Digital Advertising

5 Tips to Help You Get Back to the Education Marketing Basics

By Jodi Murphy | 09/14/2017 | 0 Comments

In today’s marketing landscape, it seems like there’s always a “shiny object”—some cool new tool or strategy—clamoring for our attention and bandwidth. While it can be easy to get swept up in every new channel, it’s important to first be certain you are building on a strong foundation of marketing fundamentals. Here are five tips […]

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Echo, Echo. The Power of Repetition in Digital Marketing

By Jodi Murphy | 09/05/2017 | 0 Comments

Adding Digital “Oomph” to Your Next Campaign Part of what made humans successful as a species is our ability to identify patterns, such as what are good things to eat versus what things are likely to eat you. Our brains are wired for it, and we find it uniquely satisfying when we can quickly distinguish […]

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Education Marketing Calls for a Personal Touch

By Kristina James | 09/05/2017 | 0 Comments

One of the oldest adages among anglers is to fish where the fish are. But fishermen need to be ready to react when fish take to different waters. Education marketers are experiencing a major shift in how they target and reach educators. The wall that divided work life from home life has eroded, and with […]

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