EdMarketing

Educator Hot Topics!

By Jodi Murphy | 04/26/2019 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities from the past two weeks.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring […]

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Building the STEM Workforce Today’s Talent Pool Can’t Provide

By Marta Oddone | 04/25/2019 | 0 Comments
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Thank you to Under30CEO for referencing us in this great article. Today’s tight labor market is flipping the script on recruiting. Rather than job seekers trying to impress employers, the opposite is happening. Apprenticeship opportunities, in which employees are paid to be trained rather than incur student debt, have grown by 42 percent since 2013. And […]

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More Reasons to Add Digital Advertising to Your Marketing Toolkit

By Sean McCloud | 04/23/2019 | 0 Comments

The 24-Hour Digital Campaign Engagement Cycle Teachers like to surf at lunchtime—surf the Internet that is. A majority like to open their email around noon, so, a good time to catch them is while they are eating. That’s food for thought as you put together your campaign menu. In looking at our engagement data from […]

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Are Teachers in Love with Insta? Here’s What We Learned from Our Survey.

By Marta Oddone | 04/16/2019 | 3 Comments
mdr-teacher-social-use-instagram

We already know teachers are embracing social media. We also learned that Instagram is the social network preferred by millennials and Gen Z. So, the next logical step was to ask what teachers think of Instagram. Recently, MDR surveyed teachers about their Instagram use, and more than 1,000 teachers shared their thoughts. The majority of […]

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Educator Hot Topics!

By Jodi Murphy | 04/12/2019 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities from the past two weeks.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring […]

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Learn How Facebook Advertising Updates May (or May Not) Affect Your Education Marketing Campaigns

By Sean McCloud | 04/11/2019 | 0 Comments
mdr-facebook-advertising-education-marketing

Facebook has made its way back into recent news headlines, this time regarding its ad targeting solutions. While there is no need to fret, we want to recognize that some of these changes may impact those in the education space, both Facebook users and advertisers who rely on the platform to target and reach customers. […]

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Three Ways Using Multi-Channel Marketing Will Improve Email Performance

By Jodi Murphy | 04/09/2019 | 0 Comments
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I love email. At its best, it is a non-invasive form of one-to-one communication that is direct, cost-effective, and easy to track. But, that ping-ping-ping of incoming emails can truly get on my nerves. Each morning, I’m stressed before I even look at my inbox, because I know there will be hundreds of new messages […]

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The Impact of Libraries on the School Community

By Jodi Murphy | 04/08/2019 | 0 Comments
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This year’s National Library Week theme was Libraries = Strong Communities. At MDR we are awed by the immense impact that libraries have in our communities and how their influence goes well beyond library doors. A Pew Research Center study from 2016 showed that more than 90% of Americans consider the library “very” or “somewhat” […]

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Educator Hot Topics!

By Jodi Murphy | 03/29/2019 | 0 Comments
mdr-educator-hot-topics-oct

What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities from the past two weeks.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring […]

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Pinterest Advertising: Target Educators Where They Are

By Sean McCloud | 03/25/2019 | 0 Comments

You might be surprised to know that that there are 250 million users on Pinterest…AND millions are educators. Pinterest is a visual platform used for discovering new ideas and their advertising option is an excellent opportunity for education marketers to put their products and services in front of an engaged, qualified audience of educators. Most […]

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Teacher Appreciation Week Is May 6–10: A+ Gifts for Your Favorite Educator

By Jodi Murphy | 03/18/2019 | 0 Comments
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Apples, coffee cups, pencils, and rulers: What do these things have in common? Ding, ding, ding — they’re gifts given to teachers every single year. This Teacher Appreciation Week, you can do better by giving teachers something that they’re truly interested in. No matter their district or grade level taught, teachers are running short on […]

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For Millennials and Gen Z, pictures are worth a thousand words.

By Marta Oddone | 03/18/2019 | 0 Comments
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The cool kids are on Instagram. You need to be there, too. I was scrolling through posts on Instagram for a lifestyle brand I follow recently, and the comment thread stopped me in my tracks. The call to action was a request to sign up for an email newsletter. “Sign up for email?” one commenter […]

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Educator Hot Topics!

By Jodi Murphy | 03/14/2019 | 0 Comments
mdr-educator-hot-topics-319a

What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities from the past two weeks.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring […]

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The School Purchasing Cycle Webinar: Your Questions Answered

By Marta Oddone | 03/12/2019 | 0 Comments
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Recently, we held a webinar on Decoding the School Purchasing Cycle. During this webinar we shared ideas about how to tailor your message for where your educator audience is during the in the buying cycle, and what channels work best during different times of the school year. Our presenters and experts received many questions from […]

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Social Causes That Gen Z Cares About—and Why You Should Care, Too

By Linda Ingersoll | 03/05/2019 | 0 Comments
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Thank you to Marketo for sharing our guest contributed article. The kids are growing up. Believe it or not, the oldest of Generation Z (those born between 1996 and 2010, according to MDR) are starting to graduate from college. They’re making many of their own decisions and influencing their parents and society as a whole. […]

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Content Marketing to Educators

By Marta Oddone | 03/04/2019 | 0 Comments
mdr-content-marketing-educators

What is Content Marketing? Who you are and what you offer the world as a brand or organization is expressed through your content: ads that capture interest, emails that relate your value to your customers’ needs, blog posts that show you get what your audience cares about, and so on. Content marketing is the art […]

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Educator Hot Topics!

By Jodi Murphy | 03/01/2019 | 0 Comments
mdr-teacher-hot-topics

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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Top 10 Ways to Crush Your Next Education Marketing Conference

By Kristina James | 02/27/2019 | 0 Comments
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It’s our favorite time of year (well, one of them), when you can go to one location and meet all your prospects and customers, show them what’s new, and collaborate on what’s next…city, after city, after city. But, hey it’s great marketing ROI, right? Good for your T&E budget to see a lot of people […]

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Marketing to the School Buying Cycle

By Marta Oddone | 02/19/2019 | 0 Comments
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Musicians, tap dancers, photographers…they all know the importance of good timing. And, good timing is key to successful marketing. Syncing your marketing efforts to the beat of the audience’s purchasing journey is the smart way to avoid off notes, missed steps, and lost opportunities. In our upcoming webinar, Decoding the School Purchasing Cycle, we’ll be […]

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Why You Should Incorporate Instagram Ads into Your Facebook Advertising Campaigns

By Sean McCloud | 02/18/2019 | 0 Comments
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Social media advertising provides marketers with great audience targeting choices and the ability to measure conversions. With Instagram steadily growing in popularity at 1 billion active users and Facebook’s user base reaching 2.2 billion, what does this mean for social advertisers and their campaign planning? Brands need to have active promotions running on both, and considering Facebook owns […]

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Educator Hot Topics!

By Jodi Murphy | 02/15/2019 | 0 Comments
mdr-educator-top-topics-likes

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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7 Education Trends to Watch in 2019

By Kristina James | 02/13/2019 | 4 Comments
mdr-2019-education-trends

Which education trends are capturing the collective imagination this year? Spoiler alert: It’s not just technology changing the classroom environment. Here are seven trends you’re likely to see more of in the year ahead. 1. Artificial Intelligence (AI) Experts estimate that the use of Artificial Intelligence (AI) will grow by 50% in the next few […]

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New to educator social media marketing? These 6 steps can help you get started

By Jodi Murphy | 02/12/2019 | 0 Comments
mdr-social-media-teachers

Okay, okay, I know what you’re thinking…”Another post on social media marketing to educators and why I need to be doing it.”  You’re right! Seriously though, you need to be doing it.  I still am shocked at the number of brands who are missing out on reaching teachers, schools and families via social channels.  It […]

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MDR and Lysol Announced as Finalists in the 2019 Folio: Digital Awards

By Marta Oddone | 02/04/2019 | 0 Comments

  We are proud to announce that MDR, together with our client Lysol, received honorable mention in the Digital Activation category of the 2019 Folio: Digital Awards for the “My Healthy Classroom” initiative. The Folio: Digital Awards is the publishing industry’s most prestigious program for digital excellence in publishing will honor dozens of winners and […]

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Educator Hot Topics!

By Jodi Murphy | 02/01/2019 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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Mark International Data Privacy Day 2019 by Taking Time to Reflect on Data Protection

By Kristina James | 01/31/2019 | 0 Comments

Your personal data is your identity––as unique to you as your fingerprints. However, many of us may not be aware of how our data is being used online. International Data Privacy Day, which took place this week on January 28, is an excellent time to put in place practices, both personally and professionally, to protect […]

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Educator Hot Topics!

By Jodi Murphy | 01/18/2019 | 0 Comments
mdr-educator-hot-topics-oct

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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