EdNET Insights

The Power of Partnerships: Lessons Learned from Best-Selling Author James Patterson

By Guest Contributor | 10/09/2019 | 0 Comments
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By Britten Follett – Executive Vice President, Follett School Solutions Last month, I had the opportunity to host an evening with James Patterson. Yes, THE James Patterson,  the world’s bestselling author, most trusted storyteller, and generous philanthropist. There we were, Mr. Patterson and me, up on a stage in front of 200 Follett customers. During my 10 […]

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STEM Curriculum that meets the Cool Factor

By Guest Contributor | 09/04/2019 | 0 Comments
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By Gina Faulk – General Manager, EdGate Correlation Services Like many busy working moms I was recently last-minute Googling birthday ideas for my 10-year-old son.  One particular item popped up that caught me by surprise. Not because it involved slime (always popular) or Nerf (If I find one more stray Nerf bullet!), but because it was […]

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What’s in a Name?

By Guest Contributor | 08/08/2019 | 0 Comments

By Britten Follett – Senior Vice President of Marketing and Classroom Initiatives, Follett School Solutions Liam and Emma are the most popular baby names last year. So, do you go popular? Or go unique? Soon-to-be parents can spend nine months or more debating their unborn child’s name. Alternately, there are the moms and dads who wait […]

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The California Consumer Privacy Act (CCPA) is Coming

By Guest Contributor | 08/06/2019 | 0 Comments

It’s time to start thinking about compliance. By Anne Goto – Data Products Manager, MDR Here at MDR our thoughts are always turning to…data. Okay, we talk about data a lot. You could say it’s our thing. So when there is an imminent data privacy regulation poised to impact all US businesses, including education marketers, […]

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Connecting With Educators in a Time of Unprecedented “Churn and Change”

By Kristina James | 07/12/2019 | 0 Comments

Thanks to EDmarket Association for sharing our guest contributed article. “Nothing ever changes in education.” It’s not surprising that this is a common perception, after all, there is a good possibility that the schools in your town are more than 40 years old. However, while the structures may look the same or have kept the same name, […]

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The Digital Age – Inspiring Creativity in Education

By Guest Contributor | 07/11/2019 | 0 Comments
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By Lindsay Walker – Co-Founder of Launch Code After School Over the past three decades, coding and computer science have created a new world of growth and opportunity for the generation of youth that is being raised alongside these technologies. Each decade has brought about innovations, such a personal computers, the Internet, and cellular phones which […]

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Adding Technology in the Classroom: What the Future Holds for K-12 Education

By Jodi Murphy | 06/20/2019 | 0 Comments
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Google for Education has recently compiled a list of the hottest trends relating to technology in the classroom. The information was so compelling that we thought you should know what they had to say. The following eight topics have become a top priority for educators and parents around the world. 1. Digital Responsibility Like it […]

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Social and Emotional Learning + Technology Education

By Guest Contributor | 06/18/2019 | 0 Comments

This Compatible Combo hits Classrooms Social and Emotional Learning (SEL) and Technology Education?  Traditionally these are not two subjects that we would lump together.  However, as SEL is increasingly becoming mandatory curriculum in schools, educators must determine where to fit SEL in.  We know that SEL is already being integrated into core subjects so why […]

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Teachers as Influencers in Schools and Communities

By Marta Oddone | 06/12/2019 | 0 Comments
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There is a powerful force at work in our schools and communities. A force with the reach, authority, and trust to engage youth, change behavior, champion a cause, build brand awareness, and evangelize for products.  That force is teachers, and when it comes to introducing an offering or a message into a district, brands and […]

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Testing: A Small Window Measuring the Size and Depth of the Room

By Guest Contributor | 06/04/2019 | 1 Comment
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By Dr. David Weiss, Co-founder and Chairman of Assessment Systems Corp For many of us in and around the academic orbit, test scores have been the ne plus ultra, the sine qua non of academic proof points. If you’re not up on your Latin, for many, test scores have been the unimpeachable evidence of successes and […]

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ISTE Conference & Expo 2019: What You Need to Know

By Jodi Murphy | 05/28/2019 | 0 Comments
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Quite a few of us at MDR will be among the 16,000-plus educators and edtech marketers expected to descend upon Philadelphia at the end of next month for this year’s International Society for Technology in Education (ISTE) Conference & Expo. An astounding 1,400 sessions are on this year’s conference agenda, all geared to educators committed […]

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Modern Classrooms: Gadgets, Gizmos, and Coding

By Guest Contributor | 05/21/2019 | 0 Comments
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By Lindsay Walker – Co-Founder of Launch Code After School Over the past few years, there has been a dramatic increase in the education industry in coding and STEM education. With the explosion in the popularity of these topics comes a landslide of educational toys, games, robots, websites, and apps. The question that educators and […]

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The Education Scoops for May 17

By Jodi Murphy | 05/17/2019 | 0 Comments
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KUDOS The Drug Enforcement Administration, DEA Educational Foundation, and Discovery Education Announce Winners for 2019 ‘Operation Prevention’ Video Challenge Tennessee Teens Named Winners of People’s Choice Award and Nationwide PSA Video Challenge to Educate Youth on the Dangers of Opioid Misuse The United States Drug Enforcement Administration (DEA), the DEA Educational Foundation, and Discovery Education, […]

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MDR and Lysol Selected as Winners in the 2019 PRNews Social Media Awards

By Marta Oddone | 05/14/2019 | 0 Comments

We are proud to announce that MDR, together with our client Lysol, was selected as a winner in the Instagram – Best Marketing Campaign category of the 2019 PRNews Social Media Awards! Winners were announced last week at the Social Media Awards Breakfast at the Social Shake Up Show in Atlanta, GA. The My Healthy […]

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Social Emotional Learning in K-12 Schools: Webinar Q&As

By Marta Oddone | 05/09/2019 | 0 Comments
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Social Emotional Learning (SEL) has cropped up both in recent news and within the education space as schools and educators figure out how to integrate SEL into regular classroom instruction. MDR recently hosted a webinar in partnership with Committee for Children and McGraw-Hill that examined how well-prepared teachers feel regarding implementing SEL curriculum, what barriers […]

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The Education Scoops for May 3

By Jodi Murphy | 05/03/2019 | 0 Comments
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KUDOS Carolina Biological Supply Company’s Science Curriculum Wins National BESSIE and EdTech Cool Tool Awards Top education professional publications chose Building Blocks of Science™ 3D grades K-5 materials for prestigious school technology product honors School science supplier Carolina Biological announced that its new science curriculum won a 2019 BESSIE Award and was named a Finalist […]

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Bridging Research and Practice in Social and Emotional Learning

By Guest Contributor | 05/02/2019 | 0 Comments

By Dr. Anne Snyder, Sr. Learning Scientist, McGraw-Hill Education Attention to social and emotional learning – among researchers, district leaders, classroom teachers, and content providers – has perhaps never been greater. With the recent release of large research projects, such as the National Commission on Social, Emotional, and Academic Development’s A Nation At Hope, as […]

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The Education Scoops for April 19

By Jodi Murphy | 04/19/2019 | 0 Comments

KUDOS Each year during the Annual Conference, CoSN honors distinguished school technology leaders, experts and districts for their school technology accomplishments and dedication to advancing innovative learning settings. Let’s give a big congrats to these individuals who were honored! District Team Leadership Award: Hampton Township School District Team (PA) Community Leadership Award for Digital Equity: […]

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The Education Scoops for April 5

By Jodi Murphy | 04/05/2019 | 0 Comments
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Wow..busy time of year!  So many things to celebrate this time around…from anniversaries, the EdTech Digest Awards (tons familiar names on the finalist and winners list!) and other innovative products and services being released.  There are many wonderful things you all do for teachers, students, administrators and entire districts, so with that I say a […]

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What Education Marketers Can Learn From “Operation Varsity Blues”

By Guest Contributor | 04/03/2019 | 0 Comments
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By Lisa Wolfe, President, L. Wolfe Communications There are many lessons to be learned from the college admissions scandal–dubbed “Operation Varsity Blues” by federal agents. The simplest one might be for parents: “Don’t do that,” as WeAreTeachers Editorial Director, Hannah Hudson, recently discussed on Headline News. But there are also important lessons that education marketers and […]

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Our Experts Speak on National Records and Information Management Month

By Jodi Murphy | 04/02/2019 | 0 Comments
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April is National Records and Information Management month! We sat down with one of our data experts, Anne Goto, to weigh in. Days are getting longer, the birds are singing, and there’s a hint of warmth in the air – it’s almost spring! It’s the time of year that we want to throw open the […]

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#AllBooksforAllKids

By Guest Contributor | 03/26/2019 | 0 Comments
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By Britten Follett – Senior Vice President of Marketing and Classroom Initiatives, Follett School Solutions As a child, I read every single Ramona Quimby, Baby-Sitters Club and Sweet Valley High book ever written. Yes, I was a child of the 80s. When I think back on the extensive list of books on my home library shelf, […]

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The Education Scoops for March 22

By Jodi Murphy | 03/22/2019 | 0 Comments
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This week marks the first week of spring and new growth is on it’s way. Growth comes with announcements of new products and service offerings for the education market. This round of the scoops has quite a bit of news in the area of new product and services launches, so I broke that out into […]

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How to Support Teachers with SEL Initiatives in the Classroom

By Kristina James | 03/19/2019 | 0 Comments
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Ok, so we’ve all heard about SEL. But, do you know how it is “officially” defined? Social and emotional learning (SEL) is the process through which children and adults acquire and effectively apply the knowledge, attitudes, and skills necessary to understand and manage emotions, set and achieve positive goals, feel and show empathy for others, […]

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Empowering English Learners with Inclusivity, Research-Driven Instruction, and Technology

By Guest Contributor | 03/11/2019 | 0 Comments
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By Ed Lamprich – Vice President, English Language Learner Strategy, McGraw-Hill Education A diverse and growing group of students, English learners continue to have a strong influence on the ever-changing K-12 landscape. Their unique needs and assets often sit at the heart of many districts’ equity plans, offering opportunities for administrators to rethink strategies for […]

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The Education Scoops for March 8

By Jodi Murphy | 03/08/2019 | 0 Comments
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Today is National Proofreading Day! We all have made spelling errors, grammar boo boos and typos when we write (I sure do!), so today is the day where we should take a little extra time to proofread our work, and also show appreciation to those who proof our work. Do you use an online tool […]

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The Explosion of Video in the Classroom

By Guest Contributor | 02/27/2019 | 0 Comments
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How Publishers are Making Videos “Teacher-Ready” By Gina Faulk – General Manager, EdGate Correlation Services What adult is not amazed (and sometimes exasperated) with the modern student’s prolific video watching? Students are downloading Netflix videos to their handhelds so they can fill time on the school bus. From their laptops they watch gamers stream that […]

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Educators Are the Key to the Future STEM Workforce (Here’s How Businesses Can Help)

By Kristina James | 02/26/2019 | 4 Comments
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We’ve been hearing buzz about STEM and STEAM education for some time now, but it’s not yet old news. In fact, some school districts are still trying to figure out how to implement these programs. Most educators support the concept, but project-based and experiential learning are at the core of STEAM education, and many educators […]

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The Education Scoops for February 22

By Jodi Murphy | 02/22/2019 | 0 Comments
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School safety is a hot topic (no surprise there) and it’s relationship with social emotional learning (SEL) is becoming more prevalent.  Why the importance?  Educators are looking for ways to reduce discipline problems, build a positive school climate and increase academic success, especially during the needs of increased safety in schools.  I love seeing companies […]

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The Education Scoops for February 8

By Jodi Murphy | 02/08/2019 | 0 Comments
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Busy busy busy!  What a great start to 2019 and I’m looking forward to bringing you scoops, and more good stuff, in the months to come.  Thank you to those of you who provided feedback over the past two weeks.  I appreciate your support and I love reading your comments.  I’m combing through your emails […]

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