Posts by Jodi Murphy

Jodi Murphy-headshot

Jodi is one of our marketing guru’s here at MDR.  She has more than 20 years of digital marketing experience having held senior marketing and management positions with major publishers, including Scholastic and Reader’s Digest. She also played a key role launching a wildly successful tech startup, helping it make the Inc. 5000 List of Fastest Growing Private Companies three years running. Jodi has a passion for technology that automates and streamlines marketing processes for the educational industry. In her spare time she loves cooking for her large Greek-Norwegian family and is her daughter’s biggest fan when she’s competing around the country in all-star competitive cheer competitions.

How AR and VR Will Revolutionize the Classroom

By Jodi Murphy | 07/02/2018 | 0 Comments
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Thank you to ReadWrite for referencing us in this great article. With our business and personal lives moving to the digital environment, it makes sense that education — from elementary school through to college, trade schools, and professional development courses — will also migrate to a more technologically focused model. And that includes the influence […]

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Educator Hot Topics!

By Jodi Murphy | 06/29/2018 | 0 Comments
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What are the hot topics for educators?  Checkout what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like these to get your brand […]

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The EdScoops for June 22

By Jodi Murphy | 06/22/2018 | 0 Comments
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Unless you live under a rock, those of us education industry fanatics know that ISTE (International Society for Technology in Education) is next week.   I’m super excited to be attending this year along with all my other 20,000 educator friends. MDR will be hosting the exhibitor lounge and there will be LOTS happening (big announcements […]

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5 Marketing Strategies for Keeping Kids Active in and out of School

By Jodi Murphy | 06/19/2018 | 0 Comments
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We’ve all known about the obesity epidemic in America for a while, but we still haven’t solved it. It’s a tough issue! In fact, for children especially, the problem is getting worse. NBC News reports that almost half of teens aged 16 to 19 are obese, as are 15 percent of children aged 2 to 5. More […]

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Educator Hot Topics!

By Jodi Murphy | 06/15/2018 | 0 Comments
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What are the hot topics for educators?  Checkout what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like these to get your brand […]

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The EdScoops for June 8

By Jodi Murphy | 06/08/2018 | 0 Comments
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Ahhh, the days are getting warmer (well, a little) and that means the end of the school year is fast approaching – or has approached for those in warmer parts of the nation!  With the end of the school year here, it’s a good time for us who work with the education industry to look […]

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Educator Hot Topics!

By Jodi Murphy | 06/01/2018 | 0 Comments
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What are the hot topics for educators?  Checkout what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like these to get your brand […]

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The EdScoops for May 23

By Jodi Murphy | 05/25/2018 | 0 Comments
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Memorial Day is Monday and will provide many of us with a long weekend. The extra time is often used for fun and/or relaxation…and that’s great!  But, in the midst of the barbecues, beach trips, and enjoying the warmer weather, please don’t forget those men and women who gave their lives for our country. Memorial Day […]

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Social Media is Teacher’s Virtual Break Room

By Jodi Murphy | 05/22/2018 | 0 Comments
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Are your ears burning? Somewhere on social media, teachers are discussing their need for your product, or if you’re lucky, your brand itself. Sounds like a conversation you should be part of, right? It’s kind of like joining a conversation at a party; you want to be a natural and welcome participant, not a walking […]

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Educator Hot Topics!

By Jodi Murphy | 05/18/2018 | 0 Comments
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What are the hot topics for educators?  Checkout what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like these to get your brand […]

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The EdScoops for May 11

By Jodi Murphy | 05/11/2018 | 0 Comments
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As you know (well, you better know!), this week was Teacher Appreciation Week.  We are so proud to be a part of an industry that supports this valued group of people.  Teachers provide so much inspiration, motivation, and future guidance to their students.  We are all thankful and appreciative of them every day, but this week […]

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Educator Hot Topics!

By Jodi Murphy | 05/11/2018 | 0 Comments
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This week, I hope you took the time to thank that special teacher (or teachers!) in your life.  They appreciate it! What are the hot topics for educators?  Checkout what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we’ll share with you the […]

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Schools from the Inside Out: State of the K-12 Market Reports

By Jodi Murphy | 05/08/2018 | 0 Comments
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Ever imagine being a fly on the wall inside K-12 schools? To learn first-hand how they’re using tech to teach? How they’re spending budget dollars and who decides? What they think about open educational resources (OER) vs. commercial materials? It would take a lot of walls and too many flies to get the answers to […]

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Educator Hot Topics!

By Jodi Murphy | 04/27/2018 | 0 Comments
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What are the hot topics for educators?  Checkout what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we’ll share with you the topics that get the most buzz with educators!   24 Must Share Poems for Middle School and High School These poems […]

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The EdScoops for April 27

By Jodi Murphy | 04/27/2018 | 0 Comments
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Spring has sprung! Spring is often associated with spring cleaning – opening your windows, starting fresh…out with the old, in with the new. Well, this edition of the education industry scoops is just that: Many people are spring cleaning their careers and companies are launching new fresh products and services. Here’s a scoop of what’s been […]

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Performance Expands When Email Campaign Focus Tightens

By Jodi Murphy | 04/25/2018 | 0 Comments
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Wanted: Adult human. Interests: Everything I sell. Would you respond to an ad like this? Or would you prefer one that speaks directly to you as, say, a middle school science teacher? Match Your Goal to Your Educator Audience to Your Message With educators, everything is about time, and how little of it they have. […]

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2018 Public Schools Calendar of Closings and Openings

By Jodi Murphy | 04/24/2018 | 0 Comments

It’s that time of year…when everyone wants to know when public schools are closing and approximate opening for the coming school year.  We’ve put together this informative public schools calendar by state for you to bookmark and save for future reference. Be sure you are timing your education marketing campaigns and promotions to arrive on […]

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Social Marketing: Insights from the Digital Trends in Education Marketing Report

By Jodi Murphy | 04/23/2018 | 0 Comments
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Students are obviously digital natives, if not digital beings! And increasingly, so are their teachers. Teachers are younger than the total population by three and a half years, placing them firmly in the Millennial cohort that grew up with technology.  So, what are teachers doing online? More than the general population, teachers use social media for both […]

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The EdScoops for April 13

By Jodi Murphy | 04/13/2018 | 0 Comments
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Many people believe in the Friday the 13th superstition – a day that is synonymous with bad luck.  However, 13 is also a lucky number for many others, so I’ve decided to make this Friday the 13th a lucky and memorable day… by counting out 13 scoops! Here are 13 happenings in education news (in […]

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Educator Hot Topics!

By Jodi Murphy | 04/12/2018 | 0 Comments
MDR-Educator-Hot-Topics

What are the hot topics for educators?  Checkout what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we’ll share with you the topics that get the most buzz with educators!   9 Surprising Amazon Perks for Teachers Nine cool tools—just for us! We […]

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5 Tips to Spring Clean Your Education Data

By Jodi Murphy | 04/05/2018 | 0 Comments
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Spring is that time of year when thoughts turn to cleaning up, clearing out, and starting fresh. It also happens to be the sweet spot in the education marketing calendar between finalizing one year’s sales results and preparing for the new school season. With four to six weeks needed for an education data cleanse project, […]

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Web Advertising: Insights from the Digital Trends in Education Marketing Report

By Jodi Murphy | 04/02/2018 | 0 Comments
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What do teachers ask for from their students? Attention! So, we guess it stands to reason that teachers themselves pay attention to the web advertising they see online. In fact, in a recent study, we asked educators which types of digital marketing prompted them to make a purchase in the last three months, and 44% said […]

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The EdScoops for March 30

By Jodi Murphy | 03/30/2018 | 0 Comments
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Oh, the temptation to play an April Fools joke on you all was there, but I’ll refrain.  Just use this as your warning to be on your toes this coming Sunday, and to be the wiser and not the fool! I hope I can remember my own warning. Thank you for continuing to send over […]

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How to Reach Educators Online: Digital Marketing Trends in the Education Market

By Jodi Murphy | 03/22/2018 | 0 Comments
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Is there a best day of the week to send email to educators? Will higher ed users click on my web ad? What’s the best social channel for reaching teachers? If you feel like you have more questions than answers on how to strategize your next campaign to educators, never fear. Digital marketing is an ever […]

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The EdScoops for March 16

By Jodi Murphy | 03/16/2018 | 0 Comments
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Spring is almost in the air!  Well, almost…the poor northeast was hammered with snow, so no spring fever there yet, but hopefully soon. Thank you for continuing to send over your news and updates.  Keep up the great work!  Here’s what’s been happening in big education news and also some personal updates… Movers and Shakers […]

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The EdScoops for March 2

By Jodi Murphy | 03/02/2018 | 0 Comments
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Happy March all!  Thank you to all the fans out there for sharing your education scoops, as I love reading and sharing about all the changes in the industry.  Keep ’em coming! Diving in head first! As I mentioned in the last EdScoops, we had a new member, Melissa Pelletier, join the MDR team.  Well, […]

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The EdScoops

By Jodi Murphy | 02/16/2018 | 0 Comments
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Off into retirement she goes! The irreplaceable and tireless Anne Wujcik is now officially retired. For us as a company, it’s impossible to measure her impact or thank her adequately for her wisdom and passion over the years. We are, and will continue to be, inspired by her commitment to education and we will strive […]

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2018 Halo Award Finalist!

By Jodi Murphy | 02/14/2018 | 0 Comments
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We are honored to be named a finalist in Engage for Good’s 2018 Halo Awards! In partnership with one of our clients, the program was nominated in the Best Environmental Initiative Category of the award program for its engaging and successful digital media campaign during the 2016-2017 school year. Leveraging WeAreTeachers, MDR’s online educator community […]

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Prospecting for Educators? We Made You a Map

By Jodi Murphy | 02/13/2018 | 0 Comments
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Remember learning about the California Gold Rush of 1848? Get ready for the Educator Marketing Rush of 2018. If you haven’t already heard, educators are the next big thing in brand and influence marketing. As mentioned in the Huffington Post article Why Marketing to Educators May Be the Best Decision You Ever Make “…educators are […]

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Travel Time: Understanding Teachers as Consumers

By Jodi Murphy | 02/08/2018 | 0 Comments
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Teachers.  They are a seven million strong audience hiding in plain site in every community in the country.  With unique, and singularly attractive demographics, (financially stable, homeowners, brand loyal), they are truly the perfect consumer. We commissioned a study that every marketer should read whether trying to reach this highly engaged audience inside, or outside […]

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