Posts by Jodi Murphy

Jodi Murphy-headshot

Jodi is one of our marketing guru’s here at MDR.  She has more than 20 years of digital marketing experience having held senior marketing and management positions with major publishers, including Scholastic and Reader’s Digest. She also played a key role launching a wildly successful tech startup, helping it make the Inc. 5000 List of Fastest Growing Private Companies three years running. Jodi has a passion for technology that automates and streamlines marketing processes for the educational industry. In her spare time she loves cooking for her large Greek-Norwegian family and is her daughter’s biggest fan when she’s competing around the country in all-star competitive cheer competitions.

No Farewells, Just Rock that Retirement – She Snoops for Scoops!

By Jodi Murphy | 01/17/2018 | 0 Comments
MDR Vicki-Smith-Bigham-Retirement

It’s Official! More than 26 years ago, a young, smart and passionate professional offered to help a friend. She was a former teacher, a school administrator, a director of technology and curriculum serving children with learning disabilities at Briarwood School and a consummate connector. She wanted the best for education and kids. And, she believed […]

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MDR Honored with Awards – Hot off the Press!

By Jodi Murphy | 12/15/2017 | 0 Comments
mdr-hot-off-press

MDR Honored With Gold in 2017 MarCom Awards We are very proud to announce that MDR, in partnership with PepsiCo and also Quill.com, was selected as a Gold Winner for the 2017 MarCom Awards!  The MarCom award is an international competition for marketing and communication professionals.  Since its inception in 2004, MarCom has evolved into […]

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3 Questions Teachers Will Ask About Your Edtech Product

By Jodi Murphy | 12/11/2017 | 0 Comments
MDR edtech in classrooms Jodi Murphy

Got a coding app for kids? A parent-teacher communication tool? It could be the next classroom hit — or it could join the dozens of other duds that teachers don’t use. Edtech products come and go…which ones will be the stand-outs? Believe it or not, a 2015 study found that 65 percent of student licenses for digital […]

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MDR and Quill.com – Hot off the Press!

By Jodi Murphy | 12/07/2017 | 0 Comments
mdr-hot-off-press

Quill.com Honored With Gold in 2017 MarCom Awards We are very proud to announce that MDR, in partnership with Quill.com, was selected as a Gold Winner for the 2017 MarCom Awards!  The MarCom award is an international competition for marketing and communication professionals.  Since its inception in 2004, MarCom has evolved into one of the […]

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The Power of Personalization: Standing Out in the Inbox

By Jodi Murphy | 09/26/2017 | 0 Comments
Personlization

“Dear Occupant.” That’s a greeting that usually destines a piece of direct mail for the trash. Why would email be any different? Personalizing email and inserting dynamic content are email marketing best practices because they show recipients you know who they are and what they’re interested in. In a recent survey of education email marketers, […]

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Good Emailer Citizenship: Being a Welcome Sender

By Jodi Murphy | 09/20/2017 | 0 Comments
MDR-email-marketing

Are your emails considered steak, or spam? An email isn’t an email until it successfully reaches the inbox of your intended recipient. And arrival in the inbox is far from guaranteed these days. Today’s email marketers need to be savvy about deliverability: what it is, what makes an email deliverable, and what marks you as […]

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Smart Email Design: In the Eye of the Recipient

By Jodi Murphy | 09/18/2017 | 0 Comments

Send. Whoosh! It’s a great feeling to send your email out into the world to generate clicks and conversions for you. But how does your email look when it arrives in people’s inboxes? Even if it looked fine when you sent it, it could look completely different to recipients. And the poor appearance of your […]

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Testing Optimization: Making Good Emails Better

By Jodi Murphy | 09/14/2017 | 0 Comments
MDR-Email-Testing-Optimization

Emails talk back instantly: Did they open it? Did they click through? Did they visit your landing page? Click the CTA button? For email marketers, these insights give us the opportunity to adapt our campaigns based on what works and what doesn’t. And the low cost of email vs. other media means you can experiment […]

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Persuasive Email Copy: Every Word Counts

By Jodi Murphy | 09/13/2017 | 0 Comments

Do the math. Email subject lines under 50 characters deliver the best results…Headlines should be 6 words or less…Line lengths under 50 characters work best on mobile… All the advice on email content adds up to one reality: education marketers have precious little real estate to make their point. Every Copy Element has a Job […]

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Improving Your Email Conversation Skills

By Jodi Murphy | 09/05/2017 | 0 Comments
email-marketing-conversation

We’ve all heard the phrase: It’s not what you say, it’s how you say it. In other words, using the right message, tone and delivery are central to making sure your message is received. But, as marketers targeting educators know, there’s a bit more to it than that. We’ve learned that with the educator audience, […]

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You Are What You Measure

By Jodi Murphy | 09/02/2017 | 0 Comments

Are we asking customers the right questions, in the right way, and frequently enough? At a recent EdNET, several sessions challenged us to evaluate how hard we make it for our customers to tell us how they feel about our products. And whether we should be asking 20 questions when one will do. During his […]

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Is Email Dead, or Being Reincarnated?

By Jodi Murphy | 08/03/2017 | 0 Comments
Is-Email-Dead-or-Being-Reincarnated

The problem with email is real. For many marketers, email performance is declining. Many wonder, should we just give up on email? Is direct mail back? If email is dead, what is the new workhorse of marketing? From MDR’s perspective, we can say that email marketing as it was originally conceived is a dead-end for […]

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5 Tips to Help You Get Back to the Education Marketing Basics

By Jodi Murphy | 01/05/2017 | 0 Comments
education-marketing-basics

In today’s education marketing landscape, it seems like there’s always a “shiny object”—some cool new tool or strategy—clamoring for our attention and bandwidth. While it can be easy to get swept up in every new channel, it’s important to first be certain you are building on a strong foundation of marketing fundamentals.  I know, you’ve […]

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