Posts by the MDR Marketing Team

MDR logo

We’re the MDR Marketing Team and education marketing is our beat. We’ll help you stay up to speed with the latest news, trends, and opportunities as education reinvents itself, once again.

Top 5 Tips for Using Facebook to Create Social Bonds with Educators

By MDR Marketing Team | 10/16/2017 | Comments Off on Top 5 Tips for Using Facebook to Create Social Bonds with Educators
Top 5 Tips for Using Facebook to Create Social Bonds with Educators

Last week, we talked about using social media to attract teachers to your brand. This week, I’m sharing 5 tips for connecting with educators on Facebook. TIP 1: Be positive, smart, and interesting Educators don’t go on Facebook to interact with brands, but they will engage with brands that do Facebook well. Fit the mood Read More »

Read Now »

Teaming Up With Teachers to Drive Awareness of Your Corporate Cause

By MDR Marketing Team | 10/13/2017 | Comments Off on Teaming Up With Teachers to Drive Awareness of Your Corporate Cause
Have a Corporate Cause? 3 Strategies for Teaming Up With Teachers

Fall is back-to-school season not just for students, but for all of America. Between students, parents, and employees, more than half the nation has regular contact with a school. No other institution comes close. If brands built relationships with all of America’s 7 million educators, they’d also reach the nation’s 54.5 million students and 90 Read More »

Read Now »

Vicki’s Scoops for October 13

By MDR Marketing Team | 10/13/2017 | Comments Off on Vicki’s Scoops for October 13

Hi everyone and happy Friday—and, happy Friday, the 13th! Those who know me know I am not superstitious, and after all, what’s not to love about Friday? Before you head out to that weekend, check out my scoops for you…. Friends and colleagues in new roles…. bulb, an emerging leader in digital portfolio software, has Read More »

Read Now »

Social Media that Attracts Teachers to Your Brand

By MDR Marketing Team | 10/09/2017 | Comments Off on Social Media that Attracts Teachers to Your Brand
Social Media that Attracts Teachers to Your Brand

Are your ears burning? Somewhere on social media, teachers are discussing their need for your product, or if you’re lucky, your brand itself. When you join the conversation you want your brand’s presence to be natural and welcome, not like an infomercial that no one asked to hear. Your first step is understanding the social Read More »

Read Now »

Vicki’s Scoops for October 6

By MDR Marketing Team | 10/06/2017 | Comments Off on Vicki’s Scoops for October 6

Welcome to October, everyone. The changing season and promise of cooler weather seems to give everyone a lift. We have experienced another terribly sad week and another terribly devastating event. I see that today is World Smile Day. Sometimes receiving a smile from someone else, even a stranger, or giving one to another person can Read More »

Read Now »

Partnerships 101: Why Smart Brands Choose Teachers

By MDR Marketing Team | 10/04/2017 | Comments Off on Partnerships 101: Why Smart Brands Choose Teachers
Partnerships 101: Why Smart Brands Choose Teachers

America doesn’t recycle like it should. Despite the billions spent on recycling infrastructure, the nation’s recycling rate has hovered around 34% for the past two decades — far less than that of other developed nations. The psychology behind America’s recycling reticence is complex, but environmentally concerned companies are getting creative. Take the PepsiCo Recycle Rally: Read More »

Read Now »

Why Investing in Your Company’s Future Starts with Students

By MDR Marketing Team | 10/02/2017 | 1 Comment
Why Investing in Your Company’s Future Starts with Students

As a child, I always looked forward to the new school year. I loved the smell of new notebooks and freshly sharpened pencils. I loved the tightness of new sneakers, reminding me that the days of running around barefoot were gone. I loved the thrill of meeting my teachers, getting the year’s textbooks, and walking Read More »

Read Now »

Vicki’s Scoops for September 29

By MDR Marketing Team | 09/29/2017 | Comments Off on Vicki’s Scoops for September 29

Happy Friday, friends! Since we didn’t have time to post news last week due to our being in Scottsdale for EdNET 2017, I am sure you are ready for a fix of my scoops, but first, pour another cup of coffee and prepare to sit back for a while, as I have a ton of Read More »

Read Now »

The Power of Personalization: Standing Out in the Inbox

By MDR Marketing Team | 09/26/2017 | Comments Off on The Power of Personalization: Standing Out in the Inbox
Personlization

“Dear Occupant.” That’s a greeting that usually destines a piece of direct mail for the trash. Why would email be any different? Personalizing email and inserting dynamic content are email marketing best practices because they show recipients you know who they are and what they’re interested in. In a recent survey of education email marketers, Read More »

Read Now »

Good Emailer Citizenship: Being a Welcome Sender

By MDR Marketing Team | 09/20/2017 | Comments Off on Good Emailer Citizenship: Being a Welcome Sender
MDR-email-marketing

Are your emails considered steak, or spam? An email isn’t an email until it successfully reaches the inbox of your intended recipient. And arrival in the inbox is far from guaranteed these days. Today’s email marketers need to be savvy about deliverability: what it is, what makes an email deliverable, and what marks you as Read More »

Read Now »

Smart Email Design: In the Eye of the Recipient

By MDR Marketing Team | 09/18/2017 | Comments Off on Smart Email Design: In the Eye of the Recipient

Send. Whoosh! It’s a great feeling to send your email out into the world to generate clicks and conversions for you. But how does your email look when it arrives in people’s inboxes? Even if it looked fine when you sent it, it could look completely different to recipients. And the poor appearance of your Read More »

Read Now »

Vicki’s Scoops for September 15

By MDR Marketing Team | 09/15/2017 | Comments Off on Vicki’s Scoops for September 15

Ok friends, happy Friday! The Snoop is headed to Scottsdale tomorrow as our team prepares for EdNET 2017, and I sure hope you are headed there, too. It will be an amazing time, both in learning from the programming planned and with that all-important networking. I hope you have your sessions and appointments planned, but Read More »

Read Now »

Testing Optimization: Making Good Emails Better

By MDR Marketing Team | 09/14/2017 | Comments Off on Testing Optimization: Making Good Emails Better
MDR-Email-Testing-Optimization

Emails talk back instantly: Did they open it? Did they click through? Did they visit your landing page? Click the CTA button? For email marketers, these insights give us the opportunity to adapt our campaigns based on what works and what doesn’t. And the low cost of email vs. other media means you can experiment Read More »

Read Now »

Persuasive Email Copy: Every Word Counts

By MDR Marketing Team | 09/13/2017 | Comments Off on Persuasive Email Copy: Every Word Counts

Do the math. Email subject lines under 50 characters deliver the best results…Headlines should be 6 words or less…Line lengths under 50 characters work best on mobile… All the advice on email content adds up to one reality: education marketers have precious little real estate to make their point. Every Copy Element has a Job Read More »

Read Now »

Vicki’s Scoops for September 8

By MDR Marketing Team | 09/08/2017 | Comments Off on Vicki’s Scoops for September 8

Wow, end of this short but busy week and hair on fire—so much going on as we prepare to bring you the best EdNET ever! You’re going to love it! Hope your week has been a good one, friends. Stop what you are doing and check out this week’s scoops and, of course, look to Read More »

Read Now »

Improving Your Email Conversation Skills

By MDR Marketing Team | 09/05/2017 | Comments Off on Improving Your Email Conversation Skills
email-marketing-conversation

We’ve all heard the phrase: It’s not what you say, it’s how you say it. In other words, using the right message, tone and delivery are central to making sure your message is received. But, as marketers targeting educators know, there’s a bit more to it than that. We’ve learned that with the educator audience, Read More »

Read Now »

You Are What You Measure

By MDR Marketing Team | 09/02/2017 | Comments Off on You Are What You Measure

Are we asking customers the right questions, in the right way, and frequently enough? At a recent EdNET, several sessions challenged us to evaluate how hard we make it for our customers to tell us how they feel about our products. And whether we should be asking 20 questions when one will do. During his Read More »

Read Now »

Vicki’s Scoops for September 1

By MDR Marketing Team | 09/01/2017 | Comments Off on Vicki’s Scoops for September 1

What a week it has been. We are so thankful Hurricane Harvey has moved away from us in Houston and pray it does not harm any others on its path. We took in some water and dealt with some flooded streets, but that is nothing compared to the devastation so many have suffered. We have Read More »

Read Now »

Your Ideal Messenger Could Be a Teacher

By MDR Marketing Team | 08/29/2017 | 2 Comments
Your Ideal Messenger Could Be A Teacher

Let’s say you have a message, brand, or a cause you want to get on the radar screen of people all over the country. The fragmented media landscape makes reaching across demographics, geographies, and interests challenging. Sure, if you can get something to go viral, it can spread like wildfire. But so far no one Read More »

Read Now »

Beyond the Contract

By MDR Marketing Team | 08/28/2017 | Comments Off on Beyond the Contract
Beyond the Contract

Congratulations, you got the contract! But don’t pop the champagne just yet. For educators, signing a contract with your company is just one of many milestones in a long journey. Educators need vendors who are partners, standing shoulder-to-shoulder with them as they champion your product from sales pitch to successful implementation to the next budgeting Read More »

Read Now »

Vicki’s Scoops for August 25

By MDR Marketing Team | 08/25/2017 | Comments Off on Vicki’s Scoops for August 25

Well, this has been a busy week to remember for the Snoop! I got scooped as you learned of my retirement at the end of this year, I have started amazing EdNET session planning calls with speakers, we got my sister through a big surgery, and now we are making preparations in advance of Hurricane Read More »

Read Now »

Vicki’s Scoops for August 18

By MDR Marketing Team | 08/18/2017 | Comments Off on Vicki’s Scoops for August 18

Let’s hear it for the end of another week as we prepare for the weekend. The Snoop has her hair on fire as our team works to bring you the best EdNET ever, but I always have time to gather and share the scoops with you too so please read on for your weekly dose Read More »

Read Now »

Vicki’s Scoops for August 11

By MDR Marketing Team | 08/11/2017 | Comments Off on Vicki’s Scoops for August 11

Woo hoo, it’s Friday, friends—and I haven’t been this excited about Friday since last Friday! Go check out the scoops I have for you as we end this week…. New roles for colleagues and friends…. While many ed tech startups are comprised of young, eager new faces to the industry, one new startup is bucking Read More »

Read Now »

Vicki’s Scoops for August 4

By MDR Marketing Team | 08/04/2017 | Comments Off on Vicki’s Scoops for August 4

Here we are, rolling into August—hard to believe. The Snoop is running these days—I hope your week has not been as crazy as mine! Summer is drawing to a close, and here in Texas, many teachers are reporting back to school in the next week or so, with students to follow. I don’t know where Read More »

Read Now »

Is Email Dead, or Being Reincarnated?

By MDR Marketing Team | 08/03/2017 | Comments Off on Is Email Dead, or Being Reincarnated?
Is-Email-Dead-or-Being-Reincarnated

The problem with email is real. For many marketers, email performance is declining. Many wonder, should we just give up on email? Is direct mail back? If email is dead, what is the new workhorse of marketing? From MDR’s perspective, we can say that email marketing as it was originally conceived is a dead-end for Read More »

Read Now »

Vicki’s Scoops for July 21

By MDR Marketing Team | 07/21/2017 | Comments Off on Vicki’s Scoops for July 21

Whew, this week flew by! But that brings us back to Friday, and that works for the Snoop. How about you? And before you head out, you know the drill….check my scoops! New roles for colleagues and friends…. Anuraj Soni has been appointed as the Global Head of Professional Services for AIM Software, a leader Read More »

Read Now »

Vicki’s Scoops for July 14

By MDR Marketing Team | 07/14/2017 | Comments Off on Vicki’s Scoops for July 14

It is most definitely July in Houston—not the best time to visit here. “Hot town, summer in the city….” But you know you can count on me for the hot scoops of the week so please read on now…. New roles for colleagues and friends…. The education nonprofit MIND Research Institute’s Board of Directors has Read More »

Read Now »

Vicki’s Scoops for July 7

By MDR Marketing Team | 07/07/2017 | Comments Off on Vicki’s Scoops for July 7

Happy Friday, everyone. I can remember a time when things slowed down in the summer, but no more, right? Just keep pushing on! But do take a quick look at the scoops I have for you and some EdNET updates before your weekend starts—and when it does, I hope it is a terrific one! New Read More »

Read Now »

5 Tips to Help You Get Back to the Education Marketing Basics

By MDR Marketing Team | 01/05/2017 | Comments Off on 5 Tips to Help You Get Back to the Education Marketing Basics
education-marketing-basics

In today’s education marketing landscape, it seems like there’s always a “shiny object”—some cool new tool or strategy—clamoring for our attention and bandwidth. While it can be easy to get swept up in every new channel, it’s important to first be certain you are building on a strong foundation of marketing fundamentals.  I know, you’ve Read More »

Read Now »