Data & Research

New Federal Relief for Education in the American Rescue Plan

By Maureen Hance | 03/19/2021 | 0 Comments
2021 American Relief Plan

On March 11, 2021, President Biden signed the $1.9 trillion American Rescue Plan, with another round of COVID-19 relief funding for education. The new law includes: $129 billion for K-12 state education agencies, including $800 million for children experiencing homelessness $40 billion for colleges and universities $2.75 billion to governors for use by private schools Read More »

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Direct Mail Is Alive and Well: 5 Tips for Success in 2021

By Kristina James | 01/20/2021 | 0 Comments
Mail box filled with mail

We all—especially these days—spend countless hours behind our screens, communicating via email, private messaging, Zoom, and other online tools. But at the end of the day, who doesn’t still love going to their real-world mailbox and checking to see what surprises (other than bills) may have arrived that day? It might be a greeting card Read More »

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Redefining Quality Education Data for 2021

By Colleen Galligan | 11/04/2020 | 0 Comments
abstract data illustration

What’s moving the needle in sales and marketing these days? Complete, Accurate, and Fresh Data. The definition of data quality is changing, largely because today’s education sales and marketers are using data as high-octane fuel for sophisticated activation strategies, like: Personalization Account-Based Marketing Customer Data Platforms Programmatic Advertising Defining Buyer Personas Identifying Lookalike Audiences Marketing Read More »

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Tracking CARES Act Spending in Education

By Maureen Hance | 10/16/2020 | 0 Comments
abstract budget allocations illustration

Since the beginning of the COVID-19 pandemic, we’ve been keeping you up to date on its impact on states, schools, and spending. One area that we have been particularly focused on is the federal Coronavirus Aid, Relief, and Economic Security Act (CARES Act) of which nearly $40 billion was allocated for Read More »

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Stay on Top of the California Consumer Privacy Act (CCPA)

By Colleen Galligan | 10/16/2020 | 0 Comments
abstract data checks illustration

With the ongoing COVID-19 pandemic in the headlines every day for most of this past year, it may seem that the California Consumer Privacy Act (CCPA) has taken a back seat. However, that is not the case: the CCPA’s regulations became final and effective as of August 14, 2020. Now that it has taken effect, Read More »

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School Supply Lists 2020-2021: Take Advantage of an Extended Buying Season

By Kristina James | 09/28/2020 | 0 Comments
School Supplies

School supply lists are a lifeline for teachers and districts. Outfitting students and classrooms has become a collaborative effort with teachers, parents, fundraising appeals and districts all pitching in. This year, with so much uncertainty about how and where instruction will happen and heightened focus on health and hygiene, lists look a little different. With Read More »

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Tracking Back-to-School 2020-2021

By Colleen Galligan | 09/15/2020 | 0 Comments
Kids in masks going to school

We’ve all been paying close attention to the news and our local school communities, following the opening plans. MDR data experts have been capturing when and how school will be in session and which learning models each school will follow.  Although, some schools started a little later this year, as of this week, most schools Read More »

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CARES Act Funding Webinar: Questions Answered

By Maureen Hance | 06/11/2020 | 0 Comments
Man using calculator

As you may know, a significant portion of the federal economic relief bill—the Coronavirus Aid, Relief, and Economic Security Act (CARES Act)—is allocated to government programs focused on educational institutions, families and children. This includes $30.5 billion in Education Stabilization Funds dedicated to K-12, Higher Education and a Governor’s Emergency Relief Fund for local K-12 Read More »

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What do educators need right now? Survey says…

By Kristina James | 05/21/2020 | 0 Comments
Educator Sentiment Survey

While education is certainly facing unprecedented challenges in responding to stay-at-home orders, educators are rising to the challenge. A history of constant evolution in U.S. education – from Common Core to asynchronous learning – may have helped educators hone their skills as problem solvers. That’s one conclusion from a recent survey MDR conducted with educators Read More »

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3 Verticals That Rock School Fundraising

By Guest Contributor | 02/20/2020 | 0 Comments
3 Verticals That Rock School Fundraising

Thanks to Mogul for publishing us in this great article. Here’s a sneak peak of the article written by our very own Linda Ingersoll. There are few certainties in life: death, taxes, and school fundraisers. If you have a student in your life, you’ve likely been shaken down by a 4-foot-tall, pig-tailed sales rep asking Read More »

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The California Consumer Privacy Act (CCPA) Takes Effect Bringing Sweeping Changes in Compliance

By Guest Contributor | 01/07/2020 | 0 Comments
California Consumer Privacy Act

By Anne Goto, Data Products Manager, MDR Not long ago we communicated that the California Consumer Privacy Act (CCPA) of 2018 was signed, with an effective date of January 1, 2020, on the horizon. Well, the time has come! CCPA took effect on January 1, bringing changes that affect both consumers and businesses, including education Read More »

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Hey Boomer! Want Gen Z Customers? Be Like Gen Z.

By Colleen Galligan | 12/03/2019 | 0 Comments
group of young girls with interlocking arms making heart shapes

Thank you to Marketing Insider Group for referencing us in this great article. If you’ve read the news lately, you’ve come across Greta Thunberg’s name. Since skipping school to protest at Sweden’s parliament building in 2018, the 16-year-old Swedish climate activist represents the teen-led climate strike movement.Thanks to Thunberg and the millions she’s inspired, it’s become clear Read More »

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The Advantages of Email Marketing are Only as Good as the Marketing Itself

By Kristina James | 11/06/2019 | 0 Comments
Mobile email illustration

Is there a problem with email? Many would say yes, but I’d challenge that. Having spoken recently with a few executive level marketers, I learned that, like me, they still rely heavily on email in their marketing mix. However, also like me, they are hearing a lot of buzz about email not being reliable as Read More »

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Beyond Back-to-School Spending: Teachers Are Brand Loyal

By Kristina James | 10/25/2019 | 0 Comments
school supplies illustration

School spending is big business. Teachers spendopens PDF file an estimated $1.75 billion per year on school supplies from classroom budgets and out-of-pocket expenditures. And marketers know teachers—and parents—spend a lot of their own money on school-related products and services. In a previous post, I talked about the trend of teacher out-of-pocket spending on school Read More »

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Beyond Back-to-School Spending: Teachers Spend All Year Long

By Kristina James | 10/18/2019 | 1 Comment
Money jar and stack of books

There’s a reason the hashtag #clearthelist—which asks people to buy items on teachers’ Amazon wish lists—took off this back-to-school season. Teachers are spending more and more of their own money on school supplies and materials for their classrooms. And many schools continue to push the AmazonSmile program which gives back to schools when friends and Read More »

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The California Consumer Privacy Act (CCPA) is Here

By Guest Contributor | 08/06/2019 | 0 Comments
California Consumer Privacy Act

It’s time to start thinking about compliance. By Anne Goto – Data Products Manager, MDR Here at MDR our thoughts are always turning to…data. Okay, we talk about data a lot. You could say it’s our thing. So when there is an imminent data privacy regulation poised to impact all US businesses, including education marketers, Read More »

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Adding Technology in the Classroom: What the Future Holds for K-12 Education

By Colleen Galligan | 06/20/2019 | 1 Comment

Google for Education has recently compiled a list of the hottest trendsopens PDF file relating to technology in the classroom. The information was so compelling that we thought you should know what they had to say. The following eight topics have become a top priority for educators and parents around the world. 1. Digital Responsibility Read More »

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In-School Fundraising and Volunteering: How Do Schools Support Causes?

By Colleen Galligan | 06/13/2019 | 0 Comments

Is your organization thinking about taking your cause to schools? Educators polled say, “Go for it!” MDR strategists have many a conversation with nonprofits and corporate social responsibility practitioners intrigued by the idea of holding school-run fundraisers and volunteer events. Schools, after all, have tentacles that can reach out to entire towns. And aside from Read More »

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Bridging Research and Practice in Social and Emotional Learning

By Guest Contributor | 05/02/2019 | 0 Comments
group of smiling school children

By Dr. Anne Snyder, Sr. Learning Scientist, McGraw-Hill Education Attention to social and emotional learning – among researchers, district leaders, classroom teachers, and content providers – has perhaps never been greater. With the recent release of large research projects, such as the National Commission on Social, Emotional, Read More »

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The Impact of Libraries on the School Community

By Colleen Galligan | 04/08/2019 | 0 Comments

This year’s National Library Week theme was Libraries = Strong Communities. At MDR we are awed by the immense impact that libraries have in our communities and how their influence goes well beyond library doors. A Pew Research Center study from 2016 showed that more than 90% Read More »

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Our Experts Speak on National Records and Information Management Month

By Colleen Galligan | 04/02/2019 | 0 Comments

April is National Records and Information Management month! We sat down with one of our data experts, Anne Goto, to weigh in. Days are getting longer, the birds are singing, and there’s a hint of warmth in the air – it’s almost spring! It’s the time of year that we want to throw open the Read More »

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How to Support Teachers with SEL Initiatives in the Classroom

By Kristina James | 03/19/2019 | 0 Comments

Ok, so we’ve all heard about SEL. But, do you know how it is “officially” defined? Social and emotional learning (SEL) is the process through which children and adults acquire and effectively apply the knowledge, attitudes, and skills necessary to understand and manage emotions, set and achieve positive goals, feel and show empathy for others, Read More »

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5 Takeaways from MDR’s New Study on Social and Emotional Learning in Schools

By Kristina James | 03/06/2019 | 0 Comments

If you are talking or thinking about the topic of Social and Emotional Learning (SEL) and how it relates to students, read this preview of our latest educator research study. SEL is a growing movement in K-12 education, even though some organizations, like Committee for Children, have been thinking about it Read More »

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Social Causes That Gen Z Cares About—and Why You Should Care, Too

By Linda Ingersoll | 03/05/2019 | 0 Comments

Thank you to Marketo for sharing our guest contributed article. The kids are growing up. Believe it or not, the oldest of Generation Z ( those born between 1996 and 2010, according to MDR) are starting to graduate from college. They’re making many of their own decisions Read More »

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The Who, What, When, Where, and How of School Supply Lists

By Colleen Galligan | 02/05/2019 | 0 Comments

For an education marketer, is there anything better than having your product requested by name? For some brands, it’s already happening on school supply lists. We recently surveyed PreK-12 teachers and principals on how they compile their supply lists for the $83 billion back-to-school buying season. Our findings may confirm assumptions, Read More »

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Churn, Churn, Churn: Thoughts on Change in Education

By Colleen Galligan | 01/29/2019 | 0 Comments

There’s a perception that nothing ever changes in education. After all, there’s a very good possibility that the schools in your town are more than 40 years old. However, even though the structures look the same, it’s a very different story when you look inside. If those old, familiar walls could Read More »

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Schools from the Inside Out: Insights from the State of the K-12 Market Reports

By Colleen Galligan | 12/18/2018 | 0 Comments

Did you know? Education is big business! Surprise surprise. According to the National Council for Education Statistics (NCES), when all types of educational institutions are combined, total spending reaches $1.25 trillion dollars, or 7% of the nation’s gross domestic product (GDP). That’s a lot of buying power. Ever imagine being a fly on the wall inside Read More »

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The Gen Z Influence Meter: How Parents, Teachers, and Friends Influence Today’s Youth

By Colleen Galligan | 12/06/2018 | 2 Comments

Why is MDR so interested in Gen Z, anyway? Schools are brimming with Gen Z students – those born between the years of 1996 to 2010. Many of our partners are interested in how to engage this new generation with purpose-driven initiatives to support their cause, brand, or workforce. So, MDR wanted to get smart Read More »

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Investing in Hope: The Ripple Effects of Public Education Investment

By Maureen Hance | 10/31/2018 | 1 Comment

If the kitchen is the heart of the home, schools can be the heart of a community. The age of the school building, the condition and currency of the materials used, the access to technology…parents and students draw conclusions about how society values them from their school environment, and lack of Read More »

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What Does GDPR Mean for Education Marketers in the U.S.?

By Colleen Galligan | 10/25/2018 | 0 Comments

GDPR…is that a four letter acronym that makes you cringe?  The General Data Protection Regulation is in play in the EU as of May 2018, but I’m here to help you understand how it could possibly impact your marketing plans in the future if it’s mandated here in the U.S.  California is already implementing their Read More »

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