Posts by Marta Oddone

Marta Oddone

Marta is a Marketing Manager at MDR. As an experienced B2B marketer, she leads our content marketing strategy and manages our email marketing campaigns. Marta has worked in various digital marketing roles over the last 6 years in the software, consulting, and start-up industries.

Becoming a Brand: Here’s How to Market Your Startup Well Before You Launch

By Marta Oddone | 09/18/2018 | 0 Comments
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If you build it, they will (probably not) come. What you have to do well in advice, to market your entrepreneurial field of dreams. Thank you to Entrepreneur.com for referencing us in this informative article. Written by Peter Daisyme You’ve awaited this moment for months, maybe years. You started with an idea for a highly […]

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8 Marketing Tips for a Successful School Year

By Marta Oddone | 08/30/2018 | 0 Comments
mdr-marketing-educators-tips

It’s the most wonderful time of the year, and well, the busiest! With the start of the new school year upon us, we are consistently asked “what are the few things we can do now to keep our campaigns fresh for educators and give them an edge up to our competitors?”  Well, to help you […]

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WeAreTeachers is a Finalist in the 2018 Eddie Awards

By Marta Oddone | 08/14/2018 | 0 Comments
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We are proud to announce that our WeAreTeachers team has been selected as a finalist in two categories in the The 2018 Folio: Eddie and Ozzie Awards! Both were in the Custom Content/Marketing category: Social Media/Online Community – Honoring any online community or social media network that facilitates audience engagement and interaction. Website – Recognizing […]

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Q&A’s From Our Webinar: A Conversation with Gen Zers

By Marta Oddone | 06/28/2018 | 0 Comments
Generation Z

Did you miss our webinar with Engage for Good last week? Or maybe you attended, but we didn’t get to answer all your questions. Well, you’re in luck, because today we’re sharing answers to the most popular questions as well as a quick summary of the key takeaways from this highly interactive webinar! Our moderator, […]

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Why Teachers are the Best Thing to Happen to Your Brand This Summer

By Marta Oddone | 05/31/2018 | 0 Comments

Ah, summer. The days are longer, the weather is welcoming, and people are more apt to open their wallets. It’s also a time of year when a particularly attractive consumer segment has the time and attention to spend on making purchases: teachers. MDR has been 100% focused on the education market for nearly 50 years […]

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Email Marketing: Insights from the Digital Trends in Education Marketing Report

By Marta Oddone | 05/15/2018 | 0 Comments
MDR-Digital-Trends-Education1

Email really is the Swiss Army knife of education marketing. No other channel is as targetable, measurable, or testable. So, it’s really good news that our recent study commissioned from Simmons National Consumer Survey found that for teachers, emails were the most influential in prompting them to make a purchase. Here’s some more good news. Our Digital Trends […]

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Connected 24/7: Understanding Teachers as Consumers

By Marta Oddone | 05/10/2018 | 0 Comments
mdr-teachers-digital-connected

Teachers are expert jugglers, of their work life, professional development, home life, and community involvement. Keeping in touch and on top of things is a priority and they have embraced technology as their must-have tool. We wanted to know more about how this country’s seven million teachers think about and use technology. We focused questions […]

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Health & Fitness Fanatics: Understanding Teachers as Consumers

By Marta Oddone | 05/04/2018 | 0 Comments
mdr-teachers-as-consumers-fitness

If ‘an apple a day keeps the doctor away’…and students brings apples for the teacher, this should be pretty healthy group of people, right? Our study commissioned from Simmons Market Research: Teachers as Consumers: Background, Interests, Buying Patterns, and Media Uses proves that out. Actually, the entire study is a goldmine for marketers looking to get […]

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Money Wise: Understanding Teachers as Consumers

By Marta Oddone | 04/16/2018 | 0 Comments
MDR-Teachers-financial

Happy Financial Literacy Month! April is the time to honor this important topic, especially how it relates to families and school.  Did you know that teachers as a group are known to be great at calculating the best financial strategy for their family? That’s one thing we learned from a study we commissioned from Simmons […]

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Teachers As Consumers Q&A’s

By Marta Oddone | 03/30/2018 | 0 Comments
MDR-Teachers-As-Consumers-webinar-qa

On a recent webinar, we spoke to Hannah Hudson, Editorial Director of WeAreTeachers, and Linda Ingersoll, Leader of our Strategic Engagement team at MDR, about the value of educators as a consumer market.  They provided useful insights that were extracted from our in-depth Teachers as Consumers report.  Following, you’ll find some of the questions that were […]

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Savvy Shoppers: Understanding Teachers as Consumers

By Marta Oddone | 03/20/2018 | 0 Comments
MDR-teachers-as-consumers-savvy-shoppers

Teachers. They are a seven million strong audience hiding in plain site in every community in the country. With unique, and singularly attractive demographics, (financially stable, homeowners, brand loyal), they are truly the perfect consumer. We commissioned a study that every marketer should read, whether trying to reach this highly engaged audience inside or outside […]

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Digital Trends in Education Marketing Q&A’s

By Marta Oddone | 02/21/2018 | 0 Comments
MDR-Digital-Marketing-Trends-Education

Thank you to all who attended the Digital Marketing Trends Webinar! The webinar provided a peek into the results of MDR’s Digital Marketing Trends in the Education Market report, which reveals the reality of educator interaction with digital marketing in email, web ads, and social media. The final report will be available soon! Did you miss the […]

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5 Consumer Habits of Teachers That May Surprise You

By Marta Oddone | 01/31/2018 | 0 Comments
MDR-Teaches-as-Consumers

Are you a bot built solely to do your job? Of course not, and neither are teachers. So why do some marketers act like teachers don’t have lives outside of the classroom? Getting to know the people behind the profession doesn’t have to be difficult. Teachers tend to be even more active online than the […]

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Tap the Education Channel: Strategies for Teaming Up with Teachers, Classrooms, and Students

By Marta Oddone | 11/13/2017 | 0 Comments
Tap the Education Channel: Strategies for Teaming Up with Teachers, Classrooms, and Students

Last week, our partner Engage for Good hosted a webinar featuring our very own Bernadette Grey and Tom Mooradian, Manager of Environmental Sustainability at PepsiCo. They shared how best to target and reach educators for cause related initiatives, as well as specific lessons learned from PepsiCo’s Recycle Rally program. If you have a mission that would benefit from engaging educators, […]

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Pinterest Is Your Best Long-Term Social Investment

By Marta Oddone | 10/23/2017 | 0 Comments
Pinterest is Your Best Long-Term Social Investment

In the past two weeks, we shared 5 tips for connecting with educators on Facebook and talked about using social media to attract teachers to your brand. This week we look at why Pinterest is your best long-term social investment (hint: teachers love it), and share tips on how to make the most of your […]

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Top 5 Tips for Using Facebook to Create Social Bonds with Educators

By Marta Oddone | 10/16/2017 | 0 Comments
Top 5 Tips for Using Facebook to Create Social Bonds with Educators

Last week, we talked about using social media to attract teachers to your brand. This week, I’m sharing 5 tips for connecting with educators on Facebook. TIP 1: Be positive, smart, and interesting Educators don’t go on Facebook to interact with brands, but they will engage with brands that do Facebook well. Fit the mood […]

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Social Media that Attracts Teachers to Your Brand

By Marta Oddone | 10/09/2017 | 0 Comments
Social Media that Attracts Teachers to Your Brand

Are your ears burning? Somewhere on social media, teachers are discussing their need for your product, or if you’re lucky, your brand itself. When you join the conversation you want your brand’s presence to be natural and welcome, not like an infomercial that no one asked to hear. Your first step is understanding the social […]

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Beyond the Contract

By Marta Oddone | 08/28/2017 | 0 Comments
Beyond the Contract

Congratulations, you got the contract! But don’t pop the champagne just yet. For educators, signing a contract with your company is just one of many milestones in a long journey. Educators need vendors who are partners, standing shoulder-to-shoulder with them as they champion your product from sales pitch to successful implementation to the next budgeting […]

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