Digital Advertising

Digital Trends in Education Marketing Q&A’s!

By Marta Oddone | 02/21/2018 | 0 Comments
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Thank you to all who attended the Digital Marketing Trends Webinar!  The webinar provided a peek into the results of MDR’s Digital Marketing Trends in the Education Market report, which reveals the reality of educator interaction with digital marketing in email, web ads, and social media.  The final report will be available soon! Did you miss the […]

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Digital Trends: What Do the Numbers Tell Us?

By Guest Contributor | 02/07/2018 | 0 Comments
Digital Advertising

By David Clemen – Digital Products Director, MDR I hosted a webinar that highlighted the findings of MDR’s soon to be released Digital Trends in the Education Market report, which reveals the reality of educator interaction with digital marketing in email, web ads, and social media.  We gathered insights from almost 400,000,000 deployed email across […]

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3 Lessons Education Marketers Can Learn from ‘Bill Nye the Science Guy’

By Jodi Murphy | 01/25/2018 | 0 Comments
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Bill! Bill! Bill! Bill! If you grew up in the ’90s, you know what comes after that chant: a half-hour of zany experiments, world-renowned guests, and, most of all, real science. Like no science show before or since, “Bill Nye the Science Guy” inspired a generation of scientists, engineers, and conservationists. Its mission was to […]

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Integrated Campaigns: Getting Everything Right

By Jodi Murphy | 01/17/2018 | 0 Comments
Integrated Campaigns

Why is integrated marketing THE buzz phrase in education marketing? Because educators seek information from multiple channels before making decisions. You need to meet your audience where THEY are, where THEY spend time, rather than expecting them to come to you. It takes multiple touches— 10 or more— to create brand trust and conversion with educators.  […]

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MDR Honored with Awards – Hot off the Press!

By Jodi Murphy | 12/15/2017 | 0 Comments
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MDR Honored With Gold in 2017 MarCom Awards We are very proud to announce that MDR, in partnership with PepsiCo and also Quill.com, was selected as a Gold Winner for the 2017 MarCom Awards!  The MarCom award is an international competition for marketing and communication professionals.  Since its inception in 2004, MarCom has evolved into […]

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4 Strategies for Connecting With Schools on Social Media

By Bernadette Grey | 12/14/2017 | 0 Comments
MDR 4 Strategies for Connecting with Schools

For young students, there’s no forbidden door more enthralling than the one labeled “Teacher’s Lounge—Staff Only.” What’s going on in there? Wild parties? The truth is much more mundane than the fabrications of a nine-year-old’s mind. They’re likely to find teachers doing the same thing in their downtime that most working adults do: perusing Facebook, […]

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MDR and Quill.com – Hot off the Press!

By Jodi Murphy | 12/07/2017 | 0 Comments
mdr-hot-off-press

Quill.com Honored With Gold in 2017 MarCom Awards We are very proud to announce that MDR, in partnership with Quill.com, was selected as a Gold Winner for the 2017 MarCom Awards!  The MarCom award is an international competition for marketing and communication professionals.  Since its inception in 2004, MarCom has evolved into one of the […]

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Education Marketing Calls for a Personal Touch

By Kristina James | 09/08/2017 | 0 Comments
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One of the oldest adages among anglers is to fish where the fish are. But fishermen need to be ready to react when fish take to different waters. Education marketers are experiencing a major shift in how they target and reach educators. The wall that divided work life from home life has eroded, and with […]

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Echo, Echo. The Power of Repetition in Digital Marketing

By Jodi Murphy | 09/05/2017 | 0 Comments

Adding Digital “Oomph” to Your Next Campaign Part of what made humans successful as a species is our ability to identify patterns, such as what are good things to eat versus what things are likely to eat you. Our brains are wired for it, and we find it uniquely satisfying when we can quickly distinguish […]

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5 Tips to Help You Get Back to the Education Marketing Basics

By Jodi Murphy | 01/05/2017 | 0 Comments
education-marketing-basics

In today’s education marketing landscape, it seems like there’s always a “shiny object”—some cool new tool or strategy—clamoring for our attention and bandwidth. While it can be easy to get swept up in every new channel, it’s important to first be certain you are building on a strong foundation of marketing fundamentals.  I know, you’ve […]

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