EdMarketing

Understanding the 5 W’s of Influencer Marketing Disclosure

By MDR Marketing Team | 07/03/2019 | Comments Off on Understanding the 5 W’s of Influencer Marketing Disclosure
mdr-influencer-marketing-disclosure

Let’s start off by explaining what influencers are and how they can help your business. An influencer is someone with an audience of followers and a platform to engage with them on, whether that’s online via a blog or website, on social media via Instagram or Facebook, or even in-person at live events. Brands can […]

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Now is the Time to Get in on the $80 Billion Back-to-School Market

By MDR Marketing Team | 06/24/2019 | Comments Off on Now is the Time to Get in on the $80 Billion Back-to-School Market
school supplies collage

Thanks to Business 2 Community for sharing our guest contributed article. Late summer and fall is the time when parents and their kids are shopping for backpacks, binders, and the latest styles as students head back into the classroom. But teachers are making plans much earlier. They spend springtime finalizing their lists for the following […]

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Influencer Marketing for the Education Space: The Who, What, Why, and How

By MDR Marketing Team | 06/19/2019 | Comments Off on Influencer Marketing for the Education Space: The Who, What, Why, and How
mdr-teachers-as-influencers-marketing

Influencer marketing has been prominent in consumer marketing, especially in the fashion, technology, and beauty industries for quite a while. Over the last few years it has emerged in the educator space as an exciting, new way to promote your products, company, or brand to new people in the education market. Partnering with authentic social […]

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Educators are Engaged Day and Night, All Year Round

By MDR Marketing Team | 06/14/2019 | Comments Off on Educators are Engaged Day and Night, All Year Round
mdr-reach-educators-all-year-long

The Numbers Are in and the Numbers Don’t Lie No matter what business you are in, it is important to communicate with your customers and it is even more important to know when to communicate with them. Conventional wisdom has taught us that in the education arena, the first two months of the school year […]

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How to Use Social Media for More Mindful Connections

By MDR Marketing Team | 06/06/2019 | Comments Off on How to Use Social Media for More Mindful Connections
woman social posting on moblie phone

Thanks to Thrive Global for referencing us in this great article. Once primarily an outlet for creative expression, Instagram has morphed into a real-time competition to build cadres of followers. But enough is apparently enough. The company has announced plans to move back to being a platform blooming with inspiration and good intentions — or […]

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Getting More Bang for your Content Marketing Buck

By MDR Marketing Team | 05/16/2019 | Comments Off on Getting More Bang for your Content Marketing Buck
mdr-money-content-marketing

It’s targeted to educators. It’s rich in detail. It conveys your message persuasively, not to mention the beautiful design! You’ve worked hard on an article, case study, eBook, or white paper and now it’s time for that content to work hard for you. That’s where repurposing, upcycling, and disseminating comes into play as part of your […]

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MDR and Lysol Selected as Winners in the 2019 PRNews Social Media Awards

By MDR Marketing Team | 05/14/2019 | Comments Off on MDR and Lysol Selected as Winners in the 2019 PRNews Social Media Awards
Modern Classroom

We are proud to announce that MDR, together with our client Lysol, was selected as a winner in the Instagram – Best Marketing Campaign category of the 2019 PRNews Social Media Awards! Winners were announced last week at the Social Media Awards Breakfast at the Social Shake Up Show in Atlanta, GA. The My Healthy […]

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Building the STEM Workforce Today’s Talent Pool Can’t Provide

By MDR Marketing Team | 04/25/2019 | Comments Off on Building the STEM Workforce Today’s Talent Pool Can’t Provide
mdr-stem-mention1

Thank you to Under30CEO for referencing us in this great article. Today’s tight labor market is flipping the script on recruiting. Rather than job seekers trying to impress employers, the opposite is happening. Apprenticeship opportunities, in which employees are paid to be trained rather than incur student debt, have grown by 42 percent since 2013. And […]

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More Reasons to Add Digital Advertising to Your Marketing Toolkit

By Sean McCloud | 04/23/2019 | Comments Off on More Reasons to Add Digital Advertising to Your Marketing Toolkit
Time to Engage photo

The 24-Hour Digital Campaign Engagement Cycle Teachers like to surf at lunchtime—surf the Internet that is. A majority like to open their email around noon, so, a good time to catch them is while they are eating. That’s food for thought as you put together your campaign menu. In looking at our engagement data from […]

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Are Teachers in Love with Insta? Here’s What We Learned from Our Survey.

By MDR Marketing Team | 04/16/2019 | 2 Comments
mdr-teacher-social-use-instagram

We already know teachers are embracing social media. We also learned that Instagram is the social network preferred by millennials and Gen Z. So, the next logical step was to ask what teachers think of Instagram. Recently, MDR surveyed teachers about their Instagram use, and more than 1,000 teachers shared their thoughts. The majority of […]

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Learn How Facebook Advertising Updates May (or May Not) Affect Your Education Marketing Campaigns

By Sean McCloud | 04/11/2019 | Comments Off on Learn How Facebook Advertising Updates May (or May Not) Affect Your Education Marketing Campaigns
mdr-facebook-advertising-education-marketing

Facebook has made its way back into recent news headlines, this time regarding its ad targeting solutions. While there is no need to fret, we want to recognize that some of these changes may impact those in the education space, both Facebook users and advertisers who rely on the platform to target and reach customers. […]

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Three Ways Using Multi-Channel Marketing Will Improve Email Performance

By MDR Marketing Team | 04/09/2019 | Comments Off on Three Ways Using Multi-Channel Marketing Will Improve Email Performance
cheering woman working on laptop

I love email. At its best, it is a non-invasive form of one-to-one communication that is direct, cost-effective, and easy to track. But, that ping-ping-ping of incoming emails can truly get on my nerves. Each morning, I’m stressed before I even look at my inbox, because I know there will be hundreds of new messages […]

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The Impact of Libraries on the School Community

By MDR Marketing Team | 04/08/2019 | Comments Off on The Impact of Libraries on the School Community
mdr-library-week

This year’s National Library Week theme was Libraries = Strong Communities. At MDR we are awed by the immense impact that libraries have in our communities and how their influence goes well beyond library doors. A Pew Research Center study from 2016 showed that more than 90% of Americans consider the library “very” or “somewhat” […]

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Pinterest Advertising: Target Educators Where They Are

By Sean McCloud | 03/25/2019 | Comments Off on Pinterest Advertising: Target Educators Where They Are
artclass with young children and teacher

You might be surprised to know that that there are 250 million users on Pinterest…AND millions are educators. Pinterest is a visual platform used for discovering new ideas and their advertising option is an excellent opportunity for education marketers to put their products and services in front of an engaged, qualified audience of educators. Most […]

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Teacher Appreciation Week Is May 6–10: A+ Gifts for Your Favorite Educator

By MDR Marketing Team | 03/18/2019 | Comments Off on Teacher Appreciation Week Is May 6–10: A+ Gifts for Your Favorite Educator
mdr-teacher-appreciation-ideas

Apples, coffee cups, pencils, and rulers: What do these things have in common? Ding, ding, ding — they’re gifts given to teachers every single year. This Teacher Appreciation Week, you can do better by giving teachers something that they’re truly interested in. No matter their district or grade level taught, teachers are running short on […]

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For Millennials and Gen Z, pictures are worth a thousand words.

By MDR Marketing Team | 03/18/2019 | Comments Off on For Millennials and Gen Z, pictures are worth a thousand words.
mdr-genz-millinnials-instagram

The cool kids are on Instagram. You need to be there, too. I was scrolling through posts on Instagram for a lifestyle brand I follow recently, and the comment thread stopped me in my tracks. The call to action was a request to sign up for an email newsletter. “Sign up for email?” one commenter […]

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The School Purchasing Cycle Webinar: Your Questions Answered

By MDR Marketing Team | 03/12/2019 | Comments Off on The School Purchasing Cycle Webinar: Your Questions Answered
mdr-decoding-school-purchasing-cycle-qa

Recently, we held a webinar on Decoding the School Purchasing Cycle. During this webinar we shared ideas about how to tailor your message for where your educator audience is during the in the buying cycle, and what channels work best during different times of the school year. Our presenters and experts received many questions from […]

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Social Causes That Gen Z Cares About—and Why You Should Care, Too

By Colleen Galligan | 03/05/2019 | Comments Off on Social Causes That Gen Z Cares About—and Why You Should Care, Too
mdr-marketo-guest-post-genz

Thank you to Marketo for sharing our guest contributed article. The kids are growing up. Believe it or not, the oldest of Generation Z (those born between 1996 and 2010, according to MDR) are starting to graduate from college. They’re making many of their own decisions and influencing their parents and society as a whole. […]

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Content Marketing to Educators

By MDR Marketing Team | 03/04/2019 | Comments Off on Content Marketing to Educators
mdr-content-marketing-educators

What is Content Marketing? Who you are and what you offer the world as a brand or organization is expressed through your content: ads that capture interest, emails that relate your value to your customers’ needs, blog posts that show you get what your audience cares about, and so on. Content marketing is the art […]

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Marketing to the School Buying Cycle

By MDR Marketing Team | 02/19/2019 | Comments Off on Marketing to the School Buying Cycle
mdr-school-buying-purchasing

Musicians, tap dancers, photographers…they all know the importance of good timing. And, good timing is key to successful marketing. Syncing your marketing efforts to the beat of the audience’s purchasing journey is the smart way to avoid off notes, missed steps, and lost opportunities. In our upcoming webinar, Decoding the School Purchasing Cycle, we’ll be […]

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Why You Should Incorporate Instagram Ads into Your Facebook Advertising Campaigns

By Sean McCloud | 02/18/2019 | Comments Off on Why You Should Incorporate Instagram Ads into Your Facebook Advertising Campaigns
mdr-instsagram-advertising-educators

Social media advertising provides marketers with great audience targeting choices and the ability to measure conversions. With Instagram steadily growing in popularity at 1 billion active users and Facebook’s user base reaching 2.2 billion, what does this mean for social advertisers and their campaign planning? Brands need to have active promotions running on both, and considering Facebook owns […]

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7 Education Trends to Watch in 2019

By Kristina James | 02/13/2019 | 3 Comments
mdr-2019-education-trends

Which education trends are capturing the collective imagination this year? Spoiler alert: It’s not just technology changing the classroom environment. Here are seven trends you’re likely to see more of in the year ahead. 1. Artificial Intelligence (AI) Experts estimate that the use of Artificial Intelligence (AI) will grow by 50% in the next few […]

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New to educator social media marketing? These 6 steps can help you get started

By MDR Marketing Team | 02/12/2019 | Comments Off on New to educator social media marketing? These 6 steps can help you get started
mdr-social-media-teachers

Okay, okay, I know what you’re thinking…”Another post on social media marketing to educators and why I need to be doing it.”  You’re right! Seriously though, you need to be doing it.  I still am shocked at the number of brands who are missing out on reaching teachers, schools and families via social channels.  It […]

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MDR and Lysol Announced as Finalists in the 2019 Folio: Digital Awards

By MDR Marketing Team | 02/04/2019 | Comments Off on MDR and Lysol Announced as Finalists in the 2019 Folio: Digital Awards
Modern Classroom

We are proud to announce that MDR, together with our client Lysol, received honorable mention in the Digital Activation category of the 2019 Folio: Digital Awards for the “My Healthy Classroom” initiative. The Folio: Digital Awards is the publishing industry’s most prestigious program for digital excellence in publishing will honor dozens of winners and finalists […]

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Mark International Data Privacy Day 2019 by Taking Time to Reflect on Data Protection

By Kristina James | 01/31/2019 | Comments Off on Mark International Data Privacy Day 2019 by Taking Time to Reflect on Data Protection
abstract privacy illustration

Your personal data is your identity––as unique to you as your fingerprints. However, many of us may not be aware of how our data is being used online. International Data Privacy Day, which took place this week on January 28, is an excellent time to put in place practices, both personally and professionally, to protect […]

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We asked teachers about their social media use. Some of their answers surprised us.

By MDR Marketing Team | 01/17/2019 | 3 Comments
mdr-teacher-social-survey

It’s a given that teachers are active on social media. We recently reported educator-related social media trends in our Digital Trends in the Education Market Report, previously showed you the top posts they engaged with, and have provided tips for social media marketing in this webinar. We often survey teachers about their media preferences. Here are a few […]

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