EdMarketing

Educator Hot Topics!

By Jodi Murphy | 06/15/2018 | 0 Comments
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What are the hot topics for educators?  Checkout what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like these to get your brand […]

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GDPR – Understanding the EU’s Regulations as Education Marketers

By Melissa Pelletier | 06/01/2018 | 0 Comments
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The way personal data is handled in the European Union has changed, and therefore, the way Education Marketers do business in the EU must comply. We’d like to share with you exactly what General Data Protection Regulation (GDPR) is, and what it means for the education industry in terms of sharing personal information. What is […]

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Educator Hot Topics!

By Jodi Murphy | 06/01/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Checkout what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like these to get your brand […]

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Why Teachers are the Best Thing to Happen to Your Brand This Summer

By Marta Oddone | 05/31/2018 | 0 Comments

Ah, summer. The days are longer, the weather is welcoming, and people are more apt to open their wallets. It’s also a time of year when a particularly attractive consumer segment has the time and attention to spend on making purchases: teachers. MDR has been 100% focused on the education market for nearly 50 years […]

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Social Media is Teacher’s Virtual Break Room

By Jodi Murphy | 05/22/2018 | 0 Comments
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Are your ears burning? Somewhere on social media, teachers are discussing their need for your product, or if you’re lucky, your brand itself. Sounds like a conversation you should be part of, right? It’s kind of like joining a conversation at a party; you want to be a natural and welcome participant, not a walking […]

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3 Ways You Can Connect With Gen Z Through Their Teachers

By Bernadette Grey | 05/21/2018 | 0 Comments
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Thank you to Entrepreneur.com for referencing us in this great article. Generation Zers can spot an ad from a mile away. If you want your message to break through, send it through a trusted messenger. Generation Z is fast becoming the most coveted of marketing audiences. Unfortunately, it is also one of the hardest to […]

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Educator Hot Topics!

By Jodi Murphy | 05/18/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Checkout what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like these to get your brand […]

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The School Purchasing Cycle – When to Add Your Product Into the Rotation

By Melissa Pelletier | 05/17/2018 | 0 Comments
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When is the best time to send a free demo of your product to a school? When will schools be open to running a pilot program with your business? When are the final decisions made in the school budget? The beginning or the end of the school year aren’t the times that schools spend their […]

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Email Marketing: Insights from the Digital Trends in Education Marketing Report

By Marta Oddone | 05/15/2018 | 0 Comments
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Email really is the Swiss Army knife of education marketing. No other channel is as targetable, measurable, or testable. So, it’s really good news that our recent study commissioned from Simmons National Consumer Survey found that for teachers, emails were the most influential in prompting them to make a purchase. Here’s some more good news. Our Digital Trends […]

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Educator Hot Topics!

By Jodi Murphy | 05/11/2018 | 0 Comments
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This week, I hope you took the time to thank that special teacher (or teachers!) in your life.  They appreciate it! What are the hot topics for educators?  Checkout what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we’ll share with you the […]

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Connected 24/7: Understanding Teachers as Consumers

By Marta Oddone | 05/10/2018 | 0 Comments
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Teachers are expert jugglers, of their work life, professional development, home life, and community involvement. Keeping in touch and on top of things is a priority and they have embraced technology as their must-have tool. We wanted to know more about how this country’s seven million teachers think about and use technology. We focused questions […]

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Teacher Appreciation Week – Hearing the Teacher Voice

By Melissa Pelletier | 05/07/2018 | 0 Comments
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It’s Teacher Appreciation Week, and we’d like to take a realistic look at what it means to be a teacher in America today.  Some teachers have the resources, class size, environment, and salary that are well planned, well designed, fair, and balanced for their district and school. However, in many parts of the country, poor […]

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Are You Hoping to Launch (or Grow) a Social Impact Initiative in Schools? First, Answer These 8 Questions

By Bernadette Grey | 05/02/2018 | 0 Comments
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At its annual conference this May, Engage for Good will announce the winners of the 2018 Halo Awards, which honor North America’s best corporate citizenship and cause initiatives. From animal rights to health to the environment, this year’s finalist campaigns span a range of worthy causes that support schools, teachers, and students. Standout initiatives by PepsiCo and Samsung, valued […]

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Educator Hot Topics!

By Jodi Murphy | 04/27/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Checkout what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we’ll share with you the topics that get the most buzz with educators!   24 Must Share Poems for Middle School and High School These poems […]

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Performance Expands When Email Campaign Focus Tightens

By Jodi Murphy | 04/25/2018 | 0 Comments
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Wanted: Adult human. Interests: Everything I sell. Would you respond to an ad like this? Or would you prefer one that speaks directly to you as, say, a middle school science teacher? Match Your Goal to Your Educator Audience to Your Message With educators, everything is about time, and how little of it they have. […]

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2018 Public Schools Calendar of Closings and Openings

By Jodi Murphy | 04/24/2018 | 0 Comments

It’s that time of year…when everyone wants to know when public schools are closing and approximate opening for the coming school year.  We’ve put together this informative public schools calendar by state for you to bookmark and save for future reference. Be sure you are timing your education marketing campaigns and promotions to arrive on […]

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Social Marketing: Insights from the Digital Trends in Education Marketing Report

By Jodi Murphy | 04/23/2018 | 0 Comments
mdr-social-media-teachers-1

Students are obviously digital natives, if not digital beings! And increasingly, so are their teachers. Teachers are younger than the total population by three and a half years, placing them firmly in the Millennial cohort that grew up with technology.  So, what are teachers doing online? More than the general population, teachers use social media for both […]

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Considering District Size When Establishing Your Target Audience

By Melissa Pelletier | 04/20/2018 | 0 Comments
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MDR Insights There are 87,198 public schools in America, serving almost 48 million public school students. In this article, I’ve broken down the different school district sizes to discuss what types of businesses match their needs. At MDR, we consider a district large if it enrolls over 10,000 students. A medium district enrolls 2,500 to […]

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Why Classroom Experiences Around The World Differ So Much

By Guest Contributor | 04/18/2018 | 0 Comments
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By Victoria Greene To understand educators, you must also understand the challenges they face, and you cannot accomplish that without taking a broad view of education across the world. This is a difficult thing to achieve. By the time you reach adulthood, your view of what education means has been indelibly colored by your personal […]

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Educator Hot Topics!

By Jodi Murphy | 04/12/2018 | 0 Comments
MDR-Educator-Hot-Topics

What are the hot topics for educators?  Checkout what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we’ll share with you the topics that get the most buzz with educators!   9 Surprising Amazon Perks for Teachers Nine cool tools—just for us! We […]

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Web Advertising: Insights from the Digital Trends in Education Marketing Report

By Jodi Murphy | 04/02/2018 | 1 Comment
MDR-Digital-Trends-Education

What do teachers ask for from their students? Attention! So, we guess it stands to reason that teachers themselves pay attention to the web advertising they see online. In fact, in a recent study, we asked educators which types of digital marketing prompted them to make a purchase in the last three months, and 44% said […]

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Teachers As Consumers Q&A’s

By Marta Oddone | 03/30/2018 | 0 Comments
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On a recent webinar, we spoke to Hannah Hudson, Editorial Director of WeAreTeachers, and Linda Ingersoll, Leader of our Strategic Engagement team at MDR, about the value of educators as a consumer market.  They provided useful insights that were extracted from our in-depth Teachers as Consumers report.  Following, you’ll find some of the questions that were […]

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What’s Between Your Two Bookends? A Marketer’s Guide to Working With Science

By Donnine Souhrada | 03/26/2018 | 0 Comments
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If art is beauty, is science the beast? Many corporations think so, judging from the way they silo their marketing and technology teams. Rarely do CMOs and CDOs bring the brains of both teams to bear on the company’s marketing. In an era when 38% of marketing professionals admit to under-utilizing data for content strategy, […]

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3 Ways Augmented Reality Is Wowing Teachers and Students

By Melissa Pelletier | 03/23/2018 | 3 Comments
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Augmented reality might sound awfully expensive for classroom use, but companies like Google are opening up the AR market to educators. Last fall, Google released Expeditions AR to bring the world into the classroom with immersive lessons. With an Expedition kit, students can stare into the eye of a Category 5 hurricane before getting up close and personal […]

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How to Reach Educators Online: Digital Marketing Trends in the Education Market

By Jodi Murphy | 03/22/2018 | 0 Comments
MDR-Digital-Trends-Education

Is there a best day of the week to send email to educators? Will higher ed users click on my web ad? What’s the best social channel for reaching teachers? If you feel like you have more questions than answers on how to strategize your next campaign to educators, never fear. Digital marketing is an ever […]

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6 School Events That Provide Perfect Opportunities for Education Marketing

By Hannah Hudson | 03/14/2018 | 0 Comments
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Remember when you were young and everything in life revolved around the school events calendar? Seasons weren’t marked by dates, but by school breaks. Holidays weren’t one-day events, but week-long lessons capped off by classroom parties. And though they weren’t recognized by the rest of the world, certain occasions — school dances, midterms, recitals, graduation […]

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A Year of Disruption? 7 Education Trends for 2018

By Jodie Pozo-Olano | 03/02/2018 | 0 Comments
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Like few other professions, educators have always been experimenters. That’s not going away in 2018; if anything, it’s accelerating. Socrates taught in a variety of forums that wouldn’t fit today’s definition of the classroom. Often in schoolhouses they helped build, pioneer schoolmarms taught lessons of their own design to America’s frontier generations. Down the street […]

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Education Marketing Calls for a Personal Touch

By Kristina James | 03/01/2018 | 0 Comments
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One of the oldest adages among anglers is to fish where the fish are. But fishermen need to be ready to react when fish take to different waters. Education marketers are experiencing a major shift in how they target and reach educators. The wall that divided work life from home life has eroded, and with […]

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Digital Trends in Education Marketing Q&A’s

By Marta Oddone | 02/21/2018 | 0 Comments
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Thank you to all who attended the Digital Marketing Trends Webinar! The webinar provided a peek into the results of MDR’s Digital Marketing Trends in the Education Market report, which reveals the reality of educator interaction with digital marketing in email, web ads, and social media. The final report will be available soon! Did you miss the […]

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Rising Above the Noise in the Education Space

By Kristina James | 02/15/2018 | 0 Comments
Rising Above the Noise in the Education Space

Educators are like everyone else: every day they are getting deluged with emails—from The Gap, from Scholastic, from their cousin—and marketing campaigns relying on email alone are having trouble rising above the background noise. Educators are also similar to other consumers in their increasing use of digital and social media as an alternative to email. […]

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