Posts by Kristina James

MDR kristina james 19

Kristina James has nearly 20 years of marketing experience.  She is currently the marketing leader for MDR.  Kristina has been driving education marketing strategy since 2008 when she joined Pearson. As a marketing leader, Kristina believes in the influence of marketing to build a loyal audience and drive revenue. Her marketing experience includes brand amplification, web strategy, including ecommerce direct marketing, content development and partner marketing both in B2B and B2C environments.  Prior to her education marketing experience, Kristina has led marketing initiatives and teams for other verticals including nonprofit, healthcare and real estate.  Kristina earned her Master’s Degree from DePaul University and is a previous board member for a local chapter of the National Association for Professional Women. Kristina James lives in a suburb of Chicago with her husband and daughter.  Connect with Kristina on  opens in a new windowLinkedIn.

How to Support Teachers with SEL Initiatives in the Classroom

By Kristina James | 03/19/2019 | Comments Off on How to Support Teachers with SEL Initiatives in the Classroom
mdr-social-emotional-learning-2

Ok, so we’ve all heard about SEL. But, do you know how it is “officially” defined? Social and emotional learning (SEL) is the process through which children and adults acquire and effectively apply the knowledge, attitudes, and skills necessary to understand and manage emotions, set and achieve positive goals, feel and show empathy for others, Read More »

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5 Takeaways from MDR’s New Study on Social and Emotional Learning in Schools

By Kristina James | 03/06/2019 | Comments Off on 5 Takeaways from MDR’s New Study on Social and Emotional Learning in Schools
mdr-social-emotional-learning-report

If you are talking or thinking about the topic of Social and Emotional Learning (SEL) and how it relates to students, read this preview of our latest educator research study. SEL is a growing movement in K-12 education, even though some organizations, like Committee for Children, have been thinking about it for 40 or more Read More »

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Educators Are the Key to the Future STEM Workforce (Here’s How Businesses Can Help)

By Kristina James | 02/26/2019 | 4 Comments
mdr-stem-steam-education-student

We’ve been hearing buzz about STEM and STEAM education for some time now, but it’s not yet old news. In fact, some school districts are still trying to figure out how to implement these programs. Most educators support the concept, but project-based and experiential learning are at the core of STEAM education, and many educators Read More »

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7 Education Trends to Watch in 2019

By Kristina James | 02/13/2019 | 5 Comments
mdr-2019-education-trends

Which education trends are capturing the collective imagination this year? Spoiler alert: It’s not just technology changing the classroom environment. Here are seven trends you’re likely to see more of in the year ahead. 1. Artificial Intelligence (AI) Experts estimate that the use of Artificial Intelligence (AI) will grow by 50% in the next few Read More »

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Mark International Data Privacy Day 2019 by Taking Time to Reflect on Data Protection

By Kristina James | 01/31/2019 | Comments Off on Mark International Data Privacy Day 2019 by Taking Time to Reflect on Data Protection
abstract privacy illustration

Your personal data is your identity––as unique to you as your fingerprints. However, many of us may not be aware of how our data is being used online. International Data Privacy Day, which took place this week on January 28, is an excellent time to put in place practices, both personally and professionally, to protect Read More »

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4 Ways to Help Tomorrow’s Leaders Develop the Right STEM Skills

By Kristina James | 01/22/2019 | Comments Off on 4 Ways to Help Tomorrow’s Leaders Develop the Right STEM Skills
mdr-manufacturing-stem-education

Thank you to Manufacturing.net for publishing my guest article on the importance of developing the right STEM skills. Students today are twice as likely as their parents to enter a science, technology, engineering, or mathematics industry, which is good news to the organizations creating more jobs in these fields each year. The problem, though, is Read More »

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2018 Top Social Content for Teachers

By Kristina James | 01/09/2019 | Comments Off on 2018 Top Social Content for Teachers
Best of 2018 graphic

No brainer…social needs to be incorporated into marketing efforts.  You should be posting frequently and following brands and influencers as well as taking advantage of boosting and social advertising. One reason is that 75% of teachers reported visiting a social network within the last month, according to MDR’s Teachers as Consumer Study findings, with Facebook Read More »

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2018 Top Content for Teachers

By Kristina James | 12/28/2018 | Comments Off on 2018 Top Content for Teachers
2018 best teacher content

I know I’ve said it before, but will remind you again: teachers spend more time online than the general population does, which means that finding material online, whether it’s news, job support, or classroom materials is something they do multiple times a day, every single day. While “Content is King” may be a cliché, it’s Read More »

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It’s the most wonderful time of the year…to reach teachers online

By Kristina James | 11/30/2018 | Comments Off on It’s the most wonderful time of the year…to reach teachers online
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‘Tis the season for online shopping, surfing the web, and connecting with friends and family on social media.  In fact, Cyber Monday 2018 recorded record sales.  The totals are still being calculated, but Mastercard, eBay, and Amazon all reported that their online sales were up. Actually, sales surged for some retailers with Amazon stating that Read More »

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Education Market Association’s EDspaces Conference is a must attend

By Kristina James | 11/14/2018 | Comments Off on Education Market Association’s EDspaces Conference is a must attend
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Last week, I had the privilege of attending EDspaces for the first time.  Held each year in different cities across the US, this three day event is hosted by the Education Market Association, who we recently partnered with in the design and development of our latest research study. MDR not only attended EDspaces – getting Read More »

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5 Reasons Why You Should Be Doing Back to School Marketing to Teachers

By Kristina James | 09/10/2018 | Comments Off on 5 Reasons Why You Should Be Doing Back to School Marketing to Teachers
mdr-marketing-teachers-back-to-school

Welcome to Fall! I hope everyone wore their white shoes and pants all summer, because the time has come to retire them. It’s official, Summer is over. For those of us who work in the education market, that can only mean one thing: Back to School season is in full swing. In recent years, with Read More »

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Target Teachers This Back-to-School Season

By Kristina James | 09/04/2018 | Comments Off on Target Teachers This Back-to-School Season
MDR-teachers-as-consumers-savvy-shoppers

This back-to-school season, add teachers to your marketing list. Educators collectively spend $1.6 billion per year out of their own pockets for their classrooms and students, presenting an opportunity for marketers to reach teachers as consumers. What are educators spending money on? Well, not surprisingly, they buy more books than the overall population, but they also buy more Read More »

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Echo, Echo. The Power of Repetition in Digital Marketing

By Kristina James | 08/02/2018 | Comments Off on Echo, Echo. The Power of Repetition in Digital Marketing
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Adding Digital “Oomph” to Your Next Campaign Part of what made humans successful as a species is our ability to identify patterns, such as what are good things to eat versus what things are likely to eat you. Our brains are wired for it, and we find it uniquely satisfying when we can quickly distinguish Read More »

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Forget about finding the perfect moment; engage your teacher audience all year

By Kristina James | 06/20/2018 | Comments Off on Forget about finding the perfect moment; engage your teacher audience all year
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Thank you to SmartInsights.com for sharing our insights! Consistent connection matters, regardless of the season. Communicating with your customers isn’t about waiting for the right moment. It’s about reaching them during times of need, times of plenty, and everywhere in between. Take educators, for example. Although most schools make spending decisions in March and April, our “Digital Read More »

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Education Marketing Calls for a Personal Touch

By Kristina James | 03/01/2018 | Comments Off on Education Marketing Calls for a Personal Touch
Education-Marketing-Calls-for-a-Personal-Touch

One of the oldest adages among anglers is to fish where the fish are. But fishermen need to be ready to react when fish take to different waters. Education marketers are experiencing a major shift in how they target and reach educators. The wall that divided work life from home life has eroded, and with Read More »

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Rising Above the Noise in the Education Space

By Kristina James | 02/15/2018 | Comments Off on Rising Above the Noise in the Education Space
Rising Above the Noise in the Education Space

Educators are like everyone else: every day they are getting deluged with emails—from The Gap, from Scholastic, from their cousin—and marketing campaigns relying on email alone are having trouble rising above the background noise. Educators are also similar to other consumers in their increasing use of digital and social media as an alternative to email. Read More »

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Your Brand in the World Wide West

By Kristina James | 02/08/2018 | Comments Off on Your Brand in the World Wide West
Brand Building concept illustration

You’ve established your brand in the marketplace. Everyone knows who you are, what you offer, and what you stand for, so you can focus on product sales and short-term revenue gains, right? Sorry, but like so many other aspects of marketing, brand is shifting under your feet. In budget crunch times, it would be nice Read More »

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Integrated Campaigns: Getting Everything Right

By Kristina James | 01/17/2018 | Comments Off on Integrated Campaigns: Getting Everything Right
Integrated Campaigns

Why is integrated marketing THE buzz phrase in education marketing? Because educators seek information from multiple channels before making decisions. You need to meet your audience where THEY are, where THEY spend time, rather than expecting them to come to you. It takes multiple touches— 10 or more— to create brand trust and conversion with educators.  Read More »

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Will True Believers – Educators – Believe in You?

By Kristina James | 12/28/2017 | Comments Off on Will True Believers – Educators – Believe in You?
MDR Educators Trust

During an EdNET Conference session with district superintendents, the moderator asked, “What is your vision for the future of education? One response: “That every adult who interacts with a child would communicate belief in that child.” Educators are true believers in their mission, and they expect that you will be, too. This commitment to a Read More »

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Teachers Are Head of the Class as Consumers

By Kristina James | 12/08/2017 | Comments Off on Teachers Are Head of the Class as Consumers
group of teachers

When you were in school, were you ever surprised to run into one of your teachers ‘in the wild?’ Out in your town, shopping with their family, or at the movies? It can be a shock to a kid, but teachers are just like regular people. With one important difference. In their demographics, values, spending Read More »

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Vicki’s Scoops for July 28

By Kristina James | 07/28/2017 | Comments Off on Vicki’s Scoops for July 28

OK, you heard it here, and some of you will want to thank me. Today is System Administrator Appreciation Day, an international celebration of sysadmins. And we know they deserve the love, right? They keep us up and running, often working their magic at impossible hours. Please thank your System Administrator today—my husband and business Read More »

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