Posts by Jodi Murphy

Jodi Murphy-headshot

Jodi is one of our marketing guru’s here at MDR.  She has more than 20 years of digital marketing experience having held senior marketing and management positions with major publishers, including Scholastic and Reader’s Digest. She also played a key role launching a wildly successful tech startup, helping it make the Inc. 5000 List of Fastest Growing Private Companies three years running. Jodi has a passion for technology that automates and streamlines marketing processes for the educational industry. In her spare time she loves cooking for her large Greek-Norwegian family and is her daughter’s biggest fan when she’s competing around the country in all-star competitive cheer competitions.

The Education Scoops for January 25

By Jodi Murphy | 01/25/2019 | 0 Comments
MDR-vicki-bigham-scoops

The scoops have been pouring in the past couple weeks, thank you all for sharing!  With the new year upon us, I’m thinking it’s a good time to solicit Scoops feedback.  Many of you have been loyal readers over the years and so I thank you for your continued clicks. But, is there anything else […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 01/18/2019 | 0 Comments
mdr-educator-hot-topics-oct

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

Read Now »

We asked teachers about their social media use. Some of their answers surprised us.

By Jodi Murphy | 01/17/2019 | 0 Comments
mdr-teacher-social-survey

It’s a given that teachers are active on social media. We showed you the top posts they engaged with last year, reported educator-related social media trends in the  2018 MDR Digital Trends in the Education Market report, and provided tips for social marketing in this webinar. We recently dug a little deeper on the topic […]

Read Now »

The Education Scoops for January 11

By Jodi Murphy | 01/11/2019 | 0 Comments
mdr-education-news-jan19

It’s a new year, which means new scoops for you! I love this time of year because it means a clean slate with exciting news and announcements to share. It’s fun to imagine what 2019 will bring for the education industry and for all of us. I look forward to sharing the hottest news that develops […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 01/04/2019 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 12/20/2018 | 0 Comments
mdr-educator-hot-topics2

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

Read Now »

Schools from the Inside Out: Insights from the State of the K-12 Market Reports

By Jodi Murphy | 12/18/2018 | 0 Comments
mdr-state-of-the-education-market-reports

Did you know? Education is big business! Surprise surprise. According to the National Council for Education Statistics (NCES), when all types of educational institutions are combined, total spending reaches $1.25 trillion dollars, or 7% of the nation’s gross domestic product (GDP). That’s a lot of buying power. Ever imagine being a fly on the wall inside […]

Read Now »

The EdScoops for December 14

By Jodi Murphy | 12/14/2018 | 0 Comments

The end of 2018 is fast approaching and then on to 2019.  There have been so many great announcements this year with all of you constantly striving to help improve all things relating to educators and the education industry.  We here at MDR are very much appreciative of all the great things you do and […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 12/07/2018 | 0 Comments
mdr-teacher-hot-topics

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

Read Now »

5 Ideas to Keep Your Marketing Going Strong Through The Holidays

By Jodi Murphy | 12/03/2018 | 0 Comments
mdr-marketing-educators-holiday

Ah, the holiday season is upon us. Time for the magic and the mania. The decorations, the shopping frenzy, those social climber elves with their ever-changing shelves, and so much food on sticks.  It’s also winter break for schools. A little downtime to spend with family and friends may be the best gift of the […]

Read Now »

The EdScoops for November 30

By Jodi Murphy | 11/30/2018 | 0 Comments
MDR-Education-Industry-Scoops

Holiday Chaos is full-force and I’m hoping you all are not stressed to the max…especially with year-end fast approaching.  Oh yeah, that hectic rush to the finish line for those businesses whose fiscal year ends December 31.  While some are crazed, our education audience is checked out, offline and relaxing.  NOT!  Completely false!  This is […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 11/16/2018 | 0 Comments
mdr-educator-hot-topics-fall

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

Read Now »

The EdScoops for November 9

By Jodi Murphy | 11/09/2018 | 0 Comments
MDR-Education-Industry-Scoops

This time around I’d like to give a shout out to the EDspaces conference this past week in Tampa, FL.  If you aren’t familiar with Edspaces, it’s a conference around the conversation of the future of learning environments. It’s a yearly conference where education leaders (architects, distributors, Pre-K – 12, colleges, universities, independent manufacturer representatives, exhibitors, […]

Read Now »

Are You Ghosting Your Customers?

By Jodi Murphy | 11/05/2018 | 0 Comments
mdr-customer-retention-education-marketing

That’s scary – and here are four reasons why! With Halloween just passing us…made me think about a haunting dirty trick. I’m talking about being ghosted. It’s the worst. You think you’ve made a connection with someone, and then they stop responding to your calls, emails, texts, whatever. Whoosh—they’ve vanished. It’s the ultimate insult. You […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 11/02/2018 | 0 Comments
mdr-educator-hot-topics-oct

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

Read Now »

The EdScoops for October 26

By Jodi Murphy | 10/26/2018 | 0 Comments
mdr-education-news-scoops

You know the devastation that Hurricane Michael had on the Florida panhandle this month.  Here at MDR, we speak to schools every day, all day, and this impacted region of the U.S. has been top on our list. In this week’s scoops, I’ve included some comments we’ve been hearing from schools in the impacted areas.  We […]

Read Now »

What Does GDPR Mean for Education Marketers in the U.S.?

By Jodi Murphy | 10/25/2018 | 0 Comments
mdr-gdpr-customer-privacy-security

GDPR…is that a four letter acronym that makes you cringe?  The General Data Protection Regulation is in play in the EU as of May 2018, but I’m here to help you understand how it could possibly impact your marketing plans in the future if it’s mandated here in the U.S.  California is already implementing their […]

Read Now »

4 Teacher Vacation Habits That Can Help You Reach Them Where They Are

By Jodi Murphy | 10/22/2018 | 0 Comments
mdr-teachers-travel-reach

Teachers bring the world into their classrooms, so it’s no surprise that they like to get out and see the world in their free time. Each year, about half of all teachers travel internationally, and 83 percent travel domestically. And, they tend to spend more on their vacations than other travelers. (Given the nature of […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 10/19/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

Read Now »

The EdScoops for October 12

By Jodi Murphy | 10/12/2018 | 0 Comments
mdr-edscoops-1018

I’m so excited to say this time around that MDR is deserving of being included in the Kudos!  Our WeAreTeachers team has been selected as a winner in two categories in the The 2018 Folio: Eddie and Ozzie Awards! Custom Content/Marketing category: Social Media/Online Community – Honoring any online community or social media network that […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 10/05/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

Read Now »

The EdScoops for September 28

By Jodi Murphy | 09/28/2018 | 0 Comments
mdr-edscoops-pug

Holy cow…EdNET is a wrap! Those who attended are giving us rave reviews, so thank you.  Having developed a new format for this year, there’s always a little trepidation heading in, but we are thrilled with the responses we’ve received thus far. We are taking in all your feedback and will be incorporating all the […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 09/21/2018 | 0 Comments
mdr-educator-hot-topics2

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

Read Now »

Oh, Direct Mail, How Do I Love Thee?

By Jodi Murphy | 09/20/2018 | 0 Comments
mdr-teachers-direct-mail

Let me count the (6) ways! I confess, I love getting mail. Obviously, everyone but the coldest Grinch-hearts among us like getting personal letters, cards, and party invitations. But, I am an old-school mail junkie. Growing up, I ran to the mailbox every afternoon, excited about what might be waiting. Each year, I counted the […]

Read Now »

The EdScoops for September 14

By Jodi Murphy | 09/13/2018 | 0 Comments
mdr-edscoops

It’s a super exciting week, here at MDR…EdNET kicks off in San Francisco today!  The EdNET team has been crazy busy preparing for the first of three EdNET events taking place nationwide.  Although I’m hanging back this year, I know for a fact it will be an amazing time with all the great programming and sessions […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 09/07/2018 | 0 Comments

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

Read Now »

Why CMOs Should Care About Psychology

By Jodi Murphy | 09/05/2018 | 0 Comments
why-cmos-should-care

Thank you to Marketing Insider Group for referencing us in this great article. HUMAN BRAINS ARE HARD-WIRED TO SEEK CONNECTION WITH OTHER HUMANS. HERE ARE A FEW WAYS TO UTILIZE THIS PRINCIPLE AND BRING CONSUMERS TO YOUR BRAND. Have you ever wondered why, for decades upon decades of marketing, we still see images of families or […]

Read Now »

The EdScoops for August 31

By Jodi Murphy | 08/31/2018 | 0 Comments
mdr-education-scoops

I think it’s just about official that all schools are back into session now, or within the next week.  As we head into the long Labor Day weekend ahead, please take this time to enjoy the last of the summer (pains me to say that) and prepare for all the school year excitement ahead.  The […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 08/24/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

Read Now »

The EdScoops for August 17

By Jodi Murphy | 08/17/2018 | 0 Comments
MDR Education Vicki Scoops

This time of year, I get a little sappy and take a great deal of pride in what I do for a living.  Most of August and the beginning of September many schools will be opening their doors to welcome back students for another another year. While most of us didn’t get the summer off to […]

Read Now »