EdMarketing

Social Media that Attracts Teachers to Your Brand

By MDR Marketing Team | 10/09/2017 | Comments Off on Social Media that Attracts Teachers to Your Brand
Social Media that Attracts Teachers to Your Brand

Are your ears burning? Somewhere on social media, teachers are discussing their need for your product, or if you’re lucky, your brand itself. When you join the conversation you want your brand’s presence to be natural and welcome, not like an infomercial that no one asked to hear. Your first step is understanding the social Read More »

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Partnerships 101: Why Smart Brands Choose Teachers

By MDR Marketing Team | 10/04/2017 | Comments Off on Partnerships 101: Why Smart Brands Choose Teachers
Partnerships 101: Why Smart Brands Choose Teachers

America doesn’t recycle like it should. Despite the billions spent on recycling infrastructure, the nation’s recycling rate has hovered around 34% for the past two decades — far less than that of other developed nations. The psychology behind America’s recycling reticence is complex, but environmentally concerned companies are getting creative. Take the PepsiCo Recycle Rally: Read More »

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Why Investing in Your Company’s Future Starts with Students

By MDR Marketing Team | 10/02/2017 | 1 Comment
Why Investing in Your Company’s Future Starts with Students

As a child, I always looked forward to the new school year. I loved the smell of new notebooks and freshly sharpened pencils. I loved the tightness of new sneakers, reminding me that the days of running around barefoot were gone. I loved the thrill of meeting my teachers, getting the year’s textbooks, and walking Read More »

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The Power of Personalization: Standing Out in the Inbox

By MDR Marketing Team | 09/26/2017 | Comments Off on The Power of Personalization: Standing Out in the Inbox
Personlization

“Dear Occupant.” That’s a greeting that usually destines a piece of direct mail for the trash. Why would email be any different? Personalizing email and inserting dynamic content are email marketing best practices because they show recipients you know who they are and what they’re interested in. In a recent survey of education email marketers, Read More »

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Good Emailer Citizenship: Being a Welcome Sender

By MDR Marketing Team | 09/20/2017 | Comments Off on Good Emailer Citizenship: Being a Welcome Sender
MDR-email-marketing

Are your emails considered steak, or spam? An email isn’t an email until it successfully reaches the inbox of your intended recipient. And arrival in the inbox is far from guaranteed these days. Today’s email marketers need to be savvy about deliverability: what it is, what makes an email deliverable, and what marks you as Read More »

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Smart Email Design: In the Eye of the Recipient

By MDR Marketing Team | 09/18/2017 | Comments Off on Smart Email Design: In the Eye of the Recipient

Send. Whoosh! It’s a great feeling to send your email out into the world to generate clicks and conversions for you. But how does your email look when it arrives in people’s inboxes? Even if it looked fine when you sent it, it could look completely different to recipients. And the poor appearance of your Read More »

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Testing Optimization: Making Good Emails Better

By MDR Marketing Team | 09/14/2017 | Comments Off on Testing Optimization: Making Good Emails Better
MDR-Email-Testing-Optimization

Emails talk back instantly: Did they open it? Did they click through? Did they visit your landing page? Click the CTA button? For email marketers, these insights give us the opportunity to adapt our campaigns based on what works and what doesn’t. And the low cost of email vs. other media means you can experiment Read More »

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Persuasive Email Copy: Every Word Counts

By MDR Marketing Team | 09/13/2017 | Comments Off on Persuasive Email Copy: Every Word Counts

Do the math. Email subject lines under 50 characters deliver the best results…Headlines should be 6 words or less…Line lengths under 50 characters work best on mobile… All the advice on email content adds up to one reality: education marketers have precious little real estate to make their point. Every Copy Element has a Job Read More »

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Improving Your Email Conversation Skills

By MDR Marketing Team | 09/05/2017 | Comments Off on Improving Your Email Conversation Skills
email-marketing-conversation

We’ve all heard the phrase: It’s not what you say, it’s how you say it. In other words, using the right message, tone and delivery are central to making sure your message is received. But, as marketers targeting educators know, there’s a bit more to it than that. We’ve learned that with the educator audience, Read More »

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Your Ideal Messenger Could Be a Teacher

By MDR Marketing Team | 08/29/2017 | 2 Comments
Your Ideal Messenger Could Be A Teacher

Let’s say you have a message, brand, or a cause you want to get on the radar screen of people all over the country. The fragmented media landscape makes reaching across demographics, geographies, and interests challenging. Sure, if you can get something to go viral, it can spread like wildfire. But so far no one Read More »

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Is Email Dead, or Being Reincarnated?

By MDR Marketing Team | 08/03/2017 | Comments Off on Is Email Dead, or Being Reincarnated?
Is-Email-Dead-or-Being-Reincarnated

The problem with email is real. For many marketers, email performance is declining. Many wonder, should we just give up on email? Is direct mail back? If email is dead, what is the new workhorse of marketing? From MDR’s perspective, we can say that email marketing as it was originally conceived is a dead-end for Read More »

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5 Tips to Help You Get Back to the Education Marketing Basics

By MDR Marketing Team | 01/05/2017 | Comments Off on 5 Tips to Help You Get Back to the Education Marketing Basics
education-marketing-basics

In today’s education marketing landscape, it seems like there’s always a “shiny object”—some cool new tool or strategy—clamoring for our attention and bandwidth. While it can be easy to get swept up in every new channel, it’s important to first be certain you are building on a strong foundation of marketing fundamentals.  I know, you’ve Read More »

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