EdMarketing

What Worked: The Best of Content Marketing Report

By Marta Oddone | 03/20/2019 | 0 Comments
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If educators respond to relationship marketing, and every relationship starts with a good conversation, then content marketing is your best opening line. Thoughtful, captivating, relevant content that strikes a chord with the teacher audience is an ideal ice breaker. Make an educator feel like you’re worth listening to, and you are heading for the top […]

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Teacher Appreciation Week Is May 6-10: A+ Gifts for Your Favorite Educator

By Jodi Murphy | 03/18/2019 | 0 Comments
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Apples, coffee cups, pencils, and rulers: What do these things have in common? Ding, ding, ding — they’re gifts given to teachers every single year. This Teacher Appreciation Week, you can do better by giving teachers something that they’re truly interested in. No matter their district or grade level taught, teachers are running short on […]

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For Millennials and Gen Z, pictures are worth a thousand words.

By Marta Oddone | 03/18/2019 | 0 Comments
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The cool kids are on Instagram. You need to be there, too. I was scrolling through posts on Instagram for a lifestyle brand I follow recently, and the comment thread stopped me in my tracks. The call to action was a request to sign up for an email newsletter. “Sign up for email?” one commenter […]

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Educator Hot Topics!

By Jodi Murphy | 03/14/2019 | 0 Comments
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What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities from the past two weeks.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring […]

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The School Purchasing Cycle Webinar: Your Questions Answered

By Marta Oddone | 03/12/2019 | 0 Comments
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Recently, we held a webinar on Decoding the School Purchasing Cycle. During this webinar we shared ideas about how to tailor your message for where your educator audience is during the in the buying cycle, and what channels work best during different times of the school year. Our presenters and experts received many questions from […]

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Social Causes That Gen Z Cares About—and Why You Should Care, Too

By Marta Oddone | 03/05/2019 | 0 Comments
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Thank you to Marketo for sharing our guest contributed article by Linda Ingersoll, Chief Engagement Officer at MDR. The kids are growing up. Believe it or not, the oldest of Generation Z (those born between 1996 and 2010, according to MDR) are starting to graduate from college. They’re making many of their own decisions and […]

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Content Marketing to Educators

By Marta Oddone | 03/04/2019 | 0 Comments
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What is Content Marketing? Who you are and what you offer the world as a brand or organization is expressed through your content: ads that capture interest, emails that relate your value to your customers’ needs, blog posts that show you get what your audience cares about, and so on. Content marketing is the art […]

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Educator Hot Topics!

By Jodi Murphy | 03/01/2019 | 0 Comments
mdr-teacher-hot-topics

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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Top 10 Ways to Crush Your Next Education Marketing Conference

By Kristina James | 02/27/2019 | 0 Comments
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It’s our favorite time of year (well, one of them), when you can go to one location and meet all your prospects and customers, show them what’s new, and collaborate on what’s next…city, after city, after city. But, hey it’s great marketing ROI, right? Good for your T&E budget to see a lot of people […]

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Marketing to the School Buying Cycle

By Marta Oddone | 02/19/2019 | 0 Comments
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Musicians, tap dancers, photographers…they all know the importance of good timing. And, good timing is key to successful marketing. Syncing your marketing efforts to the beat of the audience’s purchasing journey is the smart way to avoid off notes, missed steps, and lost opportunities. In our upcoming webinar, Decoding the School Purchasing Cycle, we’ll be […]

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Why You Should Incorporate Instagram Ads into Your Facebook Advertising Campaigns

By Sean McCloud | 02/18/2019 | 0 Comments
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Social media advertising provides marketers with great audience targeting choices and the ability to measure conversions. With Instagram steadily growing in popularity at 1 billion active users and Facebook’s user base reaching 2.2 billion, what does this mean for social advertisers and their campaign planning? Brands need to have active promotions running on both, and considering Facebook owns […]

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Educator Hot Topics!

By Jodi Murphy | 02/15/2019 | 0 Comments
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What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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7 Education Trends to Watch in 2019

By Kristina James | 02/13/2019 | 0 Comments
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Which education trends are capturing the collective imagination this year? Spoiler alert: It’s not just technology changing the classroom environment. Here are seven trends you’re likely to see more of in the year ahead. 1. Artificial Intelligence (AI) Experts estimate that the use of Artificial Intelligence (AI) will grow by 50% in the next few […]

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New to educator social media marketing? These 6 steps can help you get started

By Jodi Murphy | 02/12/2019 | 0 Comments
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Okay, okay, I know what you’re thinking…”Another post on social media marketing to educators and why I need to be doing it.”  You’re right! Seriously though, you need to be doing it.  I still am shocked at the number of brands who are missing out on reaching teachers, schools and families via social channels.  It […]

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MDR and Lysol Announced as Finalists in the 2019 Folio: Digital Awards

By Marta Oddone | 02/04/2019 | 0 Comments

  We are proud to announce that MDR, together with our client Lysol, was selected as a finalist in the Digital Activation category of the Folio: Digital Awards for the “My Healthy Classroom” initiative. The Folio: Digital Awards is the publishing industry’s most prestigious program for digital excellence in publishing will honor dozens of winners […]

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Educator Hot Topics!

By Jodi Murphy | 02/01/2019 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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Mark International Data Privacy Day 2019 by Taking Time to Reflect on Data Protection

By Kristina James | 01/31/2019 | 0 Comments

Your personal data is your identity––as unique to you as your fingerprints. However, many of us may not be aware of how our data is being used online. International Data Privacy Day, which took place this week on January 28, is an excellent time to put in place practices, both personally and professionally, to protect […]

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Educator Hot Topics!

By Jodi Murphy | 01/18/2019 | 0 Comments
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What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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We asked teachers about their social media use. Some of their answers surprised us.

By Jodi Murphy | 01/17/2019 | 0 Comments
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It’s a given that teachers are active on social media. We showed you the top posts they engaged with last year, reported educator-related social media trends in the  2018 MDR Digital Trends in the Education Market report, and provided tips for social marketing in this webinar. We recently dug a little deeper on the topic […]

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2018 Top Social Content for Teachers

By Kristina James | 01/09/2019 | 0 Comments

No brainer…social needs to be incorporated into marketing efforts.  You should be posting frequently and following brands and influencers as well as taking advantage of boosting and social advertising. One reason is that 75% of teachers reported visiting a social network within the last month, according to MDR’s Teachers as Consumer Study findings, with Facebook […]

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Educator Hot Topics!

By Jodi Murphy | 01/04/2019 | 0 Comments
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What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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2018 Top Content for Teachers

By Kristina James | 12/28/2018 | 0 Comments
2018 best teacher content

I know I’ve said it before, but will remind you again: teachers spend more time online than the general population does, which means that finding material online, whether it’s news, job support, or classroom materials is something they do multiple times a day, every single day. While “Content is King” may be a cliché, it’s […]

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Educator Hot Topics!

By Jodi Murphy | 12/20/2018 | 0 Comments
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What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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Extend Your Reach Beyond Email

By Sean McCloud | 12/13/2018 | 0 Comments
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We hear all the time how email marketers are constantly looking for ways to increase the reach to their target audiences. Email is usually the first method of choice.  However, email is great for simple, one-on-one communication, but it is inherently limited by the inbox, open rates, and frequency.  As an example, with prospecting emails […]

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Renaissance and MDR Earn Honorable Mention in PR Daily’s Content Marketing Awards

By Marta Oddone | 12/12/2018 | 0 Comments
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As the year comes to a close, we are thrilled to announce another award win with our client, Renaissance! MDR, together with Renaissance, was recently announced as Honorable Mention in the Sponsored Content category of the PR Daily’s 2018 Content Marketing Awards for a guest articles program published on the School Leaders Now online community for K-12 […]

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Educator Hot Topics!

By Jodi Murphy | 12/07/2018 | 0 Comments
mdr-teacher-hot-topics

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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5 Ideas to Keep Your Marketing Going Strong Through The Holidays

By Jodi Murphy | 12/03/2018 | 0 Comments
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Ah, the holiday season is upon us. Time for the magic and the mania. The decorations, the shopping frenzy, those social climber elves with their ever-changing shelves, and so much food on sticks.  It’s also winter break for schools. A little downtime to spend with family and friends may be the best gift of the […]

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Gen Z FAQs: How to Win and Influence Youth In 2019 And Beyond

By Marta Oddone | 11/30/2018 | 0 Comments

What’s the deal with Generation Z? What makes them different from other generations? We recently hosted our second webinar on the topic of engaging Gen Z. If you missed the first webinar, “A Conversation with Gen Z,” you’ll want to listen to the recording, as it sets the stage for the discussion on how to […]

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It’s the most wonderful time of the year…to reach teachers online

By Kristina James | 11/30/2018 | 0 Comments
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‘Tis the season for online shopping, surfing the web, and connecting with friends and family on social media.  In fact, Cyber Monday 2018 recorded record sales.  The totals are still being calculated, but Mastercard, eBay, and Amazon all reported that their online sales were up. Actually, sales surged for some retailers with Amazon stating that […]

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