Posts by Kristina James

Kristina-headshot

Kristina James has nearly 20 years of marketing experience.  She is currently the marketing leader for MDR.  Kristina has been driving education marketing strategy since 2008 when she joined Pearson. As a marketing leader, Kristina believes in the influence of marketing to build a loyal audience and drive revenue. Her marketing experience includes brand amplification, web strategy, including ecommerce direct marketing, content development and partner marketing both in B2B and B2C environments.  Prior to her education marketing experience, Kristina has led marketing initiatives and teams for other verticals including nonprofit, healthcare and real estate.  Kristina earned her Master’s Degree from DePaul University and is a previous board member for a local chapter of the National Association for Professional Women. Kristina James lives in a suburb of Chicago with her husband and daughter.  Connect with Kristina on LinkedIn.

Education Marketing Calls for a Personal Touch

By Kristina James | 03/01/2018 | 0 Comments
Education-Marketing-Calls-for-a-Personal-Touch

One of the oldest adages among anglers is to fish where the fish are. But fishermen need to be ready to react when fish take to different waters. Education marketers are experiencing a major shift in how they target and reach educators. The wall that divided work life from home life has eroded, and with […]

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Rising Above the Noise in the Education Space

By Kristina James | 02/15/2018 | 0 Comments
Rising Above the Noise in the Education Space

Educators are like everyone else: every day they are getting deluged with emails—from The Gap, from Scholastic, from their cousin—and marketing campaigns relying on email alone are having trouble rising above the background noise. Educators are also similar to other consumers in their increasing use of digital and social media as an alternative to email. […]

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Your Brand in the World Wide West

By Kristina James | 02/08/2018 | 0 Comments

You’ve established your brand in the marketplace. Everyone knows who you are, what you offer, and what you stand for, so you can focus on product sales and short-term revenue gains, right? Sorry, but like so many other aspects of marketing, brand is shifting under your feet. In budget crunch times, it would be nice […]

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The EdScoops

By Kristina James | 02/01/2018 | 0 Comments
MDR Vicki Bigham Big News

Greetings education friends!  While, I know you are completely missing Vicki (who wouldn’t miss that sparkling personality?), but “Snoops for Scoops” must carry on as we know you all love to know the happenings in the education industry.  Here’s a brief scoop of what’s new this week… New Roles James Collins is joining FableVision Studios as […]

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Integrated Campaigns: Getting Everything Right

By Kristina James | 01/17/2018 | 0 Comments
Integrated Campaigns

Why is integrated marketing THE buzz phrase in education marketing? Because educators seek information from multiple channels before making decisions. You need to meet your audience where THEY are, where THEY spend time, rather than expecting them to come to you. It takes multiple touches— 10 or more— to create brand trust and conversion with educators.  […]

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Will True Believers – Educators – Believe in You?

By Kristina James | 12/28/2017 | 0 Comments
MDR Educators Trust

During an EdNET Conference session with district superintendents, the moderator asked, “What is your vision for the future of education? One response: “That every adult who interacts with a child would communicate belief in that child.” Educators are true believers in their mission, and they expect that you will be, too. This commitment to a […]

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Teachers Are Head of the Class as Consumers

By Kristina James | 12/08/2017 | 0 Comments

When you were in school, were you ever surprised to run into one of your teachers ‘in the wild?’ Out in your town, shopping with their family, or at the movies? It can be a shock to a kid, but teachers are just like regular people. With one important difference. In their demographics, values, spending […]

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