EdNET Insights

Tracking Back-to-School 2020-2021

By Anne Goto | 09/15/2020 | 0 Comments

We’ve all been paying close attention to the news and our local school communities, following the opening plans. MDR data experts have been capturing when and how school will be in session and which learning models each school will follow.  Although, some schools started a little later this year, as of this week, most schools […]

Read Now »

Navigating the School Buying Cycle During COVID-19

By Maureen Hance | 07/15/2020 | 0 Comments

Navigating the school buying cycle has always been about syncing your marketing efforts to the beat of the educators’ purchasing journey to avoid missed steps and lost opportunities. With the COVID-19 outbreak changing how we view “school” so drastically these past few months, navigating the upcoming school buying cycle is perhaps the most challenging yet. […]

Read Now »

The Data-Driven Digital Marketing Trends in Education Webinar: Your Questions Answered

By Sean McCloud | 07/08/2020 | 0 Comments

In June, Sean McCloud, MDR Digital Products Manager, hosted a webinar to review the enlightening results from our 2020 Data-Driven Digital Marketing Trends in Education report. The report is a comprehensive study of the online habits of educators and is compiled from thousands of digital marketing campaigns we deploy for, and with, our clients on […]

Read Now »

CARES Act Funding Webinar: Questions Answered

By Maureen Hance | 06/11/2020 | 0 Comments

As you may know, a significant portion of the federal economic relief bill—the Coronavirus Aid, Relief, and Economic Security Act (CARES Act)—is allocated to government programs focused on educational institutions, families and children. This includes $30.5 billion in Education Stabilization Funds dedicated to K-12, Higher Education and a Governor’s Emergency Relief Fund for local K-12 […]

Read Now »

Appreciating Teachers in a Difficult Time

By Guest Contributor | 05/15/2020 | 0 Comments

By Guest Contributor Kimmie Fink, WeAreTeachers Editor With school closures and the move to online learning, teachers are working harder than ever…and they deserve to be appreciated as such. But how do you show gratitude to teachers when they’re not physically in the school building? At WeAreTeachers, we’re seeing folks get creative in the way […]

Read Now »

Do the Benefits of Digital Devices in School Classrooms Outweigh the Downsides?

By Guest Contributor | 03/11/2020 | 0 Comments
Classroom Technology

Thanks to The Wall Street Journal for citing MDR data from our Teachers Talk Technology report in their article!  Two professionals in the education space share the benefits and potential downsides of digital devices in classrooms: “Technology has steadily worked its way into classrooms around the world, from kindergarten to graduate school. Its use in […]

Read Now »

Why Schools Are Important Advocates for Effective Data Privacy Practices

By Guest Contributor | 03/05/2020 | 0 Comments

By Divya Sridhar, Ph.D. Background Educators have more opportunities than ever before to harness the power of digital technologies and use the data resulting from those technologies to improve their students’ educational outcomes. For example, educators can use student data to do the following: Organize and grade homework assignments; Support group projects; Monitor attendance; and […]

Read Now »

Supporting Equitable Classrooms

By Guest Contributor | 12/17/2019 | 0 Comments

By Guest Contributor – Lanette Trowery, PhD, Senior Director of Learning Research and Strategy, McGraw-Hill In my work as a teacher educator and classroom coach, one of my greatest joys was seeing teachers grow their classrooms into true learning communities. It’s never easy or seamless work; the time and support needed to create a classroom […]

Read Now »

Learning from School District Leaders

By Guest Contributor | 12/10/2019 | 0 Comments

By Britten Follett, Executive Vice President, Follett School Solutions Recently, Follett School Solutions hosted fourteen school district superintendents from across the country to discuss hot topics in education, while giving us valuable feedback on our products and services. The high-energy conversations revealed each educator’s passion as we covered topics ranging from equity and diversity to […]

Read Now »

4 Ways in Which Teacher Professional Development Is Critical to Student Success

By Guest Contributor | 12/03/2019 | 0 Comments

By Jacob Bruno, Vice President, Professional Learning, NWEA A highly effective educator in every classroom is the most powerful lever to actualize growth and achievement for all students.  High quality professional learning for our teachers and leaders is the best way to build the kind of individual and collective educator efficacy to make this happen. […]

Read Now »

Cyber, Blockchain, A.I.: Jobs of the Future Hitting Classrooms Today

By Guest Contributor | 11/13/2019 | 0 Comments

By Gina Faulk – General Manager, EdGate Correlation Services Have you heard this one? AI will silently take over a lot of industries until it gets to carpentry…Then suddenly everyone will start coming out of the wood work. Bad joke aside, we’re all reading the headlines: there will be a projected 58 million new artificial intelligence […]

Read Now »

Mobile Education Tug of War

By Guest Contributor | 10/22/2019 | 0 Comments
Mobile Education Tug of War

By Erin Werra – Writer & Researcher at Skyward and Advancing K12. Technology has evolved the modern workplaces from an office cube farm to maximum flexibility. A similar trend is emerging for K12 schools with the advent of 1:1 technology programs, flipped classrooms, and more widespread connectivity. But is blurring the boundaries of classroom learning […]

Read Now »

The Power of Partnerships: Lessons Learned from Best-Selling Author James Patterson

By Guest Contributor | 10/09/2019 | 0 Comments

By Britten Follett – Executive Vice President, Follett School Solutions Last month, I had the opportunity to host an evening with James Patterson. Yes, THE James Patterson,  the world’s bestselling author, most trusted storyteller, and generous philanthropist. There we were, Mr. Patterson and me, up on a stage in front of 200 Follett customers. During my 10 […]

Read Now »

STEM Curriculum that meets the Cool Factor

By Guest Contributor | 09/04/2019 | 0 Comments

By Gina Faulk – General Manager, EdGate Correlation Services Like many busy working moms I was recently last-minute Googling birthday ideas for my 10-year-old son.  One particular item popped up that caught me by surprise. Not because it involved slime (always popular) or Nerf (If I find one more stray Nerf bullet!), but because it was […]

Read Now »

What’s in a Name?

By Guest Contributor | 08/08/2019 | 0 Comments

By Britten Follett – Senior Vice President of Marketing and Classroom Initiatives, Follett School Solutions Liam and Emma are the most popular baby names last year. So, do you go popular? Or go unique? Soon-to-be parents can spend nine months or more debating their unborn child’s name. Alternately, there are the moms and dads who wait […]

Read Now »

The California Consumer Privacy Act (CCPA) is Here

By Guest Contributor | 08/06/2019 | 0 Comments

It’s time to start thinking about compliance. By Anne Goto – Data Products Manager, MDR Here at MDR our thoughts are always turning to…data. Okay, we talk about data a lot. You could say it’s our thing. So when there is an imminent data privacy regulation poised to impact all US businesses, including education marketers, […]

Read Now »

Connecting With Educators in a Time of Unprecedented “Churn and Change”

By Kristina James | 07/12/2019 | 0 Comments

Thanks to EDmarket Association for sharing our guest contributed article. “Nothing ever changes in education.” It’s not surprising that this is a common perception, after all, there is a good possibility that the schools in your town are more than 40 years old. However, while the structures may look the same or have kept the same name, […]

Read Now »

The Digital Age – Inspiring Creativity in Education

By Guest Contributor | 07/11/2019 | 0 Comments

By Lindsay Walker – Co-Founder of Launch Code After School Over the past three decades, coding and computer science have created a new world of growth and opportunity for the generation of youth that is being raised alongside these technologies. Each decade has brought about innovations, such a personal computers, the Internet, and cellular phones which […]

Read Now »

Adding Technology in the Classroom: What the Future Holds for K-12 Education

By Jodi Murphy | 06/20/2019 | 1 Comment

Google for Education has recently compiled a list of the hottest trends relating to technology in the classroom. The information was so compelling that we thought you should know what they had to say. The following eight topics have become a top priority for educators and parents around the world. 1. Digital Responsibility Like it […]

Read Now »

Social and Emotional Learning + Technology Education

By Guest Contributor | 06/18/2019 | 0 Comments

This Compatible Combo hits Classrooms Social and Emotional Learning (SEL) and Technology Education?  Traditionally these are not two subjects that we would lump together.  However, as SEL is increasingly becoming mandatory curriculum in schools, educators must determine where to fit SEL in.  We know that SEL is already being integrated into core subjects so why […]

Read Now »

Teachers as Influencers in Schools and Communities

By Marta Oddone | 06/12/2019 | 0 Comments

There is a powerful force at work in our schools and communities. A force with the reach, authority, and trust to engage youth, change behavior, champion a cause, build brand awareness, and evangelize for products.  That force is teachers, and when it comes to introducing an offering or a message into a district, brands and […]

Read Now »

Testing: A Small Window Measuring the Size and Depth of the Room

By Guest Contributor | 06/04/2019 | 1 Comment

By Dr. David Weiss, Co-founder and Chairman of Assessment Systems Corp For many of us in and around the academic orbit, test scores have been the ne plus ultra, the sine qua non of academic proof points. If you’re not up on your Latin, for many, test scores have been the unimpeachable evidence of successes and […]

Read Now »

ISTE Conference & Expo 2019: What You Need to Know

By Jodi Murphy | 05/28/2019 | 0 Comments

Quite a few of us at MDR will be among the 16,000-plus educators and edtech marketers expected to descend upon Philadelphia at the end of next month for this year’s International Society for Technology in Education (ISTE) Conference & Expo. An astounding 1,400 sessions are on this year’s conference agenda, all geared to educators committed […]

Read Now »

Modern Classrooms: Gadgets, Gizmos, and Coding

By Guest Contributor | 05/21/2019 | 0 Comments

By Lindsay Walker – Co-Founder of Launch Code After School Over the past few years, there has been a dramatic increase in the education industry in coding and STEM education. With the explosion in the popularity of these topics comes a landslide of educational toys, games, robots, websites, and apps. The question that educators and […]

Read Now »

The Education Scoops for May 17

By Jodi Murphy | 05/17/2019 | 0 Comments

KUDOS The Drug Enforcement Administration, DEA Educational Foundation, and Discovery Education Announce Winners for 2019 ‘Operation Prevention’ Video Challenge Tennessee Teens Named Winners of People’s Choice Award and Nationwide PSA Video Challenge to Educate Youth on the Dangers of Opioid Misuse The United States Drug Enforcement Administration (DEA), the DEA Educational Foundation, and Discovery Education, […]

Read Now »

MDR and Lysol Selected as Winners in the 2019 PRNews Social Media Awards

By Marta Oddone | 05/14/2019 | 0 Comments

We are proud to announce that MDR, together with our client Lysol, was selected as a winner in the Instagram – Best Marketing Campaign category of the 2019 PRNews Social Media Awards! Winners were announced last week at the Social Media Awards Breakfast at the Social Shake Up Show in Atlanta, GA. The My Healthy […]

Read Now »

Social Emotional Learning in K-12 Schools: Webinar Q&As

By Marta Oddone | 05/09/2019 | 0 Comments

Social Emotional Learning (SEL) has cropped up both in recent news and within the education space as schools and educators figure out how to integrate SEL into regular classroom instruction. MDR recently hosted a webinar in partnership with Committee for Children and McGraw-Hill that examined how well-prepared teachers feel regarding implementing SEL curriculum, what barriers […]

Read Now »

The Education Scoops for May 3

By Jodi Murphy | 05/03/2019 | 0 Comments
MDR Education Vicki Scoops

KUDOS Carolina Biological Supply Company’s Science Curriculum Wins National BESSIE and EdTech Cool Tool Awards Top education professional publications chose Building Blocks of Science™ 3D grades K-5 materials for prestigious school technology product honors School science supplier Carolina Biological announced that its new science curriculum won a 2019 BESSIE Award and was named a Finalist […]

Read Now »

Bridging Research and Practice in Social and Emotional Learning

By Guest Contributor | 05/02/2019 | 0 Comments

By Dr. Anne Snyder, Sr. Learning Scientist, McGraw-Hill Education Attention to social and emotional learning – among researchers, district leaders, classroom teachers, and content providers – has perhaps never been greater. With the recent release of large research projects, such as the National Commission on Social, Emotional, and Academic Development’s A Nation At Hope, as […]

Read Now »

The Education Scoops for April 19

By Jodi Murphy | 04/19/2019 | 0 Comments

KUDOS Each year during the Annual Conference, CoSN honors distinguished school technology leaders, experts and districts for their school technology accomplishments and dedication to advancing innovative learning settings. Let’s give a big congrats to these individuals who were honored! District Team Leadership Award: Hampton Township School District Team (PA) Community Leadership Award for Digital Equity: […]

Read Now »