EdMarketing
According to the National Center for Education Statistics, there are roughly 114,000 K-12 schools in this country with a library staffed by a school librarian.1 And while for decades they have been plagued with the stereotype of being women who check out books and tell children to “shush,” librarians have much more influential roles in […]
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Open rates have long been used by digital marketers as a metric to determine the success of an email campaign. You just take the number of opened emails divided by the number of delivered emails. The higher that percentage, the better the results, right? Unfortunately, not anymore. With recent changes in technology, spam checking, and […]
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We Are Teachers Studio is a finalist for two Shorty Impact Awards for our client work! Our program with NFPA (National Fire Protection Association) is a finalist in the youth and family category, and our work with Mastercard Girls4Tech is a finalist in the education category. “The Shorty Impact Awards is an international awards program […]
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In the fast-paced world of digital communication, the importance of a clean email list cannot be overstated. It has a far-reaching impact beyond just your engagement metrics and staying out of the dreaded spam box. 1. Enhancing Deliverability Clean email lists are critical for email deliverability. Internet service providers (ISPs) closely monitor the sending behavior […]
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Education marketers work hard to cultivate the engagement and trust that coaxes prospects down the funnel toward a handoff to sales. Once those prospects become customers, does that focused attention drop off? One of the most enduring maxims in marketing is, as Forbes reminds us, “retaining a customer is much cheaper than acquiring a new […]
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Multi-channel marketing is all about giving your message its widest reach, meeting your audience on the channels they frequent the most, and benefitting from multiple touches to drive your message home. Now that you have messaging width covered, it’s time to explore the opportunities of another dimension: depth. Forbes suggests that “The best marketing strategy […]
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Email marketing is one of our favorite tools for education marketers. It can be more cost effective than other forms of one-to-one communication, can be turned around quickly, and offers near-immediate response times. But, the advantages of email marketing are only as good as the marketing itself! To truly engage your audience, you need to craft and execute email marketing […]
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Like so many things in our lives, events of the last few years have upended the timeline for the school purchasing cycle. The COVID-19 pandemic brought with it new school purchasing needs, such as laptops, online learning resources and HVAC systems, and these items were needed immediately—not on the typical buying timeline. Then came the […]
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In the ever-evolving realm of education, building a strong and engaged email audience is essential for nurturing valuable connections with educators, their students, and families. An effective lead generation campaign helps you grow your lists, but where’s the best place to start? Adding a newsletter sign-up on your website is an easy way to start, […]
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Sometimes you use a word because you are comfortable with it. It tends to garner a certain kind of reaction, and you’re counting on that. We call these buzzwords. Some people use buzzwords to help them sound smart, especially when they’re selling something. The use of buzzwords, also called jargon, can be effective in many […]
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Threads, Meta’s latest social media platform, launched July 6, 2023, as a text-based social network. One hundred million users joined in the first week, making it the most rapidly downloaded app ever. We’ve now hit the one-month mark. Is Threads still thriving? Are teachers using Threads? Are brands? 1. It’s true, Threads has lost 80% […]
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You only get one chance to make a first impression. When a potential customer expresses interested in your brand or product, enough to give you their email, the best way to convert them is via a welcome series. Welcome series work. They simply do. People open welcome emails 5x more often than standard email campaigns and they […]
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1. WeAreTeachers.com saw a record-breaking 61M page views in 2022. WeAreTeachers.com is a powerhouse media brand that 61M teachers visited last year. By partnering with us on your education campaigns, we’ll make sure teachers think of you. We’ll help you reach teachers who specialize in elementary, secondary, music, art, science, and language arts, along with […]
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Your goal is to reach teachers, and email is a key way to get your brand messaging in front of them. But what will get your subscribers to open and click? While there are some key best practices, the best way for you to really understand your teacher audience is to conduct A/B testing and analyze […]
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Back-to-school season is officially upon us! From mid-July through September, teachers across the United States are preparing their classroom spaces, putting together lesson materials, and gathering supplies. This time of year presents a unique opportunity to reach educators as they are actively searching for classroom ideas, free resources, and innovative products. With the wide range […]
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The best way to capture the attention, heart and mind of an educator is with relevant and valuable digital content specifically designed for educators. These kinds of resources will keep them coming back for more. As education marketers, we naturally look at our field in the aggregate—as “the market.” While this high-level thinking is important […]
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Teachers use social media daily to search for classroom ideas, connect to one another, and shop for deals. Which channels are they on? It’s important for brands and marketers to make social media a part of their multi-channel strategy to be visible and interact with teachers in the places where they spend the most time. […]
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Here’s what isn’t changing. Educators are avid users of digital channels. Using email at work and home, browsing for resources and shopping, connecting on social channels for peer advice and support makes digital marketing to educators an effective strategy. What does change are the latest tips and techniques education marketers can use to attract, persuade, […]
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The Intersection Between Tech and Next Gen Learning Featured at ISTELive 23 Are you headed to Philadelphia for ISTELive 23? Hosted June 25-28 by the International Society for Technology in Education (ISTE), ISTELive is the premier annual conference for teachers who are passionate about leveraging technology to transform learning. Featured speakers come from the education […]
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By Guest Contributor Jeremy Cesarec Along with my CB&A colleague, Saul Hafenbredl, senior director of business strategy & development, I recently had the opportunity to join the edtech community at the 2023 ASU+GSV Summit. The event returned to post-COVID form, with overflowing sessions, packed social events, and a hotel lobby rivaling Grand Central Station at 5:05 […]
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WeAreTeachers, the #1 media brand for educators, is the winner in the Education category for the 15th Annual Shorty Awards. Faced with steep competition from many well-known brands in the education space such as Microsoft and Crayola, the team at WeAreTeachers is thrilled to be recognized for their strong work in this important field. Founded […]
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One of the major challenges in selling to education is getting your product in the right hands, using the right channels, and then securing the sale. The trick is to reach out and develop a connection so you can confidently inform decision makers, “This product will meet your needs or address your problem!” Establish Relationships […]
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The first of their generation was born in 1997, the year that Google.com was registered as a domain name, IBM’s Deep Blue supercomputer made history for beating a reigning world chess champion, and everyone who was anyone had a Palm Pilot. Gen Zers are the fastest-growing group of educators in our schools today. These new […]
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A movement that started in the United States more than 30 years ago, public charter schools serve more than 3.7 million students in about 7,700 schools around the country. According to the National Alliance for Public Charter Schools, they saw an increase of nearly 240,000 students since the beginning of the pandemic—a 7 percent increase—while […]
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Why integrated marketing for education marketing? Because educators seek information from multiple channels before making decisions. You need to meet your audience where they are and where they spend time, rather than expecting them to come to you. It takes multiple touches-10 or more-to create brand trust and conversion with educators. Yes, that many touches, […]
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“Influencer marketing” continues to be a top strategy – especially in the consumer world. But when you think about it, it’s been happening informally in education for decades. There may be no other vertical market where word-of-mouth recommendations matter more. But what does “influencer marketing’ really mean in today’s environment and how can your company […]
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Mitigating learning loss. Declining enrollments. Ensuring student social and emotional health. Managing increased parental involvement. Providing a safe learning environment. These concerns are just the top of the laundry list of challenges that education leaders face in 2023. Plus, they face the looming September 2024 deadline to allocate Elementary and Secondary School Emergency Relief Fund […]
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“Out with the old, in with the new” is a great attitude for starting the year! But it also applies to the data that you use for your successful marketing programs. An MDR report on the risks of dirty data revealed that cleaning up your database could boost your company’s revenue by up to 66 […]
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Content marketing is a mature and irreplaceable part of the marketing mix. Marketers appreciate its effectiveness for establishing thought leadership, promoting brand awareness, and keeping products top of the customers’ mind. Marketers needing to keep the pipeline filled with quality content are always looking for new sources, and user-generated content can be an option. User-generated […]
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Our country has nearly 50 million K-12 students enrolled in public schools. However, a lot has changed since the days of the traditional little red schoolhouse with desks all in a row, where kids studied reading, writing and arithmetic. Today a significant number of students are attending specialty K-12 schools, such as charters and magnets. […]
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