Posts by the MDR Marketing Team

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We’re the MDR Marketing Team and education marketing is our beat. We’ll help you stay up to speed with the latest news, trends, and opportunities as education reinvents itself, once again.

Still Facing a Digital Divide? The FCC Can Help.

By MDR Marketing Team | 07/21/2021 | Comments Off on Still Facing a Digital Divide? The FCC Can Help.
close up of student hands doing school work

Educators couldn’t miss the headlines about the additional $122 billion allocated for ESSER in the American Rescue Plan (ARP), signed into law in March. But there was another boon for education in the ARP that you may not have heard about: the Emergency Connectivity Fund (ECF). Administered through the Universal Service Administrative Company of the FCC, Read More »

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Learn How States Plan to Use Federal Pandemic Relief Funds

By MDR Marketing Team | 07/21/2021 | Comments Off on Learn How States Plan to Use Federal Pandemic Relief Funds
Teacher with students wearing masks

States and school districts around the country are seeing the influx of American Rescue Plan Elementary and Secondary Emergency Relief (ARP ESSER) funds. The U.S. Department of Education recently approved plans from 11 states and Washington, D.C. for using the funds to safely reopen and sustain  the operation of schools, and address the needs of Read More »

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Five Ways COVID-19 May Have Changed Schools for the Better

By MDR Marketing Team | 06/22/2021 | Comments Off on Five Ways COVID-19 May Have Changed Schools for the Better
5 Teachers giving thumbs up to positive changes in schools

As teachers exhale and hopefully get some well-deserved R&R, we thought it was time to reflect on some of the changes coming out of the COVID-19 experience. Sometimes out of chaos comes positive change, here are five ways we think schools will have changed for the better: Remote learning may be here to stay. Not Read More »

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Planning to Support Teachers for Back-to-School 2021-2022

By MDR Marketing Team | 05/21/2021 | Comments Off on Planning to Support Teachers for Back-to-School 2021-2022
teacher relaxing in classroom

 As of April 2021, the CDC reported nearly 80 percent of teachers, school staff, and childcare workers have received at least one shot of COVID-19 vaccine*, recently the FDA approved the Pfizer vaccine for children as young as 12 and experts are predicting even younger children will be eligible to be vaccinated by the end Read More »

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Getting the Attention of Purchasing Decision Makers

By MDR Marketing Team | 05/21/2021 | Comments Off on Getting the Attention of Purchasing Decision Makers
Colleagues discussing project

One of the major challenges in selling to education is getting your product in the right hands, using the right channels, and then securing the sale. The trick is to reach out and develop a connection so you can confidently inform decision makers, “This product will meet your needs or address your problem!” Establish Relationships Read More »

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Redefining Quality Education Data for 2021

By MDR Marketing Team | 11/04/2020 | Comments Off on Redefining Quality Education Data for 2021
abstract data illustration

What’s moving the needle in sales and marketing these days? Complete, Accurate, and Fresh Data. The definition of data quality is changing, largely because today’s education sales and marketers are using data as high-octane fuel for sophisticated activation strategies, like: Personalization Account-Based Marketing Customer Data Platforms Programmatic Advertising Defining Buyer Personas Identifying Lookalike Audiences Marketing Read More »

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Stay on Top of the California Consumer Privacy Act (CCPA)

By MDR Marketing Team | 10/16/2020 | Comments Off on Stay on Top of the California Consumer Privacy Act (CCPA)
abstract data checks illustration

With the ongoing COVID-19 pandemic in the headlines every day for most of this past year, it may seem that the California Consumer Privacy Act (CCPA) has taken a back seat. However, that is not the case: the CCPA’s regulations became final and effective as of August 14, 2020. Now that it has taken effect, Read More »

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Tracking Back-to-School 2020-2021

By MDR Marketing Team | 09/15/2020 | Comments Off on Tracking Back-to-School 2020-2021
Kids in masks going to school

We’ve all been paying close attention to the news and our local school communities, following the opening plans. MDR data experts have been capturing when and how school will be in session and which learning models each school will follow.  Although, some schools started a little later this year, as of this week, most schools Read More »

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3 Ways to Engage Educators to Boost Your Brand Image

By MDR Marketing Team | 01/16/2020 | Comments Off on 3 Ways to Engage Educators to Boost Your Brand Image
Colleagues collaborating

Thank you to The Marketing Scope for sharing our guest contributed article.  Educators are a band of wise warriors quietly cultivating the minds that will form our future — they’re some of the most valuable people in society. But how often do you think of them as an investable audience when it comes to building Read More »

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Hey Boomer! Want Gen Z Customers? Be Like Gen Z.

By MDR Marketing Team | 12/03/2019 | Comments Off on Hey Boomer! Want Gen Z Customers? Be Like Gen Z.
group of young girls with interlocking arms making heart shapes

Thank you to Marketing Insider Group for referencing us in this great article. If you’ve read the news lately, you’ve come across Greta Thunberg’s name. Since skipping school to protest at Sweden’s parliament building in 2018, the 16-year-old Swedish climate activist represents the teen-led climate strike movement.Thanks to Thunberg and the millions she’s inspired, it’s become clear Read More »

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Are You Ghosting Your Customers?

By MDR Marketing Team | 10/31/2019 | Comments Off on Are You Ghosting Your Customers?
mdr-customer-retention-education-marketing

That’s scary – and here are four reasons why! With Halloween upon us…made me think about a haunting dirty trick. I’m talking about being ghosted. It’s the worst. You think you’ve made a connection with someone, and then they stop responding to your calls, emails, texts, whatever. Whoosh—they’ve vanished. It’s the ultimate insult. You weren’t Read More »

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How to Meet the Demands of the Socially Conscious Consumer

By MDR Marketing Team | 09/23/2019 | Comments Off on How to Meet the Demands of the Socially Conscious Consumer
Volunteers all hands in

Thanks to ReadWrite for referencing us in this great article. Nearly 200 chief executives from some of the world’s largest companies met in August as part of the Business Roundtable. Discussing the most pressing issues facing modern corporations, their manifesto signaled a departure from old-school corporate philosophy. Its primary message? Shareholder value isn’t everything. Regardless of how far-reaching their call Read More »

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Capturing the Attention of Busy School Leaders

By MDR Marketing Team | 09/19/2019 | Comments Off on Capturing the Attention of Busy School Leaders
Group raising hands

Renaissance Collaborates with MDR to Build Continued Awareness Among School Leaders School leaders regularly clock more than a standard, full-time workload every week. In fact, a recent study showed that on average, principals work nearly 60 hours a week. This makes them an especially challenging audience to reach for the thousands of education technology companies Read More »

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What Worked: The Best of Content Marketing Report

By MDR Marketing Team | 09/10/2019 | 3 Comments
mdr-best-of-content-teachers

If educators respond to relationship marketing, and every relationship starts with a good conversation, then content marketing is your best opening line. Thoughtful, captivating, relevant content that strikes a chord with the teacher audience is an ideal ice breaker. Make an educator feel like you’re worth listening to, and you are heading for the top Read More »

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When The Hiring Gets Tough, The Tough Hire Differently

By MDR Marketing Team | 08/23/2019 | Comments Off on When The Hiring Gets Tough, The Tough Hire Differently
Colleagues in meeting

Thanks to CEOWorld Magazine for referencing us in this great article. Over the last few years, you’ve probably noticed a disturbing business trend for organizations interested in continued growth: Hiring has been getting harder. For the first time, the number of job openings exceeded the number of unemployed workers in the U.S. In order to fill vacant positions Read More »

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8 Marketing Tips for a Successful School Year

By MDR Marketing Team | 08/08/2019 | Comments Off on 8 Marketing Tips for a Successful School Year
mdr-marketing-educators-tips

It’s the most wonderful time of the year, and well, the busiest! With the start of the new school year upon us, we are consistently asked “what are the few things we can do now to keep our campaigns fresh for educators and give them an edge up to our competitors?”  Well, to help you Read More »

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3 ways to make your company irresistible to Gen Z workers

By MDR Marketing Team | 07/27/2019 | Comments Off on 3 ways to make your company irresistible to Gen Z workers
Colleagues collaborating

Thanks to TheLadders.com for referencing us in this great article. When Millennials entered the business world in the early 2000s, unemployment rates were nearly double what they are now — and steadily climbing. As Generation Z comes onto the scene, unemployment sits at record lows. Companies seeking educated new talent are in a fight to catch Read More »

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Understanding the 5 W’s of Influencer Marketing Disclosure

By MDR Marketing Team | 07/03/2019 | Comments Off on Understanding the 5 W’s of Influencer Marketing Disclosure
mdr-influencer-marketing-disclosure

Let’s start off by explaining what influencers are and how they can help your business. An influencer is someone with an audience of followers and a platform to engage with them on, whether that’s online via a blog or website, on social media via Instagram or Facebook, or even in-person at live events. Brands can Read More »

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Now is the Time to Get in on the $80 Billion Back-to-School Market

By MDR Marketing Team | 06/24/2019 | Comments Off on Now is the Time to Get in on the $80 Billion Back-to-School Market
school supplies collage

Thanks to Business 2 Community for sharing our guest contributed article. Late summer and fall is the time when parents and their kids are shopping for backpacks, binders, and the latest styles as students head back into the classroom. But teachers are making plans much earlier. They spend springtime finalizing their lists for the following Read More »

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Adding Technology in the Classroom: What the Future Holds for K-12 Education

By MDR Marketing Team | 06/20/2019 | 1 Comment
mdr-k-12-technology-classroom

Google for Education has recently compiled a list of the hottest trends relating to technology in the classroom. The information was so compelling that we thought you should know what they had to say. The following eight topics have become a top priority for educators and parents around the world. 1. Digital Responsibility Like it Read More »

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Influencer Marketing for the Education Space: The Who, What, Why, and How

By MDR Marketing Team | 06/19/2019 | Comments Off on Influencer Marketing for the Education Space: The Who, What, Why, and How
mdr-teachers-as-influencers-marketing

Influencer marketing has been prominent in consumer marketing, especially in the fashion, technology, and beauty industries for quite a while. Over the last few years it has emerged in the educator space as an exciting, new way to promote your products, company, or brand to new people in the education market. Partnering with authentic social Read More »

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Educators are Engaged Day and Night, All Year Round

By MDR Marketing Team | 06/14/2019 | Comments Off on Educators are Engaged Day and Night, All Year Round
mdr-reach-educators-all-year-long

The Numbers Are in and the Numbers Don’t Lie No matter what business you are in, it is important to communicate with your customers and it is even more important to know when to communicate with them. Conventional wisdom has taught us that in the education arena, the first two months of the school year Read More »

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In-School Fundraising and Volunteering: How Do Schools Support Causes?

By MDR Marketing Team | 06/13/2019 | Comments Off on In-School Fundraising and Volunteering: How Do Schools Support Causes?
mdr-school-fundraising

Is your organization thinking about taking your cause to schools? Educators polled say, “Go for it!” MDR strategists have many a conversation with nonprofits and corporate social responsibility practitioners intrigued by the idea of holding school-run fundraisers and volunteer events. Schools, after all, have tentacles that can reach out to entire towns. And aside from Read More »

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Teachers as Influencers in Schools and Communities

By MDR Marketing Team | 06/12/2019 | Comments Off on Teachers as Influencers in Schools and Communities
mdr-teachers-as-influencers-marketing

There is a powerful force at work in our schools and communities. A force with the reach, authority, and trust to engage youth, change behavior, champion a cause, build brand awareness, and evangelize for products. That force is teachers, and when it comes to introducing an offering or a message into a district, brands and Read More »

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How to Use Social Media for More Mindful Connections

By MDR Marketing Team | 06/06/2019 | Comments Off on How to Use Social Media for More Mindful Connections
woman social posting on moblie phone

Thanks to Thrive Global for referencing us in this great article. Once primarily an outlet for creative expression, Instagram has morphed into a real-time competition to build cadres of followers. But enough is apparently enough. The company has announced plans to move back to being a platform blooming with inspiration and good intentions — or Read More »

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ISTE Conference & Expo 2019: What You Need to Know

By MDR Marketing Team | 05/28/2019 | Comments Off on ISTE Conference & Expo 2019: What You Need to Know
mdr-iste-2019-topics

Quite a few of us at MDR will be among the 16,000-plus educators and edtech marketers expected to descend upon Philadelphia at the end of next month for this year’s International Society for Technology in Education (ISTE) Conference & Expo. An astounding 1,400 sessions are on this year’s conference agenda, all geared to educators committed Read More »

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Getting More Bang for your Content Marketing Buck

By MDR Marketing Team | 05/16/2019 | Comments Off on Getting More Bang for your Content Marketing Buck
mdr-money-content-marketing

It’s targeted to educators. It’s rich in detail. It conveys your message persuasively, not to mention the beautiful design! You’ve worked hard on an article, case study, eBook, or white paper and now it’s time for that content to work hard for you. That’s where repurposing, upcycling, and disseminating comes into play as part of your Read More »

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MDR and Lysol Selected as Winners in the 2019 PRNews Social Media Awards

By MDR Marketing Team | 05/14/2019 | Comments Off on MDR and Lysol Selected as Winners in the 2019 PRNews Social Media Awards
Modern Classroom

We are proud to announce that MDR, together with our client Lysol, was selected as a winner in the Instagram – Best Marketing Campaign category of the 2019 PRNews Social Media Awards! Winners were announced last week at the Social Media Awards Breakfast at the Social Shake Up Show in Atlanta, GA. The My Healthy Read More »

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Social Emotional Learning in K-12 Schools: Webinar Q&As

By MDR Marketing Team | 05/09/2019 | Comments Off on Social Emotional Learning in K-12 Schools: Webinar Q&As
mdr-social-emotional-learning-report

Social Emotional Learning (SEL) has cropped up both in recent news and within the education space as schools and educators figure out how to integrate SEL into regular classroom instruction. MDR recently hosted a webinar in partnership with Committee for Children and McGraw-Hill that examined how well-prepared teachers feel regarding implementing SEL curriculum, what barriers Read More »

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Building the STEM Workforce Today’s Talent Pool Can’t Provide

By MDR Marketing Team | 04/25/2019 | Comments Off on Building the STEM Workforce Today’s Talent Pool Can’t Provide
mdr-stem-mention1

Thank you to Under30CEO for referencing us in this great article. Today’s tight labor market is flipping the script on recruiting. Rather than job seekers trying to impress employers, the opposite is happening. Apprenticeship opportunities, in which employees are paid to be trained rather than incur student debt, have grown by 42 percent since 2013. And Read More »

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