EdMarketing
‘Tis the season for online shopping, surfing the web, and connecting with friends and family on social media. In fact, Cyber Monday 2018 recorded record sales. The totals are still being calculated, but Mastercard, eBay, and Amazon all reported that their online sales were up. Actually, sales surged for some retailers with Amazon stating that […]
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What are the hot topics for educators? Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities. This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]
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All HR and marketing eyes have turned to Generation Z, which includes those who were born roughly between 1996 and 2010. Most of these children and young adults are still attending school, making them a focal point for companies that are seeing talent shortages for certain jobs. Members of Gen Z are still young enough for […]
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That’s scary – and here are four reasons why! With Halloween just passing us…made me think about a haunting dirty trick. I’m talking about being ghosted. It’s the worst. You think you’ve made a connection with someone, and then they stop responding to your calls, emails, texts, whatever. Whoosh—they’ve vanished. It’s the ultimate insult. You […]
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What are the hot topics for educators? Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities. This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]
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Thank you to Modern Restaurant Management for sharing our content! As a business leader, your ideal audience can be hard to identify. The customers who become your loyal brand evangelists might not be the people your marketing plan originally targeted. If you’re operating a restaurant, for example, you might be sitting on top of a […]
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GDPR…is that a four letter acronym that makes you cringe? The General Data Protection Regulation is in play in the EU as of May 2018, but I’m here to help you understand how it could possibly impact your marketing plans in the future if it’s mandated here in the U.S. California is already implementing their […]
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Teachers bring the world into their classrooms, so it’s no surprise that they like to get out and see the world in their free time. Each year, about half of all teachers travel internationally, and 83 percent travel domestically. And, they tend to spend more on their vacations than other travelers. (Given the nature of […]
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What are the hot topics for educators? Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities. This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]
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How can a simple image with just the right touch of clever copy resonate with so many? Memes are everywhere, spreading like wildfire and filling our news feeds with joy and sarcasm. Can you even remember a time before brands began using them? Like the social culture adopted memes, most major brands did, too, and […]
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We are proud to announce that our digital media brand for educators, WeAreTeachers, is the winner of two 2018 Folio: Eddie Awards in the Custom Content/Marketing category! WeAreTeachers earned top honors for Social Media/Online Community and Website, competing against other noteworthy brands in each category, such as Bank of America and Aramco. The Folio Awards […]
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By Maggie Bittner – EdNET Conference Manager Wow…what a great EdNET 2018 season we had this year! We hosted three sold out education marketing events in September: in San Francisco, Chicago, and New York. Engaging speakers, engaging topics, engaged attendees. All walked away with a ton of great tactics and ideas to help them build […]
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What are the hot topics for educators? Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities. This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]
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Do you know the optimal number of hashtags to use on Twitter and Instagram when trying to engage teachers? We do! On a recent webinar, we spoke with Dana Truby, Director of Creative and Social Media for MDR’s Integrated Marketing Services and WeAreTeachers, and Abi Gilman, Senior Strategist at MDR and WeAreTeachers, about social media marketing […]
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By Kimberley Moran – Senior Digital Editor at WeAreTeachers and School Leaders Now It doesn’t take long in any culture to realize the truth in the old saying, you are known by the company you keep. Look around and you’ll find people aligning themselves with brands everywhere from makeup to food to educational products. It […]
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What are the hot topics for educators? Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities. This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]
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Let me count the (6) ways! I confess, I love getting mail. Obviously, everyone but the coldest Grinch-hearts among us like getting personal letters, cards, and party invitations. But, I am an old-school mail junkie. Growing up, I ran to the mailbox every afternoon, excited about what might be waiting. Each year, I counted the […]
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If you build it, they will (probably not) come. What you have to do well in advance, to market your entrepreneurial field of dreams. Thank you to Entrepreneur.com for referencing us in this informative article. Written by Peter Daisyme You’ve awaited this moment for months, maybe years. You started with an idea for a highly […]
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Welcome to Fall! I hope everyone wore their white shoes and pants all summer, because the time has come to retire them. It’s official, Summer is over. For those of us who work in the education market, that can only mean one thing: Back to School season is in full swing. In recent years, with […]
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What are the hot topics for educators? Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities. This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]
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Thank you to Marketing Insider Group for referencing us in this great article. HUMAN BRAINS ARE HARD-WIRED TO SEEK CONNECTION WITH OTHER HUMANS. HERE ARE A FEW WAYS TO UTILIZE THIS PRINCIPLE AND BRING CONSUMERS TO YOUR BRAND. Have you ever wondered why, for decades upon decades of marketing, we still see images of families or […]
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This back-to-school season, add teachers to your marketing list. Educators collectively spend $1.6 billion per year out of their own pockets for their classrooms and students, presenting an opportunity for marketers to reach teachers as consumers. What are educators spending money on? Well, not surprisingly, they buy more books than the overall population, but they also buy more […]
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It’s the most wonderful time of the year, and well, the busiest! With the start of the new school year upon us, we are consistently asked “what are the few things we can do now to keep our campaigns fresh for educators and give them an edge up to our competitors?” Well, to help you […]
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The National Cancer Survivors Day Foundation estimates that by 2026, more than 20 million people will be living with cancer or be survivors of cancer. While we frequently talk about dealing with a diagnosis, what it takes to beat the odds, and how to support a friend or family member with a cancer diagnosis, we rarely bring […]
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What are the hot topics for educators? Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities. This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]
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We are proud to announce that our WeAreTeachers team has been selected as a finalist in two categories in the The 2018 Folio: Eddie and Ozzie Awards! Both were in the Custom Content/Marketing category: Social Media/Online Community – Honoring any online community or social media network that facilitates audience engagement and interaction. Website – Recognizing […]
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Real world of MDR – Facebook® Data Trying to locate future customers online can involve a lot of guess work if you are not starting with a rich data source. Recently, we wanted to see what one of our customers would have to do to be able to target one of our most used selects […]
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What are the hot topics for educators? Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities. This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]
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Fall is back-to-school season not just for students, but for all of America. Between students, parents and employees, more than half the nation has regular contact with a school. No other institution comes close. If brands built relationships with all of America’s 7 million educators, they’d also reach the nation’s 54.5 million students and 90 […]
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Thank you to Forbes for referencing us in this great article. Millennials and other demographic segments, like Gen Xers and Baby Boomers, demand transparency and authenticity from businesses. If you don’t deliver both — or they discover you’ve been lying to them — you aren’t going to gain or retain their business, according to the “2016 Transparency […]
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