Posts by Kristina James


Kristina James is the Director of Marketing at MDR. Prior to MDR, she held various roles over time at Pearson including launching virtual education GTM strategy, developing the homeschool and parent lines of business, managing eCommerce channels, and the strategic direction of clinical assessment marketing.

Education Marketing Calls for a Personal Touch

By Kristina James | 09/08/2017 | 0 Comments

One of the oldest adages among anglers is to fish where the fish are. But fishermen need to be ready to react when fish take to different waters. Education marketers are experiencing a major shift in how they target and reach educators. The wall that divided work life from home life has eroded, and with […]

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Will True Believers Believe in You?

By Kristina James | 08/23/2017 | 0 Comments

During an EdNET Conference session with district superintendents, the moderator asked, “What is your vision for the future of education? One response: “That every adult who interacts with a child would communicate belief in that child.” Educators are true believers in their mission, and they expect that you will be, too. This commitment to a […]

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