Digital Advertising

The Data-Driven Digital Marketing Trends in Education Webinar: Your Questions Answered

By Sean McCloud | 07/08/2020 | 0 Comments
Digital Trends webinar Q&A thumbnail

In June, Sean McCloud, MDR Digital Products Manager, hosted a webinar to review the enlightening results from our 2020 Data-Driven Digital Marketing Trends in Education report. The report is a comprehensive study of the online habits of educators and is compiled from thousands of digital marketing campaigns we deploy for, and with, our clients on Read More »

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6 Smart Strategies for Education Companies in Digital Marketing

By Guest Contributor | 02/20/2020 | 0 Comments
6 Smart Strategies for Education Companies in Digital Marketing

Thanks to EdWeek for mentioning us in this great article. Here’s a sneak peek: Digital marketing strategies are evolving in new ways to help education companies target their efforts more effectively, boost their brands, and connect with educators. Companies are using new tactics to thrive on social media. They’re modifying the way they work with Read More »

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Are You Ghosting Your Customers?

By Colleen Galligan | 10/31/2019 | 0 Comments

That’s scary – and here are four reasons why! With Halloween upon us…made me think about a haunting dirty trick. I’m talking about being ghosted. It’s the worst. You think you’ve made a connection with someone, and then they stop responding to your calls, emails, texts, whatever. Whoosh—they’ve vanished. It’s the ultimate insult. You weren’t Read More »

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5 Ways to Get More for Your Brand By Sponsoring a Blog Post

By Guest Contributor | 10/11/2019 | 0 Comments

By Kimberley Moran – Senior Digital Editor at WeAreTeachers and School Leaders Now It doesn’t take long in any culture to realize the truth in the old saying, you are known by the company you keep. Look around and you’ll find people aligning themselves with brands everywhere from makeup to food to educational products. It Read More »

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Educators are Engaged Day and Night, All Year Round

By Colleen Galligan | 06/14/2019 | 0 Comments

The Numbers Are in and the Numbers Don’t Lie No matter what business you are in, it is important to communicate with your customers and it is even more important to know when to communicate with them. Conventional wisdom has taught us that in the education arena, the first two months of the school year Read More »

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More Reasons to Add Digital Advertising to Your Marketing Toolkit

By Sean McCloud | 04/23/2019 | 0 Comments
Time to Engage photo

The 24-Hour Digital Campaign Engagement Cycle Teachers like to surf at lunchtime—surf the Internet that is. A majority like to open their email around noon, so, a good time to catch them is while they are eating. That’s food for thought as you put together your campaign menu. In looking at our engagement data from Read More »

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Three Ways Using Multi-Channel Marketing Will Improve Email Performance

By Colleen Galligan | 04/09/2019 | 0 Comments
cheering woman working on laptop

I love email. At its best, it is a non-invasive form of one-to-one communication that is direct, cost-effective, and easy to track. But, that ping-ping-ping of incoming emails can truly get on my nerves. Each morning, I’m stressed before I even look at my inbox, because I know there will be hundreds of new messages Read More »

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Pinterest Advertising: Target Educators Where They Are

By Sean McCloud | 03/25/2019 | 0 Comments
artclass with young children and teacher

You might be surprised to know that that there are 250 million users on Pinterest…AND millions are educators. Pinterest is a visual platform used for discovering new ideas and their advertising option is an excellent opportunity for education marketers to put their products and services in front of an engaged, qualified audience of educators. Most Read More »

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Why You Should Incorporate Instagram Ads into Your Facebook Advertising Campaigns

By Sean McCloud | 02/18/2019 | 0 Comments

Social media advertising provides marketers with great audience targeting choices and the ability to measure conversions. With Instagram steadily growing in popularity at 1 billion active users and Facebook’s user base reaching 2.2 billion, what does this mean for social advertisers and their campaign planning? Brands need to have active promotions running on both, and considering Facebook owns Read More »

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Extend Your Reach Beyond Email

By Sean McCloud | 12/13/2018 | 0 Comments

We hear all the time how email marketers are constantly looking for ways to increase the reach to their target audiences. Email is usually the first method of choice.  However, email is great for simple, one-on-one communication, but it is inherently limited by the inbox, open rates, and frequency.  As an example, with prospecting emails Read More »

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5 Ideas to Keep Your Marketing Going Strong Through The Holidays

By Colleen Galligan | 12/03/2018 | 0 Comments

Ah, the holiday season is upon us. Time for the magic and the mania. The decorations, the shopping frenzy, those social climber elves with their ever-changing shelves, and so much food on sticks.  It’s also winter break for schools. A little downtime to spend with family and friends may be the best gift of the Read More »

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It’s the most wonderful time of the year…to reach teachers online

By Kristina James | 11/30/2018 | 0 Comments

‘Tis the season for online shopping, surfing the web, and connecting with friends and family on social media.  In fact, Cyber Monday 2018 recorded record sales.  The totals are still being calculated, but Mastercard, eBay, and Amazon all reported that their online sales were up. Actually, sales surged for some retailers with Amazon stating that Read More »

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What Does GDPR Mean for Education Marketers in the U.S.?

By Colleen Galligan | 10/25/2018 | 0 Comments

GDPR…is that a four letter acronym that makes you cringe?  The General Data Protection Regulation is in play in the EU as of May 2018, but I’m here to help you understand how it could possibly impact your marketing plans in the future if it’s mandated here in the U.S.  California is already implementing their Read More »

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WeAreTeachers is a Finalist in the 2018 Eddie Awards

By Colleen Galligan | 08/14/2018 | 0 Comments

We are proud to announce that our WeAreTeachers team has been selected as a finalist in two categories in the The 2018 Folio: Eddie and Ozzie Awards! Both were in the Custom Content/Marketing category: Social Media/Online Community – Honoring any online community or social media network that facilitates audience engagement and interaction. Website – Recognizing Read More »

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Why Guess? Facebook Job Titles and the Vanishing Niche

By Sean McCloud | 08/13/2018 | 0 Comments

Real world of MDR – Facebook® Data Trying to locate future customers online can involve a lot of guess work if you are not starting with a rich data source. Recently, we wanted to see what one of our customers would have to do to be able to target one of our most used selects Read More »

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How Entrepreneurs Can Improve Their Influencer Marketing

By Colleen Galligan | 08/06/2018 | 0 Comments

Thank you to Forbes for referencing us in this great article. Millennials and other demographic segments, like Gen Xers and Baby Boomers, demand transparency and authenticity from businesses. If you don’t deliver both — or they discover you’ve been lying to them — you aren’t going to gain or retain their business, according to the “2016 Transparency Read More »

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Echo, Echo. The Power of Repetition in Digital Marketing

By Kristina James | 08/02/2018 | 0 Comments
Echo-Echo.-The-Power-of-Repetition-in-Digital-Marketing graphic

Adding Digital “Oomph” to Your Next Campaign Part of what made humans successful as a species is our ability to identify patterns, such as what are good things to eat versus what things are likely to eat you. Our brains are wired for it, and we find it uniquely satisfying when we can quickly distinguish Read More »

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Connected 24/7: Understanding Teachers as Consumers

By Colleen Galligan | 05/10/2018 | 0 Comments

Teachers are expert jugglers, of their work life, professional development, home life, and community involvement. Keeping in touch and on top of things is a priority and they have embraced technology as their must-have tool. We wanted to know more about how this country’s seven million teachers think about and use technology. We focused questions Read More »

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Web Advertising: Insights from the Digital Trends in Education Marketing Report

By Colleen Galligan | 04/02/2018 | 1 Comment

What do teachers ask for from their students? Attention! So, we guess it stands to reason that teachers themselves pay attention to the web advertising they see online. In fact, in a recent study, we asked educators which types of digital marketing prompted them to make a purchase in the last three months, and 44% said Read More »

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What’s Between Your Two Bookends? A Marketer’s Guide to Working With Science

By Donnine Souhrada | 03/26/2018 | 0 Comments

If art is beauty, is science the beast? Many corporations think so, judging from the way they silo their marketing and technology teams. Rarely do CMOs and CDOs bring the brains of both teams to bear on the company’s marketing. In an era when 38% of marketing professionals admit to under-utilizing data for content strategy, Read More »

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3 Ways Augmented Reality Is Wowing Teachers and Students

By Maureen Hance | 03/23/2018 | 3 Comments

Augmented reality might sound awfully expensive for classroom use, but companies like Google are opening up the AR market to educators. Last fall, Google released Expeditions AR to bring the world into the classroom with immersive lessons. With an Expedition kit, students can stare into the eye of a Category 5 hurricane before getting up close and personal Read More »

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How to Reach Educators Online: Digital Marketing Trends in the Education Market

By Colleen Galligan | 03/22/2018 | 0 Comments

Is there a best day of the week to send email to educators? Will higher ed users click on my web ad? What’s the best social channel for reaching teachers? If you feel like you have more questions than answers on how to strategize your next campaign to educators, never fear. Digital marketing is an ever Read More »

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Education Marketing Calls for a Personal Touch

By Kristina James | 03/01/2018 | 0 Comments

One of the oldest adages among anglers is to fish where the fish are. But fishermen need to be ready to react when fish take to different waters. Education marketers are experiencing a major shift in how they target and reach educators. The wall that divided work life from home life has eroded, and with Read More »

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Digital Trends in Education Marketing Q&A’s

By Colleen Galligan | 02/21/2018 | 0 Comments

Thank you to all who attended the Digital Marketing Trends Webinar! The webinar provided a peek into the results of MDR’s Digital Marketing Trends in the Education Market report, which reveals the reality of educator interaction with digital marketing in email, web ads, and social media. The final report will be available soon! Did you miss the Read More »

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Digital Trends: What Do the Numbers Tell Us?

By Guest Contributor | 02/07/2018 | 0 Comments

By David Clemen – Director of Digital Marketing, MDR I hosted a webinar that highlighted the findings of MDR’s Digital Trends in the Education Market report, which reveals the reality of educator interaction with digital marketing in email, web ads, and social media.  We gathered insights from almost 400,000,000 deployed email across almost 20,000 unique Read More »

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3 Lessons Education Marketers Can Learn from ‘Bill Nye the Science Guy’

By Colleen Galligan | 01/25/2018 | 0 Comments

Bill! Bill! Bill! Bill! If you grew up in the ’90s, you know what comes after that chant: a half-hour of zany experiments, world-renowned guests, and, most of all, real science. Like no science show before or since, “Bill Nye the Science Guy” inspired a generation of scientists, engineers, and conservationists. Its mission was to Read More »

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Integrated Campaigns: Getting Everything Right

By Kristina James | 01/17/2018 | 0 Comments
Integrated Campaigns

Why is integrated marketing THE buzz phrase in education marketing? Because educators seek information from multiple channels before making decisions. You need to meet your audience where THEY are, where THEY spend time, rather than expecting them to come to you. It takes multiple touches— 10 or more— to create brand trust and conversion with educators.  Read More »

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MDR Honored with Awards – Hot off the Press!

By Colleen Galligan | 12/15/2017 | 0 Comments

MDR Honored With Gold in 2017 MarCom Awards We are very proud to announce that MDR, in partnership with PepsiCo and also, was selected as a Gold Winner for the 2017 MarCom Awards!  The MarCom award is an international competition for marketing and communication professionals.  Since its inception in 2004, MarCom has evolved into Read More »

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4 Strategies for Connecting With Schools on Social Media

By Colleen Galligan | 12/14/2017 | 0 Comments
MDR 4 Strategies for Connecting with Schools

For young students, there’s no forbidden door more enthralling than the one labeled “Teacher’s Lounge—Staff Only.” What’s going on in there? Wild parties? The truth is much more mundane than the fabrications of a nine-year-old’s mind. They’re likely to find teachers doing the same thing in their downtime that most working adults do: perusing Facebook, Read More »

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