EdMarketing

Navigating the School Buying Cycle During COVID-19

By Maureen Hance | 07/15/2020 | 0 Comments

Navigating the school buying cycle has always been about syncing your marketing efforts to the beat of the educators’ purchasing journey to avoid missed steps and lost opportunities. With the COVID-19 outbreak changing how we view “school” so drastically these past few months, navigating the upcoming school buying cycle is perhaps the most challenging yet. […]

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The Data-Driven Digital Marketing Trends in Education Webinar: Your Questions Answered

By Sean McCloud | 07/08/2020 | 0 Comments

In June, Sean McCloud, MDR Digital Products Manager, hosted a webinar to review the enlightening results from our 2020 Data-Driven Digital Marketing Trends in Education report. The report is a comprehensive study of the online habits of educators and is compiled from thousands of digital marketing campaigns we deploy for, and with, our clients on […]

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5 Tips for Communicating With Educators During COVID-19

By Kristina James | 06/29/2020 | 0 Comments

In this new normal, we are participating in online meetings while we work from home. Our kids are connecting with one another through online school and activities. Many of us celebrated the spring holidays with our families virtually, and some of us may have even lifted a glass of wine during an online happy hour. […]

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An Expanded Education Community

By Kristina James | 06/19/2020 | 0 Comments

It may be an understatement to say that 2020 has been a difficult year so far. Yet teachers are meeting the year’s challenges. They tell us that they are adapting and the school community at large continues to find ways to change. In the midst of these changes, things are beginning to open up again, […]

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Marketing to an Evolving Educational Landscape

By Guest Contributor | 05/06/2020 | 0 Comments

By Guest Contributor Lisa Wolfe How we view “school” changed somewhat abruptly just weeks ago. While this would typically be the time when companies would be ramping up their efforts to market products and resources for the 2020-2021 school year, instead everyone is taking a step back to assess what the needs will be in […]

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Social Distancing Is Driving Social Media

By Kristina James | 04/06/2020 | 0 Comments

With nearly 300 million people in at least 38 states being urged to stay home, sales and marketing professionals alike have absorbed a new vocabulary term, “social distancing.” Because of social distancing millions of us are working from home, top Education conferences like NCTM, ALA and ISTE have been canceled, and we are all wrapping […]

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Education in the Time of Coronavirus

By Kristina James | 04/06/2020 | 0 Comments

Like many of you, I find most of my daily activities have significantly changed because of the Coronavirus (COVID-19) quarantine/”shelter in place” rules. I’m making the best of it, spending time with my family, connecting more frequently via text, FaceTime and social media, and shopping — lots of shopping for food and supplies, of course, […]

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School Supply Lists for Fall? They’re Being Compiled Now.

By Kristina James | 03/12/2020 | 0 Comments

Teachers are known for their advance planning, so it’s no surprise they get out ahead of the fall classroom resupply game by making their shopping lists months in advance. And our research reveals most lists are compiled in the spring. To make the list, it’s important to focus your persuasive attention on teachers because over […]

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2019 Top Content for Teachers

By Kristina James | 02/20/2020 | 0 Comments

With more than 60 million page views in 2019 and 600,000 new followers across Facebook, Twitter, Pinterest and Instagram channels, WeAreTeachers  is the online destination for teachers and school leaders. Educators come to WeAreTeachers every day looking for practical classroom ideas, freebies and giveaways, and teacher-to-teacher advice and humor. Our team of strategists have become […]

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Some of the Savviest Instagram Influencers Are Classroom Teachers

By Guest Contributor | 02/20/2020 | 0 Comments

Thanks to The Marketing Scope for publishing us in this great article. Check out this excerpt from our very own Donnine Souhrada below. When it comes to Instagram influencers, you’re likely picturing young celebrities promoting the latest hot trend. But there’s another group that’s spending time exerting influence over young people on social media: teachers. […]

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6 Smart Strategies for Education Companies in Digital Marketing

By Guest Contributor | 02/20/2020 | 0 Comments
6 Smart Strategies for Education Companies in Digital Marketing

Thanks to EdWeek for mentioning us in this great article. Here’s a sneak peek: Digital marketing strategies are evolving in new ways to help education companies target their efforts more effectively, boost their brands, and connect with educators. Companies are using new tactics to thrive on social media. They’re modifying the way they work with […]

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10 Ways to Crush Your Education Marketing Conferences this Year

By Kristina James | 01/17/2020 | 0 Comments
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It’s our favorite time of year (well, one of them), when you can go to one location and meet all your prospects and customers, show them what’s new, and collaborate on what’s next. The 2020 conference season kicked off this week with the Future of Education Technology Conference (FETC) in sunny Miami, FL. The thing […]

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3 Ways to Engage Educators to Boost Your Brand Image

By Marta Oddone | 01/16/2020 | 0 Comments

Thank you to The Marketing Scope for sharing our guest contributed article.  Educators are a band of wise warriors quietly cultivating the minds that will form our future — they’re some of the most valuable people in society. But how often do you think of them as an investable audience when it comes to building […]

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Educator Hot Topics!

By Jodi Murphy | 12/06/2019 | 0 Comments
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What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities most recently.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like […]

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Content is Key to Building a Community of Educators

By Kimberley Moran | 12/05/2019 | 0 Comments
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We all know how important social media has become. It is a part of daily life. It sells products and lifestyles. It shapes public opinion. Those savvy folks who are crushing it on social media have become the new type of celebrity – influencers. Social media is in a word, a star-maker. That’s all well […]

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Educator Hot Topics!

By Jodi Murphy | 11/08/2019 | 0 Comments
mdr-educator-top-topics-likes

What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities most recently.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like […]

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The Advantages of Email Marketing are Only as Good as the Marketing Itself

By Kristina James | 11/06/2019 | 0 Comments

Is there a problem with email? Many would say yes, but I’d challenge that. Having spoken recently with a few executive level marketers, I learned that, like me, they still rely heavily on email in their marketing mix. However, also like me, they are hearing a lot of buzz about email not being reliable as […]

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Are You Ghosting Your Customers?

By Jodi Murphy | 10/31/2019 | 0 Comments
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That’s scary – and here are four reasons why! With Halloween upon us…made me think about a haunting dirty trick. I’m talking about being ghosted. It’s the worst. You think you’ve made a connection with someone, and then they stop responding to your calls, emails, texts, whatever. Whoosh—they’ve vanished. It’s the ultimate insult. You weren’t […]

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Beyond Back-to-School Spending: Teachers Are Brand Loyal

By Kristina James | 10/25/2019 | 0 Comments

School spending is big business. Teachers spend an estimated $1.75 billion per year on school supplies from classroom budgets and out-of-pocket expenditures. And marketers know teachers—and parents—spend a lot of their own money on school-related products and services. In a previous post, I talked about the trend of teacher out-of-pocket spending on school supplies for […]

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Beyond Back-to-School Spending: Teachers Spend All Year Long

By Kristina James | 10/18/2019 | 1 Comment

There’s a reason the hashtag #clearthelist—which asks people to buy items on teachers’ Amazon wish lists—took off this back-to-school season. Teachers are spending more and more of their own money on school supplies and materials for their classrooms. And many schools continue to push the AmazonSmile program which gives back to schools when friends and […]

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Educator Hot Topics!

By Jodi Murphy | 10/11/2019 | 0 Comments
mdr-teacher-hot-topics

What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities most recently.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like […]

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5 Ways to Get More for Your Brand By Sponsoring a Blog Post

By Guest Contributor | 10/11/2019 | 0 Comments
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By Kimberley Moran – Senior Digital Editor at WeAreTeachers and School Leaders Now It doesn’t take long in any culture to realize the truth in the old saying, you are known by the company you keep. Look around and you’ll find people aligning themselves with brands everywhere from makeup to food to educational products. It […]

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Don’t Be Hating on Email Marketing

By Kristina James | 10/11/2019 | 0 Comments
MDR dont hate email

I went shopping before work again…because I feel compelled to look at my email when I first wake up. There was a sale, there were these boots… and the next thing I know I’m $100 poorer (but infinitely more stylish) before 8 a.m. That’s the thing with email. It finds you…wherever you are, it is […]

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How to Meet the Demands of the Socially Conscious Consumer

By Marta Oddone | 09/23/2019 | 0 Comments

Thanks to ReadWrite for referencing us in this great article. Nearly 200 chief executives from some of the world’s largest companies met in August as part of the Business Roundtable. Discussing the most pressing issues facing modern corporations, their manifesto signaled a departure from old-school corporate philosophy. Its primary message? Shareholder value isn’t everything. Regardless of how far-reaching their call […]

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Capturing the Attention of Busy School Leaders

By Marta Oddone | 09/19/2019 | 0 Comments

Renaissance Collaborates with MDR to Build Continued Awareness Among School Leaders School leaders regularly clock more than a standard, full-time workload every week. In fact, a recent study showed that on average, principals work nearly 60 hours a week. This makes them an especially challenging audience to reach for the thousands of education technology companies […]

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What Worked: The Best of Content Marketing Report

By Marta Oddone | 09/10/2019 | 3 Comments
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If educators respond to relationship marketing, and every relationship starts with a good conversation, then content marketing is your best opening line. Thoughtful, captivating, relevant content that strikes a chord with the teacher audience is an ideal ice breaker. Make an educator feel like you’re worth listening to, and you are heading for the top […]

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Educator Hot Topics!

By Jodi Murphy | 08/29/2019 | 0 Comments
MDR Hot Topics Educators August

What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities most recently.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like […]

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