EdNET Insights
Are you all familiar with the ILA (International Literacy Association) conference? It’s held every year during the summer for educators. This year it’s July 20-23 in Austin, Texas. Thousands of literacy educators, professionals, and advocates from around the world will gather to connect with and learn from leaders in the field. Our WeAreTeachers team will […]
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Whoever said, “What you don’t know won’t hurt you,” wasn’t in market research! In this post, we’ll recap a recent webinar we held on this topic, and cover the essentials on the best practices for conducting market research with educators and related audiences. Why do you want to conduct market research? You should establish why you […]
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Here is a preview of MDR’s latest research on technology’s use in the classroom, based on the feedback from nearly 4,400 educators. MDR’s Market Research and Marketing Teams have done it again, releasing the second report in the 2018 series, Teachers Talk Technology. Administering a nationwide survey, as well as an online bulletin board to K-12 […]
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MDR went to ISTE, and all we got were countless helpful tips for digital learning, and endless connections with the education technology community. But seriously, we went to the “epicenter of Ed-Tech” and here are some of the highlights from the three-day event in Chicago. We laughed, we thought about a lot, and we had […]
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Unless you live under a rock, those of us education industry fanatics know that ISTE (International Society for Technology in Education) is next week. I’m super excited to be attending this year along with all my other 20,000 educator friends. MDR will be hosting the exhibitor lounge and there will be LOTS happening (big announcements […]
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This article aims to inform education marketers and product providers about the possibilities with adaptive learning technologies. According to ISTE, student-centered learning allows students to become active participants in their own learning processes. What students learn, how they learn it, and how their learning is assessed are all driven by each individual student’s needs and […]
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By Britten Follett – Senior Vice President of Marketing and Classroom Initiatives, Follett School Solutions My first trip overseas was to Egypt to see the Valley of the Kings and the Great Pyramids. I’d read every travel guide on the book shelf to prepare for this once-in-a-lifetime immersion into the cradle of civilization. Warned of all […]
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It’s the most wonderful time of the year for Ed Tech – the annual International Society for Technology in Education (ISTE) conference is almost here! We’d like to provide you with an overview of what some of the hot topics are in Educational Technology, as well as a preview of themes we see emerging in […]
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Ahhh, the days are getting warmer (well, a little) and that means the end of the school year is fast approaching – or has approached for those in warmer parts of the nation! With the end of the school year here, it’s a good time for us who work with the education industry to look […]
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By Mike Durham – Founder and CEO Peachjar One of the things that makes humans so amazing is our ability to display grit, persevere in challenging situations, and use social skills to advance in our personal and professional lives. While it is believed that these abilities come naturally for some of us, nurturing plays a […]
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Welcome to our new article series called “Understanding the Industry.” This will be where we look at businesses who are focused in the education industry and have a compelling story to share. These companies have established themselves by helping educators, and have wisdom to offer new and existing providers that will encourage innovation and effective […]
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The way personal data is handled in the European Union has changed, and therefore, the way Education Marketers do business in the EU must comply. We’d like to share with you exactly what General Data Protection Regulation (GDPR) is, and what it means for the education industry in terms of sharing personal information. What is […]
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Memorial Day is Monday and will provide many of us with a long weekend. The extra time is often used for fun and/or relaxation…and that’s great! But, in the midst of the barbecues, beach trips, and enjoying the warmer weather, please don’t forget those men and women who gave their lives for our country. Memorial Day […]
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By Paul Bartrum – Academies Partnership Manager, Avocor With new educational technology tools developing every day, the ability to create an interactive classroom is becoming easier than ever before. It may still be some time before we see the likes of interactive whiteboards in every classroom, or individual tablets on every student’s desk. However, an […]
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When is the best time to send a free demo of your product to a school? When will schools be open to running a pilot program with your business? When are the final decisions made in the school budget? The beginning or the end of the school year aren’t the times that schools spend their […]
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As you know (well, you better know!), this week was Teacher Appreciation Week. We are so proud to be a part of an industry that supports this valued group of people. Teachers provide so much inspiration, motivation, and future guidance to their students. We are all thankful and appreciative of them every day, but this week […]
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It’s Teacher Appreciation Week, and we’d like to take a realistic look at what it means to be a teacher in America today. Some teachers have the resources, class size, environment, and salary that are well planned, well designed, fair, and balanced for their district and school. However, in many parts of the country, poor […]
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By Guest Contributors – Anne Snyder, Ph.D., Sr. Learning Scientist, McGraw-Hill Education and Christine Gouveia, Ph.D., VP Applied Learning Sciences, McGraw-Hill Education In recent years, the education landscape has shifted to reflect a growing emphasis on social and emotional learning (SEL) in K-12 schools. We’re seeing strengthened efforts directed toward educating the “whole child,” and […]
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The Necessity of School Software Software is no longer a privilege or a nice-to-have, it is a necessity for a functioning school – with student data, learning data, and the myriad of other details that entail running a school, and supporting the education of the school’s students. At this point in time, the question isn’t […]
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Spring has sprung! Spring is often associated with spring cleaning – opening your windows, starting fresh…out with the old, in with the new. Well, this edition of the education industry scoops is just that: Many people are spring cleaning their careers and companies are launching new fresh products and services. Here’s a scoop of what’s been […]
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MDR Insights There are 87,198 public schools in America, serving almost 48 million public school students. In this article, I’ve broken down the different school district sizes to discuss what types of businesses match their needs. At MDR, we consider a district large if it enrolls over 10,000 students. A medium district enrolls 2,500 to […]
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MDR’s Buying Power Map Your State by State Guide to Instructional Spending Ever feel lost in your education marketing endeavors and in need of direction? We’ve made maps of every state, detailing their educational purchasing power to help guide your way. All Instructional Materials MDR has developed an exclusive measure, All Instructional Materials (AIM) […]
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By Victoria Greene To understand educators, you must also understand the challenges they face, and you cannot accomplish that without taking a broad view of education across the world. This is a difficult thing to achieve. By the time you reach adulthood, your view of what education means has been indelibly colored by your personal […]
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Many people believe in the Friday the 13th superstition – a day that is synonymous with bad luck. However, 13 is also a lucky number for many others, so I’ve decided to make this Friday the 13th a lucky and memorable day… by counting out 13 scoops! Here are 13 happenings in education news (in […]
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MDR’s Market Research and Marketing teams proudly present The K-12 Education Landscape – a comprehensive look at the education market. Written by Anne Wujcik, in her last few months at MDR, our report features a high-level overview of the K-12 education market. We’ve analyzed both Public schools and Charter Schools, which offer unique advantages and […]
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A Change is Coming for Aspiring Educators State education leaders and teacher preparation colleges have recently made their wishes known for improved testing metrics and procedures for their students. With this demand, a gap has emerged in the market for improved data and innovations in test scoring and video assessment technology. There has been a […]
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A user experience expert shares his best practices on how software designers and educators can better collaborate to inspire joyful learning. By Sean Oakes – Principal and Creative Director at SOS Brooklyn and Backpack Interactive When starting to design a smart user experience (UX), you need to think big. In EdTech, this means strategically synthesizing educational […]
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Oh, the temptation to play an April Fools joke on you all was there, but I’ll refrain. Just use this as your warning to be on your toes this coming Sunday, and to be the wiser and not the fool! I hope I can remember my own warning. Thank you for continuing to send over […]
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On a recent webinar, we spoke to Hannah Hudson, Editorial Director of WeAreTeachers, and Linda Ingersoll, Leader of our Strategic Engagement team at MDR, about the value of educators as a consumer market. They provided useful insights that were extracted from our in-depth Teachers as Consumers report. Following, you’ll find some of the questions that were […]
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No one wants to have to write articles about the need for increased school safety measures due to recent events, as the topic can bring feelings of panic, dread, and frustration to those who need to pay attention. But, this is the reality of the world we live in today, and hopefully some big changes […]
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