Data & Research

The Advantages of Email Marketing are Only as Good as the Marketing Itself

By Kristina James | 11/06/2019 | 0 Comments

Is there a problem with email? Many would say yes, but I’d challenge that. Having spoken recently with a few executive level marketers, I learned that, like me, they still rely heavily on email in their marketing mix. However, also like me, they are hearing a lot of buzz about email not being reliable as […]

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Beyond Back-to-School Spending: Teachers Are Brand Loyal

By Kristina James | 10/25/2019 | 0 Comments

School spending is big business. Teachers spend an estimated $1.75 billion per year on school supplies from classroom budgets and out-of-pocket expenditures. And marketers know teachers—and parents—spend a lot of their own money on school-related products and services. In a previous post, I talked about the trend of teacher out-of-pocket spending on school supplies for […]

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Beyond Back-to-School Spending: Teachers Spend All Year Long

By Kristina James | 10/18/2019 | 1 Comment

There’s a reason the hashtag #clearthelist—which asks people to buy items on teachers’ Amazon wish lists—took off this back-to-school season. Teachers are spending more and more of their own money on school supplies and materials for their classrooms. And many schools continue to push the AmazonSmile program which gives back to schools when friends and […]

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The California Consumer Privacy Act (CCPA) is Coming

By Guest Contributor | 08/06/2019 | 0 Comments

It’s time to start thinking about compliance. By Anne Goto – Data Products Manager, MDR Here at MDR our thoughts are always turning to…data. Okay, we talk about data a lot. You could say it’s our thing. So when there is an imminent data privacy regulation poised to impact all US businesses, including education marketers, […]

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Adding Technology in the Classroom: What the Future Holds for K-12 Education

By Jodi Murphy | 06/20/2019 | 0 Comments
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Google for Education has recently compiled a list of the hottest trends relating to technology in the classroom. The information was so compelling that we thought you should know what they had to say. The following eight topics have become a top priority for educators and parents around the world. 1. Digital Responsibility Like it […]

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In-School Fundraising and Volunteering: How Do Schools Support Causes?

By Jodi Murphy | 06/13/2019 | 0 Comments
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Is your organization thinking about taking your cause to schools? Educators polled say, “Go for it!” MDR strategists have many a conversation with nonprofits and corporate social responsibility practitioners intrigued by the idea of holding school-run fundraisers and volunteer events. Schools, after all, have tentacles that can reach out to entire towns. And aside from […]

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Bridging Research and Practice in Social and Emotional Learning

By Guest Contributor | 05/02/2019 | 0 Comments

By Dr. Anne Snyder, Sr. Learning Scientist, McGraw-Hill Education Attention to social and emotional learning – among researchers, district leaders, classroom teachers, and content providers – has perhaps never been greater. With the recent release of large research projects, such as the National Commission on Social, Emotional, and Academic Development’s A Nation At Hope, as […]

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The Impact of Libraries on the School Community

By Jodi Murphy | 04/08/2019 | 0 Comments
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This year’s National Library Week theme was Libraries = Strong Communities. At MDR we are awed by the immense impact that libraries have in our communities and how their influence goes well beyond library doors. A Pew Research Center study from 2016 showed that more than 90% of Americans consider the library “very” or “somewhat” […]

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Our Experts Speak on National Records and Information Management Month

By Jodi Murphy | 04/02/2019 | 0 Comments
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April is National Records and Information Management month! We sat down with one of our data experts, Anne Goto, to weigh in. Days are getting longer, the birds are singing, and there’s a hint of warmth in the air – it’s almost spring! It’s the time of year that we want to throw open the […]

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How to Support Teachers with SEL Initiatives in the Classroom

By Kristina James | 03/19/2019 | 0 Comments
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Ok, so we’ve all heard about SEL. But, do you know how it is “officially” defined? Social and emotional learning (SEL) is the process through which children and adults acquire and effectively apply the knowledge, attitudes, and skills necessary to understand and manage emotions, set and achieve positive goals, feel and show empathy for others, […]

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5 Takeaways from MDR’s New Study on Social and Emotional Learning in Schools

By Kristina James | 03/06/2019 | 0 Comments
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If you are talking or thinking about the topic of Social and Emotional Learning (SEL) and how it relates to students, read this preview of our latest educator research study. SEL is a growing movement in K-12 education, even though some organizations, like Committee for Children, have been thinking about it for 40 or more […]

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Social Causes That Gen Z Cares About—and Why You Should Care, Too

By Linda Ingersoll | 03/05/2019 | 0 Comments
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Thank you to Marketo for sharing our guest contributed article. The kids are growing up. Believe it or not, the oldest of Generation Z (those born between 1996 and 2010, according to MDR) are starting to graduate from college. They’re making many of their own decisions and influencing their parents and society as a whole. […]

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The Who, What, When, Where, and How of School Supply Lists

By Marta Oddone | 02/05/2019 | 0 Comments
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For an education marketer, is there anything better than having your product requested by name? For some brands, it’s already happening on school supply lists. We recently surveyed PreK-12 teachers and principals on how they compile their supply lists for the $83 billion back-to-school buying season. Our findings may confirm assumptions, or surprise you, but […]

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Churn, Churn, Churn: Thoughts on Change in Education

By Jodi Murphy | 01/29/2019 | 0 Comments
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There’s a perception that nothing ever changes in education. After all, there’s a very good possibility that the schools in your town are more than 40 years old. However, even though the structures look the same, it’s a very different story when you look inside. If those old, familiar walls could talk, here are a […]

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Schools from the Inside Out: Insights from the State of the K-12 Market Reports

By Jodi Murphy | 12/18/2018 | 0 Comments
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Did you know? Education is big business! Surprise surprise. According to the National Council for Education Statistics (NCES), when all types of educational institutions are combined, total spending reaches $1.25 trillion dollars, or 7% of the nation’s gross domestic product (GDP). That’s a lot of buying power. Ever imagine being a fly on the wall inside […]

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The Gen Z Influence Meter: How Parents, Teachers, and Friends Influence Today’s Youth

By Marta Oddone | 12/06/2018 | 2 Comments
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Why is MDR so interested in Gen Z, anyway? Schools are brimming with Gen Z students – those born between the years of 1996 to 2010. Many of our partners are interested in how to engage this new generation with purpose-driven initiatives to support their cause, brand, or workforce. So, MDR wanted to get smart […]

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Investing in Hope: The Ripple Effects of Public Education Investment

By Maureen Hance | 10/31/2018 | 1 Comment
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If the kitchen is the heart of the home, schools can be the heart of a community. The age of the school building, the condition and currency of the materials used, the access to technology…parents and students draw conclusions about how society values them from their school environment, and lack of investment in public education […]

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What Does GDPR Mean for Education Marketers in the U.S.?

By Jodi Murphy | 10/25/2018 | 0 Comments
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GDPR…is that a four letter acronym that makes you cringe?  The General Data Protection Regulation is in play in the EU as of May 2018, but I’m here to help you understand how it could possibly impact your marketing plans in the future if it’s mandated here in the U.S.  California is already implementing their […]

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Top Five Requirements for New Education Apps

By Maureen Hance | 10/04/2018 | 0 Comments
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Are you in the final phases of your education app development and want to make sure you’ve got a robust product that’s ready for the market? Or, are you in the development period and want to ensure your idea has the best chances for success?  Doing your homework is critical not only for student outcomes, […]

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The Impact of Learning Spaces on Student Success – MDR’s Latest Report

By Maureen Hance | 10/01/2018 | 0 Comments
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If you are looking for market insights into the education sector, MDR is THE industry source. Through our ongoing surveys, research, and other resources we inform education marketers about current trends and strategies for working with educators. Our latest report in the State of the K-12 Market series, The Impact of Learning Spaces on Student […]

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Understanding the Industry – Interview with Ergonomic Furniture Manufacturer Ergotron

By Maureen Hance | 09/28/2018 | 0 Comments
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In this article series, we look at businesses who are focused in the education industry and have a compelling story to share. These companies have established themselves by helping educators, and have wisdom to offer new and existing providers that will encourage innovation and effective problem solving for the education market.  For this post, we’re […]

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Our Data Expert Weighs in on New MDR Data Attributes

By Maureen Hance | 08/16/2018 | 0 Comments
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MDR already has a robust database with lists of districts, schools, personnel, and educators across the US, but now, the data team is happy to announce the release of two new sets of data attributes: Classroom Technology Data Selects, and District Influencers. What our customers can look forward to with these new attributes is saving […]

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Why Guess? Facebook Job Titles and the Vanishing Niche

By Sean McCloud | 08/13/2018 | 0 Comments
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Real world of MDR – Facebook® Data Trying to locate future customers online can involve a lot of guess work if you are not starting with a rich data source. Recently, we wanted to see what one of our customers would have to do to be able to target one of our most used selects […]

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Ask. Learn. Decide: A Re-Cap of Our Webinar on Market Research

By Maureen Hance | 07/19/2018 | 0 Comments

Whoever said, “What you don’t know won’t hurt you,” wasn’t in market research! In this post, we’ll recap a recent webinar we held on this topic, and cover the essentials on the best practices for conducting market research with educators and related audiences. Why do you want to conduct market research? You should establish why you […]

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MDR Releases Second Market Report for 2018: Teachers Talk Technology

By Maureen Hance | 07/12/2018 | 0 Comments
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Here is a preview of MDR’s latest research on technology’s use in the classroom, based on the feedback from nearly 4,400 educators. MDR’s Market Research and Marketing Teams have done it again, releasing the second report in the 2018 series, Teachers Talk Technology.  Administering a nationwide survey, as well as an online bulletin board to K-12 […]

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GDPR – Understanding the EU’s Regulations as Education Marketers

By Maureen Hance | 06/01/2018 | 0 Comments
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The way personal data is handled in the European Union has changed, and therefore, the way Education Marketers do business in the EU must comply. We’d like to share with you exactly what General Data Protection Regulation (GDPR) is, and what it means for the education industry in terms of sharing personal information. What is […]

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The School Purchasing Cycle – When to Add Your Product Into the Rotation

By Maureen Hance | 05/17/2018 | 0 Comments
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When is the best time to send a free demo of your product to a school? When will schools be open to running a pilot program with your business? When are the final decisions made in the school budget? The beginning or the end of the school year aren’t the times that schools spend their […]

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Email Marketing: Insights from the Digital Trends in Education Marketing Report

By Marta Oddone | 05/15/2018 | 1 Comment
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Email really is the Swiss Army knife of education marketing. No other channel is as targetable, measurable, or testable. So, it’s really good news that our recent study commissioned from Simmons National Consumer Survey found that for teachers, emails were the most influential in prompting them to make a purchase. Here’s some more good news. Our Digital Trends […]

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Connected 24/7: Understanding Teachers as Consumers

By Marta Oddone | 05/10/2018 | 0 Comments
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Teachers are expert jugglers, of their work life, professional development, home life, and community involvement. Keeping in touch and on top of things is a priority and they have embraced technology as their must-have tool. We wanted to know more about how this country’s seven million teachers think about and use technology. We focused questions […]

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Schools from the Inside Out: State of the K-12 Market Reports

By Jodi Murphy | 05/08/2018 | 0 Comments
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Ever imagine being a fly on the wall inside K-12 schools? To learn first-hand how they’re using tech to teach? How they’re spending budget dollars and who decides? What they think about open educational resources (OER) vs. commercial materials? It would take a lot of walls and too many flies to get the answers to […]

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