Posts by Jodi Murphy

Jodi Murphy-headshot

Jodi is one of our marketing guru’s here at MDR.  She has more than 20 years of digital marketing experience having held senior marketing and management positions with major publishers, including Scholastic and Reader’s Digest. She also played a key role launching a wildly successful tech startup, helping it make the Inc. 5000 List of Fastest Growing Private Companies three years running. Jodi has a passion for technology that automates and streamlines marketing processes for the educational industry. In her spare time she loves cooking for her large Greek-Norwegian family and is her daughter’s biggest fan when she’s competing around the country in all-star competitive cheer competitions.

Educator Hot Topics!

By Jodi Murphy | 09/07/2018 | 0 Comments

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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Why CMOs Should Care About Psychology

By Jodi Murphy | 09/05/2018 | 0 Comments
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Thank you to Marketing Insider Group for referencing us in this great article. HUMAN BRAINS ARE HARD-WIRED TO SEEK CONNECTION WITH OTHER HUMANS. HERE ARE A FEW WAYS TO UTILIZE THIS PRINCIPLE AND BRING CONSUMERS TO YOUR BRAND. Have you ever wondered why, for decades upon decades of marketing, we still see images of families or […]

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The EdScoops for August 31

By Jodi Murphy | 08/31/2018 | 0 Comments
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I think it’s just about official that all schools are back into session now, or within the next week.  As we head into the long Labor Day weekend ahead, please take this time to enjoy the last of the summer (pains me to say that) and prepare for all the school year excitement ahead.  The […]

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How Schools and Health Organizations Can Raise Cancer Awareness Together

By Jodi Murphy | 08/27/2018 | 0 Comments
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The National Cancer Survivors Day Foundation estimates that by 2026, more than 20 million people will be living with cancer or be survivors of cancer. While we frequently talk about dealing with a diagnosis, what it takes to beat the odds, and how to support a friend or family member with a cancer diagnosis, we rarely bring […]

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Educator Hot Topics!

By Jodi Murphy | 08/24/2018 | 0 Comments
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What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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The EdScoops for August 17

By Jodi Murphy | 08/17/2018 | 0 Comments
MDR Education Vicki Scoops

This time of year, I get a little sappy and take a great deal of pride in what I do for a living.  Most of August and the beginning of September many schools will be opening their doors to welcome back students for another another year. While most of us didn’t get the summer off to […]

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Educator Hot Topics!

By Jodi Murphy | 08/10/2018 | 0 Comments
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What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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Have a Corporate Cause? 3 Strategies for Teaming Up With Teachers

By Jodi Murphy | 08/09/2018 | 0 Comments
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Fall is back-to-school season not just for students, but for all of America. Between students, parents and employees, more than half the nation has regular contact with a school. No other institution comes close. If brands built relationships with all of America’s 7 million educators, they’d also reach the nation’s 54.5 million students and 90 […]

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How Entrepreneurs Can Improve Their Influencer Marketing

By Jodi Murphy | 08/06/2018 | 0 Comments
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Thank you to Forbes for referencing us in this great article. Millennials and other demographic segments, like Gen Xers and Baby Boomers, demand transparency and authenticity from businesses. If you don’t deliver both — or they discover you’ve been lying to them — you aren’t going to gain or retain their business, according to the “2016 Transparency […]

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The EdScoops for August 3

By Jodi Murphy | 08/03/2018 | 0 Comments
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There are lots of great things going on in our industry and each week I look forward to sharing them with you.  This week, I have to take a step back from that and share sad news while reflecting on a well-known person our industry most recently lost.  We are mourning the untimely death of […]

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Educator Hot Topics!

By Jodi Murphy | 07/27/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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How You Can Cultivate the One Thing Customers Truly Want

By Jodi Murphy | 07/23/2018 | 0 Comments
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Thank you to Entrepreneur for referencing us in this great article. Every company wants to drive customer loyalty, but many neglect the fact that what customers want is community. Loyalty is a tricky thing — not to mention expensive when you’re trying to create it from scratch. Everyone’s heard the oft-cited statistic that it costs five […]

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The EdScoops for July 20

By Jodi Murphy | 07/20/2018 | 0 Comments
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Are you all familiar with the ILA (International Literacy Association) conference?  It’s held every year during the summer for educators.  This year it’s July 20-23 in Austin, Texas.  Thousands of literacy educators, professionals, and advocates from around the world will gather to connect with and learn from leaders in the field.  Our WeAreTeachers team will […]

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How to put your travel brand on teachers’ maps this summer

By Jodi Murphy | 07/16/2018 | 0 Comments
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Thank you to Travel Daily News for referencing us in this great article. That said, teachers aren’t always easy to win over. They’re smart, and they do their research. With more than 7 million educators living and working in the U.S., you might think about creating targeted campaigns for educators. If you speak directly to […]

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Educator Hot Topics!

By Jodi Murphy | 07/13/2018 | 0 Comments
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What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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How AR and VR Will Revolutionize the Classroom

By Jodi Murphy | 07/02/2018 | 0 Comments
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Thank you to ReadWrite for referencing us in this great article. With our business and personal lives moving to the digital environment, it makes sense that education — from elementary school through to college, trade schools, and professional development courses — will also migrate to a more technologically focused model. And that includes the influence […]

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Educator Hot Topics!

By Jodi Murphy | 06/29/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Checkout what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like these to get your brand […]

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The EdScoops for June 22

By Jodi Murphy | 06/22/2018 | 0 Comments
MDR-Vicki-Scoops

Unless you live under a rock, those of us education industry fanatics know that ISTE (International Society for Technology in Education) is next week.   I’m super excited to be attending this year along with all my other 20,000 educator friends. MDR will be hosting the exhibitor lounge and there will be LOTS happening (big announcements […]

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5 Marketing Strategies for Keeping Kids Active in and out of School

By Jodi Murphy | 06/19/2018 | 0 Comments
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We’ve all known about the obesity epidemic in America for a while, but we still haven’t solved it. It’s a tough issue! In fact, for children especially, the problem is getting worse. NBC News reports that almost half of teens aged 16 to 19 are obese, as are 15 percent of children aged 2 to 5. More […]

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Educator Hot Topics!

By Jodi Murphy | 06/15/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Checkout what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like these to get your brand […]

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The EdScoops for June 8

By Jodi Murphy | 06/08/2018 | 0 Comments
MDR-Education-Industry-Scoops

Ahhh, the days are getting warmer (well, a little) and that means the end of the school year is fast approaching – or has approached for those in warmer parts of the nation!  With the end of the school year here, it’s a good time for us who work with the education industry to look […]

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Educator Hot Topics!

By Jodi Murphy | 06/01/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Checkout what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like these to get your brand […]

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The EdScoops for May 23

By Jodi Murphy | 05/25/2018 | 0 Comments
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Memorial Day is Monday and will provide many of us with a long weekend. The extra time is often used for fun and/or relaxation…and that’s great!  But, in the midst of the barbecues, beach trips, and enjoying the warmer weather, please don’t forget those men and women who gave their lives for our country. Memorial Day […]

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Social Media is Teacher’s Virtual Break Room

By Jodi Murphy | 05/22/2018 | 0 Comments
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Are your ears burning? Somewhere on social media, teachers are discussing their need for your product, or if you’re lucky, your brand itself. Sounds like a conversation you should be part of, right? It’s kind of like joining a conversation at a party; you want to be a natural and welcome participant, not a walking […]

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3 Ways You Can Connect With Gen Z Through Their Teachers

By Jodi Murphy | 05/21/2018 | 0 Comments
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Thank you to Entrepreneur.com for referencing us in this great article. Generation Zers can spot an ad from a mile away. If you want your message to break through, send it through a trusted messenger. Generation Z is fast becoming the most coveted of marketing audiences. Unfortunately, it is also one of the hardest to […]

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Educator Hot Topics!

By Jodi Murphy | 05/18/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Checkout what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like these to get your brand […]

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The EdScoops for May 11

By Jodi Murphy | 05/11/2018 | 0 Comments
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As you know (well, you better know!), this week was Teacher Appreciation Week.  We are so proud to be a part of an industry that supports this valued group of people.  Teachers provide so much inspiration, motivation, and future guidance to their students.  We are all thankful and appreciative of them every day, but this week […]

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Educator Hot Topics!

By Jodi Murphy | 05/11/2018 | 0 Comments
mdr-educator-hot-topics

This week, I hope you took the time to thank that special teacher (or teachers!) in your life.  They appreciate it! What are the hot topics for educators?  Checkout what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we’ll share with you the […]

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Schools from the Inside Out: State of the K-12 Market Reports

By Jodi Murphy | 05/08/2018 | 0 Comments
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Ever imagine being a fly on the wall inside K-12 schools? To learn first-hand how they’re using tech to teach? How they’re spending budget dollars and who decides? What they think about open educational resources (OER) vs. commercial materials? It would take a lot of walls and too many flies to get the answers to […]

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Are You Hoping to Launch (or Grow) a Social Impact Initiative in Schools? First, Answer These 8 Questions

By Jodi Murphy | 05/02/2018 | 0 Comments
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At its annual conference this May, Engage for Good will announce the winners of the 2018 Halo Awards, which honor North America’s best corporate citizenship and cause initiatives. From animal rights to health to the environment, this year’s finalist campaigns span a range of worthy causes that support schools, teachers, and students. Standout initiatives by PepsiCo and Samsung, valued […]

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