EdMarketing

Memes Are a Great Way to Reach Educators. Here’s How to Do It Right

By Hannah Hudson | 10/15/2018 | Comments Off on Memes Are a Great Way to Reach Educators. Here’s How to Do It Right
mdr-teachers-memes-reach-marketing

How can a simple image with just the right touch of clever copy resonate with so many? Memes are everywhere, spreading like wildfire and filling our news feeds with joy and sarcasm. Can you even remember a time before brands began using them? Like the social culture adopted memes, most major brands did, too, and Read More »

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WeAreTeachers Wins Two 2018 Folio: Eddie Awards

By MDR Marketing Team | 10/12/2018 | Comments Off on WeAreTeachers Wins Two 2018 Folio: Eddie Awards
mdr-weareteachers-award-winner

We are proud to announce that our digital media brand for educators, WeAreTeachers, is the winner of two 2018 Folio: Eddie Awards in the Custom Content/Marketing category! WeAreTeachers earned top honors for Social Media/Online Community and Website, competing against other noteworthy brands in each category, such as Bank of America and Aramco.      The Folio Awards Read More »

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A Review of EdNET 2018

By Guest Contributor | 10/11/2018 | Comments Off on A Review of EdNET 2018
EdNET 2018 presentation

By Maggie Bittner – EdNET Conference Manager Wow…what a great EdNET 2018 season we had this year!  We hosted three sold out education marketing events in September: in San Francisco, Chicago, and New York. Engaging speakers, engaging topics, engaged attendees. All walked away with a ton of great tactics and ideas to help them build Read More »

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Social Media Marketing Educators Actually “Like”

By MDR Marketing Team | 09/28/2018 | Comments Off on Social Media Marketing Educators Actually “Like”
mdr-social-media-webinar-questions

Do you know the optimal number of hashtags to use on Twitter and Instagram when trying to engage teachers?  We do!  On a recent webinar, we spoke with Dana Truby, Director of Creative and Social Media for MDR’s Integrated Marketing Services and WeAreTeachers, and Abi Gilman, Senior Strategist at MDR and WeAreTeachers, about social media marketing Read More »

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Oh, Direct Mail, How Do I Love Thee?

By MDR Marketing Team | 09/20/2018 | Comments Off on Oh, Direct Mail, How Do I Love Thee?
mdr-teachers-direct-mail

Let me count the (6) ways! I confess, I love getting mail. Obviously, everyone but the coldest Grinch-hearts among us like getting personal letters, cards, and party invitations. But, I am an old-school mail junkie. Growing up, I ran to the mailbox every afternoon, excited about what might be waiting. Each year, I counted the Read More »

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Becoming a Brand: Here’s How to Market Your Startup Well Before You Launch

By MDR Marketing Team | 09/18/2018 | Comments Off on Becoming a Brand: Here’s How to Market Your Startup Well Before You Launch
MDR-entrepreneur-brand

If you build it, they will (probably not) come. What you have to do well in advance, to market your entrepreneurial field of dreams. Thank you to Entrepreneur.com for referencing us in this informative article. Written by Peter Daisyme You’ve awaited this moment for months, maybe years. You started with an idea for a highly Read More »

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5 Reasons Why You Should Be Doing Back to School Marketing to Teachers

By Kristina James | 09/10/2018 | Comments Off on 5 Reasons Why You Should Be Doing Back to School Marketing to Teachers
mdr-marketing-teachers-back-to-school

Welcome to Fall! I hope everyone wore their white shoes and pants all summer, because the time has come to retire them. It’s official, Summer is over. For those of us who work in the education market, that can only mean one thing: Back to School season is in full swing. In recent years, with Read More »

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Why CMOs Should Care About Psychology

By MDR Marketing Team | 09/05/2018 | Comments Off on Why CMOs Should Care About Psychology
why-cmos-should-care

Thank you to Marketing Insider Group for referencing us in this great article. HUMAN BRAINS ARE HARD-WIRED TO SEEK CONNECTION WITH OTHER HUMANS. HERE ARE A FEW WAYS TO UTILIZE THIS PRINCIPLE AND BRING CONSUMERS TO YOUR BRAND. Have you ever wondered why, for decades upon decades of marketing, we still see images of families or Read More »

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Target Teachers This Back-to-School Season

By Kristina James | 09/04/2018 | Comments Off on Target Teachers This Back-to-School Season
MDR-teachers-as-consumers-savvy-shoppers

This back-to-school season, add teachers to your marketing list. Educators collectively spend $1.6 billion per year out of their own pockets for their classrooms and students, presenting an opportunity for marketers to reach teachers as consumers. What are educators spending money on? Well, not surprisingly, they buy more books than the overall population, but they also buy more Read More »

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8 Marketing Tips for a Successful School Year

By MDR Marketing Team | 08/30/2018 | Comments Off on 8 Marketing Tips for a Successful School Year
mdr-marketing-educators-tips

It’s the most wonderful time of the year, and well, the busiest! With the start of the new school year upon us, we are consistently asked “what are the few things we can do now to keep our campaigns fresh for educators and give them an edge up to our competitors?”  Well, to help you Read More »

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How Schools and Health Organizations Can Raise Cancer Awareness Together

By MDR Marketing Team | 08/27/2018 | Comments Off on How Schools and Health Organizations Can Raise Cancer Awareness Together
mdr-schools-cancer-awareness

The National Cancer Survivors Day Foundation estimates that by 2026, more than 20 million people will be living with cancer or be survivors of cancer. While we frequently talk about dealing with a diagnosis, what it takes to beat the odds, and how to support a friend or family member with a cancer diagnosis, we rarely bring Read More »

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WeAreTeachers is a Finalist in the 2018 Eddie Awards

By MDR Marketing Team | 08/14/2018 | Comments Off on WeAreTeachers is a Finalist in the 2018 Eddie Awards
MDR-2018-Halo-Awards1

We are proud to announce that our WeAreTeachers team has been selected as a finalist in two categories in the The 2018 Folio: Eddie and Ozzie Awards! Both were in the Custom Content/Marketing category: Social Media/Online Community – Honoring any online community or social media network that facilitates audience engagement and interaction. Website – Recognizing Read More »

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Why Guess? Facebook Job Titles and the Vanishing Niche

By Sean McCloud | 08/13/2018 | Comments Off on Why Guess? Facebook Job Titles and the Vanishing Niche
mdr-facebook-niche

Real world of MDR – Facebook® Data Trying to locate future customers online can involve a lot of guess work if you are not starting with a rich data source. Recently, we wanted to see what one of our customers would have to do to be able to target one of our most used selects Read More »

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Have a Corporate Cause? 3 Strategies for Teaming Up With Teachers

By MDR Marketing Team | 08/09/2018 | Comments Off on Have a Corporate Cause? 3 Strategies for Teaming Up With Teachers
mdr-corporate-cause-teachers

Fall is back-to-school season not just for students, but for all of America. Between students, parents and employees, more than half the nation has regular contact with a school. No other institution comes close. If brands built relationships with all of America’s 7 million educators, they’d also reach the nation’s 54.5 million students and 90 Read More »

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How Entrepreneurs Can Improve Their Influencer Marketing

By MDR Marketing Team | 08/06/2018 | Comments Off on How Entrepreneurs Can Improve Their Influencer Marketing
MDR-Forbes-Influencer-Marketing

Thank you to Forbes for referencing us in this great article. Millennials and other demographic segments, like Gen Xers and Baby Boomers, demand transparency and authenticity from businesses. If you don’t deliver both — or they discover you’ve been lying to them — you aren’t going to gain or retain their business, according to the “2016 Transparency Read More »

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Echo, Echo. The Power of Repetition in Digital Marketing

By Kristina James | 08/02/2018 | Comments Off on Echo, Echo. The Power of Repetition in Digital Marketing
Echo-Echo.-The-Power-of-Repetition-in-Digital-Marketing graphic

Adding Digital “Oomph” to Your Next Campaign Part of what made humans successful as a species is our ability to identify patterns, such as what are good things to eat versus what things are likely to eat you. Our brains are wired for it, and we find it uniquely satisfying when we can quickly distinguish Read More »

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How You Can Cultivate the One Thing Customers Truly Want

By MDR Marketing Team | 07/23/2018 | Comments Off on How You Can Cultivate the One Thing Customers Truly Want
mdr-teacher-customer-loyalty

Thank you to Entrepreneur for referencing us in this great article. Every company wants to drive customer loyalty, but many neglect the fact that what customers want is community. Loyalty is a tricky thing — not to mention expensive when you’re trying to create it from scratch. Everyone’s heard the oft-cited statistic that it costs five Read More »

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How to put your travel brand on teachers’ maps this summer

By MDR Marketing Team | 07/16/2018 | Comments Off on How to put your travel brand on teachers’ maps this summer
MDR-Teachers-as-Consumers-Travel

Thank you to Travel Daily News for referencing us in this great article. That said, teachers aren’t always easy to win over. They’re smart, and they do their research. With more than 7 million educators living and working in the U.S., you might think about creating targeted campaigns for educators. If you speak directly to Read More »

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Q&A’s From Our Webinar: A Conversation with Gen Zers

By MDR Marketing Team | 06/28/2018 | 2 Comments
Generation Z

Did you miss our webinar with Engage for Good last week? Or maybe you attended, but we didn’t get to answer all your questions. Well, you’re in luck, because today we’re sharing answers to the most popular questions as well as a quick summary of the key takeaways from this highly interactive webinar! Our moderator, Read More »

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13 Tired Education Buzzwords to Stop Using Now

By Guest Contributor | 06/25/2018 | 2 Comments
buzzwords photo

By Kimberley Moran – Senior Digital Editor at WeAreTeachers and School Leaders Now Sometimes you use a word because you are comfortable with it. It tends to garner a certain kind of reaction, and you’re counting on that. We call these buzzwords. Some people use them to help them sound smart, especially when they’re selling Read More »

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Forget about finding the perfect moment; engage your teacher audience all year

By Kristina James | 06/20/2018 | Comments Off on Forget about finding the perfect moment; engage your teacher audience all year
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Thank you to SmartInsights.com for sharing our insights! Consistent connection matters, regardless of the season. Communicating with your customers isn’t about waiting for the right moment. It’s about reaching them during times of need, times of plenty, and everywhere in between. Take educators, for example. Although most schools make spending decisions in March and April, our “Digital Read More »

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5 Marketing Strategies for Keeping Kids Active in and out of School

By MDR Marketing Team | 06/19/2018 | Comments Off on 5 Marketing Strategies for Keeping Kids Active in and out of School
mdr-marketing-kids-active

We’ve all known about the obesity epidemic in America for a while, but we still haven’t solved it. It’s a tough issue! In fact, for children especially, the problem is getting worse. NBC News reports that almost half of teens aged 16 to 19 are obese, as are 15 percent of children aged 2 to 5. More Read More »

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Student Centered Learning Through Adaptive Platforms

By Maureen Hance | 06/18/2018 | Comments Off on Student Centered Learning Through Adaptive Platforms
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This article aims to inform education marketers and product providers about the possibilities with adaptive learning technologies. According to ISTE, student-centered learning allows students to become active participants in their own learning processes. What students learn, how they learn it, and how their learning is assessed are all driven by each individual student’s needs and Read More »

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GDPR – Understanding the EU’s Regulations as Education Marketers

By Maureen Hance | 06/01/2018 | Comments Off on GDPR – Understanding the EU’s Regulations as Education Marketers
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The way personal data is handled in the European Union has changed, and therefore, the way Education Marketers do business in the EU must comply. We’d like to share with you exactly what General Data Protection Regulation (GDPR) is, and what it means for the education industry in terms of sharing personal information. What is Read More »

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Why Teachers are the Best Thing to Happen to Your Brand This Summer

By MDR Marketing Team | 05/31/2018 | Comments Off on Why Teachers are the Best Thing to Happen to Your Brand This Summer
laptop keyboard and credit card

Ah, summer. The days are longer, the weather is welcoming, and people are more apt to open their wallets. It’s also a time of year when a particularly attractive consumer segment has the time and attention to spend on making purchases: teachers. MDR has been 100% focused on the education market for nearly 50 years Read More »

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Social Media is Teacher’s Virtual Break Room

By MDR Marketing Team | 05/22/2018 | Comments Off on Social Media is Teacher’s Virtual Break Room
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Are your ears burning? Somewhere on social media, teachers are discussing their need for your product, or if you’re lucky, your brand itself. Sounds like a conversation you should be part of, right? It’s kind of like joining a conversation at a party; you want to be a natural and welcome participant, not a walking Read More »

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3 Ways You Can Connect With Gen Z Through Their Teachers

By MDR Marketing Team | 05/21/2018 | Comments Off on 3 Ways You Can Connect With Gen Z Through Their Teachers
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Thank you to Entrepreneur.com for referencing us in this great article. Generation Zers can spot an ad from a mile away. If you want your message to break through, send it through a trusted messenger. Generation Z is fast becoming the most coveted of marketing audiences. Unfortunately, it is also one of the hardest to Read More »

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The School Purchasing Cycle – When to Add Your Product Into the Rotation

By Maureen Hance | 05/17/2018 | Comments Off on The School Purchasing Cycle – When to Add Your Product Into the Rotation
MDR-Selling-to-Schools

When is the best time to send a free demo of your product to a school? When will schools be open to running a pilot program with your business? When are the final decisions made in the school budget? The beginning or the end of the school year aren’t the times that schools spend their Read More »

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Email Marketing: Insights from the Digital Trends in Education Marketing Report

By MDR Marketing Team | 05/15/2018 | 1 Comment
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Email really is the Swiss Army knife of education marketing. No other channel is as targetable, measurable, or testable. So, it’s really good news that our recent study commissioned from Simmons National Consumer Survey found that for teachers, emails were the most influential in prompting them to make a purchase. Here’s some more good news. Our Digital Trends Read More »

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Connected 24/7: Understanding Teachers as Consumers

By MDR Marketing Team | 05/10/2018 | Comments Off on Connected 24/7: Understanding Teachers as Consumers
mdr-teachers-digital-connected

Teachers are expert jugglers, of their work life, professional development, home life, and community involvement. Keeping in touch and on top of things is a priority and they have embraced technology as their must-have tool. We wanted to know more about how this country’s seven million teachers think about and use technology. We focused questions Read More »

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