Posts by Melissa Pelletier

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Melissa Pelletier is the Education Research Editor for MDR, with a background in educational journalism, content development, and editing. She holds an MA in Educational Communication and Technology from NYU, where she learned best practices for how to evaluate, design, and utilize tools for learning. She helps with the development and publishing of MDR’s quarterly research reports, and edits marketing assets, articles, and posts for MDR’s School of Thought. Prior to MDR, she wrote the Educational Technology column for Education World, and served technical and editorial roles at Cambridge University Press and Nova Science Publishers. She enjoys words for both work and play, as she writes satire and humor stories in her free time, when she isn’t wrangling her daughter, son, or Beagle (or husband).

Ask. Learn. Decide: A Re-Cap of Our Webinar on Market Research

By Melissa Pelletier | 07/19/2018 | 0 Comments

Whoever said, “What you don’t know won’t hurt you,” wasn’t in market research! In this post, we’ll recap a recent webinar we held on this topic, and cover the essentials on the best practices for conducting market research with educators and related audiences. Why do you want to conduct market research? You should establish why you […]

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MDR Releases Second Market Report for 2018: Teachers Talk Technology

By Melissa Pelletier | 07/12/2018 | 0 Comments
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Here is a preview of MDR’s latest research on technology’s use in the classroom, based on the feedback from nearly 4,400 educators. MDR’s Market Research and Marketing Teams have done it again, releasing the second report in the 2018 series, Teachers Talk Technology.  Administering a nationwide survey, as well as an online bulletin board to K-12 […]

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ISTE 2018 Highlights and Best Quotes from the Event

By Melissa Pelletier | 07/06/2018 | 0 Comments
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MDR went to ISTE, and all we got were countless helpful tips for digital learning, and endless connections with the education technology community. But seriously, we went to the “epicenter of Ed-Tech” and here are some of the highlights from the three-day event in Chicago. We laughed, we thought about a lot, and we had […]

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Student Centered Learning Through Adaptive Platforms

By Melissa Pelletier | 06/18/2018 | 0 Comments
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This article aims to inform education marketers and product providers about the possibilities with adaptive learning technologies. According to ISTE, student-centered learning allows students to become active participants in their own learning processes. What students learn, how they learn it, and how their learning is assessed are all driven by each individual student’s needs and […]

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ISTE Conference 2018 – What are the Hot Topics?

By Melissa Pelletier | 06/11/2018 | 0 Comments
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It’s the most wonderful time of the year for Ed Tech – the annual International Society for Technology in Education (ISTE) conference is almost here!  We’d like to provide you with an overview of what some of the hot topics are in Educational Technology, as well as a preview of themes we see emerging in […]

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Understanding the Industry – Interview with Newsela CEO Matthew Gross

By Melissa Pelletier | 06/04/2018 | 0 Comments
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Welcome to our new article series called “Understanding the Industry.”  This will be where we look at businesses who are focused in the education industry and have a compelling story to share. These companies have established themselves by helping educators, and have wisdom to offer new and existing providers that will encourage innovation and effective […]

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GDPR – Understanding the EU’s Regulations as Education Marketers

By Melissa Pelletier | 06/01/2018 | 0 Comments
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The way personal data is handled in the European Union has changed, and therefore, the way Education Marketers do business in the EU must comply. We’d like to share with you exactly what General Data Protection Regulation (GDPR) is, and what it means for the education industry in terms of sharing personal information. What is […]

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The School Purchasing Cycle – When to Add Your Product Into the Rotation

By Melissa Pelletier | 05/17/2018 | 0 Comments
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When is the best time to send a free demo of your product to a school? When will schools be open to running a pilot program with your business? When are the final decisions made in the school budget? The beginning or the end of the school year aren’t the times that schools spend their […]

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Teacher Appreciation Week – Hearing the Teacher Voice

By Melissa Pelletier | 05/07/2018 | 0 Comments
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It’s Teacher Appreciation Week, and we’d like to take a realistic look at what it means to be a teacher in America today.  Some teachers have the resources, class size, environment, and salary that are well planned, well designed, fair, and balanced for their district and school. However, in many parts of the country, poor […]

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The Complicated Relationship Between Schools and Software Vendors

By Melissa Pelletier | 05/01/2018 | 0 Comments
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The Necessity of School Software Software is no longer a privilege or a nice-to-have, it is a necessity for a functioning school – with student data, learning data, and the myriad of other details that entail running a school, and supporting the education of the school’s students. At this point in time, the question isn’t […]

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Considering District Size When Establishing Your Target Audience

By Melissa Pelletier | 04/20/2018 | 0 Comments
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MDR Insights There are 87,198 public schools in America, serving almost 48 million public school students. In this article, I’ve broken down the different school district sizes to discuss what types of businesses match their needs. At MDR, we consider a district large if it enrolls over 10,000 students. A medium district enrolls 2,500 to […]

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View Nationwide Spending with MDR’s Buying Power Map

By Melissa Pelletier | 04/19/2018 | 0 Comments
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MDR’s Buying Power Map Your State by State Guide to Instructional Spending Ever feel lost in your education marketing endeavors and in need of direction? We’ve made maps of every state, detailing their educational purchasing power to help guide your way.   All Instructional Materials MDR has developed an exclusive measure, All Instructional Materials (AIM) […]

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MDR Announces Release of The K-12 Education Landscape Report

By Melissa Pelletier | 04/11/2018 | 0 Comments
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MDR’s Market Research and Marketing teams proudly present The K-12 Education Landscape – a comprehensive look at the education market. Written by Anne Wujcik, in her last few months at MDR, our report features a high-level overview of the K-12 education market. We’ve analyzed both Public schools and Charter Schools, which offer unique advantages and […]

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The Evolving Role of the Library and Librarian

By Melissa Pelletier | 04/10/2018 | 0 Comments
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It’s Library Week! We at MDR wanted to sing the praises of Librarians as the intelligent, savvy school professionals they are, as well as the libraries they facilitate. The evolution of the mediums we use to read is happening rapidly with the move toward e-readers and tablets, and away from the paperback and hardcover. People […]

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Teacher Training Assessments are Changing – How Will This Affect the Market?

By Melissa Pelletier | 04/06/2018 | 0 Comments
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A Change is Coming for Aspiring Educators State education leaders and teacher preparation colleges have recently made their wishes known for improved testing metrics and procedures for their students. With this demand, a gap has emerged in the market for improved data and innovations in test scoring and video assessment technology. There has been a […]

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School Safety – Where We’re At, and Where We’re Headed

By Melissa Pelletier | 03/29/2018 | 0 Comments
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No one wants to have to write articles about the need for increased school safety measures due to recent events, as the topic can bring feelings of panic, dread, and frustration to those who need to pay attention. But, this is the reality of the world we live in today, and hopefully some big changes […]

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Virtual Reality could be big in schools, but teachers want more content

By Melissa Pelletier | 03/28/2018 | 0 Comments
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Say goodbye to school libraries that are little more than dusty rows of books. Slowly but surely, they’re becoming “maker spaces” where kids learn through hands-on tools and technologies. Schools are stocking these spaces with virtual reality, everything from Raspberry Pis to 3D printers to LEGO building stations. The latest technology to find its way […]

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3 Ways Augmented Reality Is Wowing Teachers and Students

By Melissa Pelletier | 03/23/2018 | 0 Comments
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Augmented reality might sound awfully expensive for classroom use, but companies like Google are opening up the AR market to educators. Last fall, Google released Expeditions AR to bring the world into the classroom with immersive lessons. With an Expedition kit, students can stare into the eye of a Category 5 hurricane before getting up close and personal […]

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Soft-Skills are Becoming a Stronger Component in School Accountability

By Melissa Pelletier | 03/16/2018 | 0 Comments
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There is room for innovation in the classroom with the enactment of the Every Student Succeeds Act (ESSA), with opportunities for states to choose “non-academic accountability measures” as a priority. Moving away from No Child Left Behind, the states have more leeway to decide how to design their budget to achieve their own goals, addressing […]

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Teacher Wish – One Platform For All Student Data

By Melissa Pelletier | 03/09/2018 | 2 Comments

Teachers need to keep track of, collect, and juggle a ton of information: Student Information System details Learning Management Systems variables, modules, assessments Assessment data from different platforms for different subjects Personalized learning details for each student from apps and websites Any number of other data sets they’ve collected Now, imagine if all that information […]

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Where Are the Gaps in EdTech Products and Services?

By Melissa Pelletier | 03/01/2018 | 1 Comment
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Greetings! I hope to bring you weekly posts that investigate topics that are both intriguing and informative, to better help your business and marketing endeavors. This week, I looked into a few areas the EdTech industry could grow and improve in, for the foreseeable future. The Educational Technology market changes with the times, based on innovations, trends, research studies, and […]

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