Posts by Marta Oddone

Marta Oddone

Marta is a Marketing Manager at MDR. As an experienced B2B marketer, she leads our content marketing strategy and manages our email marketing campaigns. Marta has worked in various digital marketing roles in the software, consulting, and start-up industries.

Tap the Education Channel: Strategies for Teaming Up with Teachers, Classrooms, and Students

By Marta Oddone | 11/13/2017 | 0 Comments
Tap the Education Channel: Strategies for Teaming Up with Teachers, Classrooms, and Students

Last week, our partner Engage for Good hosted a webinar featuring our very own Bernadette Grey and Tom Mooradian, Manager of Environmental Sustainability at PepsiCo. They shared how best to target and reach educators for cause related initiatives, as well as specific lessons learned from PepsiCo’s Recycle Rally program. If you have a mission that would benefit from engaging educators, […]

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Pinterest Is Your Best Long-Term Social Investment

By Marta Oddone | 10/23/2017 | 0 Comments
Pinterest is Your Best Long-Term Social Investment

In the past two weeks, we shared 5 tips for connecting with educators on Facebook and talked about using social media to attract teachers to your brand. This week we look at why Pinterest is your best long-term social investment (hint: teachers love it), and share tips on how to make the most of your […]

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Top 5 Tips for Using Facebook to Create Social Bonds with Educators

By Marta Oddone | 10/16/2017 | 0 Comments
Top 5 Tips for Using Facebook to Create Social Bonds with Educators

Last week, we talked about using social media to attract teachers to your brand. This week, I’m sharing 5 tips for connecting with educators on Facebook. TIP 1: Be positive, smart, and interesting Educators don’t go on Facebook to interact with brands, but they will engage with brands that do Facebook well. Fit the mood […]

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Social Media that Attracts Teachers to Your Brand

By Marta Oddone | 10/09/2017 | 0 Comments
Social Media that Attracts Teachers to Your Brand

Are your ears burning? Somewhere on social media, teachers are discussing their need for your product, or if you’re lucky, your brand itself. When you join the conversation you want your brand’s presence to be natural and welcome, not like an infomercial that no one asked to hear. Your first step is understanding the social […]

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Beyond the Contract

By Marta Oddone | 08/28/2017 | 0 Comments
Beyond the Contract

Congratulations, you got the contract! But don’t pop the champagne just yet. For educators, signing a contract with your company is just one of many milestones in a long journey. Educators need vendors who are partners, standing shoulder-to-shoulder with them as they champion your product from sales pitch to successful implementation to the next budgeting […]

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Why Teachers are the Best Thing to Happen to Your Brand This Summer

By Marta Oddone | 07/12/2017 | 0 Comments

Ah, summer. The days are longer, the weather is welcoming, and people are more apt to open their wallets. It’s also a time of year when a particularly attractive consumer segment has the time and attention to spend on making purchases: teachers. MDR has been 100% focused on the education market for nearly 50 years […]

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