EdMarketing

Smart Email Design: In the Eye of the Recipient

By MDR Marketing Team | 09/18/2017 | Comments Off on Smart Email Design: In the Eye of the Recipient

Send. Whoosh! It’s a great feeling to send your email out into the world to generate clicks and conversions for you. But how does your email look when it arrives in people’s inboxes? Even if it looked fine when you sent it, it could look completely different to recipients. And the poor appearance of your […]

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Testing Optimization: Making Good Emails Better

By MDR Marketing Team | 09/14/2017 | Comments Off on Testing Optimization: Making Good Emails Better
MDR-Email-Testing-Optimization

Emails talk back instantly: Did they open it? Did they click through? Did they visit your landing page? Click the CTA button? For email marketers, these insights give us the opportunity to adapt our campaigns based on what works and what doesn’t. And the low cost of email vs. other media means you can experiment […]

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Persuasive Email Copy: Every Word Counts

By MDR Marketing Team | 09/13/2017 | Comments Off on Persuasive Email Copy: Every Word Counts

Do the math. Email subject lines under 50 characters deliver the best results…Headlines should be 6 words or less…Line lengths under 50 characters work best on mobile… All the advice on email content adds up to one reality: education marketers have precious little real estate to make their point. Every Copy Element has a Job […]

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Improving Your Email Conversation Skills

By MDR Marketing Team | 09/05/2017 | Comments Off on Improving Your Email Conversation Skills
email-marketing-conversation

We’ve all heard the phrase: It’s not what you say, it’s how you say it. In other words, using the right message, tone and delivery are central to making sure your message is received. But, as marketers targeting educators know, there’s a bit more to it than that. We’ve learned that with the educator audience, […]

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Your Ideal Messenger Could Be a Teacher

By MDR Marketing Team | 08/29/2017 | 2 Comments
Your Ideal Messenger Could Be A Teacher

Let’s say you have a message, brand, or a cause you want to get on the radar screen of people all over the country. The fragmented media landscape makes reaching across demographics, geographies, and interests challenging. Sure, if you can get something to go viral, it can spread like wildfire. But so far no one […]

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Is Email Dead, or Being Reincarnated?

By MDR Marketing Team | 08/03/2017 | Comments Off on Is Email Dead, or Being Reincarnated?
Is-Email-Dead-or-Being-Reincarnated

The problem with email is real. For many marketers, email performance is declining. Many wonder, should we just give up on email? Is direct mail back? If email is dead, what is the new workhorse of marketing? From MDR’s perspective, we can say that email marketing as it was originally conceived is a dead-end for […]

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5 Tips to Help You Get Back to the Education Marketing Basics

By MDR Marketing Team | 01/05/2017 | Comments Off on 5 Tips to Help You Get Back to the Education Marketing Basics
education-marketing-basics

In today’s education marketing landscape, it seems like there’s always a “shiny object”—some cool new tool or strategy—clamoring for our attention and bandwidth. While it can be easy to get swept up in every new channel, it’s important to first be certain you are building on a strong foundation of marketing fundamentals.  I know, you’ve […]

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