EdMarketing

Are Teachers in Love with Insta? Here’s What We Learned from Our Survey.

By MDR Marketing Team | 04/16/2019 | 3 Comments
mdr-teacher-social-use-instagram

We already know teachers are embracing social media. We also learned that Instagram is the social network preferred by millennials and Gen Z. So, the next logical step was to ask what teachers think of Instagram. Recently, MDR surveyed teachers about their Instagram use, and more than 1,000 teachers shared their thoughts. The majority of Read More »

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Learn How Facebook Advertising Updates May (or May Not) Affect Your Education Marketing Campaigns

By Sean McCloud | 04/11/2019 | Comments Off on Learn How Facebook Advertising Updates May (or May Not) Affect Your Education Marketing Campaigns
mdr-facebook-advertising-education-marketing

Facebook has made its way back into recent news headlines, this time regarding its ad targeting solutions. While there is no need to fret, we want to recognize that some of these changes may impact those in the education space, both Facebook users and advertisers who rely on the platform to target and reach customers. Read More »

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Three Ways Using Multi-Channel Marketing Will Improve Email Performance

By MDR Marketing Team | 04/09/2019 | Comments Off on Three Ways Using Multi-Channel Marketing Will Improve Email Performance
cheering woman working on laptop

I love email. At its best, it is a non-invasive form of one-to-one communication that is direct, cost-effective, and easy to track. But, that ping-ping-ping of incoming emails can truly get on my nerves. Each morning, I’m stressed before I even look at my inbox, because I know there will be hundreds of new messages Read More »

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The Impact of Libraries on the School Community

By MDR Marketing Team | 04/08/2019 | Comments Off on The Impact of Libraries on the School Community
mdr-library-week

This year’s National Library Week theme was Libraries = Strong Communities. At MDR we are awed by the immense impact that libraries have in our communities and how their influence goes well beyond library doors. A Pew Research Center study from 2016 showed that more than 90% of Americans consider the library “very” or “somewhat” Read More »

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Pinterest Advertising: Target Educators Where They Are

By Sean McCloud | 03/25/2019 | Comments Off on Pinterest Advertising: Target Educators Where They Are
artclass with young children and teacher

You might be surprised to know that that there are 250 million users on Pinterest…AND millions are educators. Pinterest is a visual platform used for discovering new ideas and their advertising option is an excellent opportunity for education marketers to put their products and services in front of an engaged, qualified audience of educators. Most Read More »

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Teacher Appreciation Week Is May 6–10: A+ Gifts for Your Favorite Educator

By MDR Marketing Team | 03/18/2019 | Comments Off on Teacher Appreciation Week Is May 6–10: A+ Gifts for Your Favorite Educator
mdr-teacher-appreciation-ideas

Apples, coffee cups, pencils, and rulers: What do these things have in common? Ding, ding, ding — they’re gifts given to teachers every single year. This Teacher Appreciation Week, you can do better by giving teachers something that they’re truly interested in. No matter their district or grade level taught, teachers are running short on Read More »

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For Millennials and Gen Z, pictures are worth a thousand words.

By MDR Marketing Team | 03/18/2019 | Comments Off on For Millennials and Gen Z, pictures are worth a thousand words.
mdr-genz-millinnials-instagram

The cool kids are on Instagram. You need to be there, too. I was scrolling through posts on Instagram for a lifestyle brand I follow recently, and the comment thread stopped me in my tracks. The call to action was a request to sign up for an email newsletter. “Sign up for email?” one commenter Read More »

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The School Purchasing Cycle Webinar: Your Questions Answered

By MDR Marketing Team | 03/12/2019 | Comments Off on The School Purchasing Cycle Webinar: Your Questions Answered
mdr-decoding-school-purchasing-cycle-qa

Recently, we held a webinar on Decoding the School Purchasing Cycle. During this webinar we shared ideas about how to tailor your message for where your educator audience is during the in the buying cycle, and what channels work best during different times of the school year. Our presenters and experts received many questions from Read More »

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Social Causes That Gen Z Cares About—and Why You Should Care, Too

By Linda Ingersoll | 03/05/2019 | Comments Off on Social Causes That Gen Z Cares About—and Why You Should Care, Too
mdr-marketo-guest-post-genz

Thank you to Marketo for sharing our guest contributed article. The kids are growing up. Believe it or not, the oldest of Generation Z (those born between 1996 and 2010, according to MDR) are starting to graduate from college. They’re making many of their own decisions and influencing their parents and society as a whole. Read More »

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Content Marketing to Educators

By MDR Marketing Team | 03/04/2019 | Comments Off on Content Marketing to Educators
mdr-content-marketing-educators

What is Content Marketing? Who you are and what you offer the world as a brand or organization is expressed through your content: ads that capture interest, emails that relate your value to your customers’ needs, blog posts that show you get what your audience cares about, and so on. Content marketing is the art Read More »

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Marketing to the School Buying Cycle

By MDR Marketing Team | 02/19/2019 | Comments Off on Marketing to the School Buying Cycle
mdr-school-buying-purchasing

Musicians, tap dancers, photographers…they all know the importance of good timing. And, good timing is key to successful marketing. Syncing your marketing efforts to the beat of the audience’s purchasing journey is the smart way to avoid off notes, missed steps, and lost opportunities. In our upcoming webinar, Decoding the School Purchasing Cycle, we’ll be Read More »

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Why You Should Incorporate Instagram Ads into Your Facebook Advertising Campaigns

By Sean McCloud | 02/18/2019 | Comments Off on Why You Should Incorporate Instagram Ads into Your Facebook Advertising Campaigns
mdr-instsagram-advertising-educators

Social media advertising provides marketers with great audience targeting choices and the ability to measure conversions. With Instagram steadily growing in popularity at 1 billion active users and Facebook’s user base reaching 2.2 billion, what does this mean for social advertisers and their campaign planning? Brands need to have active promotions running on both, and considering Facebook owns Read More »

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7 Education Trends to Watch in 2019

By Kristina James | 02/13/2019 | 5 Comments
mdr-2019-education-trends

Which education trends are capturing the collective imagination this year? Spoiler alert: It’s not just technology changing the classroom environment. Here are seven trends you’re likely to see more of in the year ahead. 1. Artificial Intelligence (AI) Experts estimate that the use of Artificial Intelligence (AI) will grow by 50% in the next few Read More »

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New to educator social media marketing? These 6 steps can help you get started

By MDR Marketing Team | 02/12/2019 | Comments Off on New to educator social media marketing? These 6 steps can help you get started
mdr-social-media-teachers

Okay, okay, I know what you’re thinking…”Another post on social media marketing to educators and why I need to be doing it.”  You’re right! Seriously though, you need to be doing it.  I still am shocked at the number of brands who are missing out on reaching teachers, schools and families via social channels.  It Read More »

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MDR and Lysol Announced as Finalists in the 2019 Folio: Digital Awards

By MDR Marketing Team | 02/04/2019 | Comments Off on MDR and Lysol Announced as Finalists in the 2019 Folio: Digital Awards
Modern Classroom

We are proud to announce that MDR, together with our client Lysol, received honorable mention in the Digital Activation category of the 2019 Folio: Digital Awards for the “My Healthy Classroom” initiative. The Folio: Digital Awards is the publishing industry’s most prestigious program for digital excellence in publishing will honor dozens of winners and finalists Read More »

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Mark International Data Privacy Day 2019 by Taking Time to Reflect on Data Protection

By Kristina James | 01/31/2019 | Comments Off on Mark International Data Privacy Day 2019 by Taking Time to Reflect on Data Protection
abstract privacy illustration

Your personal data is your identity––as unique to you as your fingerprints. However, many of us may not be aware of how our data is being used online. International Data Privacy Day, which took place this week on January 28, is an excellent time to put in place practices, both personally and professionally, to protect Read More »

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We asked teachers about their social media use. Some of their answers surprised us.

By MDR Marketing Team | 01/17/2019 | 3 Comments
mdr-teacher-social-survey

It’s a given that teachers are active on social media. We recently reported educator-related social media trends in our Digital Trends in the Education Market Report, previously showed you the top posts they engaged with, and have provided tips for social media marketing in this webinar. We often survey teachers about their media preferences. Here are a few Read More »

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2018 Top Social Content for Teachers

By Kristina James | 01/09/2019 | Comments Off on 2018 Top Social Content for Teachers
Best of 2018 graphic

No brainer…social needs to be incorporated into marketing efforts.  You should be posting frequently and following brands and influencers as well as taking advantage of boosting and social advertising. One reason is that 75% of teachers reported visiting a social network within the last month, according to MDR’s Teachers as Consumer Study findings, with Facebook Read More »

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2018 Top Content for Teachers

By Kristina James | 12/28/2018 | Comments Off on 2018 Top Content for Teachers
2018 best teacher content

I know I’ve said it before, but will remind you again: teachers spend more time online than the general population does, which means that finding material online, whether it’s news, job support, or classroom materials is something they do multiple times a day, every single day. While “Content is King” may be a cliché, it’s Read More »

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Extend Your Reach Beyond Email

By Sean McCloud | 12/13/2018 | Comments Off on Extend Your Reach Beyond Email
mdr-multichannel-marketing-educators

We hear all the time how email marketers are constantly looking for ways to increase the reach to their target audiences. Email is usually the first method of choice.  However, email is great for simple, one-on-one communication, but it is inherently limited by the inbox, open rates, and frequency.  As an example, with prospecting emails Read More »

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Renaissance and MDR Earn Honorable Mention in PR Daily’s Content Marketing Awards

By MDR Marketing Team | 12/12/2018 | Comments Off on Renaissance and MDR Earn Honorable Mention in PR Daily’s Content Marketing Awards
MDR-2018-Halo-Awards1

As the year comes to a close, we are thrilled to announce another award win with our client, Renaissance! MDR, together with Renaissance, was recently announced as Honorable Mention in the Sponsored Content category of the PR Daily’s 2018 Content Marketing Awards for a guest articles program published on the School Leaders Now online community for K-12 Read More »

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5 Ideas to Keep Your Marketing Going Strong Through The Holidays

By MDR Marketing Team | 12/03/2018 | Comments Off on 5 Ideas to Keep Your Marketing Going Strong Through The Holidays
mdr-marketing-educators-holiday

Ah, the holiday season is upon us. Time for the magic and the mania. The decorations, the shopping frenzy, those social climber elves with their ever-changing shelves, and so much food on sticks.  It’s also winter break for schools. A little downtime to spend with family and friends may be the best gift of the Read More »

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Gen Z FAQs: How to Win and Influence Youth In 2019 And Beyond

By MDR Marketing Team | 11/30/2018 | Comments Off on Gen Z FAQs: How to Win and Influence Youth In 2019 And Beyond
group of young girls with interlocking arms making heart shapes

What’s the deal with Generation Z? What makes them different from other generations? We recently hosted our second webinar on the topic of engaging Gen Z. If you missed the first webinar, “A Conversation with Gen Z,” you’ll want to listen to the recording, as it sets the stage for the discussion on how to Read More »

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It’s the most wonderful time of the year…to reach teachers online

By Kristina James | 11/30/2018 | Comments Off on It’s the most wonderful time of the year…to reach teachers online
mdr-web-ads-education

‘Tis the season for online shopping, surfing the web, and connecting with friends and family on social media.  In fact, Cyber Monday 2018 recorded record sales.  The totals are still being calculated, but Mastercard, eBay, and Amazon all reported that their online sales were up. Actually, sales surged for some retailers with Amazon stating that Read More »

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3 Ways You Can Engage Teachers to Connect With Gen Z

By MDR Marketing Team | 11/13/2018 | 1 Comment
mdr-gen-z-engage-teachers

All HR and marketing eyes have turned to Generation Z, which includes those who were born roughly between 1996 and 2010. Most of these children and young adults are still attending school, making them a focal point for companies that are seeing talent shortages for certain jobs. Members of Gen Z are still young enough for Read More »

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Why Teachers Are a Gold Mine for Your Restaurant

By MDR Marketing Team | 10/29/2018 | Comments Off on Why Teachers Are a Gold Mine for Your Restaurant
mdr-teachers-restaurants

Thank you to Modern Restaurant Management for sharing our content! As a business leader, your ideal audience can be hard to identify. The customers who become your loyal brand evangelists might not be the people your marketing plan originally targeted. If you’re operating a restaurant, for example, you might be sitting on top of a Read More »

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What Does GDPR Mean for Education Marketers in the U.S.?

By MDR Marketing Team | 10/25/2018 | Comments Off on What Does GDPR Mean for Education Marketers in the U.S.?
mdr-gdpr-customer-privacy-security

GDPR…is that a four letter acronym that makes you cringe?  The General Data Protection Regulation is in play in the EU as of May 2018, but I’m here to help you understand how it could possibly impact your marketing plans in the future if it’s mandated here in the U.S.  California is already implementing their Read More »

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4 Teacher Vacation Habits That Can Help You Reach Them Where They Are

By MDR Marketing Team | 10/22/2018 | Comments Off on 4 Teacher Vacation Habits That Can Help You Reach Them Where They Are
mdr-teachers-travel-reach

Teachers bring the world into their classrooms, so it’s no surprise that they like to get out and see the world in their free time. Each year, about half of all teachers travel internationally, and 83 percent travel domestically. And, they tend to spend more on their vacations than other travelers. (Given the nature of Read More »

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