Posts by Jodi Murphy

Jodi Murphy-headshot

Jodi is one of our marketing guru’s here at MDR.  She has more than 20 years of digital marketing experience having held senior marketing and management positions with major publishers, including Scholastic and Reader’s Digest. She also played a key role launching a wildly successful tech startup, helping it make the Inc. 5000 List of Fastest Growing Private Companies three years running. Jodi has a passion for technology that automates and streamlines marketing processes for the educational industry. In her spare time she loves cooking for her large Greek-Norwegian family and is her daughter’s biggest fan when she’s competing around the country in all-star competitive cheer competitions.

Educator Hot Topics!

By Jodi Murphy | 10/19/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

Read Now »

The EdScoops for October 12

By Jodi Murphy | 10/12/2018 | 0 Comments
mdr-edscoops-1018

I’m so excited to say this time around that MDR is deserving of being included in the Kudos!  Our WeAreTeachers team has been selected as a winner in two categories in the The 2018 Folio: Eddie and Ozzie Awards! Custom Content/Marketing category: Social Media/Online Community – Honoring any online community or social media network that […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 10/05/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

Read Now »

The EdScoops for September 28

By Jodi Murphy | 09/28/2018 | 0 Comments
mdr-edscoops-pug

Holy cow…EdNET is a wrap! Those who attended are giving us rave reviews, so thank you.  Having developed a new format for this year, there’s always a little trepidation heading in, but we are thrilled with the responses we’ve received thus far. We are taking in all your feedback and will be incorporating all the […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 09/21/2018 | 0 Comments
mdr-educator-hot-topics2

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

Read Now »

Oh, Direct Mail, How Do I Love Thee?

By Jodi Murphy | 09/20/2018 | 0 Comments
mdr-teachers-direct-mail

Let me count the (6) ways! I confess, I love getting mail. Obviously, everyone but the coldest Grinch-hearts among us like getting personal letters, cards, and party invitations. But, I am an old-school mail junkie. Growing up, I ran to the mailbox every afternoon, excited about what might be waiting. Each year, I counted the […]

Read Now »

The EdScoops for September 14

By Jodi Murphy | 09/13/2018 | 0 Comments
mdr-edscoops

It’s a super exciting week, here at MDR…EdNET kicks off in San Francisco today!  The EdNET team has been crazy busy preparing for the first of three EdNET events taking place nationwide.  Although I’m hanging back this year, I know for a fact it will be an amazing time with all the great programming and sessions […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 09/07/2018 | 0 Comments

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

Read Now »

Why CMOs Should Care About Psychology

By Jodi Murphy | 09/05/2018 | 0 Comments
why-cmos-should-care

Thank you to Marketing Insider Group for referencing us in this great article. HUMAN BRAINS ARE HARD-WIRED TO SEEK CONNECTION WITH OTHER HUMANS. HERE ARE A FEW WAYS TO UTILIZE THIS PRINCIPLE AND BRING CONSUMERS TO YOUR BRAND. Have you ever wondered why, for decades upon decades of marketing, we still see images of families or […]

Read Now »

The EdScoops for August 31

By Jodi Murphy | 08/31/2018 | 0 Comments
mdr-education-scoops

I think it’s just about official that all schools are back into session now, or within the next week.  As we head into the long Labor Day weekend ahead, please take this time to enjoy the last of the summer (pains me to say that) and prepare for all the school year excitement ahead.  The […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 08/24/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

Read Now »

The EdScoops for August 17

By Jodi Murphy | 08/17/2018 | 0 Comments
MDR Education Vicki Scoops

This time of year, I get a little sappy and take a great deal of pride in what I do for a living.  Most of August and the beginning of September many schools will be opening their doors to welcome back students for another another year. While most of us didn’t get the summer off to […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 08/10/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

Read Now »

How Entrepreneurs Can Improve Their Influencer Marketing

By Jodi Murphy | 08/06/2018 | 0 Comments
MDR-Forbes-Influencer-Marketing

Thank you to Forbes for referencing us in this great article. Millennials and other demographic segments, like Gen Xers and Baby Boomers, demand transparency and authenticity from businesses. If you don’t deliver both — or they discover you’ve been lying to them — you aren’t going to gain or retain their business, according to the “2016 Transparency […]

Read Now »

The EdScoops for August 3

By Jodi Murphy | 08/03/2018 | 0 Comments
MDR-vicki-bigham-scoops

There are lots of great things going on in our industry and each week I look forward to sharing them with you.  This week, I have to take a step back from that and share sad news while reflecting on a well-known person our industry most recently lost.  We are mourning the untimely death of […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 07/27/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

Read Now »

How You Can Cultivate the One Thing Customers Truly Want

By Jodi Murphy | 07/23/2018 | 0 Comments
mdr-teacher-customer-loyalty

Thank you to Entrepreneur for referencing us in this great article. Every company wants to drive customer loyalty, but many neglect the fact that what customers want is community. Loyalty is a tricky thing — not to mention expensive when you’re trying to create it from scratch. Everyone’s heard the oft-cited statistic that it costs five […]

Read Now »

The EdScoops for July 20

By Jodi Murphy | 07/20/2018 | 0 Comments
MDR-The-EdScoops

Are you all familiar with the ILA (International Literacy Association) conference?  It’s held every year during the summer for educators.  This year it’s July 20-23 in Austin, Texas.  Thousands of literacy educators, professionals, and advocates from around the world will gather to connect with and learn from leaders in the field.  Our WeAreTeachers team will […]

Read Now »

How to put your travel brand on teachers’ maps this summer

By Jodi Murphy | 07/16/2018 | 0 Comments
MDR-Teachers-as-Consumers-Travel

Thank you to Travel Daily News for referencing us in this great article. That said, teachers aren’t always easy to win over. They’re smart, and they do their research. With more than 7 million educators living and working in the U.S., you might think about creating targeted campaigns for educators. If you speak directly to […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 07/13/2018 | 0 Comments
mdr-educator-hot-topics2

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

Read Now »

How AR and VR Will Revolutionize the Classroom

By Jodi Murphy | 07/02/2018 | 0 Comments
MDR-augmented-reality-education1

Thank you to ReadWrite for referencing us in this great article. With our business and personal lives moving to the digital environment, it makes sense that education — from elementary school through to college, trade schools, and professional development courses — will also migrate to a more technologically focused model. And that includes the influence […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 06/29/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Checkout what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like these to get your brand […]

Read Now »

The EdScoops for June 22

By Jodi Murphy | 06/22/2018 | 0 Comments
MDR-Vicki-Scoops

Unless you live under a rock, those of us education industry fanatics know that ISTE (International Society for Technology in Education) is next week.   I’m super excited to be attending this year along with all my other 20,000 educator friends. MDR will be hosting the exhibitor lounge and there will be LOTS happening (big announcements […]

Read Now »

5 Marketing Strategies for Keeping Kids Active in and out of School

By Jodi Murphy | 06/19/2018 | 0 Comments
mdr-marketing-kids-active

We’ve all known about the obesity epidemic in America for a while, but we still haven’t solved it. It’s a tough issue! In fact, for children especially, the problem is getting worse. NBC News reports that almost half of teens aged 16 to 19 are obese, as are 15 percent of children aged 2 to 5. More […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 06/15/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Checkout what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like these to get your brand […]

Read Now »

The EdScoops for June 8

By Jodi Murphy | 06/08/2018 | 0 Comments
MDR-Education-Industry-Scoops

Ahhh, the days are getting warmer (well, a little) and that means the end of the school year is fast approaching – or has approached for those in warmer parts of the nation!  With the end of the school year here, it’s a good time for us who work with the education industry to look […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 06/01/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Checkout what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like these to get your brand […]

Read Now »

The EdScoops for May 23

By Jodi Murphy | 05/25/2018 | 0 Comments
education-scoops-memorial-day

Memorial Day is Monday and will provide many of us with a long weekend. The extra time is often used for fun and/or relaxation…and that’s great!  But, in the midst of the barbecues, beach trips, and enjoying the warmer weather, please don’t forget those men and women who gave their lives for our country. Memorial Day […]

Read Now »

Social Media is Teacher’s Virtual Break Room

By Jodi Murphy | 05/22/2018 | 0 Comments
social-media-marketing-teachers

Are your ears burning? Somewhere on social media, teachers are discussing their need for your product, or if you’re lucky, your brand itself. Sounds like a conversation you should be part of, right? It’s kind of like joining a conversation at a party; you want to be a natural and welcome participant, not a walking […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 05/18/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Checkout what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like these to get your brand […]

Read Now »