EdNET Insights

The School Purchasing Cycle – When to Add Your Product Into the Rotation

By Melissa Pelletier | 05/17/2018 | 0 Comments
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When is the best time to send a free demo of your product to a school? When will schools be open to running a pilot program with your business? When are the final decisions made in the school budget? The beginning or the end of the school year aren’t the times that schools spend their […]

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The EdScoops for May 11

By Jodi Murphy | 05/11/2018 | 0 Comments
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As you know (well, you better know!), this week was Teacher Appreciation Week.  We are so proud to be a part of an industry that supports this valued group of people.  Teachers provide so much inspiration, motivation, and future guidance to their students.  We are all thankful and appreciative of them every day, but this week […]

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Teacher Appreciation Week – Hearing the Teacher Voice

By Melissa Pelletier | 05/07/2018 | 0 Comments
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It’s Teacher Appreciation Week, and we’d like to take a realistic look at what it means to be a teacher in America today.  Some teachers have the resources, class size, environment, and salary that are well planned, well designed, fair, and balanced for their district and school. However, in many parts of the country, poor […]

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Meeting the Social and Emotional Needs of All Students

By Guest Contributor | 05/03/2018 | 0 Comments
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By Guest Contributors – Anne Snyder, Ph.D., Sr. Learning Scientist, McGraw-Hill Education and Christine Gouveia, Ph.D., VP Applied Learning Sciences, McGraw-Hill Education In recent years, the education landscape has shifted to reflect a growing emphasis on social and emotional learning (SEL) in K-12 schools. We’re seeing strengthened efforts directed toward educating the “whole child,” and […]

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The Complicated Relationship Between Schools and Software Vendors

By Melissa Pelletier | 05/01/2018 | 0 Comments
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The Necessity of School Software Software is no longer a privilege or a nice-to-have, it is a necessity for a functioning school – with student data, learning data, and the myriad of other details that entail running a school, and supporting the education of the school’s students. At this point in time, the question isn’t […]

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The EdScoops for April 27

By Jodi Murphy | 04/27/2018 | 0 Comments
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Spring has sprung! Spring is often associated with spring cleaning – opening your windows, starting fresh…out with the old, in with the new. Well, this edition of the education industry scoops is just that: Many people are spring cleaning their careers and companies are launching new fresh products and services. Here’s a scoop of what’s been […]

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Considering District Size When Establishing Your Target Audience

By Melissa Pelletier | 04/20/2018 | 0 Comments
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MDR Insights There are 87,198 public schools in America, serving almost 48 million public school students. In this article, I’ve broken down the different school district sizes to discuss what types of businesses match their needs. At MDR, we consider a district large if it enrolls over 10,000 students. A medium district enrolls 2,500 to […]

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View Nationwide Spending with MDR’s Buying Power Map

By Melissa Pelletier | 04/19/2018 | 0 Comments
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MDR’s Buying Power Map Your State by State Guide to Instructional Spending Ever feel lost in your education marketing endeavors and in need of direction? We’ve made maps of every state, detailing their educational purchasing power to help guide your way.   All Instructional Materials MDR has developed an exclusive measure, All Instructional Materials (AIM) […]

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Why Classroom Experiences Around The World Differ So Much

By Guest Contributor | 04/18/2018 | 0 Comments
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By Victoria Greene To understand educators, you must also understand the challenges they face, and you cannot accomplish that without taking a broad view of education across the world. This is a difficult thing to achieve. By the time you reach adulthood, your view of what education means has been indelibly colored by your personal […]

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The EdScoops for April 13

By Jodi Murphy | 04/13/2018 | 0 Comments
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Many people believe in the Friday the 13th superstition – a day that is synonymous with bad luck.  However, 13 is also a lucky number for many others, so I’ve decided to make this Friday the 13th a lucky and memorable day… by counting out 13 scoops! Here are 13 happenings in education news (in […]

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MDR Announces Release of The K-12 Education Landscape Report

By Melissa Pelletier | 04/11/2018 | 0 Comments
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MDR’s Market Research and Marketing teams proudly present The K-12 Education Landscape – a comprehensive look at the education market. Written by Anne Wujcik, in her last few months at MDR, our report features a high-level overview of the K-12 education market. We’ve analyzed both Public schools and Charter Schools, which offer unique advantages and […]

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Teacher Training Assessments are Changing – How Will This Affect the Market?

By Melissa Pelletier | 04/06/2018 | 0 Comments
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A Change is Coming for Aspiring Educators State education leaders and teacher preparation colleges have recently made their wishes known for improved testing metrics and procedures for their students. With this demand, a gap has emerged in the market for improved data and innovations in test scoring and video assessment technology. There has been a […]

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The Building Blocks of Engaging UX

By Guest Contributor | 04/03/2018 | 0 Comments
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A user experience expert shares his best practices on how software designers and educators can better collaborate to inspire joyful learning. By Sean Oakes – Principal and Creative Director at SOS Brooklyn and Backpack Interactive When starting to design a smart user experience (UX), you need to think big. In EdTech, this means strategically synthesizing educational […]

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The EdScoops for March 30

By Jodi Murphy | 03/30/2018 | 0 Comments
MDR Vicki Bigham Big News

Oh, the temptation to play an April Fools joke on you all was there, but I’ll refrain.  Just use this as your warning to be on your toes this coming Sunday, and to be the wiser and not the fool! I hope I can remember my own warning. Thank you for continuing to send over […]

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Teachers As Consumers Q&A’s

By Marta Oddone | 03/30/2018 | 0 Comments
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On a recent webinar, we spoke to Hannah Hudson, Editorial Director of WeAreTeachers, and Linda Ingersoll, Leader of our Strategic Engagement team at MDR, about the value of educators as a consumer market.  They provided useful insights that were extracted from our in-depth Teachers as Consumers report.  Following, you’ll find some of the questions that were […]

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School Safety – Where We’re At, and Where We’re Headed

By Melissa Pelletier | 03/29/2018 | 0 Comments
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No one wants to have to write articles about the need for increased school safety measures due to recent events, as the topic can bring feelings of panic, dread, and frustration to those who need to pay attention. But, this is the reality of the world we live in today, and hopefully some big changes […]

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Virtual Reality could be big in schools, but teachers want more content

By Melissa Pelletier | 03/28/2018 | 0 Comments
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Say goodbye to school libraries that are little more than dusty rows of books. Slowly but surely, they’re becoming “maker spaces” where kids learn through hands-on tools and technologies. Schools are stocking these spaces with virtual reality, everything from Raspberry Pis to 3D printers to LEGO building stations. The latest technology to find its way […]

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Identifying and Addressing Why Non-Proficient Adolescent Readers Struggle

By Guest Contributor | 03/21/2018 | 1 Comment
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By Suzanne Carreker, Ph.D., CALT, QI, Principal Educational Content Lead​ at Lexia Learning One of the challenges of addressing the learning needs of non-proficient adolescent readers is the diversity of those needs. However, in the majority of cases, educators can determine the cause of non-proficient reading by applying the Simple View of Reading. This formula, which […]

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The EdScoops for March 16

By Jodi Murphy | 03/16/2018 | 0 Comments
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Spring is almost in the air!  Well, almost…the poor northeast was hammered with snow, so no spring fever there yet, but hopefully soon. Thank you for continuing to send over your news and updates.  Keep up the great work!  Here’s what’s been happening in big education news and also some personal updates… Movers and Shakers […]

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Soft-Skills are Becoming a Stronger Component in School Accountability

By Melissa Pelletier | 03/16/2018 | 0 Comments
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There is room for innovation in the classroom with the enactment of the Every Student Succeeds Act (ESSA), with opportunities for states to choose “non-academic accountability measures” as a priority. Moving away from No Child Left Behind, the states have more leeway to decide how to design their budget to achieve their own goals, addressing […]

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Charting a Bright Future for K-12 English Learners

By Guest Contributor | 03/13/2018 | 0 Comments
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By Heath Morrison, School Group President, McGraw-Hill Education Educators today are tasked with serving an increasingly diverse classroom. As the demographics of the United States continually evolve, these changes are reflected in K-12 classrooms. In perhaps no other space is the concept of finding strength through diversity more apparent than a room full of students. […]

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Teacher Wish – One Platform For All Student Data

By Melissa Pelletier | 03/09/2018 | 2 Comments

Teachers need to keep track of, collect, and juggle a ton of information: Student Information System details Learning Management Systems variables, modules, assessments Assessment data from different platforms for different subjects Personalized learning details for each student from apps and websites Any number of other data sets they’ve collected Now, imagine if all that information […]

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Creepy Underwear

By Guest Contributor | 03/06/2018 | 0 Comments
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By Britten Follett – Senior Vice President of Marketing and Classroom Initiatives, Follett School Solutions It’s on the top shelf. Slightly out of reach for five and six-year olds. So they stand on their tippy toes, reach high, and tilt the book off the shelf. I watch as their little fingers flip each page. They gasp […]

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The EdScoops for March 2

By Jodi Murphy | 03/02/2018 | 0 Comments
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Happy March all!  Thank you to all the fans out there for sharing your education scoops, as I love reading and sharing about all the changes in the industry.  Keep ’em coming! Diving in head first! As I mentioned in the last EdScoops, we had a new member, Melissa Pelletier, join the MDR team.  Well, […]

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Just a Few Memories

By Anne Wujcik | 03/02/2018 | 6 Comments
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MDR graciously offered me space this week, because I told them I wanted to reminisce.  For anyone who’s been in the industry as long as I have, that’s a dangerous offer. I have enjoyed thinking back and calling up wonderful memories from decades of school market experience. But before I indulge myself, I have to […]

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Where Are the Gaps in EdTech Products and Services?

By Melissa Pelletier | 03/01/2018 | 1 Comment
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Greetings! I hope to bring you weekly posts that investigate topics that are both intriguing and informative, to better help your business and marketing endeavors. This week, I looked into a few areas the EdTech industry could grow and improve in, for the foreseeable future. The Educational Technology market changes with the times, based on innovations, trends, research studies, and […]

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Can Reading Make You Wealthy? Countering the Matthew Effect and Other Influences

By Guest Contributor | 02/27/2018 | 0 Comments
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By Amandeep Kochar, Executive Vice President — Public Library Sales & Technology, Baker & Taylor At the beginning of every new year, with a renewed sense of purpose we feel resolute and have countless discussions about improving our physical fitness, adopting healthier habits, and embracing regular exercise plans. It’s important, however, to not forget cerebral health […]

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The EdScoops

By Jodi Murphy | 02/16/2018 | 0 Comments
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Off into retirement she goes! The irreplaceable and tireless Anne Wujcik is now officially retired. For us as a company, it’s impossible to measure her impact or thank her adequately for her wisdom and passion over the years. We are, and will continue to be, inspired by her commitment to education and we will strive […]

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Federal Education Funding Progress – One Small Step at a Time

By Anne Wujcik | 02/16/2018 | 0 Comments
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It seems only fitting that in my last official pre-retirement column, there’s some education funding news to share. On Feb 12, the president released his budget request for FY 2019. Last week, following a few hours of government shut down in the wee hours of Feb 9, Congress extended the current Continuing Resolution that is […]

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Open Education Resources Going Mainstream

By Anne Wujcik | 02/02/2018 | 2 Comments
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Open education resources (OER) are finally moving into the mainstream. At postsecondary institutions, OER has begun to expand beyond the small group of dedicated early adopters. Driven in part by pressure to address the high cost of college textbooks, the list of colleges that launched open learning initiatives boomed in 2017. In K-12, OER is rapidly […]

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