EdMarketing

Educator Hot Topics!

By Jodi Murphy | 11/08/2019 | 0 Comments
mdr-educator-top-topics-likes

What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities most recently.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like […]

Read Now »

The Advantages of Email Marketing are Only as Good as the Marketing Itself

By Kristina James | 11/06/2019 | 0 Comments

Is there a problem with email? Many would say yes, but I’d challenge that. Having spoken recently with a few executive level marketers, I learned that, like me, they still rely heavily on email in their marketing mix. However, also like me, they are hearing a lot of buzz about email not being reliable as […]

Read Now »

Are You Ghosting Your Customers?

By Jodi Murphy | 10/31/2019 | 0 Comments
mdr-customer-retention-education-marketing

That’s scary – and here are four reasons why! With Halloween upon us…made me think about a haunting dirty trick. I’m talking about being ghosted. It’s the worst. You think you’ve made a connection with someone, and then they stop responding to your calls, emails, texts, whatever. Whoosh—they’ve vanished. It’s the ultimate insult. You weren’t […]

Read Now »

Beyond Back-to-School Spending: Teachers Are Brand Loyal

By Kristina James | 10/25/2019 | 0 Comments

School spending is big business. Teachers spend an estimated $1.75 billion per year on school supplies from classroom budgets and out-of-pocket expenditures. And marketers know teachers—and parents—spend a lot of their own money on school-related products and services. In a previous post, I talked about the trend of teacher out-of-pocket spending on school supplies for […]

Read Now »

Beyond Back-to-School Spending: Teachers Spend All Year Long

By Kristina James | 10/18/2019 | 1 Comment

There’s a reason the hashtag #clearthelist—which asks people to buy items on teachers’ Amazon wish lists—took off this back-to-school season. Teachers are spending more and more of their own money on school supplies and materials for their classrooms. And many schools continue to push the AmazonSmile program which gives back to schools when friends and […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 10/11/2019 | 0 Comments
mdr-teacher-hot-topics

What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities most recently.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like […]

Read Now »

5 Ways to Get More for Your Brand By Sponsoring a Blog Post

By Guest Contributor | 10/11/2019 | 0 Comments
mdr-sponsored-content-share

By Kimberley Moran – Senior Digital Editor at WeAreTeachers and School Leaders Now It doesn’t take long in any culture to realize the truth in the old saying, you are known by the company you keep. Look around and you’ll find people aligning themselves with brands everywhere from makeup to food to educational products. It […]

Read Now »

Don’t Be Hating on Email Marketing

By Kristina James | 10/11/2019 | 0 Comments
MDR dont hate email

I went shopping before work again. No, not in a store. Online. And it’s all because I feel compelled to look at my email when I first wake up. There was a sale, there were these boots… and the next thing I know I’m $100 poorer (but infinitely more stylish) before 8 a.m. That’s the […]

Read Now »

How to Meet the Demands of the Socially Conscious Consumer

By Marta Oddone | 09/23/2019 | 0 Comments

Thanks to ReadWrite for referencing us in this great article. Nearly 200 chief executives from some of the world’s largest companies met in August as part of the Business Roundtable. Discussing the most pressing issues facing modern corporations, their manifesto signaled a departure from old-school corporate philosophy. Its primary message? Shareholder value isn’t everything. Regardless of how far-reaching their call […]

Read Now »

Capturing the Attention of Busy School Leaders

By Marta Oddone | 09/19/2019 | 0 Comments

Renaissance Collaborates with MDR to Build Continued Awareness Among School Leaders School leaders regularly clock more than a standard, full-time workload every week. In fact, a recent study showed that on average, principals work nearly 60 hours a week. This makes them an especially challenging audience to reach for the thousands of education technology companies […]

Read Now »

What Worked: The Best of Content Marketing Report

By Marta Oddone | 09/10/2019 | 2 Comments
mdr-best-of-content-teachers

If educators respond to relationship marketing, and every relationship starts with a good conversation, then content marketing is your best opening line. Thoughtful, captivating, relevant content that strikes a chord with the teacher audience is an ideal ice breaker. Make an educator feel like you’re worth listening to, and you are heading for the top […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 08/29/2019 | 0 Comments
MDR Hot Topics Educators August

What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities most recently.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like […]

Read Now »

Why Email Marketing Takes the Lead

By Sean McCloud | 08/21/2019 | 0 Comments
MDR-email-marketing

Where and how you get a lead, and what it costs to generate and qualify it, should be the prime consideration in how you apportion your lead-gen dollars. We talked with MDR’s Digital Products Manager, Sean McCloud, about how marketers can use email marketing to cost-efficiently and consistently fill the lead funnel for sales. Q: […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 08/09/2019 | 0 Comments
mdr-educator-hot-topics-oct

What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities most recently.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like […]

Read Now »

8 Marketing Tips for a Successful School Year

By Marta Oddone | 08/08/2019 | 0 Comments
mdr-marketing-educators-tips

It’s the most wonderful time of the year, and well, the busiest! With the start of the new school year upon us, we are consistently asked “what are the few things we can do now to keep our campaigns fresh for educators and give them an edge up to our competitors?”  Well, to help you […]

Read Now »

3 ways to make your company irresistible to Gen Z workers

By Marta Oddone | 07/27/2019 | 0 Comments

Thanks to TheLadders.com for referencing us in this great article. When Millennials entered the business world in the early 2000s, unemployment rates were nearly double what they are now — and steadily climbing. As Generation Z comes onto the scene, unemployment sits at record lows. Companies seeking educated new talent are in a fight to catch […]

Read Now »

Take Your CSR Program Back To School

By Linda Ingersoll | 07/22/2019 | 0 Comments

Thank you to CEOWorld Magazine for sharing our guest contributed article. By now we all know that corporate social responsibility (CSR) is not only good for local communities and the world, it’s also good for the bottom line. Any business worth its 21st-century salt has embraced this fact and is running with it. But are […]

Read Now »

Understanding the 5 W’s of Influencer Marketing Disclosure

By Marta Oddone | 07/03/2019 | 0 Comments
mdr-influencer-marketing-disclosure

Let’s start off by explaining what influencers are and how they can help your business. An influencer is someone with an audience of followers and a platform to engage with them on, whether that’s online via a blog or website, on social media via Instagram or Facebook, or even in-person at live events. Brands can […]

Read Now »

Now is the Time to Get in on the $80 Billion Back-to-School Market

By Marta Oddone | 06/24/2019 | 0 Comments

Thanks to Business 2 Community for sharing our guest contributed article. Late summer and fall is the time when parents and their kids are shopping for backpacks, binders, and the latest styles as students head back into the classroom. But teachers are making plans much earlier. They spend springtime finalizing their lists for the following […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 06/21/2019 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities from the past two weeks.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring […]

Read Now »

Influencer Marketing for the Education Space: The Who, What, Why, and How

By Marta Oddone | 06/19/2019 | 0 Comments
mdr-teachers-as-influencers-marketing

Influencer marketing has been prominent in consumer marketing, especially in the fashion, technology, and beauty industries for quite a while. Over the last few years it has emerged in the educator space as an exciting, new way to promote your products, company, or brand to new people in the education market. Partnering with authentic social […]

Read Now »

Educators are Engaged Day and Night, All Year Round

By Jodi Murphy | 06/14/2019 | 0 Comments
mdr-reach-educators-all-year-long

The Numbers Are in and the Numbers Don’t Lie No matter what business you are in, it is important to communicate with your customers and it is even more important to know when to communicate with them. Conventional wisdom has taught us that in the education arena, the first two months of the school year […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 06/07/2019 | 0 Comments
mdr-educator-hot-topics-319a

What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities from the past two weeks.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring […]

Read Now »

How to Use Social Media for More Mindful Connections

By Marta Oddone | 06/06/2019 | 0 Comments

Thanks to Thrive Global for referencing us in this great article. Once primarily an outlet for creative expression, Instagram has morphed into a real-time competition to build cadres of followers. But enough is apparently enough. The company has announced plans to move back to being a platform blooming with inspiration and good intentions — or […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 05/24/2019 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities from the past two weeks.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring […]

Read Now »

Getting More Bang for your Content Marketing Buck

By Marta Oddone | 05/16/2019 | 0 Comments
mdr-money-content-marketing

It’s targeted to educators. It’s rich in detail. It conveys your message persuasively, not to mention the beautiful design! You’ve worked hard on an article, case study, eBook, or white paper and now it’s time for that content to work hard for you. That’s where repurposing, upcycling, and disseminating comes into play as part of your […]

Read Now »

MDR and Lysol Selected as Winners in the 2019 PRNews Social Media Awards

By Marta Oddone | 05/14/2019 | 0 Comments

We are proud to announce that MDR, together with our client Lysol, was selected as a winner in the Instagram – Best Marketing Campaign category of the 2019 PRNews Social Media Awards! Winners were announced last week at the Social Media Awards Breakfast at the Social Shake Up Show in Atlanta, GA. The My Healthy […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 05/10/2019 | 0 Comments
mdr-educator-hot-topics2

What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities from the past two weeks.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring […]

Read Now »