EdMarketing

Improving Your Email Conversation Skills

By Jodi Murphy | 09/05/2017 | 0 Comments
email-marketing-conversation

We’ve all heard the phrase: It’s not what you say, it’s how you say it. In other words, using the right message, tone and delivery are central to making sure your message is received. But, as marketers targeting educators know, there’s a bit more to it than that. We’ve learned that with the educator audience, […]

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Your Ideal Messenger Could Be a Teacher

By Bernadette Grey | 08/29/2017 | 2 Comments
Your Ideal Messenger Could Be A Teacher

Let’s say you have a message, brand, or a cause you want to get on the radar screen of people all over the country. The fragmented media landscape makes reaching across demographics, geographies, and interests challenging. Sure, if you can get something to go viral, it can spread like wildfire. But so far no one […]

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Is Email Dead, or Being Reincarnated?

By Jodi Murphy | 08/03/2017 | 0 Comments
Is-Email-Dead-or-Being-Reincarnated

The problem with email is real. For many marketers, email performance is declining. Many wonder, should we just give up on email? Is direct mail back? If email is dead, what is the new workhorse of marketing? From MDR’s perspective, we can say that email marketing as it was originally conceived is a dead-end for […]

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5 Tips to Help You Get Back to the Education Marketing Basics

By Jodi Murphy | 01/05/2017 | 0 Comments
education-marketing-basics

In today’s education marketing landscape, it seems like there’s always a “shiny object”—some cool new tool or strategy—clamoring for our attention and bandwidth. While it can be easy to get swept up in every new channel, it’s important to first be certain you are building on a strong foundation of marketing fundamentals.  I know, you’ve […]

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