EdMarketing

2019 Top Content for Teachers

By Kristina James | 02/20/2020 | 0 Comments

With more than 60 million page views in 2019 and 600,000 new followers across Facebook, Twitter, Pinterest and Instagram channels, WeAreTeachers  is the online destination for teachers and school leaders. Educators come to WeAreTeachers every day looking for practical classroom ideas, freebies and giveaways, and teacher-to-teacher advice and humor. Our team of strategists have become […]

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Some of the Savviest Instagram Influencers Are Classroom Teachers

By Guest Contributor | 02/20/2020 | 0 Comments

Thanks to The Marketing Scope for publishing us in this great article. Check out this excerpt from our very own Donnine Souhrada below. When it comes to Instagram influencers, you’re likely picturing young celebrities promoting the latest hot trend. But there’s another group that’s spending time exerting influence over young people on social media: teachers. […]

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6 Smart Strategies for Education Companies in Digital Marketing

By Guest Contributor | 02/20/2020 | 0 Comments
6 Smart Strategies for Education Companies in Digital Marketing

Thanks to EdWeek for mentioning us in this great article. Here’s a sneak peek: Digital marketing strategies are evolving in new ways to help education companies target their efforts more effectively, boost their brands, and connect with educators. Companies are using new tactics to thrive on social media. They’re modifying the way they work with […]

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10 Ways to Crush Your Education Marketing Conferences this Year

By Kristina James | 01/17/2020 | 0 Comments
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It’s our favorite time of year (well, one of them), when you can go to one location and meet all your prospects and customers, show them what’s new, and collaborate on what’s next. The 2020 conference season kicked off this week with the Future of Education Technology Conference (FETC) in sunny Miami, FL. The thing […]

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3 Ways to Engage Educators to Boost Your Brand Image

By Marta Oddone | 01/16/2020 | 0 Comments

Thank you to The Marketing Scope for sharing our guest contributed article.  Educators are a band of wise warriors quietly cultivating the minds that will form our future — they’re some of the most valuable people in society. But how often do you think of them as an investable audience when it comes to building […]

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Educator Hot Topics!

By Jodi Murphy | 12/06/2019 | 0 Comments
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What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities most recently.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like […]

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Content is Key to Building a Community of Educators

By Kimberley Moran | 12/05/2019 | 0 Comments
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We all know how important social media has become. It is a part of daily life. It sells products and lifestyles. It shapes public opinion. Those savvy folks who are crushing it on social media have become the new type of celebrity – influencers. Social media is in a word, a star-maker. That’s all well […]

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Educator Hot Topics!

By Jodi Murphy | 11/08/2019 | 0 Comments
mdr-educator-top-topics-likes

What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities most recently.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like […]

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The Advantages of Email Marketing are Only as Good as the Marketing Itself

By Kristina James | 11/06/2019 | 0 Comments

Is there a problem with email? Many would say yes, but I’d challenge that. Having spoken recently with a few executive level marketers, I learned that, like me, they still rely heavily on email in their marketing mix. However, also like me, they are hearing a lot of buzz about email not being reliable as […]

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Are You Ghosting Your Customers?

By Jodi Murphy | 10/31/2019 | 0 Comments
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That’s scary – and here are four reasons why! With Halloween upon us…made me think about a haunting dirty trick. I’m talking about being ghosted. It’s the worst. You think you’ve made a connection with someone, and then they stop responding to your calls, emails, texts, whatever. Whoosh—they’ve vanished. It’s the ultimate insult. You weren’t […]

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Beyond Back-to-School Spending: Teachers Are Brand Loyal

By Kristina James | 10/25/2019 | 0 Comments

School spending is big business. Teachers spend an estimated $1.75 billion per year on school supplies from classroom budgets and out-of-pocket expenditures. And marketers know teachers—and parents—spend a lot of their own money on school-related products and services. In a previous post, I talked about the trend of teacher out-of-pocket spending on school supplies for […]

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Beyond Back-to-School Spending: Teachers Spend All Year Long

By Kristina James | 10/18/2019 | 1 Comment

There’s a reason the hashtag #clearthelist—which asks people to buy items on teachers’ Amazon wish lists—took off this back-to-school season. Teachers are spending more and more of their own money on school supplies and materials for their classrooms. And many schools continue to push the AmazonSmile program which gives back to schools when friends and […]

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Educator Hot Topics!

By Jodi Murphy | 10/11/2019 | 0 Comments
mdr-teacher-hot-topics

What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities most recently.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like […]

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5 Ways to Get More for Your Brand By Sponsoring a Blog Post

By Guest Contributor | 10/11/2019 | 0 Comments
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By Kimberley Moran – Senior Digital Editor at WeAreTeachers and School Leaders Now It doesn’t take long in any culture to realize the truth in the old saying, you are known by the company you keep. Look around and you’ll find people aligning themselves with brands everywhere from makeup to food to educational products. It […]

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Don’t Be Hating on Email Marketing

By Kristina James | 10/11/2019 | 0 Comments
MDR dont hate email

I went shopping before work again. No, not in a store. Online. And it’s all because I feel compelled to look at my email when I first wake up. There was a sale, there were these boots… and the next thing I know I’m $100 poorer (but infinitely more stylish) before 8 a.m. That’s the […]

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How to Meet the Demands of the Socially Conscious Consumer

By Marta Oddone | 09/23/2019 | 0 Comments

Thanks to ReadWrite for referencing us in this great article. Nearly 200 chief executives from some of the world’s largest companies met in August as part of the Business Roundtable. Discussing the most pressing issues facing modern corporations, their manifesto signaled a departure from old-school corporate philosophy. Its primary message? Shareholder value isn’t everything. Regardless of how far-reaching their call […]

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Capturing the Attention of Busy School Leaders

By Marta Oddone | 09/19/2019 | 0 Comments

Renaissance Collaborates with MDR to Build Continued Awareness Among School Leaders School leaders regularly clock more than a standard, full-time workload every week. In fact, a recent study showed that on average, principals work nearly 60 hours a week. This makes them an especially challenging audience to reach for the thousands of education technology companies […]

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What Worked: The Best of Content Marketing Report

By Marta Oddone | 09/10/2019 | 3 Comments
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If educators respond to relationship marketing, and every relationship starts with a good conversation, then content marketing is your best opening line. Thoughtful, captivating, relevant content that strikes a chord with the teacher audience is an ideal ice breaker. Make an educator feel like you’re worth listening to, and you are heading for the top […]

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Educator Hot Topics!

By Jodi Murphy | 08/29/2019 | 0 Comments
MDR Hot Topics Educators August

What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities most recently.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like […]

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Why Email Marketing Takes the Lead

By Sean McCloud | 08/21/2019 | 0 Comments
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Where and how you get a lead, and what it costs to generate and qualify it, should be the prime consideration in how you apportion your lead-gen dollars. We talked with MDR’s Digital Products Manager, Sean McCloud, about how marketers can use email marketing to cost-efficiently and consistently fill the lead funnel for sales. Q: […]

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Educator Hot Topics!

By Jodi Murphy | 08/09/2019 | 0 Comments
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What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities most recently.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like […]

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8 Marketing Tips for a Successful School Year

By Marta Oddone | 08/08/2019 | 0 Comments
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It’s the most wonderful time of the year, and well, the busiest! With the start of the new school year upon us, we are consistently asked “what are the few things we can do now to keep our campaigns fresh for educators and give them an edge up to our competitors?”  Well, to help you […]

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3 ways to make your company irresistible to Gen Z workers

By Marta Oddone | 07/27/2019 | 0 Comments

Thanks to TheLadders.com for referencing us in this great article. When Millennials entered the business world in the early 2000s, unemployment rates were nearly double what they are now — and steadily climbing. As Generation Z comes onto the scene, unemployment sits at record lows. Companies seeking educated new talent are in a fight to catch […]

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Take Your CSR Program Back To School

By Linda Ingersoll | 07/22/2019 | 0 Comments

Thank you to CEOWorld Magazine for sharing our guest contributed article. By now we all know that corporate social responsibility (CSR) is not only good for local communities and the world, it’s also good for the bottom line. Any business worth its 21st-century salt has embraced this fact and is running with it. But are […]

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Understanding the 5 W’s of Influencer Marketing Disclosure

By Marta Oddone | 07/03/2019 | 0 Comments
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Let’s start off by explaining what influencers are and how they can help your business. An influencer is someone with an audience of followers and a platform to engage with them on, whether that’s online via a blog or website, on social media via Instagram or Facebook, or even in-person at live events. Brands can […]

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Now is the Time to Get in on the $80 Billion Back-to-School Market

By Marta Oddone | 06/24/2019 | 0 Comments

Thanks to Business 2 Community for sharing our guest contributed article. Late summer and fall is the time when parents and their kids are shopping for backpacks, binders, and the latest styles as students head back into the classroom. But teachers are making plans much earlier. They spend springtime finalizing their lists for the following […]

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Educator Hot Topics!

By Jodi Murphy | 06/21/2019 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities from the past two weeks.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring […]

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Influencer Marketing for the Education Space: The Who, What, Why, and How

By Marta Oddone | 06/19/2019 | 0 Comments
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Influencer marketing has been prominent in consumer marketing, especially in the fashion, technology, and beauty industries for quite a while. Over the last few years it has emerged in the educator space as an exciting, new way to promote your products, company, or brand to new people in the education market. Partnering with authentic social […]

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