Posts by Jodi Murphy

Jodi Murphy-headshot

Jodi is one of our marketing guru’s here at MDR.  She has more than 20 years of digital marketing experience having held senior marketing and management positions with major publishers, including Scholastic and Reader’s Digest. She also played a key role launching a wildly successful tech startup, helping it make the Inc. 5000 List of Fastest Growing Private Companies three years running. Jodi has a passion for technology that automates and streamlines marketing processes for the educational industry. In her spare time she loves cooking for her large Greek-Norwegian family and is her daughter’s biggest fan when she’s competing around the country in all-star competitive cheer competitions.

Educators are Engaged Day and Night, All Year Round

By Jodi Murphy | 06/14/2019 | 0 Comments
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The Numbers Are in and the Numbers Don’t Lie No matter what business you are in, it is important to communicate with your customers and it is even more important to know when to communicate with them. Conventional wisdom has taught us that in the education arena, the first two months of the school year […]

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In-School Fundraising and Volunteering: How Do Schools Support Causes?

By Jodi Murphy | 06/13/2019 | 0 Comments
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Is your organization thinking about taking your cause to schools? Educators polled say, “Go for it!” MDR strategists have many a conversation with nonprofits and corporate social responsibility practitioners intrigued by the idea of holding school-run fundraisers and volunteer events. Schools, after all, have tentacles that can reach out to entire towns. And aside from […]

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Educator Hot Topics!

By Jodi Murphy | 06/07/2019 | 0 Comments
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What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities from the past two weeks.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring […]

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ISTE Conference & Expo 2019: What You Need to Know

By Jodi Murphy | 05/28/2019 | 0 Comments
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Quite a few of us at MDR will be among the 16,000-plus educators and edtech marketers expected to descend upon Philadelphia at the end of next month for this year’s International Society for Technology in Education (ISTE) Conference & Expo. An astounding 1,400 sessions are on this year’s conference agenda, all geared to educators committed […]

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Educator Hot Topics!

By Jodi Murphy | 05/24/2019 | 0 Comments
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What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities from the past two weeks.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring […]

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The Education Scoops for May 17

By Jodi Murphy | 05/17/2019 | 0 Comments
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KUDOS The Drug Enforcement Administration, DEA Educational Foundation, and Discovery Education Announce Winners for 2019 ‘Operation Prevention’ Video Challenge Tennessee Teens Named Winners of People’s Choice Award and Nationwide PSA Video Challenge to Educate Youth on the Dangers of Opioid Misuse The United States Drug Enforcement Administration (DEA), the DEA Educational Foundation, and Discovery Education, […]

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Educator Hot Topics!

By Jodi Murphy | 05/10/2019 | 0 Comments
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What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities from the past two weeks.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring […]

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The Education Scoops for May 3

By Jodi Murphy | 05/03/2019 | 0 Comments
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KUDOS Carolina Biological Supply Company’s Science Curriculum Wins National BESSIE and EdTech Cool Tool Awards Top education professional publications chose Building Blocks of Science™ 3D grades K-5 materials for prestigious school technology product honors School science supplier Carolina Biological announced that its new science curriculum won a 2019 BESSIE Award and was named a Finalist […]

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Educator Hot Topics!

By Jodi Murphy | 04/26/2019 | 0 Comments
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What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities from the past two weeks.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring […]

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The Education Scoops for April 19

By Jodi Murphy | 04/19/2019 | 0 Comments

KUDOS Each year during the Annual Conference, CoSN honors distinguished school technology leaders, experts and districts for their school technology accomplishments and dedication to advancing innovative learning settings. Let’s give a big congrats to these individuals who were honored! District Team Leadership Award: Hampton Township School District Team (PA) Community Leadership Award for Digital Equity: […]

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Educator Hot Topics!

By Jodi Murphy | 04/12/2019 | 0 Comments
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What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities from the past two weeks.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring […]

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Three Ways Using Multi-Channel Marketing Will Improve Email Performance

By Jodi Murphy | 04/09/2019 | 0 Comments
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I love email. At its best, it is a non-invasive form of one-to-one communication that is direct, cost-effective, and easy to track. But, that ping-ping-ping of incoming emails can truly get on my nerves. Each morning, I’m stressed before I even look at my inbox, because I know there will be hundreds of new messages […]

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The Impact of Libraries on the School Community

By Jodi Murphy | 04/08/2019 | 0 Comments
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This year’s National Library Week theme was Libraries = Strong Communities. At MDR we are awed by the immense impact that libraries have in our communities and how their influence goes well beyond library doors. A Pew Research Center study from 2016 showed that more than 90% of Americans consider the library “very” or “somewhat” […]

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The Education Scoops for April 5

By Jodi Murphy | 04/05/2019 | 0 Comments
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Wow..busy time of year!  So many things to celebrate this time around…from anniversaries, the EdTech Digest Awards (tons familiar names on the finalist and winners list!) and other innovative products and services being released.  There are many wonderful things you all do for teachers, students, administrators and entire districts, so with that I say a […]

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Our Experts Speak on National Records and Information Management Month

By Jodi Murphy | 04/02/2019 | 0 Comments
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April is National Records and Information Management month! We sat down with one of our data experts, Anne Goto, to weigh in. Days are getting longer, the birds are singing, and there’s a hint of warmth in the air – it’s almost spring! It’s the time of year that we want to throw open the […]

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Educator Hot Topics!

By Jodi Murphy | 03/29/2019 | 0 Comments
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What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities from the past two weeks.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring […]

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The Education Scoops for March 22

By Jodi Murphy | 03/22/2019 | 0 Comments
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This week marks the first week of spring and new growth is on it’s way. Growth comes with announcements of new products and service offerings for the education market. This round of the scoops has quite a bit of news in the area of new product and services launches, so I broke that out into […]

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Teacher Appreciation Week Is May 6–10: A+ Gifts for Your Favorite Educator

By Jodi Murphy | 03/18/2019 | 0 Comments
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Apples, coffee cups, pencils, and rulers: What do these things have in common? Ding, ding, ding — they’re gifts given to teachers every single year. This Teacher Appreciation Week, you can do better by giving teachers something that they’re truly interested in. No matter their district or grade level taught, teachers are running short on […]

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Educator Hot Topics!

By Jodi Murphy | 03/14/2019 | 0 Comments
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What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities from the past two weeks.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring […]

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The Education Scoops for March 8

By Jodi Murphy | 03/08/2019 | 0 Comments
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Today is National Proofreading Day! We all have made spelling errors, grammar boo boos and typos when we write (I sure do!), so today is the day where we should take a little extra time to proofread our work, and also show appreciation to those who proof our work. Do you use an online tool […]

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Educator Hot Topics!

By Jodi Murphy | 03/01/2019 | 0 Comments
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What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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The Education Scoops for February 22

By Jodi Murphy | 02/22/2019 | 0 Comments
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School safety is a hot topic (no surprise there) and it’s relationship with social emotional learning (SEL) is becoming more prevalent.  Why the importance?  Educators are looking for ways to reduce discipline problems, build a positive school climate and increase academic success, especially during the needs of increased safety in schools.  I love seeing companies […]

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Educator Hot Topics!

By Jodi Murphy | 02/15/2019 | 0 Comments
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What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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New to educator social media marketing? These 6 steps can help you get started

By Jodi Murphy | 02/12/2019 | 0 Comments
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Okay, okay, I know what you’re thinking…”Another post on social media marketing to educators and why I need to be doing it.”  You’re right! Seriously though, you need to be doing it.  I still am shocked at the number of brands who are missing out on reaching teachers, schools and families via social channels.  It […]

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The Education Scoops for February 8

By Jodi Murphy | 02/08/2019 | 0 Comments
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Busy busy busy!  What a great start to 2019 and I’m looking forward to bringing you scoops, and more good stuff, in the months to come.  Thank you to those of you who provided feedback over the past two weeks.  I appreciate your support and I love reading your comments.  I’m combing through your emails […]

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Educator Hot Topics!

By Jodi Murphy | 02/01/2019 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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Churn, Churn, Churn: Thoughts on Change in Education

By Jodi Murphy | 01/29/2019 | 0 Comments
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There’s a perception that nothing ever changes in education. After all, there’s a very good possibility that the schools in your town are more than 40 years old. However, even though the structures look the same, it’s a very different story when you look inside. If those old, familiar walls could talk, here are a […]

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The Education Scoops for January 25

By Jodi Murphy | 01/25/2019 | 0 Comments
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The scoops have been pouring in the past couple weeks, thank you all for sharing!  With the new year upon us, I’m thinking it’s a good time to solicit Scoops feedback.  Many of you have been loyal readers over the years and so I thank you for your continued clicks. But, is there anything else […]

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Educator Hot Topics!

By Jodi Murphy | 01/18/2019 | 0 Comments
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What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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We asked teachers about their social media use. Some of their answers surprised us.

By Jodi Murphy | 01/17/2019 | 0 Comments
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It’s a given that teachers are active on social media. We showed you the top posts they engaged with last year, reported educator-related social media trends in the  2018 MDR Digital Trends in the Education Market report, and provided tips for social marketing in this webinar. We recently dug a little deeper on the topic […]

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