EdMarketing

Educator Hot Topics!

By Jodi Murphy | 09/21/2018 | 0 Comments
mdr-educator-hot-topics2

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

Read Now »

Oh, Direct Mail, How Do I Love Thee?

By Jodi Murphy | 09/20/2018 | 0 Comments
mdr-teachers-direct-mail

Let me count the (6) ways! I confess, I love getting mail. Obviously, everyone but the coldest Grinch-hearts among us like getting personal letters, cards, and party invitations. But, I am an old-school mail junkie. Growing up, I ran to the mailbox every afternoon, excited about what might be waiting. Each year, I counted the […]

Read Now »

Becoming a Brand: Here’s How to Market Your Startup Well Before You Launch

By Marta Oddone | 09/18/2018 | 0 Comments
MDR-entrepreneur-brand

If you build it, they will (probably not) come. What you have to do well in advance, to market your entrepreneurial field of dreams. Thank you to Entrepreneur.com for referencing us in this informative article. Written by Peter Daisyme You’ve awaited this moment for months, maybe years. You started with an idea for a highly […]

Read Now »

5 Reasons Why You Should Be Doing Back to School Marketing to Teachers

By Kristina James | 09/10/2018 | 0 Comments
mdr-marketing-teachers-back-to-school

Welcome to Fall! I hope everyone wore their white shoes and pants all summer, because the time has come to retire them. It’s official, Summer is over. For those of us who work in the education market, that can only mean one thing: Back to School season is in full swing. In recent years, with […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 09/07/2018 | 0 Comments

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

Read Now »

Why CMOs Should Care About Psychology

By Jodi Murphy | 09/05/2018 | 0 Comments
why-cmos-should-care

Thank you to Marketing Insider Group for referencing us in this great article. HUMAN BRAINS ARE HARD-WIRED TO SEEK CONNECTION WITH OTHER HUMANS. HERE ARE A FEW WAYS TO UTILIZE THIS PRINCIPLE AND BRING CONSUMERS TO YOUR BRAND. Have you ever wondered why, for decades upon decades of marketing, we still see images of families or […]

Read Now »

Target Teachers This Back-to-School Season

By Kristina James | 09/04/2018 | 0 Comments
MDR-teachers-as-consumers-savvy-shoppers

This back-to-school season, add teachers to your marketing list. Educators collectively spend $1.6 billion per year out of their own pockets for their classrooms and students, presenting an opportunity for marketers to reach teachers as consumers. What are educators spending money on? Well, not surprisingly, they buy more books than the overall population, but they also buy more […]

Read Now »

8 Marketing Tips for a Successful School Year

By Marta Oddone | 08/30/2018 | 0 Comments
mdr-marketing-educators-tips

It’s the most wonderful time of the year, and well, the busiest! With the start of the new school year upon us, we are consistently asked “what are the few things we can do now to keep our campaigns fresh for educators and give them an edge up to our competitors?”  Well, to help you […]

Read Now »

How Schools and Health Organizations Can Raise Cancer Awareness Together

By Bernadette Grey | 08/27/2018 | 0 Comments
mdr-schools-cancer-awareness

The National Cancer Survivors Day Foundation estimates that by 2026, more than 20 million people will be living with cancer or be survivors of cancer. While we frequently talk about dealing with a diagnosis, what it takes to beat the odds, and how to support a friend or family member with a cancer diagnosis, we rarely bring […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 08/24/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

Read Now »

WeAreTeachers is a Finalist in the 2018 Eddie Awards

By Marta Oddone | 08/14/2018 | 0 Comments
MDR-2018-Halo-Awards1

We are proud to announce that our WeAreTeachers team has been selected as a finalist in two categories in the The 2018 Folio: Eddie and Ozzie Awards! Both were in the Custom Content/Marketing category: Social Media/Online Community – Honoring any online community or social media network that facilitates audience engagement and interaction. Website – Recognizing […]

Read Now »

Why Guess? Facebook Job Titles and the Vanishing Niche

By Sean McCloud | 08/13/2018 | 0 Comments
mdr-facebook-niche

Real world of MDR – Facebook® Data Trying to locate future customers online can involve a lot of guess work if you are not starting with a rich data source. Recently, we wanted to see what one of our customers would have to do to be able to target one of our most used selects […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 08/10/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

Read Now »

Have a Corporate Cause? 3 Strategies for Teaming Up With Teachers

By Bernadette Grey | 08/09/2018 | 0 Comments
mdr-corporate-cause-teachers

Fall is back-to-school season not just for students, but for all of America. Between students, parents and employees, more than half the nation has regular contact with a school. No other institution comes close. If brands built relationships with all of America’s 7 million educators, they’d also reach the nation’s 54.5 million students and 90 […]

Read Now »

How Entrepreneurs Can Improve Their Influencer Marketing

By Jodi Murphy | 08/06/2018 | 0 Comments
MDR-Forbes-Influencer-Marketing

Thank you to Forbes for referencing us in this great article. Millennials and other demographic segments, like Gen Xers and Baby Boomers, demand transparency and authenticity from businesses. If you don’t deliver both — or they discover you’ve been lying to them — you aren’t going to gain or retain their business, according to the “2016 Transparency […]

Read Now »

Echo, Echo. The Power of Repetition in Digital Marketing

By Kristina James | 08/02/2018 | 0 Comments

Adding Digital “Oomph” to Your Next Campaign Part of what made humans successful as a species is our ability to identify patterns, such as what are good things to eat versus what things are likely to eat you. Our brains are wired for it, and we find it uniquely satisfying when we can quickly distinguish […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 07/27/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

Read Now »

How You Can Cultivate the One Thing Customers Truly Want

By Jodi Murphy | 07/23/2018 | 0 Comments
mdr-teacher-customer-loyalty

Thank you to Entrepreneur for referencing us in this great article. Every company wants to drive customer loyalty, but many neglect the fact that what customers want is community. Loyalty is a tricky thing — not to mention expensive when you’re trying to create it from scratch. Everyone’s heard the oft-cited statistic that it costs five […]

Read Now »

How to put your travel brand on teachers’ maps this summer

By Jodi Murphy | 07/16/2018 | 0 Comments
MDR-Teachers-as-Consumers-Travel

Thank you to Travel Daily News for referencing us in this great article. That said, teachers aren’t always easy to win over. They’re smart, and they do their research. With more than 7 million educators living and working in the U.S., you might think about creating targeted campaigns for educators. If you speak directly to […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 07/13/2018 | 0 Comments
mdr-educator-hot-topics2

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 06/29/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Checkout what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like these to get your brand […]

Read Now »

Q&A’s From Our Webinar: A Conversation with Gen Zers

By Marta Oddone | 06/28/2018 | 4 Comments
Generation Z

Did you miss our webinar with Engage for Good last week? Or maybe you attended, but we didn’t get to answer all your questions. Well, you’re in luck, because today we’re sharing answers to the most popular questions as well as a quick summary of the key takeaways from this highly interactive webinar! Our moderator, […]

Read Now »

13 Tired Education Buzzwords to Stop Using Now

By Guest Contributor | 06/25/2018 | 0 Comments

By Kimberley Moran – Senior Digital Editor at WeAreTeachers and School Leaders Now Sometimes you use a word because you are comfortable with it. It tends to garner a certain kind of reaction, and you’re counting on that. We call these buzzwords. Some people use them to help them sound smart, especially when they’re selling […]

Read Now »

Forget about finding the perfect moment; engage your teacher audience all year

By Kristina James | 06/20/2018 | 0 Comments
mdr-engaging-all-year

Thank you to SmartInsights.com for sharing our insights! Consistent connection matters, regardless of the season. Communicating with your customers isn’t about waiting for the right moment. It’s about reaching them during times of need, times of plenty, and everywhere in between. Take educators, for example. Although most schools make spending decisions in March and April, our “Digital […]

Read Now »

5 Marketing Strategies for Keeping Kids Active in and out of School

By Jodi Murphy | 06/19/2018 | 0 Comments
mdr-marketing-kids-active

We’ve all known about the obesity epidemic in America for a while, but we still haven’t solved it. It’s a tough issue! In fact, for children especially, the problem is getting worse. NBC News reports that almost half of teens aged 16 to 19 are obese, as are 15 percent of children aged 2 to 5. More […]

Read Now »

Student Centered Learning Through Adaptive Platforms

By Melissa Pelletier | 06/18/2018 | 0 Comments
MDR-Adaptive-Learning

This article aims to inform education marketers and product providers about the possibilities with adaptive learning technologies. According to ISTE, student-centered learning allows students to become active participants in their own learning processes. What students learn, how they learn it, and how their learning is assessed are all driven by each individual student’s needs and […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 06/15/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Checkout what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like these to get your brand […]

Read Now »

GDPR – Understanding the EU’s Regulations as Education Marketers

By Melissa Pelletier | 06/01/2018 | 0 Comments
GDPR-education-marketing

The way personal data is handled in the European Union has changed, and therefore, the way Education Marketers do business in the EU must comply. We’d like to share with you exactly what General Data Protection Regulation (GDPR) is, and what it means for the education industry in terms of sharing personal information. What is […]

Read Now »

Educator Hot Topics!

By Jodi Murphy | 06/01/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Checkout what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like these to get your brand […]

Read Now »

Why Teachers are the Best Thing to Happen to Your Brand This Summer

By Marta Oddone | 05/31/2018 | 0 Comments

Ah, summer. The days are longer, the weather is welcoming, and people are more apt to open their wallets. It’s also a time of year when a particularly attractive consumer segment has the time and attention to spend on making purchases: teachers. MDR has been 100% focused on the education market for nearly 50 years […]

Read Now »