Posts by Marta Oddone

Marta Oddone

Marta Oddone is a marketing manager at MDR, where she leads content strategy and manages the School of Thought blog and email newsletter. She is passionate about creating thought leadership content including articles, reports, infographics, and webinars, to help educate marketers on key topics in the education community. Prior to MDR, Marta held various digital marketing roles in the software, consulting, and startup industries.

What Worked: The Best of Content Marketing Report

By Marta Oddone | 03/20/2019 | 0 Comments
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If educators respond to relationship marketing, and every relationship starts with a good conversation, then content marketing is your best opening line. Thoughtful, captivating, relevant content that strikes a chord with the teacher audience is an ideal ice breaker. Make an educator feel like you’re worth listening to, and you are heading for the top […]

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For Millennials and Gen Z, pictures are worth a thousand words.

By Marta Oddone | 03/18/2019 | 0 Comments
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The cool kids are on Instagram. You need to be there, too. I was scrolling through posts on Instagram for a lifestyle brand I follow recently, and the comment thread stopped me in my tracks. The call to action was a request to sign up for an email newsletter. “Sign up for email?” one commenter […]

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The School Purchasing Cycle Webinar: Your Questions Answered

By Marta Oddone | 03/12/2019 | 0 Comments
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Recently, we held a webinar on Decoding the School Purchasing Cycle. During this webinar we shared ideas about how to tailor your message for where your educator audience is during the in the buying cycle, and what channels work best during different times of the school year. Our presenters and experts received many questions from […]

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Social Causes That Gen Z Cares About—and Why You Should Care, Too

By Marta Oddone | 03/05/2019 | 0 Comments
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Thank you to Marketo for sharing our guest contributed article by Linda Ingersoll, Chief Engagement Officer at MDR. The kids are growing up. Believe it or not, the oldest of Generation Z (those born between 1996 and 2010, according to MDR) are starting to graduate from college. They’re making many of their own decisions and […]

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Content Marketing to Educators

By Marta Oddone | 03/04/2019 | 0 Comments
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What is Content Marketing? Who you are and what you offer the world as a brand or organization is expressed through your content: ads that capture interest, emails that relate your value to your customers’ needs, blog posts that show you get what your audience cares about, and so on. Content marketing is the art […]

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Marketing to the School Buying Cycle

By Marta Oddone | 02/19/2019 | 0 Comments
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Musicians, tap dancers, photographers…they all know the importance of good timing. And, good timing is key to successful marketing. Syncing your marketing efforts to the beat of the audience’s purchasing journey is the smart way to avoid off notes, missed steps, and lost opportunities. In our upcoming webinar, Decoding the School Purchasing Cycle, we’ll be […]

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The Who, What, When, Where, and How of School Supply Lists

By Marta Oddone | 02/05/2019 | 0 Comments
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For an education marketer, is there anything better than having your product requested by name? For some brands, it’s already happening on school supply lists. We recently surveyed PreK-12 teachers and principals on how they compile their supply lists for the $83 billion back-to-school buying season. Our findings may confirm assumptions, or surprise you, but […]

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MDR and Lysol Announced as Finalists in the 2019 Folio: Digital Awards

By Marta Oddone | 02/04/2019 | 0 Comments

  We are proud to announce that MDR, together with our client Lysol, was selected as a finalist in the Digital Activation category of the Folio: Digital Awards for the “My Healthy Classroom” initiative. The Folio: Digital Awards is the publishing industry’s most prestigious program for digital excellence in publishing will honor dozens of winners […]

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An Inside Look at School Supply Lists

By Marta Oddone | 01/23/2019 | 0 Comments

This may sound crazy, but, with the holidays and winter break in the rear-view mirror, brand and retail marketers are now turning their attention to back-to-school. Yes, it’s true, even in January, teachers are thinking about what to include on next fall’s school supply and wish lists, and this is when marketers should be thinking […]

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3 Things You Need to Know About Gen Z in 2019

By Marta Oddone | 01/03/2019 | 0 Comments

Thank you to Inc.com for referencing us in this great article. Reaching out to Gen Z requires an authenticity few brands possess. So here’s your opportunity If you thought Millennials cared about social causes, wait until you meet Gen Z. Even though its oldest members can barely buy liquor legally, Gen Z is defined by passion and drive. The […]

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Renaissance and MDR Earn Honorable Mention in PR Daily’s Content Marketing Awards

By Marta Oddone | 12/12/2018 | 0 Comments
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As the year comes to a close, we are thrilled to announce another award win with our client, Renaissance! MDR, together with Renaissance, was recently announced as Honorable Mention in the Sponsored Content category of the PR Daily’s 2018 Content Marketing Awards for a guest articles program published on the School Leaders Now online community for K-12 […]

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The Gen Z Influence Meter: How Parents, Teachers, and Friends Influence Today’s Youth

By Marta Oddone | 12/06/2018 | 0 Comments
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Why is MDR so interested in Gen Z, anyway? Schools are brimming with Gen Z students – those born between the years of 1996 to 2010. Many of our partners are interested in how to engage this new generation with purpose-driven initiatives to support their cause, brand, or workforce. So, MDR wanted to get smart […]

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Gen Z FAQs: How to Win and Influence Youth In 2019 And Beyond

By Marta Oddone | 11/30/2018 | 0 Comments

What’s the deal with Generation Z? What makes them different from other generations? We recently hosted our second webinar on the topic of engaging Gen Z. If you missed the first webinar, “A Conversation with Gen Z,” you’ll want to listen to the recording, as it sets the stage for the discussion on how to […]

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Why Teachers Are a Gold Mine for Your Restaurant

By Marta Oddone | 10/29/2018 | 0 Comments
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Thank you to Modern Restaurant Management for sharing our content! As a business leader, your ideal audience can be hard to identify. The customers who become your loyal brand evangelists might not be the people your marketing plan originally targeted. If you’re operating a restaurant, for example, you might be sitting on top of a […]

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WeAreTeachers Wins Two 2018 Folio: Eddie Awards

By Marta Oddone | 10/12/2018 | 0 Comments
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We are proud to announce that our digital media brand for educators, WeAreTeachers, is the winner of two 2018 Folio: Eddie Awards in the Custom Content/Marketing category! WeAreTeachers earned top honors for Social Media/Online Community and Website, competing against other noteworthy brands in each category, such as Bank of America and Aramco.      The Folio Awards […]

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Social Media Marketing Educators Actually “Like”

By Marta Oddone | 09/28/2018 | 0 Comments
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Do you know the optimal number of hashtags to use on Twitter and Instagram when trying to engage teachers?  We do!  On a recent webinar, we spoke with Dana Truby, Director of Creative and Social Media for MDR’s Integrated Marketing Services and WeAreTeachers, and Abi Gilman, Senior Strategist at MDR and WeAreTeachers, about social media marketing […]

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Becoming a Brand: Here’s How to Market Your Startup Well Before You Launch

By Marta Oddone | 09/18/2018 | 0 Comments
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If you build it, they will (probably not) come. What you have to do well in advance, to market your entrepreneurial field of dreams. Thank you to Entrepreneur.com for referencing us in this informative article. Written by Peter Daisyme You’ve awaited this moment for months, maybe years. You started with an idea for a highly […]

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8 Marketing Tips for a Successful School Year

By Marta Oddone | 08/30/2018 | 0 Comments
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It’s the most wonderful time of the year, and well, the busiest! With the start of the new school year upon us, we are consistently asked “what are the few things we can do now to keep our campaigns fresh for educators and give them an edge up to our competitors?”  Well, to help you […]

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WeAreTeachers is a Finalist in the 2018 Eddie Awards

By Marta Oddone | 08/14/2018 | 0 Comments
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We are proud to announce that our WeAreTeachers team has been selected as a finalist in two categories in the The 2018 Folio: Eddie and Ozzie Awards! Both were in the Custom Content/Marketing category: Social Media/Online Community – Honoring any online community or social media network that facilitates audience engagement and interaction. Website – Recognizing […]

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Q&A’s From Our Webinar: A Conversation with Gen Zers

By Marta Oddone | 06/28/2018 | 0 Comments
Generation Z

Did you miss our webinar with Engage for Good last week? Or maybe you attended, but we didn’t get to answer all your questions. Well, you’re in luck, because today we’re sharing answers to the most popular questions as well as a quick summary of the key takeaways from this highly interactive webinar! Our moderator, […]

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Why Teachers are the Best Thing to Happen to Your Brand This Summer

By Marta Oddone | 05/31/2018 | 0 Comments

Ah, summer. The days are longer, the weather is welcoming, and people are more apt to open their wallets. It’s also a time of year when a particularly attractive consumer segment has the time and attention to spend on making purchases: teachers. MDR has been 100% focused on the education market for nearly 50 years […]

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Email Marketing: Insights from the Digital Trends in Education Marketing Report

By Marta Oddone | 05/15/2018 | 0 Comments
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Email really is the Swiss Army knife of education marketing. No other channel is as targetable, measurable, or testable. So, it’s really good news that our recent study commissioned from Simmons National Consumer Survey found that for teachers, emails were the most influential in prompting them to make a purchase. Here’s some more good news. Our Digital Trends […]

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Connected 24/7: Understanding Teachers as Consumers

By Marta Oddone | 05/10/2018 | 0 Comments
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Teachers are expert jugglers, of their work life, professional development, home life, and community involvement. Keeping in touch and on top of things is a priority and they have embraced technology as their must-have tool. We wanted to know more about how this country’s seven million teachers think about and use technology. We focused questions […]

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Health & Fitness Fanatics: Understanding Teachers as Consumers

By Marta Oddone | 05/04/2018 | 0 Comments
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If ‘an apple a day keeps the doctor away’…and students brings apples for the teacher, this should be pretty healthy group of people, right? Our study commissioned from Simmons Market Research: Teachers as Consumers: Background, Interests, Buying Patterns, and Media Uses proves that out. Actually, the entire study is a goldmine for marketers looking to get […]

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Money Wise: Understanding Teachers as Consumers

By Marta Oddone | 04/16/2018 | 0 Comments
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Happy Financial Literacy Month! April is the time to honor this important topic, especially how it relates to families and school.  Did you know that teachers as a group are known to be great at calculating the best financial strategy for their family? That’s one thing we learned from a study we commissioned from Simmons […]

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Teachers As Consumers Q&A’s

By Marta Oddone | 03/30/2018 | 0 Comments
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On a recent webinar, we spoke to Hannah Hudson, Editorial Director of WeAreTeachers, and Linda Ingersoll, Leader of our Strategic Engagement team at MDR, about the value of educators as a consumer market.  They provided useful insights that were extracted from our in-depth Teachers as Consumers report.  Following, you’ll find some of the questions that were […]

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Savvy Shoppers: Understanding Teachers as Consumers

By Marta Oddone | 03/20/2018 | 0 Comments
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Teachers. They are a seven million strong audience hiding in plain site in every community in the country. With unique, and singularly attractive demographics, (financially stable, homeowners, brand loyal), they are truly the perfect consumer. We commissioned a study that every marketer should read, whether trying to reach this highly engaged audience inside or outside […]

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Digital Trends in Education Marketing Q&A’s

By Marta Oddone | 02/21/2018 | 0 Comments
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Thank you to all who attended the Digital Marketing Trends Webinar! The webinar provided a peek into the results of MDR’s Digital Marketing Trends in the Education Market report, which reveals the reality of educator interaction with digital marketing in email, web ads, and social media. The final report will be available soon! Did you miss the […]

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5 Consumer Habits of Teachers That May Surprise You

By Marta Oddone | 01/31/2018 | 0 Comments
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Are you a bot built solely to do your job? Of course not, and neither are teachers. So why do some marketers act like teachers don’t have lives outside of the classroom? Getting to know the people behind the profession doesn’t have to be difficult. Teachers tend to be even more active online than the […]

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Tap the Education Channel: Strategies for Teaming Up with Teachers, Classrooms, and Students

By Marta Oddone | 11/13/2017 | 0 Comments
Tap the Education Channel: Strategies for Teaming Up with Teachers, Classrooms, and Students

Last week, our partner Engage for Good hosted a webinar featuring our very own Bernadette Grey and Tom Mooradian, Manager of Environmental Sustainability at PepsiCo. They shared how best to target and reach educators for cause related initiatives, as well as specific lessons learned from PepsiCo’s Recycle Rally program. If you have a mission that would benefit from engaging educators, […]

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