Posts by the MDR Marketing Team

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We’re the MDR Marketing Team and education marketing is our beat. We’ll help you stay up to speed with the latest news, trends, and opportunities as education reinvents itself, once again.

Three Ways Using Multi-Channel Marketing Will Improve Email Performance

By MDR Marketing Team | 04/09/2019 | Comments Off on Three Ways Using Multi-Channel Marketing Will Improve Email Performance
cheering woman working on laptop

I love email. At its best, it is a non-invasive form of one-to-one communication that is direct, cost-effective, and easy to track. But, that ping-ping-ping of incoming emails can truly get on my nerves. Each morning, I’m stressed before I even look at my inbox, because I know there will be hundreds of new messages Read More »

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The Impact of Libraries on the School Community

By MDR Marketing Team | 04/08/2019 | Comments Off on The Impact of Libraries on the School Community
mdr-library-week

This year’s National Library Week theme was Libraries = Strong Communities. At MDR we are awed by the immense impact that libraries have in our communities and how their influence goes well beyond library doors. A Pew Research Center study from 2016 showed that more than 90% of Americans consider the library “very” or “somewhat” Read More »

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Our Experts Speak on National Records and Information Management Month

By MDR Marketing Team | 04/02/2019 | Comments Off on Our Experts Speak on National Records and Information Management Month
mdr-data-information-management

April is National Records and Information Management month! We sat down with one of our data experts, Anne Goto, to weigh in. Days are getting longer, the birds are singing, and there’s a hint of warmth in the air – it’s almost spring! It’s the time of year that we want to throw open the Read More »

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Teacher Appreciation Week Is May 6–10: A+ Gifts for Your Favorite Educator

By MDR Marketing Team | 03/18/2019 | Comments Off on Teacher Appreciation Week Is May 6–10: A+ Gifts for Your Favorite Educator
mdr-teacher-appreciation-ideas

Apples, coffee cups, pencils, and rulers: What do these things have in common? Ding, ding, ding — they’re gifts given to teachers every single year. This Teacher Appreciation Week, you can do better by giving teachers something that they’re truly interested in. No matter their district or grade level taught, teachers are running short on Read More »

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For Millennials and Gen Z, pictures are worth a thousand words.

By MDR Marketing Team | 03/18/2019 | Comments Off on For Millennials and Gen Z, pictures are worth a thousand words.
mdr-genz-millinnials-instagram

The cool kids are on Instagram. You need to be there, too. I was scrolling through posts on Instagram for a lifestyle brand I follow recently, and the comment thread stopped me in my tracks. The call to action was a request to sign up for an email newsletter. “Sign up for email?” one commenter Read More »

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The School Purchasing Cycle Webinar: Your Questions Answered

By MDR Marketing Team | 03/12/2019 | Comments Off on The School Purchasing Cycle Webinar: Your Questions Answered
mdr-decoding-school-purchasing-cycle-qa

Recently, we held a webinar on Decoding the School Purchasing Cycle. During this webinar we shared ideas about how to tailor your message for where your educator audience is during the in the buying cycle, and what channels work best during different times of the school year. Our presenters and experts received many questions from Read More »

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Content Marketing to Educators

By MDR Marketing Team | 03/04/2019 | Comments Off on Content Marketing to Educators
mdr-content-marketing-educators

What is Content Marketing? Who you are and what you offer the world as a brand or organization is expressed through your content: ads that capture interest, emails that relate your value to your customers’ needs, blog posts that show you get what your audience cares about, and so on. Content marketing is the art Read More »

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Marketing to the School Buying Cycle

By MDR Marketing Team | 02/19/2019 | Comments Off on Marketing to the School Buying Cycle
mdr-school-buying-purchasing

Musicians, tap dancers, photographers…they all know the importance of good timing. And, good timing is key to successful marketing. Syncing your marketing efforts to the beat of the audience’s purchasing journey is the smart way to avoid off notes, missed steps, and lost opportunities. In our upcoming webinar, Decoding the School Purchasing Cycle, we’ll be Read More »

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New to educator social media marketing? These 6 steps can help you get started

By MDR Marketing Team | 02/12/2019 | Comments Off on New to educator social media marketing? These 6 steps can help you get started
mdr-social-media-teachers

Okay, okay, I know what you’re thinking…”Another post on social media marketing to educators and why I need to be doing it.”  You’re right! Seriously though, you need to be doing it.  I still am shocked at the number of brands who are missing out on reaching teachers, schools and families via social channels.  It Read More »

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The Who, What, When, Where, and How of School Supply Lists

By MDR Marketing Team | 02/05/2019 | Comments Off on The Who, What, When, Where, and How of School Supply Lists
mdr-school-supply-list

For an education marketer, is there anything better than having your product requested by name? For some brands, it’s already happening on school supply lists. We recently surveyed PreK-12 teachers and principals on how they compile their supply lists for the $83 billion back-to-school buying season. Our findings may confirm assumptions, or surprise you, but Read More »

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MDR and Lysol Announced as Finalists in the 2019 Folio: Digital Awards

By MDR Marketing Team | 02/04/2019 | Comments Off on MDR and Lysol Announced as Finalists in the 2019 Folio: Digital Awards
Modern Classroom

We are proud to announce that MDR, together with our client Lysol, received honorable mention in the Digital Activation category of the 2019 Folio: Digital Awards for the “My Healthy Classroom” initiative. The Folio: Digital Awards is the publishing industry’s most prestigious program for digital excellence in publishing will honor dozens of winners and finalists Read More »

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Churn, Churn, Churn: Thoughts on Change in Education

By MDR Marketing Team | 01/29/2019 | Comments Off on Churn, Churn, Churn: Thoughts on Change in Education
mdr-change-education

There’s a perception that nothing ever changes in education. After all, there’s a very good possibility that the schools in your town are more than 40 years old. However, even though the structures look the same, it’s a very different story when you look inside. If those old, familiar walls could talk, here are a Read More »

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An Inside Look at School Supply Lists

By MDR Marketing Team | 01/23/2019 | Comments Off on An Inside Look at School Supply Lists
young students in classroom

This may sound crazy, but, with the holidays and winter break in the rear-view mirror, brand and retail marketers are now turning their attention to back-to-school. Yes, it’s true, even in January, teachers are thinking about what to include on next fall’s school supply and wish lists, and this is when marketers should be thinking Read More »

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We asked teachers about their social media use. Some of their answers surprised us.

By MDR Marketing Team | 01/17/2019 | 3 Comments
mdr-teacher-social-survey

It’s a given that teachers are active on social media. We recently reported educator-related social media trends in our Digital Trends in the Education Market Report, previously showed you the top posts they engaged with, and have provided tips for social media marketing in this webinar. We often survey teachers about their media preferences. Here are a few Read More »

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3 Things You Need to Know About Gen Z in 2019

By MDR Marketing Team | 01/03/2019 | 10 Comments
group of young girls with interlocking arms making heart shapes

Thank you to Inc.com for referencing us in this great article. Reaching out to Gen Z requires an authenticity few brands possess. If you thought Millennials cared about social causes, wait until you meet Gen Z. Even though its oldest members can barely buy liquor legally, Gen Z is defined by passion and drive. The newest generation to join Read More »

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Schools from the Inside Out: Insights from the State of the K-12 Market Reports

By MDR Marketing Team | 12/18/2018 | Comments Off on Schools from the Inside Out: Insights from the State of the K-12 Market Reports
mdr-state-of-the-education-market-reports

Did you know? Education is big business! Surprise surprise. According to the National Council for Education Statistics (NCES), when all types of educational institutions are combined, total spending reaches $1.25 trillion dollars, or 7% of the nation’s gross domestic product (GDP). That’s a lot of buying power. Ever imagine being a fly on the wall inside Read More »

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Renaissance and MDR Earn Honorable Mention in PR Daily’s Content Marketing Awards

By MDR Marketing Team | 12/12/2018 | Comments Off on Renaissance and MDR Earn Honorable Mention in PR Daily’s Content Marketing Awards
MDR-2018-Halo-Awards1

As the year comes to a close, we are thrilled to announce another award win with our client, Renaissance! MDR, together with Renaissance, was recently announced as Honorable Mention in the Sponsored Content category of the PR Daily’s 2018 Content Marketing Awards for a guest articles program published on the School Leaders Now online community for K-12 Read More »

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The Gen Z Influence Meter: How Parents, Teachers, and Friends Influence Today’s Youth

By MDR Marketing Team | 12/06/2018 | 2 Comments
mdr-gen-z-influence-meter

Why is MDR so interested in Gen Z, anyway? Schools are brimming with Gen Z students – those born between the years of 1996 to 2010. Many of our partners are interested in how to engage this new generation with purpose-driven initiatives to support their cause, brand, or workforce. So, MDR wanted to get smart Read More »

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5 Ideas to Keep Your Marketing Going Strong Through The Holidays

By MDR Marketing Team | 12/03/2018 | Comments Off on 5 Ideas to Keep Your Marketing Going Strong Through The Holidays
mdr-marketing-educators-holiday

Ah, the holiday season is upon us. Time for the magic and the mania. The decorations, the shopping frenzy, those social climber elves with their ever-changing shelves, and so much food on sticks.  It’s also winter break for schools. A little downtime to spend with family and friends may be the best gift of the Read More »

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Gen Z FAQs: How to Win and Influence Youth In 2019 And Beyond

By MDR Marketing Team | 11/30/2018 | Comments Off on Gen Z FAQs: How to Win and Influence Youth In 2019 And Beyond
group of young girls with interlocking arms making heart shapes

What’s the deal with Generation Z? What makes them different from other generations? We recently hosted our second webinar on the topic of engaging Gen Z. If you missed the first webinar, “A Conversation with Gen Z,” you’ll want to listen to the recording, as it sets the stage for the discussion on how to Read More »

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3 Ways You Can Engage Teachers to Connect With Gen Z

By MDR Marketing Team | 11/13/2018 | 1 Comment
mdr-gen-z-engage-teachers

All HR and marketing eyes have turned to Generation Z, which includes those who were born roughly between 1996 and 2010. Most of these children and young adults are still attending school, making them a focal point for companies that are seeing talent shortages for certain jobs. Members of Gen Z are still young enough for Read More »

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Why Teachers Are a Gold Mine for Your Restaurant

By MDR Marketing Team | 10/29/2018 | Comments Off on Why Teachers Are a Gold Mine for Your Restaurant
mdr-teachers-restaurants

Thank you to Modern Restaurant Management for sharing our content! As a business leader, your ideal audience can be hard to identify. The customers who become your loyal brand evangelists might not be the people your marketing plan originally targeted. If you’re operating a restaurant, for example, you might be sitting on top of a Read More »

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What Does GDPR Mean for Education Marketers in the U.S.?

By MDR Marketing Team | 10/25/2018 | Comments Off on What Does GDPR Mean for Education Marketers in the U.S.?
mdr-gdpr-customer-privacy-security

GDPR…is that a four letter acronym that makes you cringe?  The General Data Protection Regulation is in play in the EU as of May 2018, but I’m here to help you understand how it could possibly impact your marketing plans in the future if it’s mandated here in the U.S.  California is already implementing their Read More »

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4 Teacher Vacation Habits That Can Help You Reach Them Where They Are

By MDR Marketing Team | 10/22/2018 | Comments Off on 4 Teacher Vacation Habits That Can Help You Reach Them Where They Are
mdr-teachers-travel-reach

Teachers bring the world into their classrooms, so it’s no surprise that they like to get out and see the world in their free time. Each year, about half of all teachers travel internationally, and 83 percent travel domestically. And, they tend to spend more on their vacations than other travelers. (Given the nature of Read More »

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WeAreTeachers Wins Two 2018 Folio: Eddie Awards

By MDR Marketing Team | 10/12/2018 | Comments Off on WeAreTeachers Wins Two 2018 Folio: Eddie Awards
mdr-weareteachers-award-winner

We are proud to announce that our digital media brand for educators, WeAreTeachers, is the winner of two 2018 Folio: Eddie Awards in the Custom Content/Marketing category! WeAreTeachers earned top honors for Social Media/Online Community and Website, competing against other noteworthy brands in each category, such as Bank of America and Aramco.      The Folio Awards Read More »

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Social Media Marketing Educators Actually “Like”

By MDR Marketing Team | 09/28/2018 | Comments Off on Social Media Marketing Educators Actually “Like”
mdr-social-media-webinar-questions

Do you know the optimal number of hashtags to use on Twitter and Instagram when trying to engage teachers?  We do!  On a recent webinar, we spoke with Dana Truby, Director of Creative and Social Media for MDR’s Integrated Marketing Services and WeAreTeachers, and Abi Gilman, Senior Strategist at MDR and WeAreTeachers, about social media marketing Read More »

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Oh, Direct Mail, How Do I Love Thee?

By MDR Marketing Team | 09/20/2018 | Comments Off on Oh, Direct Mail, How Do I Love Thee?
mdr-teachers-direct-mail

Let me count the (6) ways! I confess, I love getting mail. Obviously, everyone but the coldest Grinch-hearts among us like getting personal letters, cards, and party invitations. But, I am an old-school mail junkie. Growing up, I ran to the mailbox every afternoon, excited about what might be waiting. Each year, I counted the Read More »

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Becoming a Brand: Here’s How to Market Your Startup Well Before You Launch

By MDR Marketing Team | 09/18/2018 | Comments Off on Becoming a Brand: Here’s How to Market Your Startup Well Before You Launch
MDR-entrepreneur-brand

If you build it, they will (probably not) come. What you have to do well in advance, to market your entrepreneurial field of dreams. Thank you to Entrepreneur.com for referencing us in this informative article. Written by Peter Daisyme You’ve awaited this moment for months, maybe years. You started with an idea for a highly Read More »

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Why CMOs Should Care About Psychology

By MDR Marketing Team | 09/05/2018 | Comments Off on Why CMOs Should Care About Psychology
why-cmos-should-care

Thank you to Marketing Insider Group for referencing us in this great article. HUMAN BRAINS ARE HARD-WIRED TO SEEK CONNECTION WITH OTHER HUMANS. HERE ARE A FEW WAYS TO UTILIZE THIS PRINCIPLE AND BRING CONSUMERS TO YOUR BRAND. Have you ever wondered why, for decades upon decades of marketing, we still see images of families or Read More »

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8 Marketing Tips for a Successful School Year

By MDR Marketing Team | 08/30/2018 | Comments Off on 8 Marketing Tips for a Successful School Year
mdr-marketing-educators-tips

It’s the most wonderful time of the year, and well, the busiest! With the start of the new school year upon us, we are consistently asked “what are the few things we can do now to keep our campaigns fresh for educators and give them an edge up to our competitors?”  Well, to help you Read More »

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