Posts by Kristina James

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Kristina James has nearly 20 years of marketing experience.  She is currently the marketing leader for MDR.  Kristina has been driving education marketing strategy since 2008 when she joined Pearson. As a marketing leader, Kristina believes in the influence of marketing to build a loyal audience and drive revenue. Her marketing experience includes brand amplification, web strategy, including ecommerce direct marketing, content development and partner marketing both in B2B and B2C environments.  Prior to her education marketing experience, Kristina has led marketing initiatives and teams for other verticals including nonprofit, healthcare and real estate.  Kristina earned her Master’s Degree from DePaul University and is a previous board member for a local chapter of the National Association for Professional Women. Kristina James lives in a suburb of Chicago with her husband and daughter.  Connect with Kristina on LinkedIn.

Connecting With Educators in a Time of Unprecedented “Churn and Change”

By Kristina James | 07/12/2019 | 0 Comments

Thanks to EDmarket Association for sharing our guest contributed article. “Nothing ever changes in education.” It’s not surprising that this is a common perception, after all, there is a good possibility that the schools in your town are more than 40 years old. However, while the structures may look the same or have kept the same name, […]

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How to Support Teachers with SEL Initiatives in the Classroom

By Kristina James | 03/19/2019 | 0 Comments
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Ok, so we’ve all heard about SEL. But, do you know how it is “officially” defined? Social and emotional learning (SEL) is the process through which children and adults acquire and effectively apply the knowledge, attitudes, and skills necessary to understand and manage emotions, set and achieve positive goals, feel and show empathy for others, […]

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5 Takeaways from MDR’s New Study on Social and Emotional Learning in Schools

By Kristina James | 03/06/2019 | 0 Comments
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If you are talking or thinking about the topic of Social and Emotional Learning (SEL) and how it relates to students, read this preview of our latest educator research study. SEL is a growing movement in K-12 education, even though some organizations, like Committee for Children, have been thinking about it for 40 or more […]

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Top 10 Ways to Crush Your Next Education Marketing Conference

By Kristina James | 02/27/2019 | 0 Comments
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It’s our favorite time of year (well, one of them), when you can go to one location and meet all your prospects and customers, show them what’s new, and collaborate on what’s next…city, after city, after city. But, hey it’s great marketing ROI, right? Good for your T&E budget to see a lot of people […]

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Educators Are the Key to the Future STEM Workforce (Here’s How Businesses Can Help)

By Kristina James | 02/26/2019 | 4 Comments
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We’ve been hearing buzz about STEM and STEAM education for some time now, but it’s not yet old news. In fact, some school districts are still trying to figure out how to implement these programs. Most educators support the concept, but project-based and experiential learning are at the core of STEAM education, and many educators […]

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7 Education Trends to Watch in 2019

By Kristina James | 02/13/2019 | 4 Comments
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Which education trends are capturing the collective imagination this year? Spoiler alert: It’s not just technology changing the classroom environment. Here are seven trends you’re likely to see more of in the year ahead. 1. Artificial Intelligence (AI) Experts estimate that the use of Artificial Intelligence (AI) will grow by 50% in the next few […]

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Mark International Data Privacy Day 2019 by Taking Time to Reflect on Data Protection

By Kristina James | 01/31/2019 | 0 Comments

Your personal data is your identity––as unique to you as your fingerprints. However, many of us may not be aware of how our data is being used online. International Data Privacy Day, which took place this week on January 28, is an excellent time to put in place practices, both personally and professionally, to protect […]

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4 Ways to Help Tomorrow’s Leaders Develop the Right STEM Skills

By Kristina James | 01/22/2019 | 0 Comments
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Thank you to Manufacturing.net for publishing my guest article on the importance of developing the right STEM skills. Students today are twice as likely as their parents to enter a science, technology, engineering, or mathematics industry, which is good news to the organizations creating more jobs in these fields each year. The problem, though, is […]

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2018 Top Social Content for Teachers

By Kristina James | 01/09/2019 | 0 Comments

No brainer…social needs to be incorporated into marketing efforts.  You should be posting frequently and following brands and influencers as well as taking advantage of boosting and social advertising. One reason is that 75% of teachers reported visiting a social network within the last month, according to MDR’s Teachers as Consumer Study findings, with Facebook […]

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2018 Top Content for Teachers

By Kristina James | 12/28/2018 | 0 Comments
2018 best teacher content

I know I’ve said it before, but will remind you again: teachers spend more time online than the general population does, which means that finding material online, whether it’s news, job support, or classroom materials is something they do multiple times a day, every single day. While “Content is King” may be a cliché, it’s […]

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It’s the most wonderful time of the year…to reach teachers online

By Kristina James | 11/30/2018 | 0 Comments
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‘Tis the season for online shopping, surfing the web, and connecting with friends and family on social media.  In fact, Cyber Monday 2018 recorded record sales.  The totals are still being calculated, but Mastercard, eBay, and Amazon all reported that their online sales were up. Actually, sales surged for some retailers with Amazon stating that […]

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Education Market Association’s EDspaces Conference is a must attend

By Kristina James | 11/14/2018 | 0 Comments
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Last week, I had the privilege of attending EDspaces for the first time.  Held each year in different cities across the US, this three day event is hosted by the Education Market Association, who we recently partnered with in the design and development of our latest research study. MDR not only attended EDspaces – getting […]

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5 Reasons Why You Should Be Doing Back to School Marketing to Teachers

By Kristina James | 09/10/2018 | 0 Comments
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Welcome to Fall! I hope everyone wore their white shoes and pants all summer, because the time has come to retire them. It’s official, Summer is over. For those of us who work in the education market, that can only mean one thing: Back to School season is in full swing. In recent years, with […]

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Target Teachers This Back-to-School Season

By Kristina James | 09/04/2018 | 0 Comments
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This back-to-school season, add teachers to your marketing list. Educators collectively spend $1.6 billion per year out of their own pockets for their classrooms and students, presenting an opportunity for marketers to reach teachers as consumers. What are educators spending money on? Well, not surprisingly, they buy more books than the overall population, but they also buy more […]

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Echo, Echo. The Power of Repetition in Digital Marketing

By Kristina James | 08/02/2018 | 0 Comments

Adding Digital “Oomph” to Your Next Campaign Part of what made humans successful as a species is our ability to identify patterns, such as what are good things to eat versus what things are likely to eat you. Our brains are wired for it, and we find it uniquely satisfying when we can quickly distinguish […]

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Forget about finding the perfect moment; engage your teacher audience all year

By Kristina James | 06/20/2018 | 0 Comments
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Thank you to SmartInsights.com for sharing our insights! Consistent connection matters, regardless of the season. Communicating with your customers isn’t about waiting for the right moment. It’s about reaching them during times of need, times of plenty, and everywhere in between. Take educators, for example. Although most schools make spending decisions in March and April, our “Digital […]

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Education Marketing Calls for a Personal Touch

By Kristina James | 03/01/2018 | 0 Comments
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One of the oldest adages among anglers is to fish where the fish are. But fishermen need to be ready to react when fish take to different waters. Education marketers are experiencing a major shift in how they target and reach educators. The wall that divided work life from home life has eroded, and with […]

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Rising Above the Noise in the Education Space

By Kristina James | 02/15/2018 | 0 Comments
Rising Above the Noise in the Education Space

Educators are like everyone else: every day they are getting deluged with emails—from The Gap, from Scholastic, from their cousin—and marketing campaigns relying on email alone are having trouble rising above the background noise. Educators are also similar to other consumers in their increasing use of digital and social media as an alternative to email. […]

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Your Brand in the World Wide West

By Kristina James | 02/08/2018 | 0 Comments

You’ve established your brand in the marketplace. Everyone knows who you are, what you offer, and what you stand for, so you can focus on product sales and short-term revenue gains, right? Sorry, but like so many other aspects of marketing, brand is shifting under your feet. In budget crunch times, it would be nice […]

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The EdScoops

By Kristina James | 02/01/2018 | 0 Comments
MDR Vicki Bigham Big News

Greetings education friends!  While, I know you are completely missing Vicki (who wouldn’t miss that sparkling personality?), but “Snoops for Scoops” must carry on as we know you all love to know the happenings in the education industry.  Here’s a brief scoop of what’s new this week… New Roles James Collins is joining FableVision Studios as […]

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Integrated Campaigns: Getting Everything Right

By Kristina James | 01/17/2018 | 0 Comments
Integrated Campaigns

Why is integrated marketing THE buzz phrase in education marketing? Because educators seek information from multiple channels before making decisions. You need to meet your audience where THEY are, where THEY spend time, rather than expecting them to come to you. It takes multiple touches— 10 or more— to create brand trust and conversion with educators.  […]

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Will True Believers – Educators – Believe in You?

By Kristina James | 12/28/2017 | 0 Comments
MDR Educators Trust

During an EdNET Conference session with district superintendents, the moderator asked, “What is your vision for the future of education? One response: “That every adult who interacts with a child would communicate belief in that child.” Educators are true believers in their mission, and they expect that you will be, too. This commitment to a […]

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Teachers Are Head of the Class as Consumers

By Kristina James | 12/08/2017 | 0 Comments

When you were in school, were you ever surprised to run into one of your teachers ‘in the wild?’ Out in your town, shopping with their family, or at the movies? It can be a shock to a kid, but teachers are just like regular people. With one important difference. In their demographics, values, spending […]

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