EdMarketing

Will True Believers – Educators – Believe in You?

By MDR Marketing Team | 12/28/2017 | Comments Off on Will True Believers – Educators – Believe in You?
MDR Educators Trust

During an EdNET Conference session with district superintendents, the moderator asked, “What is your vision for the future of education? One response: “That every adult who interacts with a child would communicate belief in that child.” Educators are true believers in their mission, and they expect that you will be, too. This commitment to a […]

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MDR Honored with Awards – Hot off the Press!

By MDR Marketing Team | 12/15/2017 | Comments Off on MDR Honored with Awards – Hot off the Press!
mdr-hot-off-press

MDR Honored With Gold in 2017 MarCom Awards We are very proud to announce that MDR, in partnership with PepsiCo and also Quill.com, was selected as a Gold Winner for the 2017 MarCom Awards!  The MarCom award is an international competition for marketing and communication professionals.  Since its inception in 2004, MarCom has evolved into […]

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4 Strategies for Connecting With Schools on Social Media

By MDR Marketing Team | 12/14/2017 | Comments Off on 4 Strategies for Connecting With Schools on Social Media
MDR 4 Strategies for Connecting with Schools

For young students, there’s no forbidden door more enthralling than the one labeled “Teacher’s Lounge—Staff Only.” What’s going on in there? Wild parties? The truth is much more mundane than the fabrications of a nine-year-old’s mind. They’re likely to find teachers doing the same thing in their downtime that most working adults do: perusing Facebook, […]

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3 Questions Teachers Will Ask About Your Edtech Product

By MDR Marketing Team | 12/11/2017 | 1 Comment
MDR edtech in classrooms Jodi Murphy

Got a coding app for kids? A parent-teacher communication tool? It could be the next classroom hit — or it could join the dozens of other duds that teachers don’t use. Edtech products come and go…which ones will be the stand-outs? Believe it or not, a 2015 study found that 65 percent of student licenses for digital […]

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MDR and Quill.com – Hot off the Press!

By MDR Marketing Team | 12/07/2017 | Comments Off on MDR and Quill.com – Hot off the Press!
mdr-hot-off-press

Quill.com Honored With Gold in 2017 MarCom Awards We are very proud to announce that MDR, in partnership with Quill.com, was selected as a Gold Winner for the 2017 MarCom Awards!  The MarCom award is an international competition for marketing and communication professionals.  Since its inception in 2004, MarCom has evolved into one of the […]

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4 Reasons You Should Be Talking to Teachers

By MDR Marketing Team | 11/30/2017 | 2 Comments
Teachers as influencers Aaron Stibel

Think about your ideal customers. They’re educated, affluent, stable, and influential, right? Those attributes apply to one group more than any other: America’s 7 million educators. Who Are America’s Teachers? Think about it. Every teacher is college-educated. Teachers’ average annual household income is $114,800 — almost 50 percent greater than the general population’s $81,100. This may sound high, but […]

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Tap the Education Channel: Strategies for Teaming Up with Teachers, Classrooms, and Students

By MDR Marketing Team | 11/13/2017 | Comments Off on Tap the Education Channel: Strategies for Teaming Up with Teachers, Classrooms, and Students
Tap the Education Channel: Strategies for Teaming Up with Teachers, Classrooms, and Students

Last week, our partner Engage for Good hosted a webinar featuring our very own Bernadette Grey and Tom Mooradian, Manager of Environmental Sustainability at PepsiCo. They shared how best to target and reach educators for cause related initiatives, as well as specific lessons learned from PepsiCo’s Recycle Rally program. If you have a mission that would benefit from engaging educators, […]

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Why Your Efforts to Target Teachers Have Tanked

By MDR Marketing Team | 10/30/2017 | Comments Off on Why Your Efforts to Target Teachers Have Tanked
MDR-Marketing-to-teachers

Sign up for this service, follow our script for all of your classroom instruction, and you’ll become a great teacher! That’s how one education software company attempted to target teachers and promised to turn “mediocre teachers” into good ones. In other words, the company was essentially saying, “If you’re a mediocre teacher, we can do […]

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Pinterest Is Your Best Long-Term Social Investment

By MDR Marketing Team | 10/23/2017 | Comments Off on Pinterest Is Your Best Long-Term Social Investment
Pinterest is Your Best Long-Term Social Investment

In the past two weeks, we shared 5 tips for connecting with educators on Facebook and talked about using social media to attract teachers to your brand. This week we look at why Pinterest is your best long-term social investment (hint: teachers love it), and share tips on how to make the most of your […]

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Top 5 Tips for Using Facebook to Create Social Bonds with Educators

By MDR Marketing Team | 10/16/2017 | Comments Off on Top 5 Tips for Using Facebook to Create Social Bonds with Educators
Top 5 Tips for Using Facebook to Create Social Bonds with Educators

Last week, we talked about using social media to attract teachers to your brand. This week, I’m sharing 5 tips for connecting with educators on Facebook. TIP 1: Be positive, smart, and interesting Educators don’t go on Facebook to interact with brands, but they will engage with brands that do Facebook well. Fit the mood […]

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Teaming Up With Teachers to Drive Awareness of Your Corporate Cause

By MDR Marketing Team | 10/13/2017 | Comments Off on Teaming Up With Teachers to Drive Awareness of Your Corporate Cause
Have a Corporate Cause? 3 Strategies for Teaming Up With Teachers

Fall is back-to-school season not just for students, but for all of America. Between students, parents, and employees, more than half the nation has regular contact with a school. No other institution comes close. If brands built relationships with all of America’s 7 million educators, they’d also reach the nation’s 54.5 million students and 90 […]

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Social Media that Attracts Teachers to Your Brand

By MDR Marketing Team | 10/09/2017 | Comments Off on Social Media that Attracts Teachers to Your Brand
Social Media that Attracts Teachers to Your Brand

Are your ears burning? Somewhere on social media, teachers are discussing their need for your product, or if you’re lucky, your brand itself. When you join the conversation you want your brand’s presence to be natural and welcome, not like an infomercial that no one asked to hear. Your first step is understanding the social […]

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Partnerships 101: Why Smart Brands Choose Teachers

By MDR Marketing Team | 10/04/2017 | Comments Off on Partnerships 101: Why Smart Brands Choose Teachers
Partnerships 101: Why Smart Brands Choose Teachers

America doesn’t recycle like it should. Despite the billions spent on recycling infrastructure, the nation’s recycling rate has hovered around 34% for the past two decades — far less than that of other developed nations. The psychology behind America’s recycling reticence is complex, but environmentally concerned companies are getting creative. Take the PepsiCo Recycle Rally: […]

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Why Investing in Your Company’s Future Starts with Students

By MDR Marketing Team | 10/02/2017 | 1 Comment
Why Investing in Your Company’s Future Starts with Students

As a child, I always looked forward to the new school year. I loved the smell of new notebooks and freshly sharpened pencils. I loved the tightness of new sneakers, reminding me that the days of running around barefoot were gone. I loved the thrill of meeting my teachers, getting the year’s textbooks, and walking […]

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The Power of Personalization: Standing Out in the Inbox

By MDR Marketing Team | 09/26/2017 | Comments Off on The Power of Personalization: Standing Out in the Inbox
Personlization

“Dear Occupant.” That’s a greeting that usually destines a piece of direct mail for the trash. Why would email be any different? Personalizing email and inserting dynamic content are email marketing best practices because they show recipients you know who they are and what they’re interested in. In a recent survey of education email marketers, […]

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Good Emailer Citizenship: Being a Welcome Sender

By MDR Marketing Team | 09/20/2017 | Comments Off on Good Emailer Citizenship: Being a Welcome Sender
MDR-email-marketing

Are your emails considered steak, or spam? An email isn’t an email until it successfully reaches the inbox of your intended recipient. And arrival in the inbox is far from guaranteed these days. Today’s email marketers need to be savvy about deliverability: what it is, what makes an email deliverable, and what marks you as […]

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Smart Email Design: In the Eye of the Recipient

By MDR Marketing Team | 09/18/2017 | Comments Off on Smart Email Design: In the Eye of the Recipient

Send. Whoosh! It’s a great feeling to send your email out into the world to generate clicks and conversions for you. But how does your email look when it arrives in people’s inboxes? Even if it looked fine when you sent it, it could look completely different to recipients. And the poor appearance of your […]

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Testing Optimization: Making Good Emails Better

By MDR Marketing Team | 09/14/2017 | Comments Off on Testing Optimization: Making Good Emails Better
MDR-Email-Testing-Optimization

Emails talk back instantly: Did they open it? Did they click through? Did they visit your landing page? Click the CTA button? For email marketers, these insights give us the opportunity to adapt our campaigns based on what works and what doesn’t. And the low cost of email vs. other media means you can experiment […]

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Persuasive Email Copy: Every Word Counts

By MDR Marketing Team | 09/13/2017 | Comments Off on Persuasive Email Copy: Every Word Counts

Do the math. Email subject lines under 50 characters deliver the best results…Headlines should be 6 words or less…Line lengths under 50 characters work best on mobile… All the advice on email content adds up to one reality: education marketers have precious little real estate to make their point. Every Copy Element has a Job […]

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Improving Your Email Conversation Skills

By MDR Marketing Team | 09/05/2017 | Comments Off on Improving Your Email Conversation Skills
email-marketing-conversation

We’ve all heard the phrase: It’s not what you say, it’s how you say it. In other words, using the right message, tone and delivery are central to making sure your message is received. But, as marketers targeting educators know, there’s a bit more to it than that. We’ve learned that with the educator audience, […]

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Your Ideal Messenger Could Be a Teacher

By MDR Marketing Team | 08/29/2017 | 2 Comments
Your Ideal Messenger Could Be A Teacher

Let’s say you have a message, brand, or a cause you want to get on the radar screen of people all over the country. The fragmented media landscape makes reaching across demographics, geographies, and interests challenging. Sure, if you can get something to go viral, it can spread like wildfire. But so far no one […]

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Is Email Dead, or Being Reincarnated?

By MDR Marketing Team | 08/03/2017 | Comments Off on Is Email Dead, or Being Reincarnated?
Is-Email-Dead-or-Being-Reincarnated

The problem with email is real. For many marketers, email performance is declining. Many wonder, should we just give up on email? Is direct mail back? If email is dead, what is the new workhorse of marketing? From MDR’s perspective, we can say that email marketing as it was originally conceived is a dead-end for […]

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5 Tips to Help You Get Back to the Education Marketing Basics

By MDR Marketing Team | 01/05/2017 | Comments Off on 5 Tips to Help You Get Back to the Education Marketing Basics
education-marketing-basics

In today’s education marketing landscape, it seems like there’s always a “shiny object”—some cool new tool or strategy—clamoring for our attention and bandwidth. While it can be easy to get swept up in every new channel, it’s important to first be certain you are building on a strong foundation of marketing fundamentals.  I know, you’ve […]

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