EdMarketing

Email Marketing: Insights from the Digital Trends in Education Marketing Report

By Marta Oddone | 05/15/2018 | 0 Comments
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Email really is the Swiss Army knife of education marketing. No other channel is as targetable, measurable, or testable. So, it’s really good news that our recent study commissioned from Simmons National Consumer Survey found that for teachers, emails were the most influential in prompting them to make a purchase. Here’s some more good news. Our Digital Trends […]

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Educator Hot Topics!

By Jodi Murphy | 05/11/2018 | 0 Comments
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This week, I hope you took the time to thank that special teacher (or teachers!) in your life.  They appreciate it! What are the hot topics for educators?  Checkout what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we’ll share with you the […]

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Connected 24/7: Understanding Teachers as Consumers

By Marta Oddone | 05/10/2018 | 0 Comments
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Teachers are expert jugglers, of their work life, professional development, home life, and community involvement. Keeping in touch and on top of things is a priority and they have embraced technology as their must-have tool. We wanted to know more about how this country’s seven million teachers think about and use technology. We focused questions […]

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Teacher Appreciation Week – Hearing the Teacher Voice

By Melissa Pelletier | 05/07/2018 | 0 Comments
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It’s Teacher Appreciation Week, and we’d like to take a realistic look at what it means to be a teacher in America today.  Some teachers have the resources, class size, environment, and salary that are well planned, well designed, fair, and balanced for their district and school. However, in many parts of the country, poor […]

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Are You Hoping to Launch (or Grow) a Social Impact Initiative in Schools? First, Answer These 8 Questions

By Bernadette Grey | 05/02/2018 | 0 Comments
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At its annual conference this May, Engage for Good will announce the winners of the 2018 Halo Awards, which honor North America’s best corporate citizenship and cause initiatives. From animal rights to health to the environment, this year’s finalist campaigns span a range of worthy causes that support schools, teachers, and students. Standout initiatives by PepsiCo and Samsung, valued […]

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Educator Hot Topics!

By Jodi Murphy | 04/27/2018 | 0 Comments
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What are the hot topics for educators?  Checkout what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we’ll share with you the topics that get the most buzz with educators!   24 Must Share Poems for Middle School and High School These poems […]

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Performance Expands When Email Campaign Focus Tightens

By Jodi Murphy | 04/25/2018 | 0 Comments
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Wanted: Adult human. Interests: Everything I sell. Would you respond to an ad like this? Or would you prefer one that speaks directly to you as, say, a middle school science teacher? Match Your Goal to Your Educator Audience to Your Message With educators, everything is about time, and how little of it they have. […]

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2018 Public Schools Calendar of Closings and Openings

By Jodi Murphy | 04/24/2018 | 0 Comments

It’s that time of year…when everyone wants to know when public schools are closing and approximate opening for the coming school year.  We’ve put together this informative public schools calendar by state for you to bookmark and save for future reference. Be sure you are timing your education marketing campaigns and promotions to arrive on […]

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Social Marketing: Insights from the Digital Trends in Education Marketing Report

By Jodi Murphy | 04/23/2018 | 0 Comments
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Students are obviously digital natives, if not digital beings! And increasingly, so are their teachers. Teachers are younger than the total population by three and a half years, placing them firmly in the Millennial cohort that grew up with technology.  So, what are teachers doing online? More than the general population, teachers use social media for both […]

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Considering District Size When Establishing Your Target Audience

By Melissa Pelletier | 04/20/2018 | 0 Comments
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MDR Insights There are 87,198 public schools in America, serving almost 48 million public school students. In this article, I’ve broken down the different school district sizes to discuss what types of businesses match their needs. At MDR, we consider a district large if it enrolls over 10,000 students. A medium district enrolls 2,500 to […]

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Why Classroom Experiences Around The World Differ So Much

By Guest Contributor | 04/18/2018 | 0 Comments
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By Victoria Greene To understand educators, you must also understand the challenges they face, and you cannot accomplish that without taking a broad view of education across the world. This is a difficult thing to achieve. By the time you reach adulthood, your view of what education means has been indelibly colored by your personal […]

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Teacher Appreciation Week Is May 7-11: 4 A+ Gifts for Your Favorite Educator

By Hannah Hudson | 04/17/2018 | 0 Comments
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Apples, coffee cups, pencils, and rulers: What do these things have in common? Ding, ding, ding — they’re gifts given to teachers every single year. This Teacher Appreciation Week, you can do better by giving teachers something that they’re truly interested in. No matter their district or grade level taught, teachers are running short on […]

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Educator Hot Topics!

By Jodi Murphy | 04/12/2018 | 0 Comments
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What are the hot topics for educators?  Checkout what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we’ll share with you the topics that get the most buzz with educators!   9 Surprising Amazon Perks for Teachers Nine cool tools—just for us! We […]

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Web Advertising: Insights from the Digital Trends in Education Marketing Report

By Jodi Murphy | 04/02/2018 | 0 Comments
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What do teachers ask for from their students? Attention! So, we guess it stands to reason that teachers themselves pay attention to the web advertising they see online. In fact, in a recent study, we asked educators which types of digital marketing prompted them to make a purchase in the last three months, and 44% said […]

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Teachers As Consumers Q&A’s

By Marta Oddone | 03/30/2018 | 0 Comments
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On a recent webinar, we spoke to Hannah Hudson, Editorial Director of WeAreTeachers, and Linda Ingersoll, Leader of our Strategic Engagement team at MDR, about the value of educators as a consumer market.  They provided useful insights that were extracted from our in-depth Teachers as Consumers report.  Following, you’ll find some of the questions that were […]

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What’s Between Your Two Bookends? A Marketer’s Guide to Working With Science

By Donnine Souhrada | 03/26/2018 | 0 Comments
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If art is beauty, is science the beast? Many corporations think so, judging from the way they silo their marketing and technology teams. Rarely do CMOs and CDOs bring the brains of both teams to bear on the company’s marketing. In an era when 38% of marketing professionals admit to under-utilizing data for content strategy, […]

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3 Ways Augmented Reality Is Wowing Teachers and Students

By Melissa Pelletier | 03/23/2018 | 0 Comments
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Augmented reality might sound awfully expensive for classroom use, but companies like Google are opening up the AR market to educators. Last fall, Google released Expeditions AR to bring the world into the classroom with immersive lessons. With an Expedition kit, students can stare into the eye of a Category 5 hurricane before getting up close and personal […]

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How to Reach Educators Online: Digital Marketing Trends in the Education Market

By Jodi Murphy | 03/22/2018 | 0 Comments
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Is there a best day of the week to send email to educators? Will higher ed users click on my web ad? What’s the best social channel for reaching teachers? If you feel like you have more questions than answers on how to strategize your next campaign to educators, never fear. Digital marketing is an ever […]

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6 School Events That Provide Perfect Opportunities for Education Marketing

By Hannah Hudson | 03/14/2018 | 0 Comments
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Remember when you were young and everything in life revolved around the school events calendar? Seasons weren’t marked by dates, but by school breaks. Holidays weren’t one-day events, but week-long lessons capped off by classroom parties. And though they weren’t recognized by the rest of the world, certain occasions — school dances, midterms, recitals, graduation […]

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A Year of Disruption? 7 Education Trends for 2018

By Jodie Pozo-Olano | 03/02/2018 | 0 Comments
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Like few other professions, educators have always been experimenters. That’s not going away in 2018; if anything, it’s accelerating. Socrates taught in a variety of forums that wouldn’t fit today’s definition of the classroom. Often in schoolhouses they helped build, pioneer schoolmarms taught lessons of their own design to America’s frontier generations. Down the street […]

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Education Marketing Calls for a Personal Touch

By Kristina James | 03/01/2018 | 0 Comments
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One of the oldest adages among anglers is to fish where the fish are. But fishermen need to be ready to react when fish take to different waters. Education marketers are experiencing a major shift in how they target and reach educators. The wall that divided work life from home life has eroded, and with […]

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Digital Trends in Education Marketing Q&A’s

By Marta Oddone | 02/21/2018 | 0 Comments
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Thank you to all who attended the Digital Marketing Trends Webinar! The webinar provided a peek into the results of MDR’s Digital Marketing Trends in the Education Market report, which reveals the reality of educator interaction with digital marketing in email, web ads, and social media. The final report will be available soon! Did you miss the […]

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Rising Above the Noise in the Education Space

By Kristina James | 02/15/2018 | 0 Comments
Rising Above the Noise in the Education Space

Educators are like everyone else: every day they are getting deluged with emails—from The Gap, from Scholastic, from their cousin—and marketing campaigns relying on email alone are having trouble rising above the background noise. Educators are also similar to other consumers in their increasing use of digital and social media as an alternative to email. […]

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2018 Halo Award Finalist!

By Jodi Murphy | 02/14/2018 | 0 Comments
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We are honored to be named a finalist in Engage for Good’s 2018 Halo Awards! In partnership with one of our clients, the program was nominated in the Best Environmental Initiative Category of the award program for its engaging and successful digital media campaign during the 2016-2017 school year. Leveraging WeAreTeachers, MDR’s online educator community […]

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Prospecting for Educators? We Made You a Map

By Jodi Murphy | 02/13/2018 | 0 Comments
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Remember learning about the California Gold Rush of 1848? Get ready for the Educator Marketing Rush of 2018. If you haven’t already heard, educators are the next big thing in brand and influence marketing. As mentioned in the Huffington Post article Why Marketing to Educators May Be the Best Decision You Ever Make “…educators are […]

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Your Brand in the World Wide West

By Kristina James | 02/08/2018 | 0 Comments

You’ve established your brand in the marketplace. Everyone knows who you are, what you offer, and what you stand for, so you can focus on product sales and short-term revenue gains, right? Sorry, but like so many other aspects of marketing, brand is shifting under your feet. In budget crunch times, it would be nice […]

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Digital Trends: What Do the Numbers Tell Us?

By Guest Contributor | 02/07/2018 | 0 Comments
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By David Clemen – Director of Digital Marketing, MDR I hosted a webinar that highlighted the findings of MDR’s Digital Trends in the Education Market report, which reveals the reality of educator interaction with digital marketing in email, web ads, and social media.  We gathered insights from almost 400,000,000 deployed email across almost 20,000 unique […]

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5 Consumer Habits of Teachers That May Surprise You

By Marta Oddone | 01/31/2018 | 0 Comments
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Are you a bot built solely to do your job? Of course not, and neither are teachers. So why do some marketers act like teachers don’t have lives outside of the classroom? Getting to know the people behind the profession doesn’t have to be difficult. Teachers tend to be even more active online than the […]

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3 Lessons Education Marketers Can Learn from ‘Bill Nye the Science Guy’

By Jodi Murphy | 01/25/2018 | 0 Comments
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Bill! Bill! Bill! Bill! If you grew up in the ’90s, you know what comes after that chant: a half-hour of zany experiments, world-renowned guests, and, most of all, real science. Like no science show before or since, “Bill Nye the Science Guy” inspired a generation of scientists, engineers, and conservationists. Its mission was to […]

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Integrated Campaigns: Getting Everything Right

By Kristina James | 01/17/2018 | 0 Comments
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Why is integrated marketing THE buzz phrase in education marketing? Because educators seek information from multiple channels before making decisions. You need to meet your audience where THEY are, where THEY spend time, rather than expecting them to come to you. It takes multiple touches— 10 or more— to create brand trust and conversion with educators.  […]

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