkout what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we’ll share with you the topics that get the most buzz with educators!   9 Surprising Amazon Perks for Teachers Nine cool tools—just for us! We […]

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5 Tips to Spring Clean Your Education Data

By Jodi Murphy | 04/05/2018 | 0 Comments
MDR-Education-Data-Hygiene

Spring is that time of year when thoughts turn to cleaning up, clearing out, and starting fresh. It also happens to be the sweet spot in the education marketing calendar between finalizing one year’s sales results and preparing for the new school season. With four to six weeks needed for an education data cleanse project, […]

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