Data & Research

What Does GDPR Mean for Education Marketers in the U.S.?

By MDR Marketing Team | 10/25/2018 | Comments Off on What Does GDPR Mean for Education Marketers in the U.S.?
mdr-gdpr-customer-privacy-security

GDPR…is that a four letter acronym that makes you cringe?  The General Data Protection Regulation is in play in the EU as of May 2018, but I’m here to help you understand how it could possibly impact your marketing plans in the future if it’s mandated here in the U.S.  California is already implementing their Read More »

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Top Five Requirements for New Education Apps

By Maureen Hance | 10/04/2018 | Comments Off on Top Five Requirements for New Education Apps
mdr-mobile-app-educators

Are you in the final phases of your education app development and want to make sure you’ve got a robust product that’s ready for the market? Or, are you in the development period and want to ensure your idea has the best chances for success?  Doing your homework is critical not only for student outcomes, Read More »

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The Impact of Learning Spaces on Student Success – MDR’s Latest Report

By Maureen Hance | 10/01/2018 | Comments Off on The Impact of Learning Spaces on Student Success – MDR’s Latest Report
mdr-learning-students

If you are looking for market insights into the education sector, MDR is THE industry source. Through our ongoing surveys, research, and other resources we inform education marketers about current trends and strategies for working with educators. Our latest report in the State of the K-12 Market series, The Impact of Learning Spaces on Student Read More »

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Understanding the Industry – Interview with Ergonomic Furniture Manufacturer Ergotron

By Maureen Hance | 09/28/2018 | Comments Off on Understanding the Industry – Interview with Ergonomic Furniture Manufacturer Ergotron
mdr-ergotron-interview

In this article series, we look at businesses who are focused in the education industry and have a compelling story to share. These companies have established themselves by helping educators, and have wisdom to offer new and existing providers that will encourage innovation and effective problem solving for the education market.  For this post, we’re Read More »

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Our Data Expert Weighs in on New MDR Data Attributes

By Maureen Hance | 08/16/2018 | Comments Off on Our Data Expert Weighs in on New MDR Data Attributes
mdr-new-data-attributes

MDR already has a robust database with lists of districts, schools, personnel, and educators across the US, but now, the data team is happy to announce the release of two new sets of data attributes: Classroom Technology Data Selects, and District Influencers. What our customers can look forward to with these new attributes is saving Read More »

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Why Guess? Facebook Job Titles and the Vanishing Niche

By Sean McCloud | 08/13/2018 | Comments Off on Why Guess? Facebook Job Titles and the Vanishing Niche
mdr-facebook-niche

Real world of MDR – Facebook® Data Trying to locate future customers online can involve a lot of guess work if you are not starting with a rich data source. Recently, we wanted to see what one of our customers would have to do to be able to target one of our most used selects Read More »

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Ask. Learn. Decide: A Re-Cap of Our Webinar on Market Research

By Maureen Hance | 07/19/2018 | Comments Off on Ask. Learn. Decide: A Re-Cap of Our Webinar on Market Research
group of seated people holding talk bubbles

Whoever said, “What you don’t know won’t hurt you,” wasn’t in market research! In this post, we’ll recap a recent webinar we held on this topic, and cover the essentials on the best practices for conducting market research with educators and related audiences. Why do you want to conduct market research? You should establish why you Read More »

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MDR Releases Second Market Report for 2018: Teachers Talk Technology

By Maureen Hance | 07/12/2018 | Comments Off on MDR Releases Second Market Report for 2018: Teachers Talk Technology
mdr-teachers-technology

Here is a preview of MDR’s latest research on technology’s use in the classroom, based on the feedback from nearly 4,400 educators. MDR’s Market Research and Marketing Teams have done it again, releasing the second report in the 2018 series, Teachers Talk Technology.  Administering a nationwide survey, as well as an online bulletin board to K-12 Read More »

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GDPR – Understanding the EU’s Regulations as Education Marketers

By Maureen Hance | 06/01/2018 | Comments Off on GDPR – Understanding the EU’s Regulations as Education Marketers
GDPR-education-marketing

The way personal data is handled in the European Union has changed, and therefore, the way Education Marketers do business in the EU must comply. We’d like to share with you exactly what General Data Protection Regulation (GDPR) is, and what it means for the education industry in terms of sharing personal information. What is Read More »

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The School Purchasing Cycle – When to Add Your Product Into the Rotation

By Maureen Hance | 05/17/2018 | Comments Off on The School Purchasing Cycle – When to Add Your Product Into the Rotation
MDR-Selling-to-Schools

When is the best time to send a free demo of your product to a school? When will schools be open to running a pilot program with your business? When are the final decisions made in the school budget? The beginning or the end of the school year aren’t the times that schools spend their Read More »

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Email Marketing: Insights from the Digital Trends in Education Marketing Report

By MDR Marketing Team | 05/15/2018 | 1 Comment
MDR-Digital-Trends-Education1

Email really is the Swiss Army knife of education marketing. No other channel is as targetable, measurable, or testable. So, it’s really good news that our recent study commissioned from Simmons National Consumer Survey found that for teachers, emails were the most influential in prompting them to make a purchase. Here’s some more good news. Our Digital Trends Read More »

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Connected 24/7: Understanding Teachers as Consumers

By MDR Marketing Team | 05/10/2018 | Comments Off on Connected 24/7: Understanding Teachers as Consumers
mdr-teachers-digital-connected

Teachers are expert jugglers, of their work life, professional development, home life, and community involvement. Keeping in touch and on top of things is a priority and they have embraced technology as their must-have tool. We wanted to know more about how this country’s seven million teachers think about and use technology. We focused questions Read More »

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Schools from the Inside Out: State of the K-12 Market Reports

By MDR Marketing Team | 05/08/2018 | Comments Off on Schools from the Inside Out: State of the K-12 Market Reports
mdr-state-of-the-education-market-reports

Ever imagine being a fly on the wall inside K-12 schools? To learn first-hand how they’re using tech to teach? How they’re spending budget dollars and who decides? What they think about open educational resources (OER) vs. commercial materials? It would take a lot of walls and too many flies to get the answers to Read More »

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Health & Fitness Fanatics: Understanding Teachers as Consumers

By MDR Marketing Team | 05/04/2018 | Comments Off on Health & Fitness Fanatics: Understanding Teachers as Consumers
mdr-teachers-as-consumers-fitness

If ‘an apple a day keeps the doctor away’…and students brings apples for the teacher, this should be pretty healthy group of people, right? Our study commissioned from Simmons Market Research: Teachers as Consumers: Background, Interests, Buying Patterns, and Media Uses proves that out. Actually, the entire study is a goldmine for marketers looking to get Read More »

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2018 Public Schools Calendar of Closings and Openings

By MDR Marketing Team | 04/24/2018 | Comments Off on 2018 Public Schools Calendar of Closings and Openings
three young students cheering

It’s that time of year…when everyone wants to know when public schools are closing and approximate opening for the coming school year.  We’ve put together this informative public schools calendar by state for you to bookmark and save for future reference. Be sure you are timing your education marketing campaigns and promotions to arrive on Read More »

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Social Marketing: Insights from the Digital Trends in Education Marketing Report

By MDR Marketing Team | 04/23/2018 | Comments Off on Social Marketing: Insights from the Digital Trends in Education Marketing Report
mdr-social-media-teachers-1

Students are obviously digital natives, if not digital beings! And increasingly, so are their teachers. Teachers are younger than the total population by three and a half years, placing them firmly in the Millennial cohort that grew up with technology.  So, what are teachers doing online? More than the general population, teachers use social media for both Read More »

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Considering District Size When Establishing Your Target Audience

By Maureen Hance | 04/20/2018 | Comments Off on Considering District Size When Establishing Your Target Audience
mdr-school-district-sizes

MDR Insights There are 87,198 public schools in America, serving almost 48 million public school students. In this article, I’ve broken down the different school district sizes to discuss what types of businesses match their needs. At MDR, we consider a district large if it enrolls over 10,000 students. A medium district enrolls 2,500 to Read More »

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View Nationwide Spending with MDR’s Buying Power Map

By Maureen Hance | 04/19/2018 | Comments Off on View Nationwide Spending with MDR’s Buying Power Map
MDR-K12-buying-power-map

MDR’s Buying Power Map Your State by State Guide to Instructional Spending Ever feel lost in your education marketing endeavors and in need of direction? We’ve made maps of every state, detailing their educational purchasing power to help guide your way.   All Instructional Materials MDR has developed an exclusive measure, All Instructional Materials (AIM) Read More »

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Money Wise: Understanding Teachers as Consumers

By MDR Marketing Team | 04/16/2018 | Comments Off on Money Wise: Understanding Teachers as Consumers
MDR-Teachers-financial

Happy Financial Literacy Month! April is the time to honor this important topic, especially how it relates to families and school.  Did you know that teachers as a group are known to be great at calculating the best financial strategy for their family? That’s one thing we learned from a study we commissioned from Simmons Read More »

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MDR Announces Release of The K-12 Education Landscape Report

By Maureen Hance | 04/11/2018 | Comments Off on MDR Announces Release of The K-12 Education Landscape Report
MDR-K-12-Education-Industry

MDR’s Market Research and Marketing teams proudly present The K-12 Education Landscape – a comprehensive look at the education market. Written by Anne Wujcik, in her last few months at MDR, our report features a high-level overview of the K-12 education market. We’ve analyzed both Public schools and Charter Schools, which offer unique advantages and Read More »

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The Evolving Role of the Library and Librarian

By Maureen Hance | 04/10/2018 | Comments Off on The Evolving Role of the Library and Librarian
MDR-Library-Education

It’s Library Week! We at MDR wanted to sing the praises of Librarians as the intelligent, savvy school professionals they are, as well as the libraries they facilitate. The evolution of the mediums we use to read is happening rapidly with the move toward e-readers and tablets, and away from the paperback and hardcover. People Read More »

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5 Tips to Spring Clean Your Education Data

By MDR Marketing Team | 04/05/2018 | Comments Off on 5 Tips to Spring Clean Your Education Data
MDR-Education-Data-Hygiene

Spring is that time of year when thoughts turn to cleaning up, clearing out, and starting fresh. It also happens to be the sweet spot in the education marketing calendar between finalizing one year’s sales results and preparing for the new school season. With four to six weeks needed for an education data cleanse project, Read More »

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Web Advertising: Insights from the Digital Trends in Education Marketing Report

By MDR Marketing Team | 04/02/2018 | 1 Comment
MDR-Digital-Trends-Education

What do teachers ask for from their students? Attention! So, we guess it stands to reason that teachers themselves pay attention to the web advertising they see online. In fact, in a recent study, we asked educators which types of digital marketing prompted them to make a purchase in the last three months, and 44% said Read More »

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Teachers As Consumers Q&A’s

By MDR Marketing Team | 03/30/2018 | Comments Off on Teachers As Consumers Q&A’s
MDR-Teachers-As-Consumers-webinar-qa

On a recent webinar, we spoke to Hannah Hudson, Editorial Director of WeAreTeachers, and Linda Ingersoll, Leader of our Strategic Engagement team at MDR, about the value of educators as a consumer market.  They provided useful insights that were extracted from our in-depth Teachers as Consumers report.  Following, you’ll find some of the questions that were Read More »

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How to Reach Educators Online: Digital Marketing Trends in the Education Market

By MDR Marketing Team | 03/22/2018 | Comments Off on How to Reach Educators Online: Digital Marketing Trends in the Education Market
MDR-Digital-Trends-Education

Is there a best day of the week to send email to educators? Will higher ed users click on my web ad? What’s the best social channel for reaching teachers? If you feel like you have more questions than answers on how to strategize your next campaign to educators, never fear. Digital marketing is an ever Read More »

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Savvy Shoppers: Understanding Teachers as Consumers

By MDR Marketing Team | 03/20/2018 | Comments Off on Savvy Shoppers: Understanding Teachers as Consumers
MDR-teachers-as-consumers-savvy-shoppers

Teachers. They are a seven million strong audience hiding in plain site in every community in the country. With unique, and singularly attractive demographics, (financially stable, homeowners, brand loyal), they are truly the perfect consumer. We commissioned a study that every marketer should read, whether trying to reach this highly engaged audience inside or outside Read More »

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Travel Time: Understanding Teachers as Consumers

By MDR Marketing Team | 02/08/2018 | Comments Off on Travel Time: Understanding Teachers as Consumers
MDR-Teachers-as-Consumers-Travel

Teachers.  They are a seven million strong audience hiding in plain site in every community in the country.  With unique, and singularly attractive demographics, (financially stable, homeowners, brand loyal), they are truly the perfect consumer. We commissioned a study that every marketer should read whether trying to reach this highly engaged audience inside, or outside Read More »

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How Do Schools Spend Discretionary Funds?

By Guest Contributor | 09/14/2017 | Comments Off on How Do Schools Spend Discretionary Funds?

Bob Stimolo, president of School Market Research Institute, Inc. (SMRI), gave us a preview of the October 2016 survey of 200 elementary through high school secretaries that was conducted jointly by School Market Research Institute (SMRI) and Market Data Retrieval (MDR). School secretaries are key players when it comes to schools learning about and making Read More »

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