Data & Research

New School District Job Titles: Human Resources and School Relations/PR

By MDR Marketing Team | 10/28/2022 | Comments Off on New School District Job Titles: Human Resources and School Relations/PR
HR Personnel

In this series of blog posts, we are featuring the 36 new job titles we recently added to our database of school personnel. These titles reflect the ways that school districts are responding to our changing world with new positions that help them address today’s challenges and those they will face in the future. We’ve […]

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4 Reasons to Try Augmented Reality in Your Classroom

By Guest Contributor | 09/23/2022 | Comments Off on 4 Reasons to Try Augmented Reality in Your Classroom
students using augmented reality in classroom

By Guest Contributor Patrick Merchant, Senior Digital Strategist, McGraw Hill School Much like voice recognition technology and even artificial intelligence, Augmented reality (AR) is increasingly making its way into PreK-12 classrooms. With the potential to make way for learning experiences that we couldn’t have even dreamed of a decade ago, the implications of this new […]

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Reframing Our Industry’s Relationship with “Personalized Learning”

By Guest Contributor | 08/18/2022 | Comments Off on Reframing Our Industry’s Relationship with “Personalized Learning”
Girl using laptop

By Guest Contributor Dylan Arena, VP, Learning Science, McGraw Hill School Personalized learning has long floated atop the fizzy pool of education buzzwords. Education researchers have been trying to personalize learning with “teaching machines” since Sidney Pressey introduced his “Automatic Teacher” in 1924. A century later, there are some ways in which it’s working remarkably […]

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New School District Job Titles: Health & Wellness

By MDR Marketing Team | 07/21/2022 | Comments Off on New School District Job Titles: Health & Wellness
District Personnel

Things change. And over the past few years it seems like things have been changing at an accelerated pace, especially in education. At MDR, we knew this likely had an impact on the organizational structure of school districts and new positions may have been added to reflect emerging needs. To ensure that you can target […]

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The Future of Education: Technology for Efficiency and Connection

By Guest Contributor | 05/18/2022 | Comments Off on The Future of Education: Technology for Efficiency and Connection
Student and Teacher with Laptop

An Interview with Katie McClarty, Chief Academic Officer, McGraw Hill School Dr. Katie McClarty, an innovative industry leader with deep expertise in psychology, assessment, and instruction, recently joined the team at McGraw Hill School Group as Chief Academic Officer. Get to know Katie and her vision for the future of education in the interview below. […]

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Motivation: The Key to Engagement in Online Learning

By Guest Contributor | 04/21/2022 | Comments Off on Motivation: The Key to Engagement in Online Learning
Young Student in online class

By Guest Contributor Steve Tardrew, VP of Assessment and Research, McGraw Hill School For the past two years, online technologies have allowed students to engage in learning tasks from home, often asynchronously and without direct teacher oversight. And although schools have predominantly reopened and returned to in-person instruction, online learning is likely to continue to […]

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Data Literacy for Educators

By Guest Contributor | 03/21/2022 | Comments Off on Data Literacy for Educators
Teacher with tablet

By Guest Contributors Derek Fay, Josine Verhagen, Angelica Gonzalez, and Yuning Xu, Data Scientists at McGraw Hill   A User Guide While data plays a critical role in the modern education system, data literacy is not a common component of teacher education programs. This can leave educators unprepared to evaluate data quality or know what […]

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Students Deserve an Answer When They Ask, “When Will I Ever Use This?” In Math Class

By Guest Contributor | 02/17/2022 | Comments Off on Students Deserve an Answer When They Ask, “When Will I Ever Use This?” In Math Class
Young Girl in Math Class

By Guest Contributor  Margaret A. Bowman, Ph.D., Academic Designer at McGraw Hill Here’s How Technology Can Help Every math teacher has likely heard it before: “When am I ever going to use this?” While some students quickly pick up anything mathematical, others mumble through class about how they don’t like math, they aren’t good at […]

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Match District Size to Your Business Goals

By MDR Marketing Team | 09/21/2021 | Comments Off on Match District Size to Your Business Goals
Teacher helping students using tablets

MDR Insights There are 95,478 public schools in America, serving over 49 million public school students. Let’s look at the different school district sizes and what types of businesses match their needs. At MDR, we consider a district large if it enrolls over 10,000 students. A medium district enrolls 2,500 to 9,999 students, and a […]

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Marketing Prepares for the “Cookieless Future”

By MDR Marketing Team | 04/30/2021 | Comments Off on Marketing Prepares for the “Cookieless Future”
Cookie keyboard key

You’ve likely heard some rumblings in the marketing world about the death of the third-party cookie. Dramatic language aside, some big changes are coming in how browsers handle user site visit information. Those changes will have an impact on how MDR’s digital display advertising works. So, we want to give you a heads up about […]

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New Federal Relief for Education in the American Rescue Plan

By MDR Marketing Team | 03/19/2021 | Comments Off on New Federal Relief for Education in the American Rescue Plan
2021 American Relief Plan

On March 11, 2021, President Biden signed the $1.9 trillion American Rescue Plan, with another round of COVID-19 relief funding for education. The new law includes: $129 billion for K-12 state education agencies, including $800 million for children experiencing homelessness $40 billion for colleges and universities $2.75 billion to governors for use by private schools […]

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Direct Mail Is Alive and Well: 5 Tips for Success in 2021

By MDR Marketing Team | 01/20/2021 | Comments Off on Direct Mail Is Alive and Well: 5 Tips for Success in 2021
Mail box filled with mail

We all—especially these days—spend countless hours behind our screens, communicating via email, private messaging, Zoom, and other online tools. But at the end of the day, who doesn’t still love going to their real-world mailbox and checking to see what surprises (other than bills) may have arrived that day? It might be a greeting card […]

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Redefining Quality Education Data for 2021

By MDR Marketing Team | 11/04/2020 | Comments Off on Redefining Quality Education Data for 2021
abstract data illustration

What’s moving the needle in sales and marketing these days? Complete, Accurate, and Fresh Data. The definition of data quality is changing, largely because today’s education sales and marketers are using data as high-octane fuel for sophisticated activation strategies, like: Personalization Account-Based Marketing Customer Data Platforms Programmatic Advertising Defining Buyer Personas Identifying Lookalike Audiences Marketing […]

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Tracking CARES Act Spending in Education

By MDR Marketing Team | 10/16/2020 | Comments Off on Tracking CARES Act Spending in Education
abstract budget allocations illustration

Since the beginning of the COVID-19 pandemic, we’ve been keeping you up to date on its impact on states, schools, and spending. One area that we have been particularly focused on is the federal Coronavirus Aid, Relief, and Economic Security Act (CARES Act) of which nearly $40 billion was allocated for K-12 and higher education. […]

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Stay on Top of the California Consumer Privacy Act (CCPA)

By MDR Marketing Team | 10/16/2020 | Comments Off on Stay on Top of the California Consumer Privacy Act (CCPA)
abstract data checks illustration

With the ongoing COVID-19 pandemic in the headlines every day for most of this past year, it may seem that the California Consumer Privacy Act (CCPA) has taken a back seat. However, that is not the case: the CCPA’s regulations became final and effective as of August 14, 2020. Now that it has taken effect, […]

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School Supply Lists 2020-2021: Take Advantage of an Extended Buying Season

By MDR Marketing Team | 09/28/2020 | Comments Off on School Supply Lists 2020-2021: Take Advantage of an Extended Buying Season
School Supplies

School supply lists are a lifeline for teachers and districts. Outfitting students and classrooms has become a collaborative effort with teachers, parents, fundraising appeals and districts all pitching in. This year, with so much uncertainty about how and where instruction will happen and heightened focus on health and hygiene, lists look a little different. With […]

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Tracking Back-to-School 2020-2021

By MDR Marketing Team | 09/15/2020 | Comments Off on Tracking Back-to-School 2020-2021
Kids in masks going to school

We’ve all been paying close attention to the news and our local school communities, following the opening plans. MDR data experts have been capturing when and how school will be in session and which learning models each school will follow.  Although, some schools started a little later this year, as of this week, most schools […]

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CARES Act Funding Webinar: Questions Answered

By MDR Marketing Team | 06/11/2020 | Comments Off on CARES Act Funding Webinar: Questions Answered
Man using calculator

As you may know, a significant portion of the federal economic relief bill—the Coronavirus Aid, Relief, and Economic Security Act (CARES Act)—is allocated to government programs focused on educational institutions, families and children. This includes $30.5 billion in Education Stabilization Funds dedicated to K-12, Higher Education and a Governor’s Emergency Relief Fund for local K-12 […]

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What do educators need right now? Survey says…

By MDR Marketing Team | 05/21/2020 | Comments Off on What do educators need right now? Survey says…
Educator Sentiment Survey

While education is certainly facing unprecedented challenges in responding to stay-at-home orders, educators are rising to the challenge. A history of constant evolution in U.S. education – from Common Core to asynchronous learning – may have helped educators hone their skills as problem solvers. That’s one conclusion from a recent survey MDR conducted with educators […]

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3 Verticals That Rock School Fundraising

By Guest Contributor | 02/20/2020 | Comments Off on 3 Verticals That Rock School Fundraising
3 Verticals That Rock School Fundraising

Thanks to Mogul for publishing us in this great article. Here’s a sneak peak of the article written by our very own Linda Ingersoll. There are few certainties in life: death, taxes, and school fundraisers. If you have a student in your life, you’ve likely been shaken down by a 4-foot-tall, pig-tailed sales rep asking […]

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The California Consumer Privacy Act (CCPA) Takes Effect Bringing Sweeping Changes in Compliance

By Guest Contributor | 01/07/2020 | Comments Off on The California Consumer Privacy Act (CCPA) Takes Effect Bringing Sweeping Changes in Compliance
California Consumer Privacy Act

By Anne Goto, Data Products Manager, MDR Not long ago we communicated that the California Consumer Privacy Act (CCPA) of 2018 was signed, with an effective date of January 1, 2020, on the horizon. Well, the time has come! CCPA took effect on January 1, bringing changes that affect both consumers and businesses, including education […]

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Hey Boomer! Want Gen Z Customers? Be Like Gen Z.

By MDR Marketing Team | 12/03/2019 | Comments Off on Hey Boomer! Want Gen Z Customers? Be Like Gen Z.
group of young girls with interlocking arms making heart shapes

Thank you to Marketing Insider Group for referencing us in this great article. If you’ve read the news lately, you’ve come across Greta Thunberg’s name. Since skipping school to protest at Sweden’s parliament building in 2018, the 16-year-old Swedish climate activist represents the teen-led climate strike movement.Thanks to Thunberg and the millions she’s inspired, it’s become clear […]

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The Advantages of Email Marketing are Only as Good as the Marketing Itself

By MDR Marketing Team | 11/06/2019 | Comments Off on The Advantages of Email Marketing are Only as Good as the Marketing Itself
Mobile email illustration

Is there a problem with email? Many would say yes, but I’d challenge that. Having spoken recently with a few executive level marketers, I learned that, like me, they still rely heavily on email in their marketing mix. However, also like me, they are hearing a lot of buzz about email not being reliable as […]

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Beyond Back-to-School Spending: Teachers Are Brand Loyal

By MDR Marketing Team | 10/25/2019 | Comments Off on Beyond Back-to-School Spending: Teachers Are Brand Loyal
school supplies illustration

School spending is big business. Teachers spend an estimated $1.75 billion per year on school supplies from classroom budgets and out-of-pocket expenditures. And marketers know teachers—and parents—spend a lot of their own money on school-related products and services. In a previous post, I talked about the trend of teacher out-of-pocket spending on school supplies for […]

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Beyond Back-to-School Spending: Teachers Spend All Year Long

By MDR Marketing Team | 10/18/2019 | 1 Comment
Money jar and stack of books

There’s a reason the hashtag #clearthelist—which asks people to buy items on teachers’ Amazon wish lists—took off this back-to-school season. Teachers are spending more and more of their own money on school supplies and materials for their classrooms. And many schools continue to push the AmazonSmile program which gives back to schools when friends and […]

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The California Consumer Privacy Act (CCPA) is Here

By Guest Contributor | 08/06/2019 | Comments Off on The California Consumer Privacy Act (CCPA) is Here
California Consumer Privacy Act

It’s time to start thinking about compliance. By Anne Goto – Data Products Manager, MDR Here at MDR our thoughts are always turning to…data. Okay, we talk about data a lot. You could say it’s our thing. So when there is an imminent data privacy regulation poised to impact all US businesses, including education marketers, […]

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Adding Technology in the Classroom: What the Future Holds for K-12 Education

By MDR Marketing Team | 06/20/2019 | 1 Comment
mdr-k-12-technology-classroom

Google for Education has recently compiled a list of the hottest trends relating to technology in the classroom. The information was so compelling that we thought you should know what they had to say. The following eight topics have become a top priority for educators and parents around the world. 1. Digital Responsibility Like it […]

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In-School Fundraising and Volunteering: How Do Schools Support Causes?

By MDR Marketing Team | 06/13/2019 | Comments Off on In-School Fundraising and Volunteering: How Do Schools Support Causes?
mdr-school-fundraising

Is your organization thinking about taking your cause to schools? Educators polled say, “Go for it!” MDR strategists have many a conversation with nonprofits and corporate social responsibility practitioners intrigued by the idea of holding school-run fundraisers and volunteer events. Schools, after all, have tentacles that can reach out to entire towns. And aside from […]

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Bridging Research and Practice in Social and Emotional Learning

By Guest Contributor | 05/02/2019 | Comments Off on Bridging Research and Practice in Social and Emotional Learning
group of smiling school children

By Dr. Anne Snyder, Sr. Learning Scientist, McGraw-Hill Education Attention to social and emotional learning – among researchers, district leaders, classroom teachers, and content providers – has perhaps never been greater. With the recent release of large research projects, such as the National Commission on Social, Emotional, and Academic Development’s A Nation At Hope, as […]

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The Impact of Libraries on the School Community

By MDR Marketing Team | 04/08/2019 | Comments Off on The Impact of Libraries on the School Community
mdr-library-week

This year’s National Library Week theme was Libraries = Strong Communities. At MDR we are awed by the immense impact that libraries have in our communities and how their influence goes well beyond library doors. A Pew Research Center study from 2016 showed that more than 90% of Americans consider the library “very” or “somewhat” […]

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