EdMarketing

We asked teachers about their social media use. Some of their answers surprised us.

By Jodi Murphy | 01/17/2019 | 2 Comments
mdr-teacher-social-survey

It’s a given that teachers are active on social media. We showed you the top posts they engaged with last year, reported educator-related social media trends in our Digital Trends in the Education Market Report, and provided tips for social media marketing in this webinar. We recently dug a little deeper on the topic and […]

Read Now »

2018 Top Social Content for Teachers

By Kristina James | 01/09/2019 | 0 Comments

No brainer…social needs to be incorporated into marketing efforts.  You should be posting frequently and following brands and influencers as well as taking advantage of boosting and social advertising. One reason is that 75% of teachers reported visiting a social network within the last month, according to MDR’s Teachers as Consumer Study findings, with Facebook […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 01/04/2019 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

Read Now »

2018 Top Content for Teachers

By Kristina James | 12/28/2018 | 0 Comments
2018 best teacher content

I know I’ve said it before, but will remind you again: teachers spend more time online than the general population does, which means that finding material online, whether it’s news, job support, or classroom materials is something they do multiple times a day, every single day. While “Content is King” may be a cliché, it’s […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 12/20/2018 | 0 Comments
mdr-educator-hot-topics2

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

Read Now »

Extend Your Reach Beyond Email

By Sean McCloud | 12/13/2018 | 0 Comments
mdr-multichannel-marketing-educators

We hear all the time how email marketers are constantly looking for ways to increase the reach to their target audiences. Email is usually the first method of choice.  However, email is great for simple, one-on-one communication, but it is inherently limited by the inbox, open rates, and frequency.  As an example, with prospecting emails […]

Read Now »

Renaissance and MDR Earn Honorable Mention in PR Daily’s Content Marketing Awards

By Marta Oddone | 12/12/2018 | 0 Comments
MDR-2018-Halo-Awards1

As the year comes to a close, we are thrilled to announce another award win with our client, Renaissance! MDR, together with Renaissance, was recently announced as Honorable Mention in the Sponsored Content category of the PR Daily’s 2018 Content Marketing Awards for a guest articles program published on the School Leaders Now online community for K-12 […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 12/07/2018 | 0 Comments
mdr-teacher-hot-topics

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

Read Now »

5 Ideas to Keep Your Marketing Going Strong Through The Holidays

By Jodi Murphy | 12/03/2018 | 0 Comments
mdr-marketing-educators-holiday

Ah, the holiday season is upon us. Time for the magic and the mania. The decorations, the shopping frenzy, those social climber elves with their ever-changing shelves, and so much food on sticks.  It’s also winter break for schools. A little downtime to spend with family and friends may be the best gift of the […]

Read Now »

Gen Z FAQs: How to Win and Influence Youth In 2019 And Beyond

By Marta Oddone | 11/30/2018 | 0 Comments

What’s the deal with Generation Z? What makes them different from other generations? We recently hosted our second webinar on the topic of engaging Gen Z. If you missed the first webinar, “A Conversation with Gen Z,” you’ll want to listen to the recording, as it sets the stage for the discussion on how to […]

Read Now »

It’s the most wonderful time of the year…to reach teachers online

By Kristina James | 11/30/2018 | 0 Comments
mdr-web-ads-education

‘Tis the season for online shopping, surfing the web, and connecting with friends and family on social media.  In fact, Cyber Monday 2018 recorded record sales.  The totals are still being calculated, but Mastercard, eBay, and Amazon all reported that their online sales were up. Actually, sales surged for some retailers with Amazon stating that […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 11/16/2018 | 0 Comments
mdr-educator-hot-topics-fall

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

Read Now »

3 Ways You Can Engage Teachers to Connect With Gen Z

By Jodi Murphy | 11/13/2018 | 1 Comment
mdr-gen-z-engage-teachers

All HR and marketing eyes have turned to Generation Z, which includes those who were born roughly between 1996 and 2010. Most of these children and young adults are still attending school, making them a focal point for companies that are seeing talent shortages for certain jobs. Members of Gen Z are still young enough for […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 11/02/2018 | 0 Comments
mdr-educator-hot-topics-oct

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

Read Now »

Why Teachers Are a Gold Mine for Your Restaurant

By Marta Oddone | 10/29/2018 | 0 Comments
mdr-teachers-restaurants

Thank you to Modern Restaurant Management for sharing our content! As a business leader, your ideal audience can be hard to identify. The customers who become your loyal brand evangelists might not be the people your marketing plan originally targeted. If you’re operating a restaurant, for example, you might be sitting on top of a […]

Read Now »

What Does GDPR Mean for Education Marketers in the U.S.?

By Jodi Murphy | 10/25/2018 | 0 Comments
mdr-gdpr-customer-privacy-security

GDPR…is that a four letter acronym that makes you cringe?  The General Data Protection Regulation is in play in the EU as of May 2018, but I’m here to help you understand how it could possibly impact your marketing plans in the future if it’s mandated here in the U.S.  California is already implementing their […]

Read Now »

4 Teacher Vacation Habits That Can Help You Reach Them Where They Are

By Jodi Murphy | 10/22/2018 | 0 Comments
mdr-teachers-travel-reach

Teachers bring the world into their classrooms, so it’s no surprise that they like to get out and see the world in their free time. Each year, about half of all teachers travel internationally, and 83 percent travel domestically. And, they tend to spend more on their vacations than other travelers. (Given the nature of […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 10/19/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

Read Now »

Memes Are a Great Way to Reach Educators. Here’s How to Do It Right

By Hannah Hudson | 10/15/2018 | 0 Comments
mdr-teachers-memes-reach-marketing

How can a simple image with just the right touch of clever copy resonate with so many? Memes are everywhere, spreading like wildfire and filling our news feeds with joy and sarcasm. Can you even remember a time before brands began using them? Like the social culture adopted memes, most major brands did, too, and […]

Read Now »

WeAreTeachers Wins Two 2018 Folio: Eddie Awards

By Marta Oddone | 10/12/2018 | 0 Comments
mdr-weareteachers-award-winner

We are proud to announce that our digital media brand for educators, WeAreTeachers, is the winner of two 2018 Folio: Eddie Awards in the Custom Content/Marketing category! WeAreTeachers earned top honors for Social Media/Online Community and Website, competing against other noteworthy brands in each category, such as Bank of America and Aramco.      The Folio Awards […]

Read Now »

A Review of EdNET 2018

By Guest Contributor | 10/11/2018 | 0 Comments

By Maggie Bittner – EdNET Conference Manager Wow…what a great EdNET 2018 season we had this year!  We hosted three sold out education marketing events in September: in San Francisco, Chicago, and New York. Engaging speakers, engaging topics, engaged attendees. All walked away with a ton of great tactics and ideas to help them build […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 10/05/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

Read Now »

Social Media Marketing Educators Actually “Like”

By Marta Oddone | 09/28/2018 | 0 Comments
mdr-social-media-webinar-questions

Do you know the optimal number of hashtags to use on Twitter and Instagram when trying to engage teachers?  We do!  On a recent webinar, we spoke with Dana Truby, Director of Creative and Social Media for MDR’s Integrated Marketing Services and WeAreTeachers, and Abi Gilman, Senior Strategist at MDR and WeAreTeachers, about social media marketing […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 09/21/2018 | 0 Comments
mdr-educator-hot-topics2

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

Read Now »

Oh, Direct Mail, How Do I Love Thee?

By Jodi Murphy | 09/20/2018 | 0 Comments
mdr-teachers-direct-mail

Let me count the (6) ways! I confess, I love getting mail. Obviously, everyone but the coldest Grinch-hearts among us like getting personal letters, cards, and party invitations. But, I am an old-school mail junkie. Growing up, I ran to the mailbox every afternoon, excited about what might be waiting. Each year, I counted the […]

Read Now »

Becoming a Brand: Here’s How to Market Your Startup Well Before You Launch

By Marta Oddone | 09/18/2018 | 0 Comments
MDR-entrepreneur-brand

If you build it, they will (probably not) come. What you have to do well in advance, to market your entrepreneurial field of dreams. Thank you to Entrepreneur.com for referencing us in this informative article. Written by Peter Daisyme You’ve awaited this moment for months, maybe years. You started with an idea for a highly […]

Read Now »

5 Reasons Why You Should Be Doing Back to School Marketing to Teachers

By Kristina James | 09/10/2018 | 0 Comments
mdr-marketing-teachers-back-to-school

Welcome to Fall! I hope everyone wore their white shoes and pants all summer, because the time has come to retire them. It’s official, Summer is over. For those of us who work in the education market, that can only mean one thing: Back to School season is in full swing. In recent years, with […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 09/07/2018 | 0 Comments

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

Read Now »

Why CMOs Should Care About Psychology

By Jodi Murphy | 09/05/2018 | 0 Comments
why-cmos-should-care

Thank you to Marketing Insider Group for referencing us in this great article. HUMAN BRAINS ARE HARD-WIRED TO SEEK CONNECTION WITH OTHER HUMANS. HERE ARE A FEW WAYS TO UTILIZE THIS PRINCIPLE AND BRING CONSUMERS TO YOUR BRAND. Have you ever wondered why, for decades upon decades of marketing, we still see images of families or […]

Read Now »

Target Teachers This Back-to-School Season

By Kristina James | 09/04/2018 | 0 Comments
MDR-teachers-as-consumers-savvy-shoppers

This back-to-school season, add teachers to your marketing list. Educators collectively spend $1.6 billion per year out of their own pockets for their classrooms and students, presenting an opportunity for marketers to reach teachers as consumers. What are educators spending money on? Well, not surprisingly, they buy more books than the overall population, but they also buy more […]

Read Now »