Data & Research

The Evolving Role of the Library and Librarian

By Melissa Pelletier | 04/10/2018 | 0 Comments
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It’s Library Week! We at MDR wanted to sing the praises of Librarians as the intelligent, savvy school professionals they are, as well as the libraries they facilitate. The evolution of the mediums we use to read is happening rapidly with the move toward e-readers and tablets, and away from the paperback and hardcover. People […]

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5 Tips to Spring Clean Your Education Data

By Jodi Murphy | 04/05/2018 | 0 Comments
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Spring is that time of year when thoughts turn to cleaning up, clearing out, and starting fresh. It also happens to be the sweet spot in the education marketing calendar between finalizing one year’s sales results and preparing for the new school season. With four to six weeks needed for an education data cleanse project, […]

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Web Advertising: Insights from the Digital Trends in Education Marketing Report

By Jodi Murphy | 04/02/2018 | 0 Comments
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What do teachers ask for from their students? Attention! So, we guess it stands to reason that teachers themselves pay attention to the web advertising they see online. In fact, in a recent study, we asked educators which types of digital marketing prompted them to make a purchase in the last three months, and 44% said […]

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Teachers As Consumers Q&A’s

By Marta Oddone | 03/30/2018 | 0 Comments
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On a recent webinar, we spoke to Hannah Hudson, Editorial Director of WeAreTeachers, and Linda Ingersoll, Leader of our Strategic Engagement team at MDR, about the value of educators as a consumer market.  They provided useful insights that were extracted from our in-depth Teachers as Consumers report.  Following, you’ll find some of the questions that were […]

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How to Reach Educators Online: Digital Marketing Trends in the Education Market

By Jodi Murphy | 03/22/2018 | 0 Comments
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Is there a best day of the week to send email to educators? Will higher ed users click on my web ad? What’s the best social channel for reaching teachers? If you feel like you have more questions than answers on how to strategize your next campaign to educators, never fear. Digital marketing is an ever […]

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Savvy Shoppers: Understanding Teachers as Consumers

By Marta Oddone | 03/20/2018 | 0 Comments
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Teachers. They are a seven million strong audience hiding in plain site in every community in the country. With unique, and singularly attractive demographics, (financially stable, homeowners, brand loyal), they are truly the perfect consumer. We commissioned a study that every marketer should read, whether trying to reach this highly engaged audience inside or outside […]

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Travel Time: Understanding Teachers as Consumers

By Jodi Murphy | 02/08/2018 | 0 Comments
MDR-Teachers-as-Consumers-Travel

Teachers.  They are a seven million strong audience hiding in plain site in every community in the country.  With unique, and singularly attractive demographics, (financially stable, homeowners, brand loyal), they are truly the perfect consumer. We commissioned a study that every marketer should read whether trying to reach this highly engaged audience inside, or outside […]

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How Do Schools Spend Discretionary Funds?

By Guest Contributor | 09/14/2017 | 0 Comments

Bob Stimolo, president of School Market Research Institute, Inc. (SMRI), gave us a preview of the October 2016 survey of 200 elementary through high school secretaries that was conducted jointly by School Market Research Institute (SMRI) and Market Data Retrieval (MDR). School secretaries are key players when it comes to schools learning about and making […]

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