EdNET Insights

Being a Global Citizen

By Guest Contributor | 06/12/2018 | Comments Off on Being a Global Citizen
Global Citizen illustration

By Britten Follett – Senior Vice President of Marketing and Classroom Initiatives, Follett School Solutions My first trip overseas was to Egypt to see the Valley of the Kings and the Great Pyramids. I’d read every travel guide on the book shelf to prepare for this once-in-a-lifetime immersion into the cradle of civilization. Warned of all Read More »

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ISTE Conference 2018 – What are the Hot Topics?

By Maureen Hance | 06/11/2018 | Comments Off on ISTE Conference 2018 – What are the Hot Topics?
MDR-ISTE-Chicago

It’s the most wonderful time of the year for Ed Tech – the annual International Society for Technology in Education (ISTE) conference is almost here!  We’d like to provide you with an overview of what some of the hot topics are in Educational Technology, as well as a preview of themes we see emerging in Read More »

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The Importance of After School Programs – Lifelong Learning at Any Age

By Guest Contributor | 06/06/2018 | Comments Off on The Importance of After School Programs – Lifelong Learning at Any Age
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By Mike Durham – Founder and CEO Peachjar One of the things that makes humans so amazing is our ability to display grit, persevere in challenging situations, and use social skills to advance in our personal and professional lives. While it is believed that these abilities come naturally for some of us, nurturing plays a Read More »

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Understanding the Industry – Interview with Newsela CEO Matthew Gross

By Maureen Hance | 06/04/2018 | Comments Off on Understanding the Industry – Interview with Newsela CEO Matthew Gross
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Welcome to our new article series called “Understanding the Industry.”  This will be where we look at businesses who are focused in the education industry and have a compelling story to share. These companies have established themselves by helping educators, and have wisdom to offer new and existing providers that will encourage innovation and effective Read More »

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GDPR – Understanding the EU’s Regulations as Education Marketers

By Maureen Hance | 06/01/2018 | Comments Off on GDPR – Understanding the EU’s Regulations as Education Marketers
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The way personal data is handled in the European Union has changed, and therefore, the way Education Marketers do business in the EU must comply. We’d like to share with you exactly what General Data Protection Regulation (GDPR) is, and what it means for the education industry in terms of sharing personal information. What is Read More »

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The Impact of Interactive Technology on the Future of School Education

By Guest Contributor | 05/22/2018 | 3 Comments
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By Paul Bartrum – Academies Partnership Manager, Avocor With new educational technology tools developing every day, the ability to create an interactive classroom is becoming easier than ever before. It may still be some time before we see the likes of interactive whiteboards in every classroom, or individual tablets on every student’s desk. However, an Read More »

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Teacher Appreciation Week – Hearing the Teacher Voice

By Maureen Hance | 05/07/2018 | Comments Off on Teacher Appreciation Week – Hearing the Teacher Voice
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It’s Teacher Appreciation Week, and we’d like to take a realistic look at what it means to be a teacher in America today.  Some teachers have the resources, class size, environment, and salary that are well planned, well designed, fair, and balanced for their district and school. However, in many parts of the country, poor Read More »

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Meeting the Social and Emotional Needs of All Students

By Guest Contributor | 05/03/2018 | Comments Off on Meeting the Social and Emotional Needs of All Students
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By Guest Contributors – Anne Snyder, Ph.D., Sr. Learning Scientist, McGraw-Hill Education and Christine Gouveia, Ph.D., VP Applied Learning Sciences, McGraw-Hill Education In recent years, the education landscape has shifted to reflect a growing emphasis on social and emotional learning (SEL) in K-12 schools. We’re seeing strengthened efforts directed toward educating the “whole child,” and Read More »

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The Complicated Relationship Between Schools and Software Vendors

By Maureen Hance | 05/01/2018 | Comments Off on The Complicated Relationship Between Schools and Software Vendors
MDR-school-software

The Necessity of School Software Software is no longer a privilege or a nice-to-have, it is a necessity for a functioning school – with student data, learning data, and the myriad of other details that entail running a school, and supporting the education of the school’s students. At this point in time, the question isn’t Read More »

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Considering District Size When Establishing Your Target Audience

By Maureen Hance | 04/20/2018 | Comments Off on Considering District Size When Establishing Your Target Audience
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MDR Insights There are 87,198 public schools in America, serving almost 48 million public school students. In this article, I’ve broken down the different school district sizes to discuss what types of businesses match their needs. At MDR, we consider a district large if it enrolls over 10,000 students. A medium district enrolls 2,500 to Read More »

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View Nationwide Spending with MDR’s Buying Power Map

By Maureen Hance | 04/19/2018 | Comments Off on View Nationwide Spending with MDR’s Buying Power Map
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MDR’s Buying Power Map Your State by State Guide to Instructional Spending Ever feel lost in your education marketing endeavors and in need of direction? We’ve made maps of every state, detailing their educational purchasing power to help guide your way.   All Instructional Materials MDR has developed an exclusive measure, All Instructional Materials (AIM) Read More »

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Why Classroom Experiences Around The World Differ So Much

By Guest Contributor | 04/18/2018 | Comments Off on Why Classroom Experiences Around The World Differ So Much
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By Victoria Greene To understand educators, you must also understand the challenges they face, and you cannot accomplish that without taking a broad view of education across the world. This is a difficult thing to achieve. By the time you reach adulthood, your view of what education means has been indelibly colored by your personal Read More »

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MDR Announces Release of The K-12 Education Landscape Report

By Maureen Hance | 04/11/2018 | Comments Off on MDR Announces Release of The K-12 Education Landscape Report
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MDR’s Market Research and Marketing teams proudly present The K-12 Education Landscape – a comprehensive look at the education market. Written by Anne Wujcik, in her last few months at MDR, our report features a high-level overview of the K-12 education market. We’ve analyzed both Public schools and Charter Schools, which offer unique advantages and Read More »

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The Evolving Role of the Library and Librarian

By Maureen Hance | 04/10/2018 | Comments Off on The Evolving Role of the Library and Librarian
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It’s Library Week! We at MDR wanted to sing the praises of Librarians as the intelligent, savvy school professionals they are, as well as the libraries they facilitate. The evolution of the mediums we use to read is happening rapidly with the move toward e-readers and tablets, and away from the paperback and hardcover. People Read More »

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Teacher Training Assessments are Changing – How Will This Affect the Market?

By Maureen Hance | 04/06/2018 | Comments Off on Teacher Training Assessments are Changing – How Will This Affect the Market?
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A Change is Coming for Aspiring Educators State education leaders and teacher preparation colleges have recently made their wishes known for improved testing metrics and procedures for their students. With this demand, a gap has emerged in the market for improved data and innovations in test scoring and video assessment technology. There has been a Read More »

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The Building Blocks of Engaging UX

By Guest Contributor | 04/03/2018 | Comments Off on The Building Blocks of Engaging UX
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A user experience expert shares his best practices on how software designers and educators can better collaborate to inspire joyful learning. By Sean Oakes – Principal and Creative Director at SOS Brooklyn and Backpack Interactive When starting to design a smart user experience (UX), you need to think big. In EdTech, this means strategically synthesizing educational Read More »

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Teachers As Consumers Q&A’s

By MDR Marketing Team | 03/30/2018 | Comments Off on Teachers As Consumers Q&A’s
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On a recent webinar, we spoke to Hannah Hudson, Editorial Director of WeAreTeachers, and Linda Ingersoll, Leader of our Strategic Engagement team at MDR, about the value of educators as a consumer market.  They provided useful insights that were extracted from our in-depth Teachers as Consumers report.  Following, you’ll find some of the questions that were Read More »

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Virtual Reality could be big in schools, but teachers want more content

By Maureen Hance | 03/28/2018 | Comments Off on Virtual Reality could be big in schools, but teachers want more content
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Say goodbye to school libraries that are little more than dusty rows of books. Slowly but surely, they’re becoming “maker spaces” where kids learn through hands-on tools and technologies. Schools are stocking these spaces with virtual reality, everything from Raspberry Pis to 3D printers to LEGO building stations. The latest technology to find its way Read More »

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Identifying and Addressing Why Non-Proficient Adolescent Readers Struggle

By Guest Contributor | 03/21/2018 | 1 Comment
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By Suzanne Carreker, Ph.D., CALT, QI, Principal Educational Content Lead​ at Lexia Learning One of the challenges of addressing the learning needs of non-proficient adolescent readers is the diversity of those needs. However, in the majority of cases, educators can determine the cause of non-proficient reading by applying the Simple View of Reading. This formula, which Read More »

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Soft-Skills are Becoming a Stronger Component in School Accountability

By Maureen Hance | 03/16/2018 | Comments Off on Soft-Skills are Becoming a Stronger Component in School Accountability
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There is room for innovation in the classroom with the enactment of the Every Student Succeeds Act (ESSA), with opportunities for states to choose “non-academic accountability measures” as a priority. Moving away from No Child Left Behind, the states have more leeway to decide how to design their budget to achieve their own goals, addressing Read More »

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Charting a Bright Future for K-12 English Learners

By Guest Contributor | 03/13/2018 | Comments Off on Charting a Bright Future for K-12 English Learners
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By Heath Morrison, School Group President, McGraw-Hill Education Educators today are tasked with serving an increasingly diverse classroom. As the demographics of the United States continually evolve, these changes are reflected in K-12 classrooms. In perhaps no other space is the concept of finding strength through diversity more apparent than a room full of students. Read More »

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Teacher Wish – One Platform For All Student Data

By Maureen Hance | 03/09/2018 | 2 Comments
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Teachers need to keep track of, collect, and juggle a ton of information: Student Information System details Learning Management Systems variables, modules, assessments Assessment data from different platforms for different subjects Personalized learning details for each student from apps and websites Any number of other data sets they’ve collected Now, imagine if all that information Read More »

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Creepy Underwear

By Guest Contributor | 03/06/2018 | Comments Off on Creepy Underwear
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By Britten Follett – Senior Vice President of Marketing and Classroom Initiatives, Follett School Solutions It’s on the top shelf. Slightly out of reach for five and six-year olds. So they stand on their tippy toes, reach high, and tilt the book off the shelf. I watch as their little fingers flip each page. They gasp Read More »

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Just a Few Memories

By Maureen Hance | 03/02/2018 | 6 Comments
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MDR graciously offered me space this week, because I told them I wanted to reminisce.  For anyone who’s been in the industry as long as I have, that’s a dangerous offer. I have enjoyed thinking back and calling up wonderful memories from decades of school market experience. But before I indulge myself, I have to Read More »

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Where Are the Gaps in EdTech Products and Services?

By Maureen Hance | 03/01/2018 | 2 Comments
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Greetings! I hope to bring you weekly posts that investigate topics that are both intriguing and informative, to better help your business and marketing endeavors. This week, I looked into a few areas the EdTech industry could grow and improve in, for the foreseeable future. The Educational Technology market changes with the times, based on innovations, trends, research studies, and Read More »

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Can Reading Make You Wealthy? Countering the Matthew Effect and Other Influences

By Guest Contributor | 02/27/2018 | 1 Comment
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By Amandeep Kochar, Executive Vice President — Public Library Sales & Technology, Baker & Taylor At the beginning of every new year, with a renewed sense of purpose we feel resolute and have countless discussions about improving our physical fitness, adopting healthier habits, and embracing regular exercise plans. It’s important, however, to not forget cerebral health Read More »

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Federal Education Funding Progress – One Small Step at a Time

By Maureen Hance | 02/16/2018 | Comments Off on Federal Education Funding Progress – One Small Step at a Time
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It seems only fitting that in my last official pre-retirement column, there’s some education funding news to share. On Feb 12, the president released his budget request for FY 2019. Last week, following a few hours of government shut down in the wee hours of Feb 9, Congress extended the current Continuing Resolution that is Read More »

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Open Education Resources Going Mainstream

By Maureen Hance | 02/02/2018 | 2 Comments
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Open education resources (OER) are finally moving into the mainstream. At postsecondary institutions, OER has begun to expand beyond the small group of dedicated early adopters. Driven in part by pressure to address the high cost of college textbooks, the list of colleges that launched open learning initiatives boomed in 2017. In K-12, OER is rapidly Read More »

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Helping Schools Reap a Higher ROI on Mobile Learning

By Guest Contributor | 01/30/2018 | Comments Off on Helping Schools Reap a Higher ROI on Mobile Learning
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By Brian Sharp, CEO of SmartEdTech Hoping to give every child access to unlimited learning opportunities, K-12 schools are spending billions of dollars on Chromebooks, tablets, and other digital devices each year. But, there are a number of key challenges that stand in the way of achieving a mobile learning return on this investment. Hart Read More »

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Nation’s Schools Earn a “C” from Education Week Quality Counts

By Maureen Hance | 01/19/2018 | 1 Comment
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Education Week released the 22nd edition of Quality Counts this week. This year, Quality Counts will be issued in three installments, allowing a more in-depth approach to the data underpinning the report. This first installment presents the annual “report card” that Education Week delivers to grade the nation’s and the states’ education progress. I doubt Read More »

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