Posts by the MDR Marketing Team

MDR logo

We’re the MDR Marketing Team and education marketing is our beat. We’ll help you stay up to speed with the latest news, trends, and opportunities as education reinvents itself, once again.

New School District Job Titles: Technology

By MDR Marketing Team | 09/23/2022 | Comments Off on New School District Job Titles: Technology
group of business people

In last month’s post, we introduced new “Facilities Management & School Safety” job titles and we also previously examined new “Health & Wellness” positions. Now let’s look at the important category of “Technology.” While K-12 schools have been making significant investments in technology for decades, the events of the past few years, including the unanticipated switch […]

Read Now »

Public School Enrollment Declines for the First Time in a Decade

By MDR Marketing Team | 09/23/2022 | Comments Off on Public School Enrollment Declines for the First Time in a Decade
happy students running down hallway

Each year MDR examines data on public school enrollment and offers a snapshot of the state of the country’s schools. This year’s results show interesting changes, likely resulting from the unanticipated events of the past few years. U.S. public school enrollment remained relatively stable over the past decade with 91 percent of all school age […]

Read Now »

New School District Job Titles: Facilities Management & School Safety

By MDR Marketing Team | 08/18/2022 | Comments Off on New School District Job Titles: Facilities Management & School Safety
group of school personnel

Our database of school personnel recently grew with the addition of 35 new job titles and 11 title changes at the district level, reflecting the current educational landscape. In last month’s blog post, we introduced new titles in the “Health & Wellness” category, representing an increased focus in schools on those important two areas. As […]

Read Now »

Six Phases of the Digital Marketing Funnel

By MDR Marketing Team | 08/18/2022 | Comments Off on Six Phases of the Digital Marketing Funnel
Marketing Funnel

As the 2022-2023 school year begins, it is a great time to review the six phases of the digital marketing funnel to help you successfully reach the perfect education prospects and convert them into customers this school year. Discovery: At the top of the funnel this is where your targeted audience finds out about your […]

Read Now »

New School District Job Titles: Health & Wellness

By MDR Marketing Team | 07/21/2022 | Comments Off on New School District Job Titles: Health & Wellness
District Personnel

Things change. And over the past few years it seems like things have been changing at an accelerated pace, especially in education. At MDR, we knew this likely had an impact on the organizational structure of school districts and new positions may have been added to reflect emerging needs. To ensure that you can target […]

Read Now »

“Live” Conferences are Back: Four Tips for Reintroducing Your Company

By MDR Marketing Team | 06/16/2022 | Comments Off on “Live” Conferences are Back: Four Tips for Reintroducing Your Company
Conference traffic

The past two years, there’s been a lot of talk about the return to “normal” or, at the very least, what’s come to be referred to as the “new normal.” Well, when it comes to education conferences, we may be there! However, with the majority of education conferences back to being “live” events, companies are […]

Read Now »

Thank a “Green Ribbon School”

By MDR Marketing Team | 05/18/2022 | Comments Off on Thank a “Green Ribbon School”
Modern Classroom

You may have heard of the federal Blue Ribbon Schools award program recognizing schools for academic excellence and closing the achievement gap, but did you know about the U.S. Department of Education’s Green Ribbon Schools awards? The goal of this program is to inspire schools to strive for 21st-century excellence by highlighting promising school sustainability […]

Read Now »

Six Tips for Effective Email Campaigns

By MDR Marketing Team | 05/18/2022 | Comments Off on Six Tips for Effective Email Campaigns
Email Marketing graphic

Email marketing campaigns are a terrific way to reach prospects and secure qualified leads. However, we know the educators you want to reach receive hundreds of emails every day – even more during prime times in the academic calendar like back to school and the spring buying cycle. How can you be sure that your […]

Read Now »

Tips for Supporting Summer Learning Programs

By MDR Marketing Team | 04/21/2022 | Comments Off on Tips for Supporting Summer Learning Programs
Backpacks in summer field

As schools continue to work to mitigate the learning loss resulting from the disruption of the COVID-19 pandemic, many are offering summer learning programs that combine academics and enrichment. And because of the billions of dollars in ARP ESSER funds that have been distributed to states and districts, they have the resources to invest in […]

Read Now »

Let’s Thank Teachers for All They Do

By MDR Marketing Team | 04/21/2022 | Comments Off on Let’s Thank Teachers for All They Do
Teacher Appreciation 2022

Teacher Appreciation Week 2022 is May 1-7 It’s been a rough couple of years for all of us, especially our country’s teachers. They’ve had to learn how to teach remotely, help their students overcome unprecedented learning loss and support them as they face mental health challenges brought on by the isolation and uncertainty of the […]

Read Now »

Mapping the Education Customer Journey With Buyer Personas

By MDR Marketing Team | 03/23/2022 | Comments Off on Mapping the Education Customer Journey With Buyer Personas
Woman making online purchase

It’s hard to sell something if you don’t understand who you are trying to sell it to. Yet, marketers face the challenge of clearly defining who their target buyer really is, particularly in education. In many K-12 environments, decisions are made at the school district or even school board level, but often teachers, parents, and […]

Read Now »

Tips for Helping Schools Spend Year End “Use It or Lose It” Funds

By MDR Marketing Team | 02/17/2022 | Comments Off on Tips for Helping Schools Spend Year End “Use It or Lose It” Funds
Spending Decisions

It may only be February, but the end of the 2021-2022 school year is as little as three or four months away. And with the end of the school year comes the scramble by districts, schools, and even individual teachers to spend down their budgets. Whether this “use it or lose it” scenario includes millions […]

Read Now »

How States Plan to Use Federal Pandemic Relief Funds, Part 4

By MDR Marketing Team | 01/20/2022 | Comments Off on How States Plan to Use Federal Pandemic Relief Funds, Part 4
Planning Meeting

The U.S. Department of Education has approved the final state and territory plans for using their American Rescue Plan (ARP) Elementary and Secondary Emergency Relief (ESSER) funds to support the safe and sustained return to in-person learning for U.S. K-12 students. Other states and territories had their ARP ESSER plans approved in 2021. All 52 […]

Read Now »

4 Hot Topic Predictions for Education in 2022

By MDR Marketing Team | 11/18/2021 | Comments Off on 4 Hot Topic Predictions for Education in 2022
woman using laptop

It’s been quite a year for all of us in the education community, especially teachers. Earlier this year, we predicted what we thought might be the hot topics for education in 2021 and we were pretty close to accurate with topics such as learning loss, educational equity, and remote learning. But who knew that districts […]

Read Now »

How States Plan to Use Federal Pandemic Relief Funds, Part 3

By MDR Marketing Team | 11/17/2021 | Comments Off on How States Plan to Use Federal Pandemic Relief Funds, Part 3
teachers making plans

The U.S. Department of Education approved plans from 12 more states and Guam for use of the American Rescue Plan Elementary and Secondary Emergency Relief (ESSER) funds. Earlier this year, the department distributed two-thirds of the ARP ESSER funds, totaling $81 billion, to state departments of education. The remaining third of the funding is made […]

Read Now »

What Does Apple’s Mail Privacy Protection Mean for Me?

By MDR Marketing Team | 10/14/2021 | Comments Off on What Does Apple’s Mail Privacy Protection Mean for Me?
Email Privacy

  At their annual Worldwide Developers Conference on June 7th this year, Apple announced a new policy on email privacy. According to Apple, their Mail Privacy Protection (MPP) “hides your IP address, so senders can’t link it to your other online activity or determine your location. And it prevents senders from seeing if and when […]

Read Now »

Three Ways COVID-19 Disrupted the K-12 School Buying Cycle

By MDR Marketing Team | 10/13/2021 | Comments Off on Three Ways COVID-19 Disrupted the K-12 School Buying Cycle
school supplies on desk

Every November, Merriam-Webster picks the “word of the year.” For 2020, it was “pandemic.” (Go figure!) While it is still a bit early for the 2021 word to be announced, it might well be “disruption.”  And among the things that have been most disrupted over the past year or more is the way that we […]

Read Now »

Match District Size to Your Business Goals

By MDR Marketing Team | 09/21/2021 | Comments Off on Match District Size to Your Business Goals
Teacher helping students using tablets

MDR Insights There are 95,478 public schools in America, serving over 49 million public school students. Let’s look at the different school district sizes and what types of businesses match their needs. At MDR, we consider a district large if it enrolls over 10,000 students. A medium district enrolls 2,500 to 9,999 students, and a […]

Read Now »

Teacher Appreciation Day x 365

By MDR Marketing Team | 09/16/2021 | Comments Off on Teacher Appreciation Day x 365
Teacher Appreciation 365 days

 We’re all familiar with Teacher Appreciation Week. Considering everything teachers are dealing with right now–return to in-person instruction, keeping kids safe, helping students catch up, and controversies about curriculum—we’d like to make a suggestion… Let’s make every day Teacher Appreciation Day. Here’s why: whatever expectations you may have in a typical year for teacher time? […]

Read Now »

How States Plan to Use Federal Pandemic Relief Funds, Part 2

By MDR Marketing Team | 09/14/2021 | Comments Off on How States Plan to Use Federal Pandemic Relief Funds, Part 2
Teacher in Classroom

 The U.S. Department of Education recently approved 21 state plans for use of their American Rescue Plan Elementary and Secondary Emergency Relief (ARP ESSER) funds. These states join 11 others and Washington, D.C. whose plans were approved earlier this year. The plans detail how each state is using and plans to use ARP ESSER funds […]

Read Now »

Still Facing a Digital Divide? The FCC Can Help.

By MDR Marketing Team | 07/21/2021 | Comments Off on Still Facing a Digital Divide? The FCC Can Help.
close up of student hands doing school work

Educators couldn’t miss the headlines about the additional $122 billion allocated for ESSER in the American Rescue Plan (ARP), signed into law in March. But there was another boon for education in the ARP that you may not have heard about: the Emergency Connectivity Fund (ECF). Administered through the Universal Service Administrative Company of the FCC, […]

Read Now »

Learn How States Plan to Use Federal Pandemic Relief Funds

By MDR Marketing Team | 07/21/2021 | Comments Off on Learn How States Plan to Use Federal Pandemic Relief Funds
Teacher with students wearing masks

States and school districts around the country are seeing the influx of American Rescue Plan Elementary and Secondary Emergency Relief (ARP ESSER) funds. The U.S. Department of Education recently approved plans from 11 states and Washington, D.C. for using the funds to safely reopen and sustain  the operation of schools, and address the needs of […]

Read Now »

Five Ways COVID-19 May Have Changed Schools for the Better

By MDR Marketing Team | 06/22/2021 | Comments Off on Five Ways COVID-19 May Have Changed Schools for the Better
5 Teachers giving thumbs up to positive changes in schools

As teachers exhale and hopefully get some well-deserved R&R, we thought it was time to reflect on some of the changes coming out of the COVID-19 experience. Sometimes out of chaos comes positive change, here are five ways we think schools will have changed for the better: Remote learning may be here to stay. Not […]

Read Now »

Planning to Support Teachers for Back-to-School 2021-2022

By MDR Marketing Team | 05/21/2021 | Comments Off on Planning to Support Teachers for Back-to-School 2021-2022
teacher relaxing in classroom

 As of April 2021, the CDC reported nearly 80 percent of teachers, school staff, and childcare workers have received at least one shot of COVID-19 vaccine*, recently the FDA approved the Pfizer vaccine for children as young as 12 and experts are predicting even younger children will be eligible to be vaccinated by the end […]

Read Now »

Getting the Attention of Purchasing Decision Makers

By MDR Marketing Team | 05/21/2021 | Comments Off on Getting the Attention of Purchasing Decision Makers
Colleagues discussing project

One of the major challenges in selling to education is getting your product in the right hands, using the right channels, and then securing the sale. The trick is to reach out and develop a connection so you can confidently inform decision makers, “This product will meet your needs or address your problem!” Establish Relationships […]

Read Now »

Redefining Quality Education Data for 2021

By MDR Marketing Team | 11/04/2020 | Comments Off on Redefining Quality Education Data for 2021
abstract data illustration

What’s moving the needle in sales and marketing these days? Complete, Accurate, and Fresh Data. The definition of data quality is changing, largely because today’s education sales and marketers are using data as high-octane fuel for sophisticated activation strategies, like: Personalization Account-Based Marketing Customer Data Platforms Programmatic Advertising Defining Buyer Personas Identifying Lookalike Audiences Marketing […]

Read Now »

Stay on Top of the California Consumer Privacy Act (CCPA)

By MDR Marketing Team | 10/16/2020 | Comments Off on Stay on Top of the California Consumer Privacy Act (CCPA)
abstract data checks illustration

With the ongoing COVID-19 pandemic in the headlines every day for most of this past year, it may seem that the California Consumer Privacy Act (CCPA) has taken a back seat. However, that is not the case: the CCPA’s regulations became final and effective as of August 14, 2020. Now that it has taken effect, […]

Read Now »

Tracking Back-to-School 2020-2021

By MDR Marketing Team | 09/15/2020 | Comments Off on Tracking Back-to-School 2020-2021
Kids in masks going to school

We’ve all been paying close attention to the news and our local school communities, following the opening plans. MDR data experts have been capturing when and how school will be in session and which learning models each school will follow.  Although, some schools started a little later this year, as of this week, most schools […]

Read Now »

3 Ways to Engage Educators to Boost Your Brand Image

By MDR Marketing Team | 01/16/2020 | Comments Off on 3 Ways to Engage Educators to Boost Your Brand Image
Colleagues collaborating

Thank you to The Marketing Scope for sharing our guest contributed article.  Educators are a band of wise warriors quietly cultivating the minds that will form our future — they’re some of the most valuable people in society. But how often do you think of them as an investable audience when it comes to building […]

Read Now »

Hey Boomer! Want Gen Z Customers? Be Like Gen Z.

By MDR Marketing Team | 12/03/2019 | Comments Off on Hey Boomer! Want Gen Z Customers? Be Like Gen Z.
group of young girls with interlocking arms making heart shapes

Thank you to Marketing Insider Group for referencing us in this great article. If you’ve read the news lately, you’ve come across Greta Thunberg’s name. Since skipping school to protest at Sweden’s parliament building in 2018, the 16-year-old Swedish climate activist represents the teen-led climate strike movement.Thanks to Thunberg and the millions she’s inspired, it’s become clear […]

Read Now »