Data & Research

Travel Time: Understanding Teachers as Consumers

By Jodi Murphy | 02/08/2018 | 0 Comments

Teachers.  They are a seven million strong audience hiding in plain site in every community in the country.  With unique, and singularly attractive demographics, (financially stable, homeowners, brand loyal), they are truly the perfect consumer. We commissioned a study that every marketer should read whether trying to reach this highly engaged audience inside, or outside […]

Read Now »

How Do Schools Spend Discretionary Funds?

By Guest Contributor | 09/14/2017 | 0 Comments

Bob Stimolo, president of School Market Research Institute, Inc. (SMRI), gave us a preview of the October 2016 survey of 200 elementary through high school secretaries that was conducted jointly by School Market Research Institute (SMRI) and Market Data Retrieval (MDR). School secretaries are key players when it comes to schools learning about and making […]

Read Now »

5 Tips to Spring Clean Your Data

By Jodi Murphy | 06/05/2017 | 0 Comments
5 tips to spring clean your data

Spring is that time of year when thoughts turn to cleaning up, clearing out, and starting fresh. It also happens to be the sweet spot in the education marketing calendar between finalizing one year’s sales results and preparing for the new school season. With four to six weeks needed for a data cleanse project, there […]

Read Now »