EdMarketing

Why Classroom Experiences Around The World Differ So Much

By Guest Contributor | 04/18/2018 | 0 Comments
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By Victoria Greene To understand educators, you must also understand the challenges they face, and you cannot accomplish that without taking a broad view of education across the world. This is a difficult thing to achieve. By the time you reach adulthood, your view of what education means has been indelibly colored by your personal Read More »

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Educator Hot Topics!

By Colleen Galligan | 04/12/2018 | 0 Comments
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What are the hot topics for educators?  Checkout what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we’ll share with you the topics that get the most buzz with educators!   9 Surprising Amazon Perks for Teachers Nine cool tools—just for us! We Read More »

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Web Advertising: Insights from the Digital Trends in Education Marketing Report

By Colleen Galligan | 04/02/2018 | 1 Comment
MDR-Digital-Trends-Education

What do teachers ask for from their students? Attention! So, we guess it stands to reason that teachers themselves pay attention to the web advertising they see online. In fact, in a recent study, we asked educators which types of digital marketing prompted them to make a purchase in the last three months, and  opens Read More »

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Teachers As Consumers Q&A’s

By Colleen Galligan | 03/30/2018 | 0 Comments
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On a recent webinar, we spoke to Hannah Hudson, Editorial Director of WeAreTeachers, and Linda Ingersoll, Leader of our Strategic Engagement team at MDR, about the value of educators as a consumer market.  They provided useful insights that were extracted from our in-depth  Read More »

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What’s Between Your Two Bookends? A Marketer’s Guide to Working With Science

By Donnine Souhrada | 03/26/2018 | 0 Comments
MDR-Marketers-Bookends

If art is beauty, is science the beast? Many corporations think so, judging from the way they silo their marketing and technology teams. Rarely do CMOs and CDOs bring the brains of both teams to bear on the company’s marketing. In an era when 38% of marketing professionalsopens PDF file admit Read More »

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3 Ways Augmented Reality Is Wowing Teachers and Students

By Maureen Hance | 03/23/2018 | 3 Comments
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Augmented reality might sound awfully expensive for classroom use, but companies like Google are opening up the AR market to educators. Last fall, Google released Expeditions AR to bring the world into the classroom with immersive lessons. With an Expedition kit, students can stare into the eye of a Category 5 hurricane before getting up close and personal Read More »

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How to Reach Educators Online: Digital Marketing Trends in the Education Market

By Colleen Galligan | 03/22/2018 | 0 Comments
MDR-Digital-Trends-Education

Is there a best day of the week to send email to educators? Will higher ed users click on my web ad? What’s the best social channel for reaching teachers? If you feel like you have more questions than answers on how to strategize your next campaign to educators, never fear. Digital marketing is an ever Read More »

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6 School Events That Provide Perfect Opportunities for Education Marketing

By Hannah Hudson | 03/14/2018 | 0 Comments
MDR-6-School-Events-Teachers

Remember when you were young and everything in life revolved around the school events calendar? Seasons weren’t marked by dates, but by school breaks. Holidays weren’t one-day events, but week-long lessons capped off by classroom parties. And though they weren’t recognized by the rest of the world, certain occasions — school dances, midterms, recitals, graduation Read More »

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A Year of Disruption? 7 Education Trends for 2018

By Colleen Galligan | 03/02/2018 | 0 Comments
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Like few other professions, educators have always been experimenters. That’s not going away in 2018; if anything, it’s accelerating. Socrates taught in a variety of forums that wouldn’t fit today’s definition of the classroom. Often in schoolhouses they helped build, pioneer schoolmarms taught lessons of their own design to America’s frontier generations. Down the street Read More »

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Education Marketing Calls for a Personal Touch

By Kristina James | 03/01/2018 | 0 Comments
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One of the oldest adages among anglers is to fish where the fish are. But fishermen need to be ready to react when fish take to different waters. Education marketers are experiencing a major shift in how they target and reach educators. The wall that divided work life from home life has eroded, and with Read More »

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Digital Trends in Education Marketing Q&A’s

By Colleen Galligan | 02/21/2018 | 0 Comments
MDR-Digital-Marketing-Trends-Education

Thank you to all who attended the Digital Marketing Trends Webinar! The webinar provided a peek into the results of MDR’s Digital Marketing Trends in the Education Market report, which reveals the reality of educator interaction with digital marketing in email, web ads, and social media. The final report will be available soon! Did you miss the Read More »

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Rising Above the Noise in the Education Space

By Kristina James | 02/15/2018 | 0 Comments
Rising Above the Noise in the Education Space

Educators are like everyone else: every day they are getting deluged with emails—from The Gap, from Scholastic, from their cousin—and marketing campaigns relying on email alone are having trouble rising above the background noise. Educators are also similar to other consumers in their increasing use of digital and social media as an alternative to email. Read More »

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2018 Halo Award Finalist!

By Colleen Galligan | 02/14/2018 | 0 Comments
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We are honored to be named a finalist in Engage for Good’s 2018 Halo Awards! In partnership with one of our clients, the program was nominated in the Best Environmental Initiative Category of the award program for its engaging and successful digital media campaign during the 2016-2017 school year. Leveraging WeAreTeachers, MDR’s online educator community Read More »

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Prospecting for Educators? We Made You a Map

By Colleen Galligan | 02/13/2018 | 0 Comments
MDR-Marketing-to-Educators

Remember learning about the California Gold Rush of 1848? Get ready for the Educator Marketing Rush of 2018. If you haven’t already heard, educators are the next big thing in brand and influence marketing. As mentioned in the Huffington Post article Why Marketing to Educators May Be the Best Decision You Ever Make “…educators are Read More »

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Your Brand in the World Wide West

By Kristina James | 02/08/2018 | 0 Comments
Brand Building concept illustration

You’ve established your brand in the marketplace. Everyone knows who you are, what you offer, and what you stand for, so you can focus on product sales and short-term revenue gains, right? Sorry, but like so many other aspects of marketing, brand is shifting under your feet. In budget crunch times, it would be nice Read More »

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Digital Trends: What Do the Numbers Tell Us?

By Guest Contributor | 02/07/2018 | 0 Comments
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By David Clemen – Director of Digital Marketing, MDR I hosted a webinar that highlighted the findings of MDR’s Digital Trends in the Education Market report, which reveals the reality of educator interaction with digital marketing in email, web ads, and social media.  We gathered insights from almost 400,000,000 deployed email Read More »

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5 Consumer Habits of Teachers That May Surprise You

By Colleen Galligan | 01/31/2018 | 0 Comments
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Are you a bot built solely to do your job? Of course not, and neither are teachers. So why do some marketers act like teachers don’t have lives outside of the classroom? Getting to know the people behind the profession doesn’t have to be difficult. Teachers tend to be even more active online than the Read More »

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3 Lessons Education Marketers Can Learn from ‘Bill Nye the Science Guy’

By Colleen Galligan | 01/25/2018 | 0 Comments
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Bill! Bill! Bill! Bill! If you grew up in the ’90s, you know what comes after that chant: a half-hour of zany experiments, world-renowned guests, and, most of all, real science. Like no science show before or since, “Bill Nye the Science Guy” inspired a generation of scientists, engineers, and conservationists. Its mission was to Read More »

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Integrated Campaigns: Getting Everything Right

By Kristina James | 01/17/2018 | 0 Comments
Integrated Campaigns

Why is integrated marketing THE buzz phrase in education marketing? Because educators seek information from multiple channels before making decisions. You need to meet your audience where THEY are, where THEY spend time, rather than expecting them to come to you. It takes multiple touches— 10 or more— to create brand trust and conversion with educators.  Read More »

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Will True Believers – Educators – Believe in You?

By Kristina James | 12/28/2017 | 0 Comments
MDR Educators Trust

During an EdNET Conference session with district superintendents, the moderator asked, “What is your vision for the future of education? One response: “That every adult who interacts with a child would communicate belief in that child.” Educators are true believers in their mission, and they expect that you will be, too. Read More »

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MDR Honored with Awards – Hot off the Press!

By Colleen Galligan | 12/15/2017 | 0 Comments
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MDR Honored With Gold in 2017 MarCom Awards We are very proud to announce that MDR, in partnership with PepsiCo and also Quill.com, was selected as a Gold Winner for the 2017 MarCom Awards!  The MarCom award is an international competition for marketing and communication professionals.  Since its inception in 2004, MarCom has evolved into Read More »

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4 Strategies for Connecting With Schools on Social Media

By Colleen Galligan | 12/14/2017 | 0 Comments
MDR 4 Strategies for Connecting with Schools

For young students, there’s no forbidden door more enthralling than the one labeled “Teacher’s Lounge—Staff Only.” What’s going on in there? Wild parties? The truth is much more mundane than the fabrications of a nine-year-old’s mind. They’re likely to find teachers doing the same thing in their downtime that most working adults do: perusing Facebook, Read More »

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3 Questions Teachers Will Ask About Your Edtech Product

By Colleen Galligan | 12/11/2017 | 1 Comment
MDR edtech in classrooms Jodi Murphy

Got a coding app for kids? A parent-teacher communication tool? It could be the next classroom hit — or it could join the dozens of other duds that teachers don’t use. Edtech products come and go…which ones will be the stand-outs? Believe it or not, a  2015 studyopens PDF file  found Read More »

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MDR and Quill.com – Hot off the Press!

By Colleen Galligan | 12/07/2017 | 0 Comments
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Quill.com Honored With Gold in 2017 MarCom Awards We are very proud to announce that MDR, in partnership with Quill.com, was selected as a Gold Winner for the 2017 MarCom Awards!  The MarCom award is an international competition for marketing and communication professionals.  Since its inception in 2004, MarCom has evolved into one of the Read More »

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4 Reasons You Should Be Talking to Teachers

By Colleen Galligan | 11/30/2017 | 2 Comments
Teachers as influencers Aaron Stibel

Think about your ideal customers. They’re educated, affluent, stable, and influential, right? Those attributes apply to one group more than any other: America’s 7 million educators. Who Are America’s Teachers? Think about it. Every teacher is college-educated. Teachers’ average annual household income is $114,800 — almost 50 percent greater than the general population’s $81,100. This may sound high, but Read More »

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Tap the Education Channel: Strategies for Teaming Up with Teachers, Classrooms, and Students

By Colleen Galligan | 11/13/2017 | 0 Comments
Tap the Education Channel: Strategies for Teaming Up with Teachers, Classrooms, and Students

Last week, our partner  Engage for Good hosted a webinar featuring our very own  Bernadette Grey and Tom Mooradian, Manager of Environmental Sustainability at  PepsiCo. They shared how best to target and reach educators for cause related initiatives, as well as specific lessons learned from Read More »

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Why Your Efforts to Target Teachers Have Tanked

By Colleen Galligan | 10/30/2017 | 0 Comments
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Sign up for this service, follow our script for all of your classroom instruction, and you’ll become a great teacher! That’s how one education software company attempted to target teachers and promised to turn “mediocre teachers” into good ones. In other words, the company was essentially saying, “If you’re a mediocre teacher, we can do Read More »

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Pinterest Is Your Best Long-Term Social Investment

By Colleen Galligan | 10/23/2017 | 0 Comments
Pinterest is Your Best Long-Term Social Investment

In the past two weeks, we shared 5 tips for connecting with educators on Facebook and talked about using social media to attract teachers to your brand. This week we look at why Pinterest is your best long-term social investment (hint: teachers love it), and share tips Read More »

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Top 5 Tips for Using Facebook to Create Social Bonds with Educators

By Colleen Galligan | 10/16/2017 | 0 Comments
Top 5 Tips for Using Facebook to Create Social Bonds with Educators

Last week, we talked about using social media to attract teachers to your brand. This week, I’m sharing 5 tips for connecting with educators on Facebook. TIP 1: Be positive, smart, and interesting Educators don’t go on Facebook to interact with brands, but they will engage with brands that do Facebook well. Fit the mood Read More »

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Teaming Up With Teachers to Drive Awareness of Your Corporate Cause

By Colleen Galligan | 10/13/2017 | 0 Comments
Have a Corporate Cause? 3 Strategies for Teaming Up With Teachers

Fall is back-to-school season not just for students, but for all of America. Between students, parents, and employees, more than half the nation has regular contact with a school. No other institution comes close. If brands built relationships with all of America’s 7 million educators, they’d also reach the nation’s 54.5 million students and 90 Read More »

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