EdMarketing

The Advantages of Email Marketing are Only as Good as the Marketing Itself

By Kristina James | 11/06/2019 | Comments Off on The Advantages of Email Marketing are Only as Good as the Marketing Itself
Mobile email illustration

Is there a problem with email? Many would say yes, but I’d challenge that. Having spoken recently with a few executive level marketers, I learned that, like me, they still rely heavily on email in their marketing mix. However, also like me, they are hearing a lot of buzz about email not being reliable as Read More »

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Are You Ghosting Your Customers?

By MDR Marketing Team | 10/31/2019 | Comments Off on Are You Ghosting Your Customers?
mdr-customer-retention-education-marketing

That’s scary – and here are four reasons why! With Halloween upon us…made me think about a haunting dirty trick. I’m talking about being ghosted. It’s the worst. You think you’ve made a connection with someone, and then they stop responding to your calls, emails, texts, whatever. Whoosh—they’ve vanished. It’s the ultimate insult. You weren’t Read More »

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Beyond Back-to-School Spending: Teachers Are Brand Loyal

By Kristina James | 10/25/2019 | Comments Off on Beyond Back-to-School Spending: Teachers Are Brand Loyal
school supplies illustration

School spending is big business. Teachers spend an estimated $1.75 billion per year on school supplies from classroom budgets and out-of-pocket expenditures. And marketers know teachers—and parents—spend a lot of their own money on school-related products and services. In a previous post, I talked about the trend of teacher out-of-pocket spending on school supplies for Read More »

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Beyond Back-to-School Spending: Teachers Spend All Year Long

By Kristina James | 10/18/2019 | 1 Comment
Money jar and stack of books

There’s a reason the hashtag #clearthelist—which asks people to buy items on teachers’ Amazon wish lists—took off this back-to-school season. Teachers are spending more and more of their own money on school supplies and materials for their classrooms. And many schools continue to push the AmazonSmile program which gives back to schools when friends and Read More »

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5 Ways to Get More for Your Brand By Sponsoring a Blog Post

By Guest Contributor | 10/11/2019 | Comments Off on 5 Ways to Get More for Your Brand By Sponsoring a Blog Post
mdr-sponsored-content-share

By Kimberley Moran – Senior Digital Editor at WeAreTeachers and School Leaders Now It doesn’t take long in any culture to realize the truth in the old saying, you are known by the company you keep. Look around and you’ll find people aligning themselves with brands everywhere from makeup to food to educational products. It Read More »

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Don’t Be Hating on Email Marketing

By Kristina James | 10/11/2019 | Comments Off on Don’t Be Hating on Email Marketing
MDR dont hate email

I went shopping before work again…because I feel compelled to look at my email when I first wake up. There was a sale, there were these boots… and the next thing I know I’m $100 poorer (but infinitely more stylish) before 8 a.m. That’s the thing with email. It finds you…wherever you are, it is Read More »

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How to Meet the Demands of the Socially Conscious Consumer

By MDR Marketing Team | 09/23/2019 | Comments Off on How to Meet the Demands of the Socially Conscious Consumer
Volunteers all hands in

Thanks to ReadWrite for referencing us in this great article. Nearly 200 chief executives from some of the world’s largest companies met in August as part of the Business Roundtable. Discussing the most pressing issues facing modern corporations, their manifesto signaled a departure from old-school corporate philosophy. Its primary message? Shareholder value isn’t everything. Regardless of how far-reaching their call Read More »

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Capturing the Attention of Busy School Leaders

By MDR Marketing Team | 09/19/2019 | Comments Off on Capturing the Attention of Busy School Leaders
Group raising hands

Renaissance Collaborates with MDR to Build Continued Awareness Among School Leaders School leaders regularly clock more than a standard, full-time workload every week. In fact, a recent study showed that on average, principals work nearly 60 hours a week. This makes them an especially challenging audience to reach for the thousands of education technology companies Read More »

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What Worked: The Best of Content Marketing Report

By MDR Marketing Team | 09/10/2019 | 3 Comments
mdr-best-of-content-teachers

If educators respond to relationship marketing, and every relationship starts with a good conversation, then content marketing is your best opening line. Thoughtful, captivating, relevant content that strikes a chord with the teacher audience is an ideal ice breaker. Make an educator feel like you’re worth listening to, and you are heading for the top Read More »

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Why Email Marketing Takes the Lead

By Sean McCloud | 08/21/2019 | Comments Off on Why Email Marketing Takes the Lead
MDR-email-marketing

Where and how you get a lead, and what it costs to generate and qualify it, should be the prime consideration in how you apportion your lead-gen dollars. We talked with MDR’s Digital Products Manager, Sean McCloud, about how marketers can use email marketing to cost-efficiently and consistently fill the lead funnel for sales. Q: Read More »

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8 Marketing Tips for a Successful School Year

By MDR Marketing Team | 08/08/2019 | Comments Off on 8 Marketing Tips for a Successful School Year
mdr-marketing-educators-tips

It’s the most wonderful time of the year, and well, the busiest! With the start of the new school year upon us, we are consistently asked “what are the few things we can do now to keep our campaigns fresh for educators and give them an edge up to our competitors?”  Well, to help you Read More »

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3 ways to make your company irresistible to Gen Z workers

By MDR Marketing Team | 07/27/2019 | Comments Off on 3 ways to make your company irresistible to Gen Z workers
Colleagues collaborating

Thanks to TheLadders.com for referencing us in this great article. When Millennials entered the business world in the early 2000s, unemployment rates were nearly double what they are now — and steadily climbing. As Generation Z comes onto the scene, unemployment sits at record lows. Companies seeking educated new talent are in a fight to catch Read More »

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Take Your CSR Program Back To School

By Linda Ingersoll | 07/22/2019 | Comments Off on Take Your CSR Program Back To School
School children wailting to get on bus

Thank you to CEOWorld Magazine for sharing our guest contributed article. By now we all know that corporate social responsibility (CSR) is not only good for local communities and the world, it’s also good for the bottom line. Any business worth its 21st-century salt has embraced this fact and is running with it. But are Read More »

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Understanding the 5 W’s of Influencer Marketing Disclosure

By MDR Marketing Team | 07/03/2019 | Comments Off on Understanding the 5 W’s of Influencer Marketing Disclosure
mdr-influencer-marketing-disclosure

Let’s start off by explaining what influencers are and how they can help your business. An influencer is someone with an audience of followers and a platform to engage with them on, whether that’s online via a blog or website, on social media via Instagram or Facebook, or even in-person at live events. Brands can Read More »

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Now is the Time to Get in on the $80 Billion Back-to-School Market

By MDR Marketing Team | 06/24/2019 | Comments Off on Now is the Time to Get in on the $80 Billion Back-to-School Market
school supplies collage

Thanks to Business 2 Community for sharing our guest contributed article. Late summer and fall is the time when parents and their kids are shopping for backpacks, binders, and the latest styles as students head back into the classroom. But teachers are making plans much earlier. They spend springtime finalizing their lists for the following Read More »

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Influencer Marketing for the Education Space: The Who, What, Why, and How

By MDR Marketing Team | 06/19/2019 | Comments Off on Influencer Marketing for the Education Space: The Who, What, Why, and How
mdr-teachers-as-influencers-marketing

Influencer marketing has been prominent in consumer marketing, especially in the fashion, technology, and beauty industries for quite a while. Over the last few years it has emerged in the educator space as an exciting, new way to promote your products, company, or brand to new people in the education market. Partnering with authentic social Read More »

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Educators are Engaged Day and Night, All Year Round

By MDR Marketing Team | 06/14/2019 | Comments Off on Educators are Engaged Day and Night, All Year Round
mdr-reach-educators-all-year-long

The Numbers Are in and the Numbers Don’t Lie No matter what business you are in, it is important to communicate with your customers and it is even more important to know when to communicate with them. Conventional wisdom has taught us that in the education arena, the first two months of the school year Read More »

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How to Use Social Media for More Mindful Connections

By MDR Marketing Team | 06/06/2019 | Comments Off on How to Use Social Media for More Mindful Connections
woman social posting on moblie phone

Thanks to Thrive Global for referencing us in this great article. Once primarily an outlet for creative expression, Instagram has morphed into a real-time competition to build cadres of followers. But enough is apparently enough. The company has announced plans to move back to being a platform blooming with inspiration and good intentions — or Read More »

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Getting More Bang for your Content Marketing Buck

By MDR Marketing Team | 05/16/2019 | Comments Off on Getting More Bang for your Content Marketing Buck
mdr-money-content-marketing

It’s targeted to educators. It’s rich in detail. It conveys your message persuasively, not to mention the beautiful design! You’ve worked hard on an article, case study, eBook, or white paper and now it’s time for that content to work hard for you. That’s where repurposing, upcycling, and disseminating comes into play as part of your Read More »

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MDR and Lysol Selected as Winners in the 2019 PRNews Social Media Awards

By MDR Marketing Team | 05/14/2019 | Comments Off on MDR and Lysol Selected as Winners in the 2019 PRNews Social Media Awards
Modern Classroom

We are proud to announce that MDR, together with our client Lysol, was selected as a winner in the Instagram – Best Marketing Campaign category of the 2019 PRNews Social Media Awards! Winners were announced last week at the Social Media Awards Breakfast at the Social Shake Up Show in Atlanta, GA. The My Healthy Read More »

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Building the STEM Workforce Today’s Talent Pool Can’t Provide

By MDR Marketing Team | 04/25/2019 | Comments Off on Building the STEM Workforce Today’s Talent Pool Can’t Provide
mdr-stem-mention1

Thank you to Under30CEO for referencing us in this great article. Today’s tight labor market is flipping the script on recruiting. Rather than job seekers trying to impress employers, the opposite is happening. Apprenticeship opportunities, in which employees are paid to be trained rather than incur student debt, have grown by 42 percent since 2013. And Read More »

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More Reasons to Add Digital Advertising to Your Marketing Toolkit

By Sean McCloud | 04/23/2019 | Comments Off on More Reasons to Add Digital Advertising to Your Marketing Toolkit
Time to Engage photo

The 24-Hour Digital Campaign Engagement Cycle Teachers like to surf at lunchtime—surf the Internet that is. A majority like to open their email around noon, so, a good time to catch them is while they are eating. That’s food for thought as you put together your campaign menu. In looking at our engagement data from Read More »

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Are Teachers in Love with Insta? Here’s What We Learned from Our Survey.

By MDR Marketing Team | 04/16/2019 | 3 Comments
mdr-teacher-social-use-instagram

We already know teachers are embracing social media. We also learned that Instagram is the social network preferred by millennials and Gen Z. So, the next logical step was to ask what teachers think of Instagram. Recently, MDR surveyed teachers about their Instagram use, and more than 1,000 teachers shared their thoughts. The majority of Read More »

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Learn How Facebook Advertising Updates May (or May Not) Affect Your Education Marketing Campaigns

By Sean McCloud | 04/11/2019 | Comments Off on Learn How Facebook Advertising Updates May (or May Not) Affect Your Education Marketing Campaigns
mdr-facebook-advertising-education-marketing

Facebook has made its way back into recent news headlines, this time regarding its ad targeting solutions. While there is no need to fret, we want to recognize that some of these changes may impact those in the education space, both Facebook users and advertisers who rely on the platform to target and reach customers. Read More »

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Three Ways Using Multi-Channel Marketing Will Improve Email Performance

By MDR Marketing Team | 04/09/2019 | Comments Off on Three Ways Using Multi-Channel Marketing Will Improve Email Performance
cheering woman working on laptop

I love email. At its best, it is a non-invasive form of one-to-one communication that is direct, cost-effective, and easy to track. But, that ping-ping-ping of incoming emails can truly get on my nerves. Each morning, I’m stressed before I even look at my inbox, because I know there will be hundreds of new messages Read More »

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The Impact of Libraries on the School Community

By MDR Marketing Team | 04/08/2019 | Comments Off on The Impact of Libraries on the School Community
mdr-library-week

This year’s National Library Week theme was Libraries = Strong Communities. At MDR we are awed by the immense impact that libraries have in our communities and how their influence goes well beyond library doors. A Pew Research Center study from 2016 showed that more than 90% of Americans consider the library “very” or “somewhat” Read More »

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