Posts by the MDR Marketing Team

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We’re the MDR Marketing Team and education marketing is our beat. We’ll help you stay up to speed with the latest news, trends, and opportunities as education reinvents itself, once again.

Churn, Churn, Churn: Thoughts on Change in Education

By MDR Marketing Team | 01/29/2019 | Comments Off on Churn, Churn, Churn: Thoughts on Change in Education
mdr-change-education

There’s a perception that nothing ever changes in education. After all, there’s a very good possibility that the schools in your town are more than 40 years old. However, even though the structures look the same, it’s a very different story when you look inside. If those old, familiar walls could talk, here are a […]

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An Inside Look at School Supply Lists

By MDR Marketing Team | 01/23/2019 | Comments Off on An Inside Look at School Supply Lists
young students in classroom

This may sound crazy, but, with the holidays and winter break in the rear-view mirror, brand and retail marketers are now turning their attention to back-to-school. Yes, it’s true, even in January, teachers are thinking about what to include on next fall’s school supply and wish lists, and this is when marketers should be thinking […]

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We asked teachers about their social media use. Some of their answers surprised us.

By MDR Marketing Team | 01/17/2019 | 3 Comments
mdr-teacher-social-survey

It’s a given that teachers are active on social media. We recently reported educator-related social media trends in our Digital Trends in the Education Market Report, previously showed you the top posts they engaged with, and have provided tips for social media marketing in this webinar. We often survey teachers about their media preferences. Here are a few […]

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3 Things You Need to Know About Gen Z in 2019

By MDR Marketing Team | 01/03/2019 | 10 Comments
group of young girls with interlocking arms making heart shapes

Thank you to Inc.com for referencing us in this great article. Reaching out to Gen Z requires an authenticity few brands possess. If you thought Millennials cared about social causes, wait until you meet Gen Z. Even though its oldest members can barely buy liquor legally, Gen Z is defined by passion and drive. The newest generation to join […]

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Schools from the Inside Out: Insights from the State of the K-12 Market Reports

By MDR Marketing Team | 12/18/2018 | Comments Off on Schools from the Inside Out: Insights from the State of the K-12 Market Reports
mdr-state-of-the-education-market-reports

Did you know? Education is big business! Surprise surprise. According to the National Council for Education Statistics (NCES), when all types of educational institutions are combined, total spending reaches $1.25 trillion dollars, or 7% of the nation’s gross domestic product (GDP). That’s a lot of buying power. Ever imagine being a fly on the wall inside […]

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Renaissance and MDR Earn Honorable Mention in PR Daily’s Content Marketing Awards

By MDR Marketing Team | 12/12/2018 | Comments Off on Renaissance and MDR Earn Honorable Mention in PR Daily’s Content Marketing Awards
MDR-2018-Halo-Awards1

As the year comes to a close, we are thrilled to announce another award win with our client, Renaissance! MDR, together with Renaissance, was recently announced as Honorable Mention in the Sponsored Content category of the PR Daily’s 2018 Content Marketing Awards for a guest articles program published on the School Leaders Now online community for K-12 […]

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The Gen Z Influence Meter: How Parents, Teachers, and Friends Influence Today’s Youth

By MDR Marketing Team | 12/06/2018 | 2 Comments
mdr-gen-z-influence-meter

Why is MDR so interested in Gen Z, anyway? Schools are brimming with Gen Z students – those born between the years of 1996 to 2010. Many of our partners are interested in how to engage this new generation with purpose-driven initiatives to support their cause, brand, or workforce. So, MDR wanted to get smart […]

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5 Ideas to Keep Your Marketing Going Strong Through The Holidays

By MDR Marketing Team | 12/03/2018 | Comments Off on 5 Ideas to Keep Your Marketing Going Strong Through The Holidays
mdr-marketing-educators-holiday

Ah, the holiday season is upon us. Time for the magic and the mania. The decorations, the shopping frenzy, those social climber elves with their ever-changing shelves, and so much food on sticks.  It’s also winter break for schools. A little downtime to spend with family and friends may be the best gift of the […]

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Gen Z FAQs: How to Win and Influence Youth In 2019 And Beyond

By MDR Marketing Team | 11/30/2018 | Comments Off on Gen Z FAQs: How to Win and Influence Youth In 2019 And Beyond
group of young girls with interlocking arms making heart shapes

What’s the deal with Generation Z? What makes them different from other generations? We recently hosted our second webinar on the topic of engaging Gen Z. If you missed the first webinar, “A Conversation with Gen Z,” you’ll want to listen to the recording, as it sets the stage for the discussion on how to […]

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3 Ways You Can Engage Teachers to Connect With Gen Z

By MDR Marketing Team | 11/13/2018 | 1 Comment
mdr-gen-z-engage-teachers

All HR and marketing eyes have turned to Generation Z, which includes those who were born roughly between 1996 and 2010. Most of these children and young adults are still attending school, making them a focal point for companies that are seeing talent shortages for certain jobs. Members of Gen Z are still young enough for […]

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Why Teachers Are a Gold Mine for Your Restaurant

By MDR Marketing Team | 10/29/2018 | Comments Off on Why Teachers Are a Gold Mine for Your Restaurant
mdr-teachers-restaurants

Thank you to Modern Restaurant Management for sharing our content! As a business leader, your ideal audience can be hard to identify. The customers who become your loyal brand evangelists might not be the people your marketing plan originally targeted. If you’re operating a restaurant, for example, you might be sitting on top of a […]

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What Does GDPR Mean for Education Marketers in the U.S.?

By MDR Marketing Team | 10/25/2018 | Comments Off on What Does GDPR Mean for Education Marketers in the U.S.?
mdr-gdpr-customer-privacy-security

GDPR…is that a four letter acronym that makes you cringe?  The General Data Protection Regulation is in play in the EU as of May 2018, but I’m here to help you understand how it could possibly impact your marketing plans in the future if it’s mandated here in the U.S.  California is already implementing their […]

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4 Teacher Vacation Habits That Can Help You Reach Them Where They Are

By MDR Marketing Team | 10/22/2018 | Comments Off on 4 Teacher Vacation Habits That Can Help You Reach Them Where They Are
mdr-teachers-travel-reach

Teachers bring the world into their classrooms, so it’s no surprise that they like to get out and see the world in their free time. Each year, about half of all teachers travel internationally, and 83 percent travel domestically. And, they tend to spend more on their vacations than other travelers. (Given the nature of […]

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WeAreTeachers Wins Two 2018 Folio: Eddie Awards

By MDR Marketing Team | 10/12/2018 | Comments Off on WeAreTeachers Wins Two 2018 Folio: Eddie Awards
mdr-weareteachers-award-winner

We are proud to announce that our digital media brand for educators, WeAreTeachers, is the winner of two 2018 Folio: Eddie Awards in the Custom Content/Marketing category! WeAreTeachers earned top honors for Social Media/Online Community and Website, competing against other noteworthy brands in each category, such as Bank of America and Aramco.      The Folio Awards […]

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Social Media Marketing Educators Actually “Like”

By MDR Marketing Team | 09/28/2018 | Comments Off on Social Media Marketing Educators Actually “Like”
mdr-social-media-webinar-questions

Do you know the optimal number of hashtags to use on Twitter and Instagram when trying to engage teachers?  We do!  On a recent webinar, we spoke with Dana Truby, Director of Creative and Social Media for MDR’s Integrated Marketing Services and WeAreTeachers, and Abi Gilman, Senior Strategist at MDR and WeAreTeachers, about social media marketing […]

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Oh, Direct Mail, How Do I Love Thee?

By MDR Marketing Team | 09/20/2018 | Comments Off on Oh, Direct Mail, How Do I Love Thee?
mdr-teachers-direct-mail

Let me count the (6) ways! I confess, I love getting mail. Obviously, everyone but the coldest Grinch-hearts among us like getting personal letters, cards, and party invitations. But, I am an old-school mail junkie. Growing up, I ran to the mailbox every afternoon, excited about what might be waiting. Each year, I counted the […]

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Becoming a Brand: Here’s How to Market Your Startup Well Before You Launch

By MDR Marketing Team | 09/18/2018 | Comments Off on Becoming a Brand: Here’s How to Market Your Startup Well Before You Launch
MDR-entrepreneur-brand

If you build it, they will (probably not) come. What you have to do well in advance, to market your entrepreneurial field of dreams. Thank you to Entrepreneur.com for referencing us in this informative article. Written by Peter Daisyme You’ve awaited this moment for months, maybe years. You started with an idea for a highly […]

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Why CMOs Should Care About Psychology

By MDR Marketing Team | 09/05/2018 | Comments Off on Why CMOs Should Care About Psychology
why-cmos-should-care

Thank you to Marketing Insider Group for referencing us in this great article. HUMAN BRAINS ARE HARD-WIRED TO SEEK CONNECTION WITH OTHER HUMANS. HERE ARE A FEW WAYS TO UTILIZE THIS PRINCIPLE AND BRING CONSUMERS TO YOUR BRAND. Have you ever wondered why, for decades upon decades of marketing, we still see images of families or […]

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8 Marketing Tips for a Successful School Year

By MDR Marketing Team | 08/30/2018 | Comments Off on 8 Marketing Tips for a Successful School Year
mdr-marketing-educators-tips

It’s the most wonderful time of the year, and well, the busiest! With the start of the new school year upon us, we are consistently asked “what are the few things we can do now to keep our campaigns fresh for educators and give them an edge up to our competitors?”  Well, to help you […]

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How Schools and Health Organizations Can Raise Cancer Awareness Together

By MDR Marketing Team | 08/27/2018 | Comments Off on How Schools and Health Organizations Can Raise Cancer Awareness Together
mdr-schools-cancer-awareness

The National Cancer Survivors Day Foundation estimates that by 2026, more than 20 million people will be living with cancer or be survivors of cancer. While we frequently talk about dealing with a diagnosis, what it takes to beat the odds, and how to support a friend or family member with a cancer diagnosis, we rarely bring […]

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Charles Blaschke – a personal remembrance by Anne Wujcik

By MDR Marketing Team | 08/24/2018 | Comments Off on Charles Blaschke – a personal remembrance by Anne Wujcik
mdr-remembrance-charles-blaschke

I’d been thinking that I might want to write a short column for MDR marking the start of the 2018-19 school year. I never expected that instead I would be writing to mourn the death of a dear friend – and industry icon – Charles Blaschke. On August 3, Charles had a terrible fall at […]

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WeAreTeachers is a Finalist in the 2018 Eddie Awards

By MDR Marketing Team | 08/14/2018 | Comments Off on WeAreTeachers is a Finalist in the 2018 Eddie Awards
MDR-2018-Halo-Awards1

We are proud to announce that our WeAreTeachers team has been selected as a finalist in two categories in the The 2018 Folio: Eddie and Ozzie Awards! Both were in the Custom Content/Marketing category: Social Media/Online Community – Honoring any online community or social media network that facilitates audience engagement and interaction. Website – Recognizing […]

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Have a Corporate Cause? 3 Strategies for Teaming Up With Teachers

By MDR Marketing Team | 08/09/2018 | Comments Off on Have a Corporate Cause? 3 Strategies for Teaming Up With Teachers
mdr-corporate-cause-teachers

Fall is back-to-school season not just for students, but for all of America. Between students, parents and employees, more than half the nation has regular contact with a school. No other institution comes close. If brands built relationships with all of America’s 7 million educators, they’d also reach the nation’s 54.5 million students and 90 […]

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How Entrepreneurs Can Improve Their Influencer Marketing

By MDR Marketing Team | 08/06/2018 | Comments Off on How Entrepreneurs Can Improve Their Influencer Marketing
MDR-Forbes-Influencer-Marketing

Thank you to Forbes for referencing us in this great article. Millennials and other demographic segments, like Gen Xers and Baby Boomers, demand transparency and authenticity from businesses. If you don’t deliver both — or they discover you’ve been lying to them — you aren’t going to gain or retain their business, according to the “2016 Transparency […]

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How You Can Cultivate the One Thing Customers Truly Want

By MDR Marketing Team | 07/23/2018 | Comments Off on How You Can Cultivate the One Thing Customers Truly Want
mdr-teacher-customer-loyalty

Thank you to Entrepreneur for referencing us in this great article. Every company wants to drive customer loyalty, but many neglect the fact that what customers want is community. Loyalty is a tricky thing — not to mention expensive when you’re trying to create it from scratch. Everyone’s heard the oft-cited statistic that it costs five […]

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How to put your travel brand on teachers’ maps this summer

By MDR Marketing Team | 07/16/2018 | Comments Off on How to put your travel brand on teachers’ maps this summer
MDR-Teachers-as-Consumers-Travel

Thank you to Travel Daily News for referencing us in this great article. That said, teachers aren’t always easy to win over. They’re smart, and they do their research. With more than 7 million educators living and working in the U.S., you might think about creating targeted campaigns for educators. If you speak directly to […]

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How AR and VR Will Revolutionize the Classroom

By MDR Marketing Team | 07/02/2018 | Comments Off on How AR and VR Will Revolutionize the Classroom
MDR-augmented-reality-education1

Thank you to ReadWrite for referencing us in this great article. With our business and personal lives moving to the digital environment, it makes sense that education — from elementary school through to college, trade schools, and professional development courses — will also migrate to a more technologically focused model. And that includes the influence […]

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Q&A’s From Our Webinar: A Conversation with Gen Zers

By MDR Marketing Team | 06/28/2018 | 2 Comments
Generation Z

Did you miss our webinar with Engage for Good last week? Or maybe you attended, but we didn’t get to answer all your questions. Well, you’re in luck, because today we’re sharing answers to the most popular questions as well as a quick summary of the key takeaways from this highly interactive webinar! Our moderator, […]

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5 Marketing Strategies for Keeping Kids Active in and out of School

By MDR Marketing Team | 06/19/2018 | Comments Off on 5 Marketing Strategies for Keeping Kids Active in and out of School
mdr-marketing-kids-active

We’ve all known about the obesity epidemic in America for a while, but we still haven’t solved it. It’s a tough issue! In fact, for children especially, the problem is getting worse. NBC News reports that almost half of teens aged 16 to 19 are obese, as are 15 percent of children aged 2 to 5. More […]

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Why Teachers are the Best Thing to Happen to Your Brand This Summer

By MDR Marketing Team | 05/31/2018 | Comments Off on Why Teachers are the Best Thing to Happen to Your Brand This Summer
laptop keyboard and credit card

Ah, summer. The days are longer, the weather is welcoming, and people are more apt to open their wallets. It’s also a time of year when a particularly attractive consumer segment has the time and attention to spend on making purchases: teachers. MDR has been 100% focused on the education market for nearly 50 years […]

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