EdMarketing
It’s a given that teachers are active on social media. We showed you the top posts they engaged with last year, reported educator-related social media trends in our Digital Trends in the Education Market Report, and provided tips for social media marketing in this webinar. We recently dug a little deeper on the topic and […]
Read Now »
No brainer…social needs to be incorporated into marketing efforts. You should be posting frequently and following brands and influencers as well as taking advantage of boosting and social advertising. One reason is that 75% of teachers reported visiting a social network within the last month, according to MDR’s Teachers as Consumer Study findings, with Facebook […]
Read Now »
What are the hot topics for educators? Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities. This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]
Read Now »
I know I’ve said it before, but will remind you again: teachers spend more time online than the general population does, which means that finding material online, whether it’s news, job support, or classroom materials is something they do multiple times a day, every single day. While “Content is King” may be a cliché, it’s […]
Read Now »
What are the hot topics for educators? Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities. This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]
Read Now »
We hear all the time how email marketers are constantly looking for ways to increase the reach to their target audiences. Email is usually the first method of choice. However, email is great for simple, one-on-one communication, but it is inherently limited by the inbox, open rates, and frequency. As an example, with prospecting emails […]
Read Now »
As the year comes to a close, we are thrilled to announce another award win with our client, Renaissance! MDR, together with Renaissance, was recently announced as Honorable Mention in the Sponsored Content category of the PR Daily’s 2018 Content Marketing Awards for a guest articles program published on the School Leaders Now online community for K-12 […]
Read Now »
What are the hot topics for educators? Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities. This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]
Read Now »
Ah, the holiday season is upon us. Time for the magic and the mania. The decorations, the shopping frenzy, those social climber elves with their ever-changing shelves, and so much food on sticks. It’s also winter break for schools. A little downtime to spend with family and friends may be the best gift of the […]
Read Now »
What’s the deal with Generation Z? What makes them different from other generations? We recently hosted our second webinar on the topic of engaging Gen Z. If you missed the first webinar, “A Conversation with Gen Z,” you’ll want to listen to the recording, as it sets the stage for the discussion on how to […]
Read Now »
‘Tis the season for online shopping, surfing the web, and connecting with friends and family on social media. In fact, Cyber Monday 2018 recorded record sales. The totals are still being calculated, but Mastercard, eBay, and Amazon all reported that their online sales were up. Actually, sales surged for some retailers with Amazon stating that […]
Read Now »
What are the hot topics for educators? Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities. This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]
Read Now »
All HR and marketing eyes have turned to Generation Z, which includes those who were born roughly between 1996 and 2010. Most of these children and young adults are still attending school, making them a focal point for companies that are seeing talent shortages for certain jobs. Members of Gen Z are still young enough for […]
Read Now »
What are the hot topics for educators? Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities. This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]
Read Now »
Thank you to Modern Restaurant Management for sharing our content! As a business leader, your ideal audience can be hard to identify. The customers who become your loyal brand evangelists might not be the people your marketing plan originally targeted. If you’re operating a restaurant, for example, you might be sitting on top of a […]
Read Now »
GDPR…is that a four letter acronym that makes you cringe? The General Data Protection Regulation is in play in the EU as of May 2018, but I’m here to help you understand how it could possibly impact your marketing plans in the future if it’s mandated here in the U.S. California is already implementing their […]
Read Now »
Teachers bring the world into their classrooms, so it’s no surprise that they like to get out and see the world in their free time. Each year, about half of all teachers travel internationally, and 83 percent travel domestically. And, they tend to spend more on their vacations than other travelers. (Given the nature of […]
Read Now »
What are the hot topics for educators? Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities. This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]
Read Now »
How can a simple image with just the right touch of clever copy resonate with so many? Memes are everywhere, spreading like wildfire and filling our news feeds with joy and sarcasm. Can you even remember a time before brands began using them? Like the social culture adopted memes, most major brands did, too, and […]
Read Now »
We are proud to announce that our digital media brand for educators, WeAreTeachers, is the winner of two 2018 Folio: Eddie Awards in the Custom Content/Marketing category! WeAreTeachers earned top honors for Social Media/Online Community and Website, competing against other noteworthy brands in each category, such as Bank of America and Aramco. The Folio Awards […]
Read Now »
By Maggie Bittner – EdNET Conference Manager Wow…what a great EdNET 2018 season we had this year! We hosted three sold out education marketing events in September: in San Francisco, Chicago, and New York. Engaging speakers, engaging topics, engaged attendees. All walked away with a ton of great tactics and ideas to help them build […]
Read Now »
What are the hot topics for educators? Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities. This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]
Read Now »
Do you know the optimal number of hashtags to use on Twitter and Instagram when trying to engage teachers? We do! On a recent webinar, we spoke with Dana Truby, Director of Creative and Social Media for MDR’s Integrated Marketing Services and WeAreTeachers, and Abi Gilman, Senior Strategist at MDR and WeAreTeachers, about social media marketing […]
Read Now »
What are the hot topics for educators? Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities. This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]
Read Now »
Let me count the (6) ways! I confess, I love getting mail. Obviously, everyone but the coldest Grinch-hearts among us like getting personal letters, cards, and party invitations. But, I am an old-school mail junkie. Growing up, I ran to the mailbox every afternoon, excited about what might be waiting. Each year, I counted the […]
Read Now »
If you build it, they will (probably not) come. What you have to do well in advance, to market your entrepreneurial field of dreams. Thank you to Entrepreneur.com for referencing us in this informative article. Written by Peter Daisyme You’ve awaited this moment for months, maybe years. You started with an idea for a highly […]
Read Now »
Welcome to Fall! I hope everyone wore their white shoes and pants all summer, because the time has come to retire them. It’s official, Summer is over. For those of us who work in the education market, that can only mean one thing: Back to School season is in full swing. In recent years, with […]
Read Now »
What are the hot topics for educators? Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities. This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]
Read Now »
Thank you to Marketing Insider Group for referencing us in this great article. HUMAN BRAINS ARE HARD-WIRED TO SEEK CONNECTION WITH OTHER HUMANS. HERE ARE A FEW WAYS TO UTILIZE THIS PRINCIPLE AND BRING CONSUMERS TO YOUR BRAND. Have you ever wondered why, for decades upon decades of marketing, we still see images of families or […]
Read Now »
This back-to-school season, add teachers to your marketing list. Educators collectively spend $1.6 billion per year out of their own pockets for their classrooms and students, presenting an opportunity for marketers to reach teachers as consumers. What are educators spending money on? Well, not surprisingly, they buy more books than the overall population, but they also buy more […]
Read Now »