Posts by the MDR Marketing Team

MDR Favicon min

We’re the MDR Marketing Team and education marketing is our beat. We’ll help you stay up to speed with the latest news, trends, and opportunities as education reinvents itself, once again.

How Schools and Health Organizations Can Raise Cancer Awareness Together

By MDR Marketing Team | 08/27/2018 | Comments Off on How Schools and Health Organizations Can Raise Cancer Awareness Together
mdr-schools-cancer-awareness

The National Cancer Survivors Day Foundation estimates that by 2026, more than 20 million people will be living with cancer or be survivors of cancer. While we frequently talk about dealing with a diagnosis, what it takes to beat the odds, and how to support a friend or family member with a cancer diagnosis, we rarely bring Read More »

Read Now »

Charles Blaschke – a personal remembrance by Anne Wujcik

By MDR Marketing Team | 08/24/2018 | Comments Off on Charles Blaschke – a personal remembrance by Anne Wujcik
mdr-remembrance-charles-blaschke

I’d been thinking that I might want to write a short column for MDR marking the start of the 2018-19 school year. I never expected that instead I would be writing to mourn the death of a dear friend – and industry icon – Charles Blaschke. On August 3, Charles had a terrible fall at Read More »

Read Now »

WeAreTeachers is a Finalist in the 2018 Eddie Awards

By MDR Marketing Team | 08/14/2018 | Comments Off on WeAreTeachers is a Finalist in the 2018 Eddie Awards
MDR-2018-Halo-Awards1

We are proud to announce that our WeAreTeachers team has been selected as a finalist in two categories in the The 2018 Folio: Eddie and Ozzie Awards! Both were in the Custom Content/Marketing category: Social Media/Online Community – Honoring any online community or social media network that facilitates audience engagement and interaction. Website – Recognizing Read More »

Read Now »

Have a Corporate Cause? 3 Strategies for Teaming Up With Teachers

By MDR Marketing Team | 08/09/2018 | Comments Off on Have a Corporate Cause? 3 Strategies for Teaming Up With Teachers
mdr-corporate-cause-teachers

Fall is back-to-school season not just for students, but for all of America. Between students, parents and employees, more than half the nation has regular contact with a school. No other institution comes close. If brands built relationships with all of America’s 7 million educators, they’d also reach the nation’s 54.5 million students and 90 Read More »

Read Now »

How Entrepreneurs Can Improve Their Influencer Marketing

By MDR Marketing Team | 08/06/2018 | Comments Off on How Entrepreneurs Can Improve Their Influencer Marketing
MDR-Forbes-Influencer-Marketing

Thank you to Forbes for referencing us in this great article. Millennials and other demographic segments, like Gen Xers and Baby Boomers, demand transparency and authenticity from businesses. If you don’t deliver both — or they discover you’ve been lying to them — you aren’t going to gain or retain their business, according to the “2016 Transparency Read More »

Read Now »

How You Can Cultivate the One Thing Customers Truly Want

By MDR Marketing Team | 07/23/2018 | Comments Off on How You Can Cultivate the One Thing Customers Truly Want
mdr-teacher-customer-loyalty

Thank you to Entrepreneur for referencing us in this great article. Every company wants to drive customer loyalty, but many neglect the fact that what customers want is community. Loyalty is a tricky thing — not to mention expensive when you’re trying to create it from scratch. Everyone’s heard the oft-cited statistic that it costs five Read More »

Read Now »

How to put your travel brand on teachers’ maps this summer

By MDR Marketing Team | 07/16/2018 | Comments Off on How to put your travel brand on teachers’ maps this summer
MDR-Teachers-as-Consumers-Travel

Thank you to Travel Daily News for referencing us in this great article. That said, teachers aren’t always easy to win over. They’re smart, and they do their research. With more than 7 million educators living and working in the U.S., you might think about creating targeted campaigns for educators. If you speak directly to Read More »

Read Now »

How AR and VR Will Revolutionize the Classroom

By MDR Marketing Team | 07/02/2018 | Comments Off on How AR and VR Will Revolutionize the Classroom
MDR-augmented-reality-education1

Thank you to ReadWrite for referencing us in this great article. With our business and personal lives moving to the digital environment, it makes sense that education — from elementary school through to college, trade schools, and professional development courses — will also migrate to a more technologically focused model. And that includes the influence Read More »

Read Now »

Q&A’s From Our Webinar: A Conversation with Gen Zers

By MDR Marketing Team | 06/28/2018 | 2 Comments
Generation Z

Did you miss our webinar with Engage for Good last week? Or maybe you attended, but we didn’t get to answer all your questions. Well, you’re in luck, because today we’re sharing answers to the most popular questions as well as a quick summary of the key takeaways from this highly interactive webinar! Our moderator, Read More »

Read Now »

5 Marketing Strategies for Keeping Kids Active in and out of School

By MDR Marketing Team | 06/19/2018 | Comments Off on 5 Marketing Strategies for Keeping Kids Active in and out of School
mdr-marketing-kids-active

We’ve all known about the obesity epidemic in America for a while, but we still haven’t solved it. It’s a tough issue! In fact, for children especially, the problem is getting worse. NBC News reports that almost half of teens aged 16 to 19 are obese, as are 15 percent of children aged 2 to 5. More Read More »

Read Now »

Why Teachers are the Best Thing to Happen to Your Brand This Summer

By MDR Marketing Team | 05/31/2018 | Comments Off on Why Teachers are the Best Thing to Happen to Your Brand This Summer
laptop keyboard and credit card

Ah, summer. The days are longer, the weather is welcoming, and people are more apt to open their wallets. It’s also a time of year when a particularly attractive consumer segment has the time and attention to spend on making purchases: teachers. MDR has been 100% focused on the education market for nearly 50 years Read More »

Read Now »

Social Media is Teacher’s Virtual Break Room

By MDR Marketing Team | 05/22/2018 | Comments Off on Social Media is Teacher’s Virtual Break Room
social-media-marketing-teachers

Are your ears burning? Somewhere on social media, teachers are discussing their need for your product, or if you’re lucky, your brand itself. Sounds like a conversation you should be part of, right? It’s kind of like joining a conversation at a party; you want to be a natural and welcome participant, not a walking Read More »

Read Now »

3 Ways You Can Connect With Gen Z Through Their Teachers

By MDR Marketing Team | 05/21/2018 | Comments Off on 3 Ways You Can Connect With Gen Z Through Their Teachers
mdr-social-impact-initiative-gen-z

Thank you to Entrepreneur.com for referencing us in this great article. Generation Zers can spot an ad from a mile away. If you want your message to break through, send it through a trusted messenger. Generation Z is fast becoming the most coveted of marketing audiences. Unfortunately, it is also one of the hardest to Read More »

Read Now »

Email Marketing: Insights from the Digital Trends in Education Marketing Report

By MDR Marketing Team | 05/15/2018 | 1 Comment
MDR-Digital-Trends-Education1

Email really is the Swiss Army knife of education marketing. No other channel is as targetable, measurable, or testable. So, it’s really good news that our recent study commissioned from Simmons National Consumer Survey found that for teachers, emails were the most influential in prompting them to make a purchase. Here’s some more good news. Our Digital Trends Read More »

Read Now »

Connected 24/7: Understanding Teachers as Consumers

By MDR Marketing Team | 05/10/2018 | Comments Off on Connected 24/7: Understanding Teachers as Consumers
mdr-teachers-digital-connected

Teachers are expert jugglers, of their work life, professional development, home life, and community involvement. Keeping in touch and on top of things is a priority and they have embraced technology as their must-have tool. We wanted to know more about how this country’s seven million teachers think about and use technology. We focused questions Read More »

Read Now »

Schools from the Inside Out: State of the K-12 Market Reports

By MDR Marketing Team | 05/08/2018 | Comments Off on Schools from the Inside Out: State of the K-12 Market Reports
mdr-state-of-the-education-market-reports

Ever imagine being a fly on the wall inside K-12 schools? To learn first-hand how they’re using tech to teach? How they’re spending budget dollars and who decides? What they think about open educational resources (OER) vs. commercial materials? It would take a lot of walls and too many flies to get the answers to Read More »

Read Now »

Health & Fitness Fanatics: Understanding Teachers as Consumers

By MDR Marketing Team | 05/04/2018 | Comments Off on Health & Fitness Fanatics: Understanding Teachers as Consumers
mdr-teachers-as-consumers-fitness

If ‘an apple a day keeps the doctor away’…and students brings apples for the teacher, this should be pretty healthy group of people, right? Our study commissioned from Simmons Market Research: Teachers as Consumers: Background, Interests, Buying Patterns, and Media Uses proves that out. Actually, the entire study is a goldmine for marketers looking to get Read More »

Read Now »

Are You Hoping to Launch (or Grow) a Social Impact Initiative in Schools? First, Answer These 8 Questions

By MDR Marketing Team | 05/02/2018 | Comments Off on Are You Hoping to Launch (or Grow) a Social Impact Initiative in Schools? First, Answer These 8 Questions
Group of people using digital devices

At its annual conference this May, Engage for Good will announce the winners of the 2018 Halo Awards, which honor North America’s best corporate citizenship and cause initiatives. From animal rights to health to the environment, this year’s finalist campaigns span a range of worthy causes that support schools, teachers, and students. Standout initiatives by PepsiCo and Samsung, valued Read More »

Read Now »

Performance Expands When Email Campaign Focus Tightens

By MDR Marketing Team | 04/25/2018 | Comments Off on Performance Expands When Email Campaign Focus Tightens
mdr-email-campaign-4-steps

Wanted: Adult human. Interests: Everything I sell. Would you respond to an ad like this? Or would you prefer one that speaks directly to you as, say, a middle school science teacher? Match Your Goal to Your Educator Audience to Your Message With educators, everything is about time, and how little of it they have. Read More »

Read Now »

2018 Public Schools Calendar of Closings and Openings

By MDR Marketing Team | 04/24/2018 | Comments Off on 2018 Public Schools Calendar of Closings and Openings
three young students cheering

It’s that time of year…when everyone wants to know when public schools are closing and approximate opening for the coming school year.  We’ve put together this informative public schools calendar by state for you to bookmark and save for future reference. Be sure you are timing your education marketing campaigns and promotions to arrive on Read More »

Read Now »

Social Marketing: Insights from the Digital Trends in Education Marketing Report

By MDR Marketing Team | 04/23/2018 | Comments Off on Social Marketing: Insights from the Digital Trends in Education Marketing Report
mdr-social-media-teachers-1

Students are obviously digital natives, if not digital beings! And increasingly, so are their teachers. Teachers are younger than the total population by three and a half years, placing them firmly in the Millennial cohort that grew up with technology.  So, what are teachers doing online? More than the general population, teachers use social media for both Read More »

Read Now »

Money Wise: Understanding Teachers as Consumers

By MDR Marketing Team | 04/16/2018 | Comments Off on Money Wise: Understanding Teachers as Consumers
MDR-Teachers-financial

Happy Financial Literacy Month! April is the time to honor this important topic, especially how it relates to families and school.  Did you know that teachers as a group are known to be great at calculating the best financial strategy for their family? That’s one thing we learned from a study we commissioned from Simmons Read More »

Read Now »

5 Tips to Spring Clean Your Education Data

By MDR Marketing Team | 04/05/2018 | Comments Off on 5 Tips to Spring Clean Your Education Data
MDR-Education-Data-Hygiene

Spring is that time of year when thoughts turn to cleaning up, clearing out, and starting fresh. It also happens to be the sweet spot in the education marketing calendar between finalizing one year’s sales results and preparing for the new school season. With four to six weeks needed for an education data cleanse project, Read More »

Read Now »

Web Advertising: Insights from the Digital Trends in Education Marketing Report

By MDR Marketing Team | 04/02/2018 | 1 Comment
MDR-Digital-Trends-Education

What do teachers ask for from their students? Attention! So, we guess it stands to reason that teachers themselves pay attention to the web advertising they see online. In fact, in a recent study, we asked educators which types of digital marketing prompted them to make a purchase in the last three months, and 44% said Read More »

Read Now »

Teachers As Consumers Q&A’s

By MDR Marketing Team | 03/30/2018 | Comments Off on Teachers As Consumers Q&A’s
MDR-Teachers-As-Consumers-webinar-qa

On a recent webinar, we spoke to Hannah Hudson, Editorial Director of WeAreTeachers, and Linda Ingersoll, Leader of our Strategic Engagement team at MDR, about the value of educators as a consumer market.  They provided useful insights that were extracted from our in-depth Teachers as Consumers report.  Following, you’ll find some of the questions that were Read More »

Read Now »

How to Reach Educators Online: Digital Marketing Trends in the Education Market

By MDR Marketing Team | 03/22/2018 | Comments Off on How to Reach Educators Online: Digital Marketing Trends in the Education Market
MDR-Digital-Trends-Education

Is there a best day of the week to send email to educators? Will higher ed users click on my web ad? What’s the best social channel for reaching teachers? If you feel like you have more questions than answers on how to strategize your next campaign to educators, never fear. Digital marketing is an ever Read More »

Read Now »

Savvy Shoppers: Understanding Teachers as Consumers

By MDR Marketing Team | 03/20/2018 | Comments Off on Savvy Shoppers: Understanding Teachers as Consumers
MDR-teachers-as-consumers-savvy-shoppers

Teachers. They are a seven million strong audience hiding in plain site in every community in the country. With unique, and singularly attractive demographics, (financially stable, homeowners, brand loyal), they are truly the perfect consumer. We commissioned a study that every marketer should read, whether trying to reach this highly engaged audience inside or outside Read More »

Read Now »

A Year of Disruption? 7 Education Trends for 2018

By MDR Marketing Team | 03/02/2018 | Comments Off on A Year of Disruption? 7 Education Trends for 2018
MDR-Education-Industry-Trends-Observer

Like few other professions, educators have always been experimenters. That’s not going away in 2018; if anything, it’s accelerating. Socrates taught in a variety of forums that wouldn’t fit today’s definition of the classroom. Often in schoolhouses they helped build, pioneer schoolmarms taught lessons of their own design to America’s frontier generations. Down the street Read More »

Read Now »

Digital Trends in Education Marketing Q&A’s

By MDR Marketing Team | 02/21/2018 | Comments Off on Digital Trends in Education Marketing Q&A’s
MDR-Digital-Marketing-Trends-Education

  Why do smaller campaign sizes perform better? We find that campaigns of 50,000 emails or fewer see a dramatic improvement in delivery and open rates. Why? Sending large numbers of the same exact email to the same domain is a clear indicator that the emails are promotional. Being identified as promotional increases the likelihood Read More »

Read Now »

2018 Halo Award Finalist!

By MDR Marketing Team | 02/14/2018 | Comments Off on 2018 Halo Award Finalist!
MDR-2018-Halo-Awards1

We are honored to be named a finalist in Engage for Good’s 2018 Halo Awards! In partnership with one of our clients, the program was nominated in the Best Environmental Initiative Category of the award program for its engaging and successful digital media campaign during the 2016-2017 school year. Leveraging WeAreTeachers, MDR’s online educator community Read More »

Read Now »