Posts by Marta Oddone

Marta Oddone

Marta Oddone is a marketing manager at MDR, where she leads content strategy and manages the School of Thought blog and email newsletter. She is passionate about creating thought leadership content including articles, reports, infographics, and webinars, to help educate marketers on key topics in the education community. Prior to MDR, Marta held various digital marketing roles in the software, consulting, and startup industries.

3 Ways to Engage Educators to Boost Your Brand Image

By Marta Oddone | 01/16/2020 | 0 Comments
Colleagues collaborating

Thank you to The Marketing Scope for sharing our guest contributed article.  Educators are a band of wise warriors quietly cultivating the minds that will form our future — they’re some of the most valuable people in society. But how often do you think of them as an investable audience when it comes to building Read More »

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Hey Boomer! Want Gen Z Customers? Be Like Gen Z.

By Marta Oddone | 12/03/2019 | 0 Comments
group of young girls with interlocking arms making heart shapes

Thank you to Marketing Insider Group for referencing us in this great article. If you’ve read the news lately, you’ve come across Greta Thunberg’s name. Since skipping school to protest at Sweden’s parliament building in 2018, the 16-year-old Swedish climate activist represents the teen-led climate strike movement.Thanks to Thunberg and the millions she’s inspired, it’s become clear Read More »

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How to Meet the Demands of the Socially Conscious Consumer

By Marta Oddone | 09/23/2019 | 0 Comments
Volunteers all hands in

Thanks to ReadWrite for referencing us in this great article. Nearly 200 chief executives from some of the world’s largest companies met in August as part of the Business Roundtable. Discussing the most pressing issues facing modern corporations, their manifesto signaled a departure from old-school corporate philosophy. Its primary message? Shareholder value isn’t everything. Regardless of how far-reaching their call Read More »

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Capturing the Attention of Busy School Leaders

By Marta Oddone | 09/19/2019 | 0 Comments
Group raising hands

Renaissance Collaborates with MDR to Build Continued Awareness Among School Leaders School leaders regularly clock more than a standard, full-time workload every week. In fact, a recent study showed that on average, principals work nearly 60 hours a week. This makes them an especially challenging audience to reach for the thousands of education technology companies Read More »

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What Worked: The Best of Content Marketing Report

By Marta Oddone | 09/10/2019 | 3 Comments

If educators respond to relationship marketing, and every relationship starts with a good conversation, then content marketing is your best opening line. Thoughtful, captivating, relevant content that strikes a chord with the teacher audience is an ideal ice breaker. Make an educator feel like you’re worth listening to, and you are heading for the top Read More »

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When The Hiring Gets Tough, The Tough Hire Differently

By Marta Oddone | 08/23/2019 | 0 Comments
Colleagues in meeting

Thanks to CEOWorld Magazine for referencing us in this great article. Over the last few years, you’ve probably noticed a disturbing business trend for organizations interested in continued growth: Hiring has been getting harder. For the first time, the number of job openings exceeded the number of unemployed workers in the U.S. In order to fill vacant positions Read More »

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8 Marketing Tips for a Successful School Year

By Marta Oddone | 08/08/2019 | 0 Comments

It’s the most wonderful time of the year, and well, the busiest! With the start of the new school year upon us, we are consistently asked “what are the few things we can do now to keep our campaigns fresh for educators and give them an edge up to our competitors?”  Well, to help you Read More »

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3 ways to make your company irresistible to Gen Z workers

By Marta Oddone | 07/27/2019 | 0 Comments
Colleagues collaborating

Thanks to for referencing us in this great article. When Millennials entered the business world in the early 2000s, unemployment rates were nearly double what they are now — and steadily climbing. As Generation Z comes onto the scene, unemployment sits at record lows. Companies seeking educated new talent are in a fight to catch Read More »

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Understanding the 5 W’s of Influencer Marketing Disclosure

By Marta Oddone | 07/03/2019 | 0 Comments

Let’s start off by explaining what influencers are and how they can help your business. An influencer is someone with an audience of followers and a platform to engage with them on, whether that’s online via a blog or website, on social media via Instagram or Facebook, or even in-person at live events. Brands can Read More »

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Now is the Time to Get in on the $80 Billion Back-to-School Market

By Marta Oddone | 06/24/2019 | 0 Comments
school supplies collage

Thanks to Business 2 Community for sharing our guest contributed article. Late summer and fall is the time when parents and their kids are shopping for backpacks, binders, and the latest styles as students head back into the classroom. But teachers are making plans much earlier. They spend springtime finalizing their lists for the following Read More »

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Influencer Marketing for the Education Space: The Who, What, Why, and How

By Marta Oddone | 06/19/2019 | 0 Comments

Influencer marketing has been prominent in consumer marketing, especially in the fashion, technology, and beauty industries for quite a while. Over the last few years it has emerged in the educator space as an exciting, new way to promote your products, company, or brand to new people in the education market. Partnering with authentic social Read More »

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Teachers as Influencers in Schools and Communities

By Marta Oddone | 06/12/2019 | 0 Comments

There is a powerful force at work in our schools and communities. A force with the reach, authority, and trust to engage youth, change behavior, champion a cause, build brand awareness, and evangelize for products.  That force is teachers, and when it comes to introducing an offering or a message into a district, brands and Read More »

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How to Use Social Media for More Mindful Connections

By Marta Oddone | 06/06/2019 | 0 Comments
woman social posting on moblie phone

Thanks to Thrive Global for referencing us in this great article. Once primarily an outlet for creative expression, Instagram has morphed into a real-time competition to build cadres of followers. But enough is apparently enough. The company has announced plans to move back to being a platform blooming with inspiration and good intentions — or Read More »

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Getting More Bang for your Content Marketing Buck

By Marta Oddone | 05/16/2019 | 0 Comments

It’s targeted to educators. It’s rich in detail. It conveys your message persuasively, not to mention the beautiful design! You’ve worked hard on an article, case study, eBook, or white paper and now it’s time for that content to work hard for you. That’s where repurposing, upcycling, and disseminating comes into play as part of your Read More »

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MDR and Lysol Selected as Winners in the 2019 PRNews Social Media Awards

By Marta Oddone | 05/14/2019 | 0 Comments
Modern Classroom

We are proud to announce that MDR, together with our client Lysol, was selected as a winner in the Instagram – Best Marketing Campaign category of the 2019 PRNews Social Media Awards! Winners were announced last week at the Social Media Awards Breakfast at the Social Shake Up Show in Atlanta, Read More »

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Social Emotional Learning in K-12 Schools: Webinar Q&As

By Marta Oddone | 05/09/2019 | 0 Comments

Social Emotional Learning (SEL) has cropped up both in recent news and within the education space as schools and educators figure out how to integrate SEL into regular classroom instruction. MDR recently hosted a webinar in partnership with Committee for Children and McGraw-Hill that examined how well-prepared Read More »

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Building the STEM Workforce Today’s Talent Pool Can’t Provide

By Marta Oddone | 04/25/2019 | 0 Comments

Thank you to Under30CEO for referencing us in this great  article. Today’s tight labor market is flipping the script on recruiting. Rather than job seekers trying to impress employers, the opposite is happening. Apprenticeship opportunities, in which employees are paid to be trained rather than incur student debt, have grown by Read More »

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Are Teachers in Love with Insta? Here’s What We Learned from Our Survey.

By Marta Oddone | 04/16/2019 | 3 Comments

We already know teachers are embracing social media. We also learned that Instagram is the social network preferred by millennials and Gen Z. So, the next logical step was to ask what teachers think of Instagram. Recently, MDR surveyed teachers about their Instagram use, and more than 1,000 teachers shared their thoughts. The majority of Read More »

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How Gen-Zers Are Revolutionizing Corporate Branding

By Marta Oddone | 04/12/2019 | 0 Comments

Thank you to Forbes for referencing us in this great article. While the oldest Gen-Zers only recently graduated from college, they already wield an impressive  $44 billion in purchasing power. When you consider the influence they have on their parents’ spending, research puts Read More »

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For Millennials and Gen Z, pictures are worth a thousand words.

By Marta Oddone | 03/18/2019 | 0 Comments

The cool kids are on Instagram. You need to be there, too. I was scrolling through posts on Instagram for a lifestyle brand I follow recently, and the comment thread stopped me in my tracks. The call to action was a request to sign up for an email newsletter. “Sign up for email?” one commenter Read More »

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The School Purchasing Cycle Webinar: Your Questions Answered

By Marta Oddone | 03/12/2019 | 0 Comments

Recently, we held a webinar on Decoding the School Purchasing Cycle. During this webinar we shared ideas about how to tailor your message for where your educator audience is during the in the buying cycle, and what channels work best during different times of the school year. Our presenters and experts received many questions from Read More »

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Content Marketing to Educators

By Marta Oddone | 03/04/2019 | 0 Comments

What is Content Marketing? Who you are and what you offer the world as a brand or organization is expressed through your content: ads that capture interest, emails that relate your value to your customers’ needs, blog posts that show you get what your audience cares about, and so on. Content marketing is the art Read More »

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Marketing to the School Buying Cycle

By Marta Oddone | 02/19/2019 | 0 Comments

Musicians, tap dancers, photographers…they all know the importance of good timing. And, good timing is key to successful marketing. Syncing your marketing efforts to the beat of the audience’s purchasing journey is the smart way to avoid off notes, missed steps, and lost opportunities. In our upcoming webinar, Decoding the School Read More »

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The Who, What, When, Where, and How of School Supply Lists

By Marta Oddone | 02/05/2019 | 0 Comments

For an education marketer, is there anything better than having your product requested by name? For some brands, it’s already happening on school supply lists. We recently surveyed PreK-12 teachers and principals on how they compile their supply lists for the $83 billion back-to-school buying season. Our findings may confirm assumptions, Read More »

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MDR and Lysol Announced as Finalists in the 2019 Folio: Digital Awards

By Marta Oddone | 02/04/2019 | 0 Comments
Modern Classroom

  We are proud to announce that MDR, together with our client Lysol, received honorable mention in the Digital Activation category of the 2019 Folio: Digital Awards for the “My Healthy Classroom” initiative. The Folio: Digital Awards is the publishing industry’s most prestigious program for digital excellence in publishing will honor Read More »

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An Inside Look at School Supply Lists

By Marta Oddone | 01/23/2019 | 0 Comments
young students in classroom

This may sound crazy, but, with the holidays and winter break in the rear-view mirror, brand and retail marketers are now turning their attention to back-to-school. Yes, it’s true, even in January, teachers are thinking about what to include on next fall’s school supply and wish lists, and this is when marketers should be thinking Read More »

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3 Things You Need to Know About Gen Z in 2019

By Marta Oddone | 01/03/2019 | 10 Comments
group of young girls with interlocking arms making heart shapes

Thank you to for referencing us in this great article. Reaching out to Gen Z requires an authenticity few brands possess. If you thought Millennials cared about social causes, wait until you meet  Gen Z. Even though its oldest members can barely buy liquor legally, Gen Z is defined Read More »

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Renaissance and MDR Earn Honorable Mention in PR Daily’s Content Marketing Awards

By Marta Oddone | 12/12/2018 | 0 Comments

As the year comes to a close, we are thrilled to announce another award win with our client,  Renaissance! MDR, together with Renaissance, was recently announced as Honorable Mention in the Sponsored Content category of the PR Daily’s 2018 Content Marketing Awards for a guest articles program published on the School Leaders Read More »

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The Gen Z Influence Meter: How Parents, Teachers, and Friends Influence Today’s Youth

By Marta Oddone | 12/06/2018 | 2 Comments

Why is MDR so interested in Gen Z, anyway? Schools are brimming with Gen Z students – those born between the years of 1996 to 2010. Many of our partners are interested in how to engage this new generation with purpose-driven initiatives to support their cause, brand, or workforce. So, MDR wanted to get smart Read More »

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Gen Z FAQs: How to Win and Influence Youth In 2019 And Beyond

By Marta Oddone | 11/30/2018 | 0 Comments
group of young girls with interlocking arms making heart shapes

What’s the deal with Generation Z? What makes them different from other generations? We recently hosted our second webinar on the topic of engaging Gen Z. If you missed the first webinar, “A Conversation with Gen Z,” you’ll want to listen to the recording, as it sets the stage for the Read More »

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