Posts by Sean McCloud

Sean McCloud headshot

As MDR’s Digital Product Manager, Sean is an expert in all things digital marketing, from email, to web advertising, to social media. He is currently developing MDR’s display advertising and online audience targeting solutions, and is constantly reviewing the performance of thousands of customer campaigns to stay abreast of best practices. Sean provides guidance on implementation strategies to help empower MDR customers through our audience solutions.

The Data-Driven Digital Marketing Trends in Education Webinar: Your Questions Answered

By Sean McCloud | 07/08/2020 | 0 Comments
Digital Trends webinar Q&A thumbnail

In June, Sean McCloud, MDR Digital Products Manager, hosted a webinar to review the enlightening results from our 2020 Data-Driven Digital Marketing Trends in Education report. The report is a comprehensive study of the online habits of educators and is compiled from thousands of digital marketing campaigns we deploy for, Read More »

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Why Email Marketing Takes the Lead

By Sean McCloud | 08/21/2019 | 0 Comments

Where and how you get a lead, and what it costs to generate and qualify it, should be the prime consideration in how you apportion your lead-gen dollars. We talked with MDR’s Digital Products Manager, Sean McCloud, about how marketers can use email marketing to cost-efficiently and consistently fill the lead funnel for sales. Q: Read More »

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More Reasons to Add Digital Advertising to Your Marketing Toolkit

By Sean McCloud | 04/23/2019 | 0 Comments
Time to Engage photo

The 24-Hour Digital Campaign Engagement Cycle Teachers like to surf at lunchtime—surf the Internet that is. A majority like to open their email around noon, so, a good time to catch them is while they are eating. That’s food for thought as you put together your campaign menu. In looking at our engagement data from Read More »

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Learn How Facebook Advertising Updates May (or May Not) Affect Your Education Marketing Campaigns

By Sean McCloud | 04/11/2019 | 0 Comments

Facebook has made its way back into recent news headlines, this time regarding its ad targeting solutions. While there is no need to fret, we want to recognize that some of these changes may impact those in the education space, both Facebook users and advertisers who rely on the platform to Read More »

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Pinterest Advertising: Target Educators Where They Are

By Sean McCloud | 03/25/2019 | 0 Comments
artclass with young children and teacher

You might be surprised to know that that there are 250 million users on Pinterest…AND millions are educators. Pinterest is a visual platform used for discovering new ideas and their advertising option is an excellent opportunity for education marketers to put their products and services in front of an engaged, qualified audience of educators. Most Read More »

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Why You Should Incorporate Instagram Ads into Your Facebook Advertising Campaigns

By Sean McCloud | 02/18/2019 | 0 Comments

Social media advertising provides marketers with great audience targeting choices and the ability to measure conversions. With Instagram steadily growing in popularity at 1 billion active users and Facebook’s user base reaching 2.2 billion, what does this mean for social advertisers and their campaign planning? Brands need to have active promotions running on both, and considering Facebook owns Read More »

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Extend Your Reach Beyond Email

By Sean McCloud | 12/13/2018 | 0 Comments

We hear all the time how email marketers are constantly looking for ways to increase the reach to their target audiences. Email is usually the first method of choice.  However, email is great for simple, one-on-one communication, but it is inherently limited by the inbox, open rates, and frequency.  As an example, with prospecting emails Read More »

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Why Guess? Facebook Job Titles and the Vanishing Niche

By Sean McCloud | 08/13/2018 | 0 Comments

Real world of MDR – Facebook® Data Trying to locate future customers online can involve a lot of guess work if you are not starting with a rich data source. Recently, we wanted to see what one of our customers would have to do to be able to target one of our most used selects Read More »

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