EdMarketing

Five Tips for Selling to the Growing Charter School Market

By MDR Marketing Team | 03/24/2023 | Comments Off on Five Tips for Selling to the Growing Charter School Market
Charter school students

A movement that started in the United States more than 30 years ago, public charter schools serve more than 3.7 million students in about 7,700 schools around the country. According to the National Alliance for Public Charter Schools, they saw an increase of nearly 240,000 students since the beginning of the pandemic—a 7 percent increase—while […]

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Integrated Campaigns: Getting Everything Right

By MDR Marketing Team | 03/20/2023 | Comments Off on Integrated Campaigns: Getting Everything Right
Integrated Marketing illustration

Why integrated marketing for education marketing? Because educators seek information from multiple channels before making decisions. You need to meet your audience where they are and where they spend time, rather than expecting them to come to you. It takes multiple touches-10 or more-to create brand trust and conversion with educators. Yes, that many touches, […]

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Four Ways to Build Your Brand With Educator Influencer Marketing

By MDR Marketing Team | 02/24/2023 | Comments Off on Four Ways to Build Your Brand With Educator Influencer Marketing
Social Media activity

“Influencer marketing” continues to be a top strategy – especially in the consumer world.  But when you think about it, it’s been happening informally in education for decades. There may be no other vertical market where word-of-mouth recommendations matter more. But what does “influencer marketing’ really mean in today’s environment and how can your company […]

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5 Reasons To Add WeAreTeachers to Your Education Marketing Strategy in 2023

By Malia Bartek | 01/19/2023 | Comments Off on 5 Reasons To Add WeAreTeachers to Your Education Marketing Strategy in 2023
Digital Marketing illustration

1. WeAreTeachers reached over 34 million people in 2022. Join our established educator network as it continues to reach new heights! Work with us and find out how you can reach teachers who specialize in elementary, secondary, music, art, science, and language arts, along with principals and administrators. We reached 34 million people in 2022. […]

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Helping Schools Maximize ESSER Spending

By MDR Marketing Team | 01/18/2023 | Comments Off on Helping Schools Maximize ESSER Spending
Stacks of coins

Mitigating learning loss. Declining enrollments. Ensuring student social and emotional health. Managing increased parental involvement. Providing a safe learning environment. These concerns are just the top of the laundry list of challenges that education leaders face in 2023. Plus, they face the looming September 2024 deadline to allocate Elementary and Secondary School Emergency Relief Fund […]

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Top Six Reasons for Spring Cleaning Your Data

By MDR Marketing Team | 01/18/2023 | Comments Off on Top Six Reasons for Spring Cleaning Your Data
business woman working with two screens

“Out with the old, in with the new” is a great attitude for starting the year! But it also applies to the data that you use for your successful marketing programs. An MDR report on the risks of dirty data revealed that cleaning up your database could boost your company’s revenue by up to 66 […]

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Marketers: Look to Teachers for User-Generated Content

By MDR Marketing Team | 12/15/2022 | Comments Off on Marketers: Look to Teachers for User-Generated Content
User Generated Content

Content marketing is a mature and irreplaceable part of the marketing mix. Marketers appreciate its effectiveness for establishing thought leadership, promoting brand awareness, and keeping products top of the customers’ mind. Marketers needing to keep the pipeline filled with quality content are always looking for new sources, and user-generated content can be an option. User-generated […]

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Marketing to Specialty Schools

By MDR Marketing Team | 11/17/2022 | Comments Off on Marketing to Specialty Schools
young students at specialty school

Our country has nearly 50 million K-12 students enrolled in public schools. However, a lot has changed since the days of the traditional little red schoolhouse with desks all in a row, where kids studied reading, writing and arithmetic. Today a significant number of students are attending specialty K-12 schools, such as charters and magnets. […]

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Five Trends to Guide Your 2023 Marketing Planning

By MDR Marketing Team | 11/15/2022 | Comments Off on Five Trends to Guide Your 2023 Marketing Planning
2023 planning notebook

As the year comes to a close, you are likely deep in the middle of marketing and sales planning for 2023 – plotting out your themes and campaigns as well as the conferences and events where you will meet with educators. We’ve all learned over the past few years that everything can change in a minute, […]

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New School District Job Titles: Human Resources and School Relations/PR

By MDR Marketing Team | 10/28/2022 | Comments Off on New School District Job Titles: Human Resources and School Relations/PR
HR Personnel

In this series of blog posts, we are featuring the 36 new job titles we recently added to our database of school personnel. These titles reflect the ways that school districts are responding to our changing world with new positions that help them address today’s challenges and those they will face in the future. We’ve […]

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Six Phases of the Digital Marketing Funnel

By MDR Marketing Team | 08/18/2022 | Comments Off on Six Phases of the Digital Marketing Funnel
Marketing Funnel

As the 2022-2023 school year begins, it is a great time to review the six phases of the digital marketing funnel to help you successfully reach the perfect education prospects and convert them into customers this school year. Discovery: At the top of the funnel this is where your targeted audience finds out about your […]

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WeAreTeachers Instagram Channel Wins the Gold!

By Malia Bartek | 08/18/2022 | Comments Off on WeAreTeachers Instagram Channel Wins the Gold!
WeAreTeachers Award

Over 542,000 followers agree The WeAreTeachers Instagram channel was recently recognized as a gold winner in the category of social media marketing and Instagram in the 2022 dotCOMM awards! The dotCOMM awards is an international competition honoring excellence in web creativity and digital communication. Highly-regarded judges from the Association of Marketing and Communications Professionals evaluate […]

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How Your Brand Can Reach Educators This Back-To-School Season

By Malia Bartek | 07/01/2022 | Comments Off on How Your Brand Can Reach Educators This Back-To-School Season
Classroom

Back-to-school season is almost upon us! From mid-July through September, teachers across the United States are preparing their classroom spaces, putting together lesson materials, and gathering supplies. This time of year presents a unique opportunity to reach educators as they are actively searching for classroom ideas, free resources, and innovative products. At MDR, we’re experts […]

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“Live” Conferences are Back: Four Tips for Reintroducing Your Company

By MDR Marketing Team | 06/16/2022 | Comments Off on “Live” Conferences are Back: Four Tips for Reintroducing Your Company
Conference traffic

The past two years, there’s been a lot of talk about the return to “normal” or, at the very least, what’s come to be referred to as the “new normal.” Well, when it comes to education conferences, we may be there! However, with the majority of education conferences back to being “live” events, companies are […]

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Six Tips for Effective Email Campaigns

By MDR Marketing Team | 05/18/2022 | Comments Off on Six Tips for Effective Email Campaigns
Email Marketing graphic

Email marketing campaigns are a terrific way to reach prospects and secure qualified leads. However, we know the educators you want to reach receive hundreds of emails every day – even more during prime times in the academic calendar like back to school and the spring buying cycle. How can you be sure that your […]

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Tips for Supporting Summer Learning Programs

By MDR Marketing Team | 04/21/2022 | Comments Off on Tips for Supporting Summer Learning Programs
Backpacks in summer field

As schools continue to work to mitigate the learning loss resulting from the disruption of the COVID-19 pandemic, many are offering summer learning programs that combine academics and enrichment. And because of the billions of dollars in ARP ESSER funds that have been distributed to states and districts, they have the resources to invest in […]

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Five Key Education Marketing Trends for 2022

By Guest Contributor | 04/21/2022 | Comments Off on Five Key Education Marketing Trends for 2022
Marketing Team

By Guest Contributor Saul Hafenbredl What are the major trends in business-to-education marketing that companies need to be aware of to stay one step ahead in a rapidly changing business environment? CB&A’s annual Education Marketing Trends Report provides key insights that help companies succeed in selling to schools—and during a recent Expert Series webinar, the […]

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Mapping the Education Customer Journey With Buyer Personas

By MDR Marketing Team | 03/23/2022 | Comments Off on Mapping the Education Customer Journey With Buyer Personas
Woman making online purchase

It’s hard to sell something if you don’t understand who you are trying to sell it to. Yet, marketers face the challenge of clearly defining who their target buyer really is, particularly in education. In many K-12 environments, decisions are made at the school district or even school board level, but often teachers, parents, and […]

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Tips for Helping Schools Spend Year End “Use It or Lose It” Funds

By MDR Marketing Team | 02/17/2022 | Comments Off on Tips for Helping Schools Spend Year End “Use It or Lose It” Funds
Spending Decisions

It may only be February, but the end of the 2021-2022 school year is as little as three or four months away. And with the end of the school year comes the scramble by districts, schools, and even individual teachers to spend down their budgets. Whether this “use it or lose it” scenario includes millions […]

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How States Plan to Use Federal Pandemic Relief Funds, Part 4

By MDR Marketing Team | 01/20/2022 | Comments Off on How States Plan to Use Federal Pandemic Relief Funds, Part 4
Planning Meeting

The U.S. Department of Education has approved the final state and territory plans for using their American Rescue Plan (ARP) Elementary and Secondary Emergency Relief (ESSER) funds to support the safe and sustained return to in-person learning for U.S. K-12 students. Other states and territories had their ARP ESSER plans approved in 2021. All 52 […]

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Navigating the Disrupted 2022 School Calendar

By Guest Contributor | 01/20/2022 | Comments Off on Navigating the Disrupted 2022 School Calendar
Teachers walking down hallway

By Guest Contributor Lisa Wolfe In the words of the poet Robert Burns, “The best laid plans of mice and men often go awry.”  Headlines from the first few weeks of 2022 show that nothing could be truer of the return to school following the holidays. Thousands of K-12 schools have experienced a disruption to […]

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What Does Apple’s Mail Privacy Protection Mean for Me?

By MDR Marketing Team | 10/14/2021 | Comments Off on What Does Apple’s Mail Privacy Protection Mean for Me?
Email Privacy

  At their annual Worldwide Developers Conference on June 7th this year, Apple announced a new policy on email privacy. According to Apple, their Mail Privacy Protection (MPP) “hides your IP address, so senders can’t link it to your other online activity or determine your location. And it prevents senders from seeing if and when […]

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Three Ways COVID-19 Disrupted the K-12 School Buying Cycle

By MDR Marketing Team | 10/13/2021 | Comments Off on Three Ways COVID-19 Disrupted the K-12 School Buying Cycle
school supplies on desk

Every November, Merriam-Webster picks the “word of the year.” For 2020, it was “pandemic.” (Go figure!) While it is still a bit early for the 2021 word to be announced, it might well be “disruption.”  And among the things that have been most disrupted over the past year or more is the way that we […]

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Match District Size to Your Business Goals

By MDR Marketing Team | 09/21/2021 | Comments Off on Match District Size to Your Business Goals
Teacher helping students using tablets

MDR Insights There are 95,938 public schools in America, serving over 47 million public school students. Let’s look at the different school district sizes and what types of businesses match their needs. At MDR, we consider a district large if it enrolls over 10,000 students. A medium district enrolls 2,500 to 9,999 students, and a […]

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Teacher Appreciation Day x 365

By MDR Marketing Team | 09/16/2021 | Comments Off on Teacher Appreciation Day x 365
Teacher Appreciation 365 days

 We’re all familiar with Teacher Appreciation Week. Considering everything teachers are dealing with right now–return to in-person instruction, keeping kids safe, helping students catch up, and controversies about curriculum—we’d like to make a suggestion… Let’s make every day Teacher Appreciation Day. Here’s why: whatever expectations you may have in a typical year for teacher time? […]

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Still Facing a Digital Divide? The FCC Can Help.

By MDR Marketing Team | 07/21/2021 | Comments Off on Still Facing a Digital Divide? The FCC Can Help.
close up of student hands doing school work

Educators couldn’t miss the headlines about the additional $122 billion allocated for ESSER in the American Rescue Plan (ARP), signed into law in March. But there was another boon for education in the ARP that you may not have heard about: the Emergency Connectivity Fund (ECF). Administered through the Universal Service Administrative Company of the FCC, […]

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Planning to Support Teachers for Back-to-School 2021-2022

By MDR Marketing Team | 05/21/2021 | Comments Off on Planning to Support Teachers for Back-to-School 2021-2022
teacher relaxing in classroom

 As of April 2021, the CDC reported nearly 80 percent of teachers, school staff, and childcare workers have received at least one shot of COVID-19 vaccine*, recently the FDA approved the Pfizer vaccine for children as young as 12 and experts are predicting even younger children will be eligible to be vaccinated by the end […]

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Getting the Attention of Purchasing Decision Makers

By MDR Marketing Team | 05/21/2021 | Comments Off on Getting the Attention of Purchasing Decision Makers
Colleagues discussing project

One of the major challenges in selling to education is getting your product in the right hands, using the right channels, and then securing the sale. The trick is to reach out and develop a connection so you can confidently inform decision makers, “This product will meet your needs or address your problem!” Establish Relationships […]

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Marketing Prepares for the “Cookieless Future”

By MDR Marketing Team | 04/30/2021 | Comments Off on Marketing Prepares for the “Cookieless Future”
Cookie keyboard key

You’ve likely heard some rumblings in the marketing world about the death of the third-party cookie. Dramatic language aside, some big changes are coming in how browsers handle user site visit information. Those changes will have an impact on how MDR’s digital display advertising works. So, we want to give you a heads up about […]

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Celebrating Teacher Appreciation Week 2021

By MDR Marketing Team | 04/23/2021 | Comments Off on Celebrating Teacher Appreciation Week 2021
Thank You Teacher

We’ve had a lot of heroes to celebrate over the past year, among them, and most notably for our community, the over 4 million U.S. K-12 teachers! While thanking teachers should not be a once-a-year event, we have an opportunity with Teacher Appreciation Week 2021, May 3-7, to share our gratitude. This year, more than […]

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