EdMarketing

3 Tips for the Spring Selling Season

By Kristina James | 03/12/2021 | 0 Comments
School Supplies

Each year, we review the marketing strategies that we believe will guide our customers to success in the spring selling season and beyond. When we look at the trends for 2021, it quickly becomes clear: In today’s environment, a focus on data, digital, and customer engagement will pave the path to marketing growth and sales Read More »

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Prepping for the Spring 2021 Selling Season

By Kristina James | 02/16/2021 | 0 Comments
School Supplies

If the view from your window looks anything like mine, spring may be the furthest thing from your thoughts. But, thankfully, it really is right around the corner and now—before the crocuses pop their heads through the snow—is the time to start planning for the spring 2021 selling season! Although this year’s selling cycle has Read More »

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Six Hot Topics in Education for 2021

By Guest Contributor | 02/05/2021 | 0 Comments
Students raising hands in classroom wearing face masks

By Guest Contributor Lisa Wolfe Now that the second half of the school year is underway, let’s take a look at the hot topics in education for 2021. Although COVID-19 has put added pressure on the education system, many of this year’s topics are the same ones that the community has dealt with for ages. Read More »

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How We Reached Educators in 2020

By Hannah Hudson | 02/04/2021 | 0 Comments
Using laptop and mobile phone with icons

Reaching educators and engaging them are both an art and a science and, generally, we lean into what worked in the past. 2020 required us all to pivot plans and rethink strategies for communicating with educators. As teachers and the greater education community figured out how to teach and learn in new ways, there were Read More »

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Direct Mail Is Alive and Well: 5 Tips for Success in 2021

By Kristina James | 01/20/2021 | 0 Comments
Mail box filled with mail

We all—especially these days—spend countless hours behind our screens, communicating via email, private messaging, Zoom, and other online tools. But at the end of the day, who doesn’t still love going to their real-world mailbox and checking to see what surprises (other than bills) may have arrived that day? It might be a greeting card Read More »

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Start 2021 with a Playbook Based on 2020 Experiences

By Kristina James | 12/18/2020 | 0 Comments
New Year New Start

Ringing in a new year always presents us with the chance to be optimistic and think about the opportunities it will bring. While 2020 may have looked a lot different than expected, as 2021 nears, we actually do have reason to be optimistic. Having said that, the change of a calendar year doesn’t necessarily mean Read More »

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Redefining Quality Education Data for 2021

By Colleen Galligan | 11/04/2020 | 0 Comments
abstract data illustration

What’s moving the needle in sales and marketing these days? Complete, Accurate, and Fresh Data. The definition of data quality is changing, largely because today’s education sales and marketers are using data as high-octane fuel for sophisticated activation strategies, like: Personalization Account-Based Marketing Customer Data Platforms Programmatic Advertising Defining Buyer Personas Identifying Lookalike Audiences Marketing Read More »

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Navigating the School Buying Cycle During COVID-19

By Maureen Hance | 07/15/2020 | 0 Comments
Abacus and money

Navigating the school buying cycle has always been about syncing your marketing efforts to the beat of the educators’ purchasing journey to avoid missed steps and lost opportunities. With the COVID-19 outbreak changing how we view “school” so drastically these past few months, navigating the upcoming school buying cycle is perhaps the most challenging yet. Read More »

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The Data-Driven Digital Marketing Trends in Education Webinar: Your Questions Answered

By Sean McCloud | 07/08/2020 | 0 Comments
Digital Trends webinar Q&A thumbnail

In June, Sean McCloud, MDR Digital Products Manager, hosted a webinar to review the enlightening results from our 2020 Data-Driven Digital Marketing Trends in Education report. The report is a comprehensive study of the online habits of educators and is compiled from thousands of digital marketing campaigns we deploy for, and with, our clients on Read More »

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5 Tips for Communicating With Educators During COVID-19

By Kristina James | 06/29/2020 | 0 Comments
Group of people using digital devices

In this new normal, we are participating in online meetings while we work from home. Our kids are connecting with one another through online school and activities. Many of us celebrated the spring holidays with our families virtually, and some of us may have even lifted a glass of wine during an online happy hour. Read More »

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An Expanded Education Community

By Kristina James | 06/19/2020 | 0 Comments
School children drawing

It may be an understatement to say that 2020 has been a difficult year so far. Yet teachers are meeting the year’s challenges. They tell us that they are adapting and the school community at large continues to find ways to change. In the midst of these changes, things are beginning to open up again, Read More »

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Marketing to an Evolving Educational Landscape

By Guest Contributor | 05/06/2020 | 0 Comments
Remote Learning Students

By Guest Contributor Lisa Wolfe How we view “school” changed somewhat abruptly just weeks ago. While this would typically be the time when companies would be ramping up their efforts to market products and resources for the 2020-2021 school year, instead everyone is taking a step back to assess what the needs will be in Read More »

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Social Distancing Is Driving Social Media

By Kristina James | 04/06/2020 | 0 Comments
Man using laptop and tablet

With nearly 300 million people in at least 38 states being urged to stay home, sales and marketing professionals alike have absorbed a new vocabulary term, “social distancing.” Because of social distancing millions of us are working from home, top Education conferences like NCTM, ALA and ISTE have been canceled, and we are all wrapping Read More »

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Education in the Time of Coronavirus

By Kristina James | 04/06/2020 | 0 Comments
Father and son working at home

Like many of you, I find most of my daily activities have significantly changed because of the Coronavirus (COVID-19) quarantine/”shelter in place” rules. I’m making the best of it, spending time with my family, connecting more frequently via text, FaceTime and social media, and shopping — lots of shopping for food and supplies, of course, Read More »

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School Supply Lists for Fall? They’re Being Compiled Now.

By Kristina James | 03/12/2020 | 0 Comments
School Supplies

Teachers are known for their advance planning, so it’s no surprise they get out ahead of the fall classroom resupply game by making their shopping lists months in advance. And our research reveals most lists are compiled in the spring. To make the list, it’s important to focus your persuasive attention on teachers because over Read More »

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2019 Top Content for Teachers

By Kristina James | 02/20/2020 | 0 Comments
Colleagues collaborating

With more than 60 million page views in 2019 and 600,000 new followers across Facebook, Twitter, Pinterest and Instagram channels, WeAreTeachers  is the online destination for teachers and school leaders. Educators come to WeAreTeachers every day looking for practical classroom ideas, freebies and giveaways, and teacher-to-teacher advice and humor. Our team of strategists have become Read More »

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Some of the Savviest Instagram Influencers Are Classroom Teachers

By Guest Contributor | 02/20/2020 | 0 Comments
Colleagues collaborating

Thanks to The Marketing Scope for publishing us in this great article. Check out this excerpt from our very own Donnine Souhrada below. When it comes to Instagram influencers, you’re likely picturing young celebrities promoting the latest hot trend. But there’s another group that’s spending time exerting influence over young people on social media: teachers. Read More »

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6 Smart Strategies for Education Companies in Digital Marketing

By Guest Contributor | 02/20/2020 | 0 Comments
6 Smart Strategies for Education Companies in Digital Marketing

Thanks to EdWeek for mentioning us in this great article. Here’s a sneak peek: Digital marketing strategies are evolving in new ways to help education companies target their efforts more effectively, boost their brands, and connect with educators. Companies are using new tactics to thrive on social media. They’re modifying the way they work with Read More »

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10 Ways to Crush Your Education Marketing Conferences this Year

By Kristina James | 01/17/2020 | 0 Comments
mdr-conference-tips

It’s our favorite time of year (well, one of them), when you can go to one location and meet all your prospects and customers, show them what’s new, and collaborate on what’s next. The 2020 conference season kicked off this week with the Future of Education Technology Conference (FETC) in sunny Miami, FL. The thing Read More »

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3 Ways to Engage Educators to Boost Your Brand Image

By Colleen Galligan | 01/16/2020 | 0 Comments
Colleagues collaborating

Thank you to The Marketing Scope for sharing our guest contributed article.  Educators are a band of wise warriors quietly cultivating the minds that will form our future — they’re some of the most valuable people in society. But how often do you think of them as an investable audience when it comes to building Read More »

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Educator Hot Topics!

By Colleen Galligan | 12/06/2019 | 0 Comments
educator-hot-topics-nov

What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities most recently.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like Read More »

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Content is Key to Building a Community of Educators

By Kimberley Moran | 12/05/2019 | 0 Comments
mdr-content-key-educator

We all know how important social media has become. It is a part of daily life. It sells products and lifestyles. It shapes public opinion. Those savvy folks who are crushing it on social media have become the new type of celebrity – influencers. Social media is in a word, a star-maker. That’s all well Read More »

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Educator Hot Topics!

By Colleen Galligan | 11/08/2019 | 0 Comments
mdr-educator-top-topics-likes

What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities most recently.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like Read More »

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The Advantages of Email Marketing are Only as Good as the Marketing Itself

By Kristina James | 11/06/2019 | 0 Comments
Mobile email illustration

Is there a problem with email? Many would say yes, but I’d challenge that. Having spoken recently with a few executive level marketers, I learned that, like me, they still rely heavily on email in their marketing mix. However, also like me, they are hearing a lot of buzz about email not being reliable as Read More »

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Are You Ghosting Your Customers?

By Colleen Galligan | 10/31/2019 | 0 Comments
mdr-customer-retention-education-marketing

That’s scary – and here are four reasons why! With Halloween upon us…made me think about a haunting dirty trick. I’m talking about being ghosted. It’s the worst. You think you’ve made a connection with someone, and then they stop responding to your calls, emails, texts, whatever. Whoosh—they’ve vanished. It’s the ultimate insult. You weren’t Read More »

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Beyond Back-to-School Spending: Teachers Are Brand Loyal

By Kristina James | 10/25/2019 | 0 Comments
school supplies illustration

School spending is big business. Teachers spend an estimated $1.75 billion per year on school supplies from classroom budgets and out-of-pocket expenditures. And marketers know teachers—and parents—spend a lot of their own money on school-related products and services. In a previous post, I talked about the trend of teacher out-of-pocket spending on school supplies for Read More »

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Beyond Back-to-School Spending: Teachers Spend All Year Long

By Kristina James | 10/18/2019 | 1 Comment
Money jar and stack of books

There’s a reason the hashtag #clearthelist—which asks people to buy items on teachers’ Amazon wish lists—took off this back-to-school season. Teachers are spending more and more of their own money on school supplies and materials for their classrooms. And many schools continue to push the AmazonSmile program which gives back to schools when friends and Read More »

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