EdMarketing

Teacher Appreciation Week – Hearing the Teacher Voice

By Maureen Hance | 05/07/2018 | Comments Off on Teacher Appreciation Week – Hearing the Teacher Voice
mdr-teacher-appreciation-week-4

It’s Teacher Appreciation Week, and we’d like to take a realistic look at what it means to be a teacher in America today.  Some teachers have the resources, class size, environment, and salary that are well planned, well designed, fair, and balanced for their district and school. However, in many parts of the country, poor Read More »

Read Now »

Are You Hoping to Launch (or Grow) a Social Impact Initiative in Schools? First, Answer These 8 Questions

By MDR Marketing Team | 05/02/2018 | Comments Off on Are You Hoping to Launch (or Grow) a Social Impact Initiative in Schools? First, Answer These 8 Questions
Group of people using digital devices

At its annual conference this May, Engage for Good will announce the winners of the 2018 Halo Awards, which honor North America’s best corporate citizenship and cause initiatives. From animal rights to health to the environment, this year’s finalist campaigns span a range of worthy causes that support schools, teachers, and students. Standout initiatives by PepsiCo and Samsung, valued Read More »

Read Now »

Performance Expands When Email Campaign Focus Tightens

By MDR Marketing Team | 04/25/2018 | Comments Off on Performance Expands When Email Campaign Focus Tightens
mdr-email-campaign-4-steps

Wanted: Adult human. Interests: Everything I sell. Would you respond to an ad like this? Or would you prefer one that speaks directly to you as, say, a middle school science teacher? Match Your Goal to Your Educator Audience to Your Message With educators, everything is about time, and how little of it they have. Read More »

Read Now »

2018 Public Schools Calendar of Closings and Openings

By MDR Marketing Team | 04/24/2018 | Comments Off on 2018 Public Schools Calendar of Closings and Openings
three young students cheering

It’s that time of year…when everyone wants to know when public schools are closing and approximate opening for the coming school year.  We’ve put together this informative public schools calendar by state for you to bookmark and save for future reference. Be sure you are timing your education marketing campaigns and promotions to arrive on Read More »

Read Now »

Social Marketing: Insights from the Digital Trends in Education Marketing Report

By MDR Marketing Team | 04/23/2018 | Comments Off on Social Marketing: Insights from the Digital Trends in Education Marketing Report
mdr-social-media-teachers-1

Students are obviously digital natives, if not digital beings! And increasingly, so are their teachers. Teachers are younger than the total population by three and a half years, placing them firmly in the Millennial cohort that grew up with technology.  So, what are teachers doing online? More than the general population, teachers use social media for both Read More »

Read Now »

Considering District Size When Establishing Your Target Audience

By Maureen Hance | 04/20/2018 | Comments Off on Considering District Size When Establishing Your Target Audience
mdr-school-district-sizes

MDR Insights There are 87,198 public schools in America, serving almost 48 million public school students. In this article, I’ve broken down the different school district sizes to discuss what types of businesses match their needs. At MDR, we consider a district large if it enrolls over 10,000 students. A medium district enrolls 2,500 to Read More »

Read Now »

Why Classroom Experiences Around The World Differ So Much

By Guest Contributor | 04/18/2018 | Comments Off on Why Classroom Experiences Around The World Differ So Much
mdr-classroom-experiences

By Victoria Greene To understand educators, you must also understand the challenges they face, and you cannot accomplish that without taking a broad view of education across the world. This is a difficult thing to achieve. By the time you reach adulthood, your view of what education means has been indelibly colored by your personal Read More »

Read Now »

Web Advertising: Insights from the Digital Trends in Education Marketing Report

By MDR Marketing Team | 04/02/2018 | 1 Comment
MDR-Digital-Trends-Education

What do teachers ask for from their students? Attention! So, we guess it stands to reason that teachers themselves pay attention to the web advertising they see online. In fact, in a recent study, we asked educators which types of digital marketing prompted them to make a purchase in the last three months, and 44% said Read More »

Read Now »

Teachers As Consumers Q&A’s

By MDR Marketing Team | 03/30/2018 | Comments Off on Teachers As Consumers Q&A’s
MDR-Teachers-As-Consumers-webinar-qa

On a recent webinar, we spoke to Hannah Hudson, Editorial Director of WeAreTeachers, and Linda Ingersoll, Leader of our Strategic Engagement team at MDR, about the value of educators as a consumer market.  They provided useful insights that were extracted from our in-depth Teachers as Consumers report.  Following, you’ll find some of the questions that were Read More »

Read Now »

What’s Between Your Two Bookends? A Marketer’s Guide to Working With Science

By Donnine Souhrada | 03/26/2018 | Comments Off on What’s Between Your Two Bookends? A Marketer’s Guide to Working With Science
MDR-Marketers-Bookends

If art is beauty, is science the beast? Many corporations think so, judging from the way they silo their marketing and technology teams. Rarely do CMOs and CDOs bring the brains of both teams to bear on the company’s marketing. In an era when 38% of marketing professionals admit to under-utilizing data for content strategy, Read More »

Read Now »

3 Ways Augmented Reality Is Wowing Teachers and Students

By Maureen Hance | 03/23/2018 | 3 Comments
MDR-augmented-reality-education

Augmented reality might sound awfully expensive for classroom use, but companies like Google are opening up the AR market to educators. Last fall, Google released Expeditions AR to bring the world into the classroom with immersive lessons. With an Expedition kit, students can stare into the eye of a Category 5 hurricane before getting up close and personal Read More »

Read Now »

How to Reach Educators Online: Digital Marketing Trends in the Education Market

By MDR Marketing Team | 03/22/2018 | Comments Off on How to Reach Educators Online: Digital Marketing Trends in the Education Market
MDR-Digital-Trends-Education

Is there a best day of the week to send email to educators? Will higher ed users click on my web ad? What’s the best social channel for reaching teachers? If you feel like you have more questions than answers on how to strategize your next campaign to educators, never fear. Digital marketing is an ever Read More »

Read Now »

6 School Events That Provide Perfect Opportunities for Education Marketing

By Hannah Hudson | 03/14/2018 | Comments Off on 6 School Events That Provide Perfect Opportunities for Education Marketing
MDR-6-School-Events-Teachers

Remember when you were young and everything in life revolved around the school events calendar? Seasons weren’t marked by dates, but by school breaks. Holidays weren’t one-day events, but week-long lessons capped off by classroom parties. And though they weren’t recognized by the rest of the world, certain occasions — school dances, midterms, recitals, graduation Read More »

Read Now »

A Year of Disruption? 7 Education Trends for 2018

By MDR Marketing Team | 03/02/2018 | Comments Off on A Year of Disruption? 7 Education Trends for 2018
MDR-Education-Industry-Trends-Observer

Like few other professions, educators have always been experimenters. That’s not going away in 2018; if anything, it’s accelerating. Socrates taught in a variety of forums that wouldn’t fit today’s definition of the classroom. Often in schoolhouses they helped build, pioneer schoolmarms taught lessons of their own design to America’s frontier generations. Down the street Read More »

Read Now »

Education Marketing Calls for a Personal Touch

By Kristina James | 03/01/2018 | Comments Off on Education Marketing Calls for a Personal Touch
Education-Marketing-Calls-for-a-Personal-Touch

One of the oldest adages among anglers is to fish where the fish are. But fishermen need to be ready to react when fish take to different waters. Education marketers are experiencing a major shift in how they target and reach educators. The wall that divided work life from home life has eroded, and with Read More »

Read Now »

Digital Trends in Education Marketing Q&A’s

By MDR Marketing Team | 02/21/2018 | Comments Off on Digital Trends in Education Marketing Q&A’s
MDR-Digital-Marketing-Trends-Education

  Why do smaller campaign sizes perform better? We find that campaigns of 50,000 emails or fewer see a dramatic improvement in delivery and open rates. Why? Sending large numbers of the same exact email to the same domain is a clear indicator that the emails are promotional. Being identified as promotional increases the likelihood Read More »

Read Now »

Rising Above the Noise in the Education Space

By Kristina James | 02/15/2018 | Comments Off on Rising Above the Noise in the Education Space
Rising Above the Noise in the Education Space

Educators are like everyone else: every day they are getting deluged with emails—from The Gap, from Scholastic, from their cousin—and marketing campaigns relying on email alone are having trouble rising above the background noise. Educators are also similar to other consumers in their increasing use of digital and social media as an alternative to email. Read More »

Read Now »

2018 Halo Award Finalist!

By MDR Marketing Team | 02/14/2018 | Comments Off on 2018 Halo Award Finalist!
MDR-2018-Halo-Awards1

We are honored to be named a finalist in Engage for Good’s 2018 Halo Awards! In partnership with one of our clients, the program was nominated in the Best Environmental Initiative Category of the award program for its engaging and successful digital media campaign during the 2016-2017 school year. Leveraging WeAreTeachers, MDR’s online educator community Read More »

Read Now »

Prospecting for Educators? We Made You a Map

By MDR Marketing Team | 02/13/2018 | Comments Off on Prospecting for Educators? We Made You a Map
MDR-Marketing-to-Educators

Remember learning about the California Gold Rush of 1848? Get ready for the Educator Marketing Rush of 2018. If you haven’t already heard, educators are the next big thing in brand and influence marketing. As mentioned in the Huffington Post article Why Marketing to Educators May Be the Best Decision You Ever Make “…educators are Read More »

Read Now »

Your Brand in the World Wide West

By Kristina James | 02/08/2018 | Comments Off on Your Brand in the World Wide West
Brand Building concept illustration

You’ve established your brand in the marketplace. Everyone knows who you are, what you offer, and what you stand for, so you can focus on product sales and short-term revenue gains, right? Sorry, but like so many other aspects of marketing, brand is shifting under your feet. In budget crunch times, it would be nice Read More »

Read Now »

Digital Trends: What Do the Numbers Tell Us?

By Guest Contributor | 02/07/2018 | Comments Off on Digital Trends: What Do the Numbers Tell Us?
MDR-Digital-Trends-Education1

By David Clemen – Director of Digital Marketing, MDR I hosted a webinar that highlighted the findings of MDR’s Digital Trends in the Education Market report, which reveals the reality of educator interaction with digital marketing in email, web ads, and social media.  We gathered insights from almost 400,000,000 deployed email across almost 20,000 unique Read More »

Read Now »

5 Consumer Habits of Teachers That May Surprise You

By MDR Marketing Team | 01/31/2018 | Comments Off on 5 Consumer Habits of Teachers That May Surprise You
MDR-Teaches-as-Consumers

Are you a bot built solely to do your job? Of course not, and neither are teachers. So why do some marketers act like teachers don’t have lives outside of the classroom? Getting to know the people behind the profession doesn’t have to be difficult. Teachers tend to be even more active online than the Read More »

Read Now »

3 Lessons Education Marketers Can Learn from ‘Bill Nye the Science Guy’

By MDR Marketing Team | 01/25/2018 | Comments Off on 3 Lessons Education Marketers Can Learn from ‘Bill Nye the Science Guy’
MDR-3-Lessons-Education-Marketers

Bill! Bill! Bill! Bill! If you grew up in the ’90s, you know what comes after that chant: a half-hour of zany experiments, world-renowned guests, and, most of all, real science. Like no science show before or since, “Bill Nye the Science Guy” inspired a generation of scientists, engineers, and conservationists. Its mission was to Read More »

Read Now »

Integrated Campaigns: Getting Everything Right

By Kristina James | 01/17/2018 | Comments Off on Integrated Campaigns: Getting Everything Right
Integrated Campaigns

Why is integrated marketing THE buzz phrase in education marketing? Because educators seek information from multiple channels before making decisions. You need to meet your audience where THEY are, where THEY spend time, rather than expecting them to come to you. It takes multiple touches— 10 or more— to create brand trust and conversion with educators.  Read More »

Read Now »

Will True Believers – Educators – Believe in You?

By Kristina James | 12/28/2017 | Comments Off on Will True Believers – Educators – Believe in You?
MDR Educators Trust

During an EdNET Conference session with district superintendents, the moderator asked, “What is your vision for the future of education? One response: “That every adult who interacts with a child would communicate belief in that child.” Educators are true believers in their mission, and they expect that you will be, too. This commitment to a Read More »

Read Now »

MDR Honored with Awards – Hot off the Press!

By MDR Marketing Team | 12/15/2017 | Comments Off on MDR Honored with Awards – Hot off the Press!
mdr-hot-off-press

MDR Honored With Gold in 2017 MarCom Awards We are very proud to announce that MDR, in partnership with PepsiCo and also Quill.com, was selected as a Gold Winner for the 2017 MarCom Awards!  The MarCom award is an international competition for marketing and communication professionals.  Since its inception in 2004, MarCom has evolved into Read More »

Read Now »

4 Strategies for Connecting With Schools on Social Media

By MDR Marketing Team | 12/14/2017 | Comments Off on 4 Strategies for Connecting With Schools on Social Media
MDR 4 Strategies for Connecting with Schools

For young students, there’s no forbidden door more enthralling than the one labeled “Teacher’s Lounge—Staff Only.” What’s going on in there? Wild parties? The truth is much more mundane than the fabrications of a nine-year-old’s mind. They’re likely to find teachers doing the same thing in their downtime that most working adults do: perusing Facebook, Read More »

Read Now »

3 Questions Teachers Will Ask About Your Edtech Product

By MDR Marketing Team | 12/11/2017 | 1 Comment
MDR edtech in classrooms Jodi Murphy

Got a coding app for kids? A parent-teacher communication tool? It could be the next classroom hit — or it could join the dozens of other duds that teachers don’t use. Edtech products come and go…which ones will be the stand-outs? Believe it or not, a 2015 study found that 65 percent of student licenses for digital Read More »

Read Now »

MDR and Quill.com – Hot off the Press!

By MDR Marketing Team | 12/07/2017 | Comments Off on MDR and Quill.com – Hot off the Press!
mdr-hot-off-press

Quill.com Honored With Gold in 2017 MarCom Awards We are very proud to announce that MDR, in partnership with Quill.com, was selected as a Gold Winner for the 2017 MarCom Awards!  The MarCom award is an international competition for marketing and communication professionals.  Since its inception in 2004, MarCom has evolved into one of the Read More »

Read Now »

4 Reasons You Should Be Talking to Teachers

By MDR Marketing Team | 11/30/2017 | 2 Comments
Teachers as influencers Aaron Stibel

Think about your ideal customers. They’re educated, affluent, stable, and influential, right? Those attributes apply to one group more than any other: America’s 7 million educators. Who Are America’s Teachers? Think about it. Every teacher is college-educated. Teachers’ average annual household income is $114,800 — almost 50 percent greater than the general population’s $81,100. This may sound high, but Read More »

Read Now »