Data & Research

Investing in Hope: The Ripple Effects of Public Education Investment

By Melissa Pelletier | 10/31/2018 | 0 Comments
mdr-investing-schools

If the kitchen is the heart of the home, schools can be the heart of a community. The age of the school building, the condition and currency of the materials used, the access to technology…parents and students draw conclusions about how society values them from their school environment, and lack of investment in public education […]

Read Now »

What Does GDPR Mean for Education Marketers in the U.S.?

By Kristina James | 10/25/2018 | 0 Comments
mdr-gdpr-customer-privacy-security

GDPR…is that a four letter acronym that makes you cringe?  The General Data Protection Regulation is in play in the EU as of May 2018, but I’m here to help you understand how it could possibly impact your marketing plans in the future if it’s mandated here in the U.S.  California is already implementing their […]

Read Now »

Top Five Requirements for New Education Apps

By Melissa Pelletier | 10/04/2018 | 0 Comments
mdr-mobile-app-educators

Are you in the final phases of your education app development and want to make sure you’ve got a robust product that’s ready for the market? Or, are you in the development period and want to ensure your idea has the best chances for success?  Doing your homework is critical not only for student outcomes, […]

Read Now »

The Impact of Learning Spaces on Student Success – MDR’s Latest Report

By Melissa Pelletier | 10/01/2018 | 0 Comments
mdr-learning-students

MDR is THE industry source for market insights into the education sector, through ongoing surveys and research, and by publishing reports that not only inform about current trends, but also provide strategies for working with educators. Today, we are announcing the third report in the State of the K-12 Market 2018 series, The Impact of […]

Read Now »

Understanding the Industry – Interview with Ergonomic Furniture Manufacturer Ergotron

By Melissa Pelletier | 09/28/2018 | 0 Comments
mdr-ergotron-interview

In this article series, we look at businesses who are focused in the education industry and have a compelling story to share. These companies have established themselves by helping educators, and have wisdom to offer new and existing providers that will encourage innovation and effective problem solving for the education market.  For this post, we’re […]

Read Now »

Our Data Expert Weighs in on New MDR Data Attributes

By Melissa Pelletier | 08/16/2018 | 0 Comments
mdr-new-data-attributes

MDR already has a robust database with lists of districts, schools, personnel, and educators across the US, but now, the data team is happy to announce the release of two new sets of data attributes: Classroom Technology Data Selects, and District Influencers. What our customers can look forward to with these new attributes is saving […]

Read Now »

Why Guess? Facebook Job Titles and the Vanishing Niche

By Guest Contributor | 08/13/2018 | 0 Comments
mdr-facebook-niche

Real world of MDR – Facebook® Data By MDR team member, Sean McCloud – Product Manager Trying to locate future customers online can involve a lot of guess work if you are not starting with a rich data source. Recently, we wanted to see what one of our customers would have to do to be […]

Read Now »

Ask. Learn. Decide: A Re-Cap of Our Webinar on Market Research

By Melissa Pelletier | 07/19/2018 | 0 Comments

Whoever said, “What you don’t know won’t hurt you,” wasn’t in market research! In this post, we’ll recap a recent webinar we held on this topic, and cover the essentials on the best practices for conducting market research with educators and related audiences. Why do you want to conduct market research? You should establish why you […]

Read Now »

MDR Releases Second Market Report for 2018: Teachers Talk Technology

By Melissa Pelletier | 07/12/2018 | 0 Comments
mdr-teachers-technology

Here is a preview of MDR’s latest research on technology’s use in the classroom, based on the feedback from nearly 4,400 educators. MDR’s Market Research and Marketing Teams have done it again, releasing the second report in the 2018 series, Teachers Talk Technology.  Administering a nationwide survey, as well as an online bulletin board to K-12 […]

Read Now »

GDPR – Understanding the EU’s Regulations as Education Marketers

By Melissa Pelletier | 06/01/2018 | 0 Comments
GDPR-education-marketing

The way personal data is handled in the European Union has changed, and therefore, the way Education Marketers do business in the EU must comply. We’d like to share with you exactly what General Data Protection Regulation (GDPR) is, and what it means for the education industry in terms of sharing personal information. What is […]

Read Now »

The School Purchasing Cycle – When to Add Your Product Into the Rotation

By Melissa Pelletier | 05/17/2018 | 0 Comments
MDR-Selling-to-Schools

When is the best time to send a free demo of your product to a school? When will schools be open to running a pilot program with your business? When are the final decisions made in the school budget? The beginning or the end of the school year aren’t the times that schools spend their […]

Read Now »

Email Marketing: Insights from the Digital Trends in Education Marketing Report

By Marta Oddone | 05/15/2018 | 0 Comments
MDR-Digital-Trends-Education1

Email really is the Swiss Army knife of education marketing. No other channel is as targetable, measurable, or testable. So, it’s really good news that our recent study commissioned from Simmons National Consumer Survey found that for teachers, emails were the most influential in prompting them to make a purchase. Here’s some more good news. Our Digital Trends […]

Read Now »

Connected 24/7: Understanding Teachers as Consumers

By Marta Oddone | 05/10/2018 | 0 Comments
mdr-teachers-digital-connected

Teachers are expert jugglers, of their work life, professional development, home life, and community involvement. Keeping in touch and on top of things is a priority and they have embraced technology as their must-have tool. We wanted to know more about how this country’s seven million teachers think about and use technology. We focused questions […]

Read Now »

Schools from the Inside Out: State of the K-12 Market Reports

By Jodi Murphy | 05/08/2018 | 0 Comments
mdr-state-of-the-education-market-reports

Ever imagine being a fly on the wall inside K-12 schools? To learn first-hand how they’re using tech to teach? How they’re spending budget dollars and who decides? What they think about open educational resources (OER) vs. commercial materials? It would take a lot of walls and too many flies to get the answers to […]

Read Now »

Health & Fitness Fanatics: Understanding Teachers as Consumers

By Marta Oddone | 05/04/2018 | 0 Comments
mdr-teachers-as-consumers-fitness

If ‘an apple a day keeps the doctor away’…and students brings apples for the teacher, this should be pretty healthy group of people, right? Our study commissioned from Simmons Market Research: Teachers as Consumers: Background, Interests, Buying Patterns, and Media Uses proves that out. Actually, the entire study is a goldmine for marketers looking to get […]

Read Now »

2018 Public Schools Calendar of Closings and Openings

By Jodi Murphy | 04/24/2018 | 0 Comments

It’s that time of year…when everyone wants to know when public schools are closing and approximate opening for the coming school year.  We’ve put together this informative public schools calendar by state for you to bookmark and save for future reference. Be sure you are timing your education marketing campaigns and promotions to arrive on […]

Read Now »

Social Marketing: Insights from the Digital Trends in Education Marketing Report

By Jodi Murphy | 04/23/2018 | 0 Comments
mdr-social-media-teachers-1

Students are obviously digital natives, if not digital beings! And increasingly, so are their teachers. Teachers are younger than the total population by three and a half years, placing them firmly in the Millennial cohort that grew up with technology.  So, what are teachers doing online? More than the general population, teachers use social media for both […]

Read Now »

Considering District Size When Establishing Your Target Audience

By Melissa Pelletier | 04/20/2018 | 0 Comments
mdr-school-district-sizes

MDR Insights There are 87,198 public schools in America, serving almost 48 million public school students. In this article, I’ve broken down the different school district sizes to discuss what types of businesses match their needs. At MDR, we consider a district large if it enrolls over 10,000 students. A medium district enrolls 2,500 to […]

Read Now »

View Nationwide Spending with MDR’s Buying Power Map

By Melissa Pelletier | 04/19/2018 | 0 Comments
MDR-K12-buying-power-map

MDR’s Buying Power Map Your State by State Guide to Instructional Spending Ever feel lost in your education marketing endeavors and in need of direction? We’ve made maps of every state, detailing their educational purchasing power to help guide your way.   All Instructional Materials MDR has developed an exclusive measure, All Instructional Materials (AIM) […]

Read Now »

Money Wise: Understanding Teachers as Consumers

By Marta Oddone | 04/16/2018 | 0 Comments
MDR-Teachers-financial

Happy Financial Literacy Month! April is the time to honor this important topic, especially how it relates to families and school.  Did you know that teachers as a group are known to be great at calculating the best financial strategy for their family? That’s one thing we learned from a study we commissioned from Simmons […]

Read Now »

MDR Announces Release of The K-12 Education Landscape Report

By Melissa Pelletier | 04/11/2018 | 0 Comments
MDR-K-12-Education-Industry

MDR’s Market Research and Marketing teams proudly present The K-12 Education Landscape – a comprehensive look at the education market. Written by Anne Wujcik, in her last few months at MDR, our report features a high-level overview of the K-12 education market. We’ve analyzed both Public schools and Charter Schools, which offer unique advantages and […]

Read Now »

5 Tips to Spring Clean Your Education Data

By Jodi Murphy | 04/05/2018 | 0 Comments
MDR-Education-Data-Hygiene

Spring is that time of year when thoughts turn to cleaning up, clearing out, and starting fresh. It also happens to be the sweet spot in the education marketing calendar between finalizing one year’s sales results and preparing for the new school season. With four to six weeks needed for an education data cleanse project, […]

Read Now »

Web Advertising: Insights from the Digital Trends in Education Marketing Report

By Jodi Murphy | 04/02/2018 | 0 Comments
MDR-Digital-Trends-Education

What do teachers ask for from their students? Attention! So, we guess it stands to reason that teachers themselves pay attention to the web advertising they see online. In fact, in a recent study, we asked educators which types of digital marketing prompted them to make a purchase in the last three months, and 44% said […]

Read Now »

Teachers As Consumers Q&A’s

By Marta Oddone | 03/30/2018 | 0 Comments
MDR-Teachers-As-Consumers-webinar-qa

On a recent webinar, we spoke to Hannah Hudson, Editorial Director of WeAreTeachers, and Linda Ingersoll, Leader of our Strategic Engagement team at MDR, about the value of educators as a consumer market.  They provided useful insights that were extracted from our in-depth Teachers as Consumers report.  Following, you’ll find some of the questions that were […]

Read Now »

How to Reach Educators Online: Digital Marketing Trends in the Education Market

By Jodi Murphy | 03/22/2018 | 0 Comments
MDR-Digital-Trends-Education

Is there a best day of the week to send email to educators? Will higher ed users click on my web ad? What’s the best social channel for reaching teachers? If you feel like you have more questions than answers on how to strategize your next campaign to educators, never fear. Digital marketing is an ever […]

Read Now »

Savvy Shoppers: Understanding Teachers as Consumers

By Marta Oddone | 03/20/2018 | 0 Comments
MDR-teachers-as-consumers-savvy-shoppers

Teachers. They are a seven million strong audience hiding in plain site in every community in the country. With unique, and singularly attractive demographics, (financially stable, homeowners, brand loyal), they are truly the perfect consumer. We commissioned a study that every marketer should read, whether trying to reach this highly engaged audience inside or outside […]

Read Now »

Travel Time: Understanding Teachers as Consumers

By Jodi Murphy | 02/08/2018 | 0 Comments
MDR-Teachers-as-Consumers-Travel

Teachers.  They are a seven million strong audience hiding in plain site in every community in the country.  With unique, and singularly attractive demographics, (financially stable, homeowners, brand loyal), they are truly the perfect consumer. We commissioned a study that every marketer should read whether trying to reach this highly engaged audience inside, or outside […]

Read Now »

How Do Schools Spend Discretionary Funds?

By Guest Contributor | 09/14/2017 | 0 Comments

Bob Stimolo, president of School Market Research Institute, Inc. (SMRI), gave us a preview of the October 2016 survey of 200 elementary through high school secretaries that was conducted jointly by School Market Research Institute (SMRI) and Market Data Retrieval (MDR). School secretaries are key players when it comes to schools learning about and making […]

Read Now »