Posts by the MDR Marketing Team

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We’re the MDR Marketing Team and education marketing is our beat. We’ll help you stay up to speed with the latest news, trends, and opportunities as education reinvents itself, once again.

Web Advertising: Insights from the Digital Trends in Education Marketing Report

By MDR Marketing Team | 04/02/2018 | 1 Comment
MDR-Digital-Trends-Education

What do teachers ask for from their students? Attention! So, we guess it stands to reason that teachers themselves pay attention to the web advertising they see online. In fact, in a recent study, we asked educators which types of digital marketing prompted them to make a purchase in the last three months, and 44% said Read More »

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Teachers As Consumers Q&A’s

By MDR Marketing Team | 03/30/2018 | Comments Off on Teachers As Consumers Q&A’s
MDR-Teachers-As-Consumers-webinar-qa

On a recent webinar, we spoke to Hannah Hudson, Editorial Director of WeAreTeachers, and Linda Ingersoll, Leader of our Strategic Engagement team at MDR, about the value of educators as a consumer market.  They provided useful insights that were extracted from our in-depth Teachers as Consumers report.  Following, you’ll find some of the questions that were Read More »

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How to Reach Educators Online: Digital Marketing Trends in the Education Market

By MDR Marketing Team | 03/22/2018 | Comments Off on How to Reach Educators Online: Digital Marketing Trends in the Education Market
MDR-Digital-Trends-Education

Is there a best day of the week to send email to educators? Will higher ed users click on my web ad? What’s the best social channel for reaching teachers? If you feel like you have more questions than answers on how to strategize your next campaign to educators, never fear. Digital marketing is an ever Read More »

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Savvy Shoppers: Understanding Teachers as Consumers

By MDR Marketing Team | 03/20/2018 | Comments Off on Savvy Shoppers: Understanding Teachers as Consumers
MDR-teachers-as-consumers-savvy-shoppers

Teachers. They are a seven million strong audience hiding in plain site in every community in the country. With unique, and singularly attractive demographics, (financially stable, homeowners, brand loyal), they are truly the perfect consumer. We commissioned a study that every marketer should read, whether trying to reach this highly engaged audience inside or outside Read More »

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A Year of Disruption? 7 Education Trends for 2018

By MDR Marketing Team | 03/02/2018 | Comments Off on A Year of Disruption? 7 Education Trends for 2018
MDR-Education-Industry-Trends-Observer

Like few other professions, educators have always been experimenters. That’s not going away in 2018; if anything, it’s accelerating. Socrates taught in a variety of forums that wouldn’t fit today’s definition of the classroom. Often in schoolhouses they helped build, pioneer schoolmarms taught lessons of their own design to America’s frontier generations. Down the street Read More »

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Digital Trends in Education Marketing Q&A’s

By MDR Marketing Team | 02/21/2018 | Comments Off on Digital Trends in Education Marketing Q&A’s
MDR-Digital-Marketing-Trends-Education

  Why do smaller campaign sizes perform better? We find that campaigns of 50,000 emails or fewer see a dramatic improvement in delivery and open rates. Why? Sending large numbers of the same exact email to the same domain is a clear indicator that the emails are promotional. Being identified as promotional increases the likelihood Read More »

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2018 Halo Award Finalist!

By MDR Marketing Team | 02/14/2018 | Comments Off on 2018 Halo Award Finalist!
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We are honored to be named a finalist in Engage for Good’s 2018 Halo Awards! In partnership with one of our clients, the program was nominated in the Best Environmental Initiative Category of the award program for its engaging and successful digital media campaign during the 2016-2017 school year. Leveraging WeAreTeachers, MDR’s online educator community Read More »

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Prospecting for Educators? We Made You a Map

By MDR Marketing Team | 02/13/2018 | Comments Off on Prospecting for Educators? We Made You a Map
MDR-Marketing-to-Educators

Remember learning about the California Gold Rush of 1848? Get ready for the Educator Marketing Rush of 2018. If you haven’t already heard, educators are the next big thing in brand and influence marketing. As mentioned in the Huffington Post article Why Marketing to Educators May Be the Best Decision You Ever Make “…educators are Read More »

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Travel Time: Understanding Teachers as Consumers

By MDR Marketing Team | 02/08/2018 | Comments Off on Travel Time: Understanding Teachers as Consumers
MDR-Teachers-as-Consumers-Travel

Teachers.  They are a seven million strong audience hiding in plain site in every community in the country.  With unique, and singularly attractive demographics, (financially stable, homeowners, brand loyal), they are truly the perfect consumer. We commissioned a study that every marketer should read whether trying to reach this highly engaged audience inside, or outside Read More »

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5 Consumer Habits of Teachers That May Surprise You

By MDR Marketing Team | 01/31/2018 | Comments Off on 5 Consumer Habits of Teachers That May Surprise You
MDR-Teaches-as-Consumers

Are you a bot built solely to do your job? Of course not, and neither are teachers. So why do some marketers act like teachers don’t have lives outside of the classroom? Getting to know the people behind the profession doesn’t have to be difficult. Teachers tend to be even more active online than the Read More »

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3 Lessons Education Marketers Can Learn from ‘Bill Nye the Science Guy’

By MDR Marketing Team | 01/25/2018 | Comments Off on 3 Lessons Education Marketers Can Learn from ‘Bill Nye the Science Guy’
MDR-3-Lessons-Education-Marketers

Bill! Bill! Bill! Bill! If you grew up in the ’90s, you know what comes after that chant: a half-hour of zany experiments, world-renowned guests, and, most of all, real science. Like no science show before or since, “Bill Nye the Science Guy” inspired a generation of scientists, engineers, and conservationists. Its mission was to Read More »

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Vicki’s Final Scoops

By MDR Marketing Team | 01/19/2018 | 1 Comment
MDR Vicki-Smith-Bigham-Retirement

Happy Friday, friends! As usual, I have the week’s scoops for you, as well as a personal message of gratitude as I slide all the way into retirement and bring you my final column. Never fear—the scoops will continue—because keeping this community connected is important to MDR and all of us. But right now, check Read More »

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No Farewells, Just Rock that Retirement – She Snoops for Scoops!

By MDR Marketing Team | 01/17/2018 | Comments Off on No Farewells, Just Rock that Retirement – She Snoops for Scoops!
MDR Vicki-Smith-Bigham-Retirement

It’s Official! More than 26 years ago, a young, smart and passionate professional offered to help a friend. She was a former teacher, a school administrator, a director of technology and curriculum serving children with learning disabilities at Briarwood School and a consummate connector. She wanted the best for education and kids. And, she believed Read More »

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Vicki’s Scoops for January 12

By MDR Marketing Team | 01/12/2018 | Comments Off on Vicki’s Scoops for January 12
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Whew! It has been one cold week in the United States. I could not believe the East Coast had temps colder than Mars! I hope everyone is thawing out and staying warm. As usual, I have the week’s scoops for you. Check out the news from this week…. Ch-ch-ch-changes…. Dr. Warren Simmons has a new Read More »

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Vicki’s Scoops for January 5

By MDR Marketing Team | 01/05/2018 | Comments Off on Vicki’s Scoops for January 5
MDR Vicki Scoops New Year

Happy new year, friends! I hope yours was a blessed and restful holiday season. It was very special here, and now off we go into a new year. I know you enter 2018 with new hopes and energies for your work in the industry. There are challenges ahead, but I know they are none that Read More »

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Vicki’s Scoops for December 29

By MDR Marketing Team | 12/29/2017 | Comments Off on Vicki’s Scoops for December 29
MDR Education Vicki Scoops

Are we really saying good-bye to 2017, friends? It is so hard for me to believe. They say each year goes by more quickly, and I know that to be true. Take a minute now before we ring in the new year to check out one final (but good!) scoop for this year. News from Read More »

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Vicki’s Scoops for December 22

By MDR Marketing Team | 12/22/2017 | Comments Off on Vicki’s Scoops for December 22
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Just days before Christmas, and all through the house….life is ever-so-busy busy but wonderful. I hope you are winding down in advance of the holiday weekend but don’t miss your scoops on the way out! Ch-ch-ch-changes….. Shawn Lepper has joined AWE Learning as National Director of Sales. Shawn was previously Global Director of Business Development Read More »

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Vicki’s Scoops for December 15

By MDR Marketing Team | 12/15/2017 | Comments Off on Vicki’s Scoops for December 15
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Happy holidays, happy holidays….joy everywhere, it seems. What a wonderful season of love and gratitude. Rejoice and celebrate – the reasons are endless! And, to spread a little joy of my own, I have just a couple of scoops for you. Read on…. Woot! Woot! A promotion…. Michael T. Fay, MBA has been promoted to Read More »

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MDR Honored with Awards – Hot off the Press!

By MDR Marketing Team | 12/15/2017 | Comments Off on MDR Honored with Awards – Hot off the Press!
mdr-hot-off-press

MDR Honored With Gold in 2017 MarCom Awards We are very proud to announce that MDR, in partnership with PepsiCo and also Quill.com, was selected as a Gold Winner for the 2017 MarCom Awards!  The MarCom award is an international competition for marketing and communication professionals.  Since its inception in 2004, MarCom has evolved into Read More »

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4 Strategies for Connecting With Schools on Social Media

By MDR Marketing Team | 12/14/2017 | Comments Off on 4 Strategies for Connecting With Schools on Social Media
MDR 4 Strategies for Connecting with Schools

For young students, there’s no forbidden door more enthralling than the one labeled “Teacher’s Lounge—Staff Only.” What’s going on in there? Wild parties? The truth is much more mundane than the fabrications of a nine-year-old’s mind. They’re likely to find teachers doing the same thing in their downtime that most working adults do: perusing Facebook, Read More »

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3 Questions Teachers Will Ask About Your Edtech Product

By MDR Marketing Team | 12/11/2017 | 1 Comment
MDR edtech in classrooms Jodi Murphy

Got a coding app for kids? A parent-teacher communication tool? It could be the next classroom hit — or it could join the dozens of other duds that teachers don’t use. Edtech products come and go…which ones will be the stand-outs? Believe it or not, a 2015 study found that 65 percent of student licenses for digital Read More »

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Vicki’s Scoops for December 8

By MDR Marketing Team | 12/08/2017 | Comments Off on Vicki’s Scoops for December 8
MDR Vicki Bigham Big News

Happy Friday, everyone! Ho –Ho –Whoa! I am so in the holiday spirit, but there is still work to get done this month, so work we must. But it is an enjoyable task to bring you the scoops so read on now to see what’s new this week…. New roles for colleagues and friends…. North Read More »

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MDR and Quill.com – Hot off the Press!

By MDR Marketing Team | 12/07/2017 | Comments Off on MDR and Quill.com – Hot off the Press!
mdr-hot-off-press

Quill.com Honored With Gold in 2017 MarCom Awards We are very proud to announce that MDR, in partnership with Quill.com, was selected as a Gold Winner for the 2017 MarCom Awards!  The MarCom award is an international competition for marketing and communication professionals.  Since its inception in 2004, MarCom has evolved into one of the Read More »

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Vicki’s Scoops for December 1

By MDR Marketing Team | 12/01/2017 | Comments Off on Vicki’s Scoops for December 1
MDR-Vicki-Scoops

Well, Thanksgiving is behind us, and here comes Christmas and Hanukkah! However you spend it, we are rolling into the holiday season, though things aren’t slowing down much yet. But I have the holiday spirit—what a joyful time of the year. And I hope I bring you some joy with my weekly scoops. Go check Read More »

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4 Reasons You Should Be Talking to Teachers

By MDR Marketing Team | 11/30/2017 | 2 Comments
Teachers as influencers Aaron Stibel

Think about your ideal customers. They’re educated, affluent, stable, and influential, right? Those attributes apply to one group more than any other: America’s 7 million educators. Who Are America’s Teachers? Think about it. Every teacher is college-educated. Teachers’ average annual household income is $114,800 — almost 50 percent greater than the general population’s $81,100. This may sound high, but Read More »

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Vicki’s Scoops for November 17

By MDR Marketing Team | 11/17/2017 | Comments Off on Vicki’s Scoops for November 17
MDR-Vicki-Scoops

Hi, everyone! My scoops for this week are all about accolades! Read on to see who is in the limelight…. Woo hoo! The Consortium for School Networking (CoSN), in partnership with EdScoop, recently announced the creation of a K-12 EdTech Time Capsule. They have now revealed the time capsule contents, the culmination of a national Read More »

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Tap the Education Channel: Strategies for Teaming Up with Teachers, Classrooms, and Students

By MDR Marketing Team | 11/13/2017 | Comments Off on Tap the Education Channel: Strategies for Teaming Up with Teachers, Classrooms, and Students
Tap the Education Channel: Strategies for Teaming Up with Teachers, Classrooms, and Students

Last week, our partner Engage for Good hosted a webinar featuring our very own Bernadette Grey and Tom Mooradian, Manager of Environmental Sustainability at PepsiCo. They shared how best to target and reach educators for cause related initiatives, as well as specific lessons learned from PepsiCo’s Recycle Rally program. If you have a mission that would benefit from engaging educators, Read More »

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Vicki’s Scoops for November 10

By MDR Marketing Team | 11/10/2017 | Comments Off on Vicki’s Scoops for November 10
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Happy Friday, everyone. We hope you love the new newsletter format! And as usual, I hope you love my scoops—check them out now! Ch-ch-ch-changes…. Mary Cullinane has a new role as Partner at Community Barn Ventures. Mary was previously Chief Content Officer and EVP of Product Planning, Development, and Marketing at Houghton Mifflin Harcourt. Community Read More »

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Vicki’s Scoops for November 3

By MDR Marketing Team | 11/03/2017 | Comments Off on Vicki’s Scoops for November 3
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It’s been a busy week here and lot of fun with trick-or-treating earlier this week and then cheering on the new World Series champs! How about those Astros? Woo hoo! But there will be no tricks here as I bring you this week’s scoops. See what I have for you! New roles for colleagues and Read More »

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Why Your Efforts to Target Teachers Have Tanked

By MDR Marketing Team | 10/30/2017 | Comments Off on Why Your Efforts to Target Teachers Have Tanked
MDR-Marketing-to-teachers

Sign up for this service, follow our script for all of your classroom instruction, and you’ll become a great teacher! That’s how one education software company attempted to target teachers and promised to turn “mediocre teachers” into good ones. In other words, the company was essentially saying, “If you’re a mediocre teacher, we can do Read More »

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