EdMarketing

MDR and Lysol Announced as Finalists in the 2019 Folio: Digital Awards

By MDR Marketing Team | 02/04/2019 | Comments Off on MDR and Lysol Announced as Finalists in the 2019 Folio: Digital Awards
Modern Classroom

We are proud to announce that MDR, together with our client Lysol, received honorable mention in the Digital Activation category of the 2019 Folio: Digital Awards for the “My Healthy Classroom” initiative. The Folio: Digital Awards is the publishing industry’s most prestigious program for digital excellence in publishing will honor dozens of winners and finalists […]

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Mark International Data Privacy Day 2019 by Taking Time to Reflect on Data Protection

By MDR Marketing Team | 01/31/2019 | Comments Off on Mark International Data Privacy Day 2019 by Taking Time to Reflect on Data Protection
abstract privacy illustration

Your personal data is your identity––as unique to you as your fingerprints. However, many of us may not be aware of how our data is being used online. International Data Privacy Day, which took place this week on January 28, is an excellent time to put in place practices, both personally and professionally, to protect […]

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We asked teachers about their social media use. Some of their answers surprised us.

By MDR Marketing Team | 01/17/2019 | 3 Comments
mdr-teacher-social-survey

It’s a given that teachers are active on social media. We recently reported educator-related social media trends in our Digital Trends in the Education Market Report, previously showed you the top posts they engaged with, and have provided tips for social media marketing in this webinar. We often survey teachers about their media preferences. Here are a few […]

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2018 Top Social Content for Teachers

By MDR Marketing Team | 01/09/2019 | Comments Off on 2018 Top Social Content for Teachers
Best of 2018 graphic

No brainer…social needs to be incorporated into marketing efforts.  You should be posting frequently and following brands and influencers as well as taking advantage of boosting and social advertising. One reason is that 75% of teachers reported visiting a social network within the last month, according to MDR’s Teachers as Consumer Study findings, with Facebook […]

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2018 Top Content for Teachers

By MDR Marketing Team | 12/28/2018 | Comments Off on 2018 Top Content for Teachers
2018 best teacher content

I know I’ve said it before, but will remind you again: teachers spend more time online than the general population does, which means that finding material online, whether it’s news, job support, or classroom materials is something they do multiple times a day, every single day. While “Content is King” may be a cliché, it’s […]

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Extend Your Reach Beyond Email

By MDR Marketing Team | 12/13/2018 | Comments Off on Extend Your Reach Beyond Email
mdr-multichannel-marketing-educators

We hear all the time how email marketers are constantly looking for ways to increase the reach to their target audiences. Email is usually the first method of choice.  However, email is great for simple, one-on-one communication, but it is inherently limited by the inbox, open rates, and frequency.  As an example, with prospecting emails […]

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Renaissance and MDR Earn Honorable Mention in PR Daily’s Content Marketing Awards

By MDR Marketing Team | 12/12/2018 | Comments Off on Renaissance and MDR Earn Honorable Mention in PR Daily’s Content Marketing Awards
MDR-2018-Halo-Awards1

As the year comes to a close, we are thrilled to announce another award win with our client, Renaissance! MDR, together with Renaissance, was recently announced as Honorable Mention in the Sponsored Content category of the PR Daily’s 2018 Content Marketing Awards for a guest articles program published on the School Leaders Now online community for K-12 […]

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5 Ideas to Keep Your Marketing Going Strong Through The Holidays

By MDR Marketing Team | 12/03/2018 | Comments Off on 5 Ideas to Keep Your Marketing Going Strong Through The Holidays
mdr-marketing-educators-holiday

Ah, the holiday season is upon us. Time for the magic and the mania. The decorations, the shopping frenzy, those social climber elves with their ever-changing shelves, and so much food on sticks.  It’s also winter break for schools. A little downtime to spend with family and friends may be the best gift of the […]

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Gen Z FAQs: How to Win and Influence Youth In 2019 And Beyond

By MDR Marketing Team | 11/30/2018 | Comments Off on Gen Z FAQs: How to Win and Influence Youth In 2019 And Beyond
group of young girls with interlocking arms making heart shapes

What’s the deal with Generation Z? What makes them different from other generations? We recently hosted our second webinar on the topic of engaging Gen Z. If you missed the first webinar, “A Conversation with Gen Z,” you’ll want to listen to the recording, as it sets the stage for the discussion on how to […]

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It’s the most wonderful time of the year…to reach teachers online

By MDR Marketing Team | 11/30/2018 | Comments Off on It’s the most wonderful time of the year…to reach teachers online
mdr-web-ads-education

‘Tis the season for online shopping, surfing the web, and connecting with friends and family on social media.  In fact, Cyber Monday 2018 recorded record sales.  The totals are still being calculated, but Mastercard, eBay, and Amazon all reported that their online sales were up. Actually, sales surged for some retailers with Amazon stating that […]

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3 Ways You Can Engage Teachers to Connect With Gen Z

By MDR Marketing Team | 11/13/2018 | 1 Comment
mdr-gen-z-engage-teachers

All HR and marketing eyes have turned to Generation Z, which includes those who were born roughly between 1996 and 2010. Most of these children and young adults are still attending school, making them a focal point for companies that are seeing talent shortages for certain jobs. Members of Gen Z are still young enough for […]

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Why Teachers Are a Gold Mine for Your Restaurant

By MDR Marketing Team | 10/29/2018 | Comments Off on Why Teachers Are a Gold Mine for Your Restaurant
mdr-teachers-restaurants

Thank you to Modern Restaurant Management for sharing our content! As a business leader, your ideal audience can be hard to identify. The customers who become your loyal brand evangelists might not be the people your marketing plan originally targeted. If you’re operating a restaurant, for example, you might be sitting on top of a […]

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What Does GDPR Mean for Education Marketers in the U.S.?

By MDR Marketing Team | 10/25/2018 | Comments Off on What Does GDPR Mean for Education Marketers in the U.S.?
mdr-gdpr-customer-privacy-security

GDPR…is that a four letter acronym that makes you cringe?  The General Data Protection Regulation is in play in the EU as of May 2018, but I’m here to help you understand how it could possibly impact your marketing plans in the future if it’s mandated here in the U.S.  California is already implementing their […]

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4 Teacher Vacation Habits That Can Help You Reach Them Where They Are

By MDR Marketing Team | 10/22/2018 | Comments Off on 4 Teacher Vacation Habits That Can Help You Reach Them Where They Are
mdr-teachers-travel-reach

Teachers bring the world into their classrooms, so it’s no surprise that they like to get out and see the world in their free time. Each year, about half of all teachers travel internationally, and 83 percent travel domestically. And, they tend to spend more on their vacations than other travelers. (Given the nature of […]

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Memes Are a Great Way to Reach Educators. Here’s How to Do It Right

By Hannah Hudson | 10/15/2018 | Comments Off on Memes Are a Great Way to Reach Educators. Here’s How to Do It Right
mdr-teachers-memes-reach-marketing

How can a simple image with just the right touch of clever copy resonate with so many? Memes are everywhere, spreading like wildfire and filling our news feeds with joy and sarcasm. Can you even remember a time before brands began using them? Like the social culture adopted memes, most major brands did, too, and […]

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WeAreTeachers Wins Two 2018 Folio: Eddie Awards

By MDR Marketing Team | 10/12/2018 | Comments Off on WeAreTeachers Wins Two 2018 Folio: Eddie Awards
mdr-weareteachers-award-winner

We are proud to announce that our digital media brand for educators, WeAreTeachers, is the winner of two 2018 Folio: Eddie Awards in the Custom Content/Marketing category! WeAreTeachers earned top honors for Social Media/Online Community and Website, competing against other noteworthy brands in each category, such as Bank of America and Aramco.      The Folio Awards […]

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A Review of EdNET 2018

By Guest Contributor | 10/11/2018 | Comments Off on A Review of EdNET 2018
EdNET 2018 presentation

By Maggie Bittner – EdNET Conference Manager Wow…what a great EdNET 2018 season we had this year!  We hosted three sold out education marketing events in September: in San Francisco, Chicago, and New York. Engaging speakers, engaging topics, engaged attendees. All walked away with a ton of great tactics and ideas to help them build […]

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Social Media Marketing Educators Actually “Like”

By MDR Marketing Team | 09/28/2018 | Comments Off on Social Media Marketing Educators Actually “Like”
mdr-social-media-webinar-questions

Do you know the optimal number of hashtags to use on Twitter and Instagram when trying to engage teachers?  We do!  On a recent webinar, we spoke with Dana Truby, Director of Creative and Social Media for MDR’s Integrated Marketing Services and WeAreTeachers, and Abi Gilman, Senior Strategist at MDR and WeAreTeachers, about social media marketing […]

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Oh, Direct Mail, How Do I Love Thee?

By MDR Marketing Team | 09/20/2018 | Comments Off on Oh, Direct Mail, How Do I Love Thee?
mdr-teachers-direct-mail

Let me count the (6) ways! I confess, I love getting mail. Obviously, everyone but the coldest Grinch-hearts among us like getting personal letters, cards, and party invitations. But, I am an old-school mail junkie. Growing up, I ran to the mailbox every afternoon, excited about what might be waiting. Each year, I counted the […]

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Becoming a Brand: Here’s How to Market Your Startup Well Before You Launch

By MDR Marketing Team | 09/18/2018 | Comments Off on Becoming a Brand: Here’s How to Market Your Startup Well Before You Launch
MDR-entrepreneur-brand

If you build it, they will (probably not) come. What you have to do well in advance, to market your entrepreneurial field of dreams. Thank you to Entrepreneur.com for referencing us in this informative article. Written by Peter Daisyme You’ve awaited this moment for months, maybe years. You started with an idea for a highly […]

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5 Reasons Why You Should Be Doing Back to School Marketing to Teachers

By MDR Marketing Team | 09/10/2018 | Comments Off on 5 Reasons Why You Should Be Doing Back to School Marketing to Teachers
mdr-marketing-teachers-back-to-school

Welcome to Fall! I hope everyone wore their white shoes and pants all summer, because the time has come to retire them. It’s official, Summer is over. For those of us who work in the education market, that can only mean one thing: Back to School season is in full swing. In recent years, with […]

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Why CMOs Should Care About Psychology

By MDR Marketing Team | 09/05/2018 | Comments Off on Why CMOs Should Care About Psychology
why-cmos-should-care

Thank you to Marketing Insider Group for referencing us in this great article. HUMAN BRAINS ARE HARD-WIRED TO SEEK CONNECTION WITH OTHER HUMANS. HERE ARE A FEW WAYS TO UTILIZE THIS PRINCIPLE AND BRING CONSUMERS TO YOUR BRAND. Have you ever wondered why, for decades upon decades of marketing, we still see images of families or […]

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Target Teachers This Back-to-School Season

By MDR Marketing Team | 09/04/2018 | Comments Off on Target Teachers This Back-to-School Season
MDR-teachers-as-consumers-savvy-shoppers

This back-to-school season, add teachers to your marketing list. Educators collectively spend $1.6 billion per year out of their own pockets for their classrooms and students, presenting an opportunity for marketers to reach teachers as consumers. What are educators spending money on? Well, not surprisingly, they buy more books than the overall population, but they also buy more […]

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8 Marketing Tips for a Successful School Year

By MDR Marketing Team | 08/30/2018 | Comments Off on 8 Marketing Tips for a Successful School Year
mdr-marketing-educators-tips

It’s the most wonderful time of the year, and well, the busiest! With the start of the new school year upon us, we are consistently asked “what are the few things we can do now to keep our campaigns fresh for educators and give them an edge up to our competitors?”  Well, to help you […]

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How Schools and Health Organizations Can Raise Cancer Awareness Together

By MDR Marketing Team | 08/27/2018 | Comments Off on How Schools and Health Organizations Can Raise Cancer Awareness Together
mdr-schools-cancer-awareness

The National Cancer Survivors Day Foundation estimates that by 2026, more than 20 million people will be living with cancer or be survivors of cancer. While we frequently talk about dealing with a diagnosis, what it takes to beat the odds, and how to support a friend or family member with a cancer diagnosis, we rarely bring […]

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WeAreTeachers is a Finalist in the 2018 Eddie Awards

By MDR Marketing Team | 08/14/2018 | Comments Off on WeAreTeachers is a Finalist in the 2018 Eddie Awards
MDR-2018-Halo-Awards1

We are proud to announce that our WeAreTeachers team has been selected as a finalist in two categories in the The 2018 Folio: Eddie and Ozzie Awards! Both were in the Custom Content/Marketing category: Social Media/Online Community – Honoring any online community or social media network that facilitates audience engagement and interaction. Website – Recognizing […]

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Why Guess? Facebook Job Titles and the Vanishing Niche

By MDR Marketing Team | 08/13/2018 | Comments Off on Why Guess? Facebook Job Titles and the Vanishing Niche
mdr-facebook-niche

Real world of MDR – Facebook® Data Trying to locate future customers online can involve a lot of guess work if you are not starting with a rich data source. Recently, we wanted to see what one of our customers would have to do to be able to target one of our most used selects […]

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Have a Corporate Cause? 3 Strategies for Teaming Up With Teachers

By MDR Marketing Team | 08/09/2018 | Comments Off on Have a Corporate Cause? 3 Strategies for Teaming Up With Teachers
mdr-corporate-cause-teachers

Fall is back-to-school season not just for students, but for all of America. Between students, parents and employees, more than half the nation has regular contact with a school. No other institution comes close. If brands built relationships with all of America’s 7 million educators, they’d also reach the nation’s 54.5 million students and 90 […]

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How Entrepreneurs Can Improve Their Influencer Marketing

By MDR Marketing Team | 08/06/2018 | Comments Off on How Entrepreneurs Can Improve Their Influencer Marketing
MDR-Forbes-Influencer-Marketing

Thank you to Forbes for referencing us in this great article. Millennials and other demographic segments, like Gen Xers and Baby Boomers, demand transparency and authenticity from businesses. If you don’t deliver both — or they discover you’ve been lying to them — you aren’t going to gain or retain their business, according to the “2016 Transparency […]

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Echo, Echo. The Power of Repetition in Digital Marketing

By MDR Marketing Team | 08/02/2018 | Comments Off on Echo, Echo. The Power of Repetition in Digital Marketing
Echo-Echo.-The-Power-of-Repetition-in-Digital-Marketing graphic

Adding Digital “Oomph” to Your Next Campaign Part of what made humans successful as a species is our ability to identify patterns, such as what are good things to eat versus what things are likely to eat you. Our brains are wired for it, and we find it uniquely satisfying when we can quickly distinguish […]

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