EdMarketing

Social Distancing Is Driving Social Media

By Kristina James | 04/06/2020 | Comments Off on Social Distancing Is Driving Social Media
Man using laptop and tablet

With nearly 300 million people in at least 38 states being urged to stay home, sales and marketing professionals alike have absorbed a new vocabulary term, “social distancing.” Because of social distancing millions of us are working from home, top Education conferences like NCTM, ALA and ISTE have been canceled, and we are all wrapping Read More »

Read Now »

Education in the Time of Coronavirus

By Kristina James | 04/06/2020 | Comments Off on Education in the Time of Coronavirus
Father and son working at home

Like many of you, I find most of my daily activities have significantly changed because of the Coronavirus (COVID-19) quarantine/”shelter in place” rules. I’m making the best of it, spending time with my family, connecting more frequently via text, FaceTime and social media, and shopping — lots of shopping for food and supplies, of course, Read More »

Read Now »

School Supply Lists for Fall? They’re Being Compiled Now.

By Kristina James | 03/12/2020 | Comments Off on School Supply Lists for Fall? They’re Being Compiled Now.
School Supplies

Teachers are known for their advance planning, so it’s no surprise they get out ahead of the fall classroom resupply game by making their shopping lists months in advance. And our research reveals most lists are compiled in the spring. To make the list, it’s important to focus your persuasive attention on teachers because over Read More »

Read Now »

2019 Top Content for Teachers

By Kristina James | 02/20/2020 | Comments Off on 2019 Top Content for Teachers
Colleagues collaborating

With more than 60 million page views in 2019 and 600,000 new followers across Facebook, Twitter, Pinterest and Instagram channels, WeAreTeachers  is the online destination for teachers and school leaders. Educators come to WeAreTeachers every day looking for practical classroom ideas, freebies and giveaways, and teacher-to-teacher advice and humor. Our team of strategists have become Read More »

Read Now »

Some of the Savviest Instagram Influencers Are Classroom Teachers

By Guest Contributor | 02/20/2020 | Comments Off on Some of the Savviest Instagram Influencers Are Classroom Teachers
Colleagues collaborating

Thanks to The Marketing Scope for publishing us in this great article. Check out this excerpt from our very own Donnine Souhrada below. When it comes to Instagram influencers, you’re likely picturing young celebrities promoting the latest hot trend. But there’s another group that’s spending time exerting influence over young people on social media: teachers. Read More »

Read Now »

6 Smart Strategies for Education Companies in Digital Marketing

By Guest Contributor | 02/20/2020 | Comments Off on 6 Smart Strategies for Education Companies in Digital Marketing
6 Smart Strategies for Education Companies in Digital Marketing

Thanks to EdWeek for mentioning us in this great article. Here’s a sneak peek: Digital marketing strategies are evolving in new ways to help education companies target their efforts more effectively, boost their brands, and connect with educators. Companies are using new tactics to thrive on social media. They’re modifying the way they work with Read More »

Read Now »

10 Ways to Crush Your Education Marketing Conferences this Year

By Kristina James | 01/17/2020 | Comments Off on 10 Ways to Crush Your Education Marketing Conferences this Year
mdr-conference-tips

It’s our favorite time of year (well, one of them), when you can go to one location and meet all your prospects and customers, show them what’s new, and collaborate on what’s next. The 2020 conference season kicked off this week with the Future of Education Technology Conference (FETC) in sunny Miami, FL. The thing Read More »

Read Now »

3 Ways to Engage Educators to Boost Your Brand Image

By MDR Marketing Team | 01/16/2020 | Comments Off on 3 Ways to Engage Educators to Boost Your Brand Image
Colleagues collaborating

Thank you to The Marketing Scope for sharing our guest contributed article.  Educators are a band of wise warriors quietly cultivating the minds that will form our future — they’re some of the most valuable people in society. But how often do you think of them as an investable audience when it comes to building Read More »

Read Now »

Content is Key to Building a Community of Educators

By Kimberley Moran | 12/05/2019 | Comments Off on Content is Key to Building a Community of Educators
mdr-content-key-educator

We all know how important social media has become. It is a part of daily life. It sells products and lifestyles. It shapes public opinion. Those savvy folks who are crushing it on social media have become the new type of celebrity – influencers. Social media is in a word, a star-maker. That’s all well Read More »

Read Now »

The Advantages of Email Marketing are Only as Good as the Marketing Itself

By Kristina James | 11/06/2019 | Comments Off on The Advantages of Email Marketing are Only as Good as the Marketing Itself
Mobile email illustration

Is there a problem with email? Many would say yes, but I’d challenge that. Having spoken recently with a few executive level marketers, I learned that, like me, they still rely heavily on email in their marketing mix. However, also like me, they are hearing a lot of buzz about email not being reliable as Read More »

Read Now »

Are You Ghosting Your Customers?

By MDR Marketing Team | 10/31/2019 | Comments Off on Are You Ghosting Your Customers?
mdr-customer-retention-education-marketing

That’s scary – and here are four reasons why! With Halloween upon us…made me think about a haunting dirty trick. I’m talking about being ghosted. It’s the worst. You think you’ve made a connection with someone, and then they stop responding to your calls, emails, texts, whatever. Whoosh—they’ve vanished. It’s the ultimate insult. You weren’t Read More »

Read Now »

Beyond Back-to-School Spending: Teachers Are Brand Loyal

By Kristina James | 10/25/2019 | Comments Off on Beyond Back-to-School Spending: Teachers Are Brand Loyal
school supplies illustration

School spending is big business. Teachers spend an estimated $1.75 billion per year on school supplies from classroom budgets and out-of-pocket expenditures. And marketers know teachers—and parents—spend a lot of their own money on school-related products and services. In a previous post, I talked about the trend of teacher out-of-pocket spending on school supplies for Read More »

Read Now »

Beyond Back-to-School Spending: Teachers Spend All Year Long

By Kristina James | 10/18/2019 | 1 Comment
Money jar and stack of books

There’s a reason the hashtag #clearthelist—which asks people to buy items on teachers’ Amazon wish lists—took off this back-to-school season. Teachers are spending more and more of their own money on school supplies and materials for their classrooms. And many schools continue to push the AmazonSmile program which gives back to schools when friends and Read More »

Read Now »

5 Ways to Get More for Your Brand By Sponsoring a Blog Post

By Guest Contributor | 10/11/2019 | Comments Off on 5 Ways to Get More for Your Brand By Sponsoring a Blog Post
mdr-sponsored-content-share

By Kimberley Moran – Senior Digital Editor at WeAreTeachers and School Leaders Now It doesn’t take long in any culture to realize the truth in the old saying, you are known by the company you keep. Look around and you’ll find people aligning themselves with brands everywhere from makeup to food to educational products. It Read More »

Read Now »

Don’t Be Hating on Email Marketing

By Kristina James | 10/11/2019 | Comments Off on Don’t Be Hating on Email Marketing
MDR dont hate email

I went shopping before work again…because I feel compelled to look at my email when I first wake up. There was a sale, there were these boots… and the next thing I know I’m $100 poorer (but infinitely more stylish) before 8 a.m. That’s the thing with email. It finds you…wherever you are, it is Read More »

Read Now »

How to Meet the Demands of the Socially Conscious Consumer

By MDR Marketing Team | 09/23/2019 | Comments Off on How to Meet the Demands of the Socially Conscious Consumer
Volunteers all hands in

Thanks to ReadWrite for referencing us in this great article. Nearly 200 chief executives from some of the world’s largest companies met in August as part of the Business Roundtable. Discussing the most pressing issues facing modern corporations, their manifesto signaled a departure from old-school corporate philosophy. Its primary message? Shareholder value isn’t everything. Regardless of how far-reaching their call Read More »

Read Now »

Capturing the Attention of Busy School Leaders

By MDR Marketing Team | 09/19/2019 | Comments Off on Capturing the Attention of Busy School Leaders
Group raising hands

Renaissance Collaborates with MDR to Build Continued Awareness Among School Leaders School leaders regularly clock more than a standard, full-time workload every week. In fact, a recent study showed that on average, principals work nearly 60 hours a week. This makes them an especially challenging audience to reach for the thousands of education technology companies Read More »

Read Now »

What Worked: The Best of Content Marketing Report

By MDR Marketing Team | 09/10/2019 | 3 Comments
mdr-best-of-content-teachers

If educators respond to relationship marketing, and every relationship starts with a good conversation, then content marketing is your best opening line. Thoughtful, captivating, relevant content that strikes a chord with the teacher audience is an ideal ice breaker. Make an educator feel like you’re worth listening to, and you are heading for the top Read More »

Read Now »

Why Email Marketing Takes the Lead

By Sean McCloud | 08/21/2019 | Comments Off on Why Email Marketing Takes the Lead
MDR-email-marketing

Where and how you get a lead, and what it costs to generate and qualify it, should be the prime consideration in how you apportion your lead-gen dollars. We talked with MDR’s Digital Products Manager, Sean McCloud, about how marketers can use email marketing to cost-efficiently and consistently fill the lead funnel for sales. Q: Read More »

Read Now »

8 Marketing Tips for a Successful School Year

By MDR Marketing Team | 08/08/2019 | Comments Off on 8 Marketing Tips for a Successful School Year
mdr-marketing-educators-tips

It’s the most wonderful time of the year, and well, the busiest! With the start of the new school year upon us, we are consistently asked “what are the few things we can do now to keep our campaigns fresh for educators and give them an edge up to our competitors?”  Well, to help you Read More »

Read Now »

3 ways to make your company irresistible to Gen Z workers

By MDR Marketing Team | 07/27/2019 | Comments Off on 3 ways to make your company irresistible to Gen Z workers
Colleagues collaborating

Thanks to TheLadders.com for referencing us in this great article. When Millennials entered the business world in the early 2000s, unemployment rates were nearly double what they are now — and steadily climbing. As Generation Z comes onto the scene, unemployment sits at record lows. Companies seeking educated new talent are in a fight to catch Read More »

Read Now »

Take Your CSR Program Back To School

By Linda Ingersoll | 07/22/2019 | Comments Off on Take Your CSR Program Back To School
School children wailting to get on bus

Thank you to CEOWorld Magazine for sharing our guest contributed article. By now we all know that corporate social responsibility (CSR) is not only good for local communities and the world, it’s also good for the bottom line. Any business worth its 21st-century salt has embraced this fact and is running with it. But are Read More »

Read Now »

Understanding the 5 W’s of Influencer Marketing Disclosure

By MDR Marketing Team | 07/03/2019 | Comments Off on Understanding the 5 W’s of Influencer Marketing Disclosure
mdr-influencer-marketing-disclosure

Let’s start off by explaining what influencers are and how they can help your business. An influencer is someone with an audience of followers and a platform to engage with them on, whether that’s online via a blog or website, on social media via Instagram or Facebook, or even in-person at live events. Brands can Read More »

Read Now »

Now is the Time to Get in on the $80 Billion Back-to-School Market

By MDR Marketing Team | 06/24/2019 | Comments Off on Now is the Time to Get in on the $80 Billion Back-to-School Market
school supplies collage

Thanks to Business 2 Community for sharing our guest contributed article. Late summer and fall is the time when parents and their kids are shopping for backpacks, binders, and the latest styles as students head back into the classroom. But teachers are making plans much earlier. They spend springtime finalizing their lists for the following Read More »

Read Now »

Influencer Marketing for the Education Space: The Who, What, Why, and How

By MDR Marketing Team | 06/19/2019 | Comments Off on Influencer Marketing for the Education Space: The Who, What, Why, and How
mdr-teachers-as-influencers-marketing

Influencer marketing has been prominent in consumer marketing, especially in the fashion, technology, and beauty industries for quite a while. Over the last few years it has emerged in the educator space as an exciting, new way to promote your products, company, or brand to new people in the education market. Partnering with authentic social Read More »

Read Now »

Educators are Engaged Day and Night, All Year Round

By MDR Marketing Team | 06/14/2019 | Comments Off on Educators are Engaged Day and Night, All Year Round
mdr-reach-educators-all-year-long

The Numbers Are in and the Numbers Don’t Lie No matter what business you are in, it is important to communicate with your customers and it is even more important to know when to communicate with them. Conventional wisdom has taught us that in the education arena, the first two months of the school year Read More »

Read Now »

How to Use Social Media for More Mindful Connections

By MDR Marketing Team | 06/06/2019 | Comments Off on How to Use Social Media for More Mindful Connections
woman social posting on moblie phone

Thanks to Thrive Global for referencing us in this great article. Once primarily an outlet for creative expression, Instagram has morphed into a real-time competition to build cadres of followers. But enough is apparently enough. The company has announced plans to move back to being a platform blooming with inspiration and good intentions — or Read More »

Read Now »